KMO and Bartlett's Testa

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

Bartlett's Test of Sphericity

.790

Approx. Chi-Square

315.486

df

78
.000

Sig.
a. Based on correlations

Communalities
Raw
Initial

Rescaled

Extraction

Initial

Extraction

Healing action

.993

.602

1.000

.607

Pain relief

.712

.363

1.000

.510

Availability

.964

.591

1.000

.613

Price

.848

.372

1.000

.439

Cooling sensation

.948

.400

1.000

.422

Side/harmful effects

1.142

.741

1.000

.649

Colour

1.269

1.066

1.000

.839

Odour

.901

.581

1.000

.644

Advertisements

1.116

.808

1.000

.724

Stickiness

1.082

.739

1.000

.683

Germ control

.852

.453

1.000

.531

Packaging

.764

.365

1.000

.478

1.228

.872

1.000

.710

Multi-purpose usage

Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvaluesa

Compon
ent
Raw

Rescaled

Total

% of Variance

Extraction Sums of Squared Loadings

Cumulative %

Total

% of Variance

Rotation Sums of Squared Loadings

Cumulative %

Total

% of Variance

Cumulative %

3.874

30.221

30.221

3.874

30.221

30.221

2.585

20.168

20.168

1.832

14.292

44.513

1.832

14.292

44.513

1.925

15.016

35.184

1.198

9.348

53.861

1.198

9.348

53.861

1.918

14.960

50.144

1.048

8.176

62.037

1.048

8.176

62.037

1.525

11.893

62.037

.857

6.682

68.719

.820

6.397

75.115

.618

4.823

79.938

.580

4.527

84.465

.555

4.332

88.798

10

.426

3.319

92.117

11

.377

2.943

95.060

12

.354

2.759

97.819

13

.280

2.181

100.000

3.874

30.221

30.221

4.033

31.022

31.022

2.516

19.353

19.353

1.832

14.292

44.513

1.708

13.142

44.163

1.937

14.900

34.253

1.198

9.348

53.861

1.122

8.628

52.791

1.840

14.152

48.405

1.048

8.176

62.037

.987

7.590

60.381

1.557

11.976

60.381

.857

6.682

68.719

.820

6.397

75.115

.618

4.823

79.938

.580

4.527

84.465

.555

4.332

88.798

10

.426

3.319

92.117

11

.377

2.943

95.060

12

.354

2.759

97.819

13

.280

2.181

100.000

Extraction Method: Principal Component Analysis.

a. When analyzing a covariance matrix, the initial eigenvalues are the same across the raw and rescaled solution.

Component Matrixa

Raw

Rescaled

Component

Component

Healing action

.505

.237

.330

.427

.507

.238

.331

.428

Pain relief

.519

.202

.112

.200

.616

.240

.132

.237

Availability

.431

.412

.455

-.172

.439

.420

.463

-.175

Price

.559

.045

-.034

.238

.607

.049

-.037

.258

Cooling sensation

.555

.008

.269

-.140

.570

.008

.276

-.143

Side/harmful effects

.595

.190

.352

-.477

.556

.178

.329

-.447

Colour

.563

-.748

.174

.398

.500

-.664

.154

.354

Odour

.521

-.551

-.012

.072

.549

-.580

-.013

.076

Advertisements

.424

.539

-.451

.368

.401

.510

-.427

.348

Stickiness

.596

.434

-.440

-.037

.573

.417

-.423

-.036

Germ control

.644

.023

-.077

-.175

.698

.025

-.084

-.190

Packaging

.539

-.208

-.116

-.133

.616

-.238

-.133

-.153

Multi-purpose usage

.600

-.376

-.476

-.379

.542

-.340

-.430

-.342

Extraction Method: Principal Component Analysis.

a. 4 components extracted.

Rotated Component Matrixa

Raw

Rescaled

Component

Component

Healing action

.036

.254

.164

.714

.036

.255

.164

.717

Pain relief

.133

.272

.282

.437

.158

.323

.335

.519

Availability

-.130

.695

.091

.287

-.133

.708

.093

.293

Price

.305

.143

.316

.398

.331

.156

.343

.433

Cooling sensation

.289

.512

.051

.228

.296

.526

.052

.234

Side/harmful effects

.180

.837

.083

.036

.169

.783

.078

.033

Colour

.846

-.103

-.258

.522

.751

-.091

-.229

.464

Odour

.735

.039

-.065

.188

.774

.041

-.069

.198

-.065

-.059

.834

.323

-.062

-.055

.790

.305

Advertisements

Stickiness

.145

.244

.809

.061

.139

.235

.778

.058

Germ control

.412

.405

.335

.081

.446

.439

.363

.088

Packaging

.525

.230

.189

.027

.601

.263

.217

.031

Multi-purpose usage

.784

.167

.351

-.325

.708

.150

.317

-.294

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 9 iterations.

Component Transformation Matrix

Compon
ent

.621

.516

.441

.392

-.749

.327

.562

.124

-.220

.518

-.694

.448

-.065

-.599

.087

.794

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.