CASI, The Global Certification body

for CSR & Sustainability

CASI

Global Inc.
New York
USA

Certifications | Student Chapters | Regional Chapters | Corporate Chapters | Research

DIRECTOR

DIRECTOR

DIRECTOR

Originated from New York, Spread across the World

Certifications Local Chapters Research

A Hearty Welcome to

Jose Luis
CASI Global Country Director Argentina
Team India wishes a hearty welcome to Jose & expresses its
complete support for CASI Argentina

Jose Luis

Honorary Regional Director (Delhi), CASI Global New York

Vice President : Corporate Relations, Branding & Public Affairs
Ingersoll Rand

Swati Bhattacharya

At Ingersoll Rand, we believe Sustainability does not come at a cost! It

furthers our ability to deliver strong financial performance alongside strong
sustainability performance.
Sustainability is adding value to our shareholders, customers, employees
and other stakeholders

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 1 of 12

CASI Presence @India

Regional Chapters
A Regional Chapter is recognized by CASI as a virtual local constituent, with the objective to develop a
platform and facilitate professionals to come together, meet, learn, and interact on the theme of
sustainability and CSR.
A local chapter enables this, by organizing events and providing opportunities to its local community of
professionals for Volunteering, Networking, and Building Knowledge. The local chapter also reaches
out to institutes and universities to form student chapters (complimentary) with a view to engage
students in CSR & Sustainability. Mentoring the Student Chapters is an important function of the
Regional Chapter
Regional chapters are managed by honorary regional directors and general secretaries under the
guidance of the Country Director and Mentors.
CASI Global Fellow Credential holders are automatically conferred upon the coveted role of a Regional
Honorary Office Bearer (Director / General Secretary / Etc)
We are happy to announce CASI presence* in the following cities in India...
Mumbai | Delhi | Bangalore | Chennai | Kolkata | Ahmedabad | Pune | Hyderabad | Thane |
Dibrugarh (Assam) | Indore | Kakinada | Ankleshwar | Patna | Madurai | Raigadh |
Thirumudivakkam(Tamilnadu)| Noida |
* Regional Chapters or/ & Student Chapters or/ & Regional Directors
We welcome creation of additional regional chapters. Please write to casi.institute@gmail.com for
further details.
Stud
dent
Chapters
Regional
Members

Community

Regional
Chapter
Consult
Institutes

Events /
Seminars

Consult
C
Corporates

Hon.
Academic
Associate
es

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 2 of 12

Student Chapters
A CASI Students Chapter is the grass root level representation and collaboration towards promoting the
cause of sustainability. Institutes / Colleges / Universities and Schools are encouraged to form a chapter /
council of students headed by a faculty to promote the knowledge and cause of CSR & sustainability. This
is complimentary to every education institute across the world.

Complimentary for Institutes / Universities

If you are an education institution / university and are keen to setup a student chapter / center of
excellence (complimentary) at your campus, please reach us on casi.institute@gmail.com |
secretariat@casiglobal.us

Activities by our Honorary Office Bearers

CASI Honorary Office Bearers

participated at the Don Bosco
Institute of Technology
Event on Sustainability.

CASI Honorary Office Bearers

Hon. Regional Director Bharat Mani
Hon. General Secretary Ravindra Raul
Hon. Joint General Secretary
Rajeshwari Roy at the CASI event
at Bhartiya Vidya Bhavans Institute
of Management.

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 3 of 12

Collaborations @ Education Institutes ( India)

CASI India is in discussions with
1. A Leading Institute in Mumbai to offer Co-Branded Management Development
Programs on CSR & Sustainability
2. A Leading University in Bangalore to offer Co-branded MBA
3. A Leading University in Maharashtra to offer Co-branded diploma programs in CSR
& Sustainability
We welcome education institute's to join the movement & offer co-branded programs.
Please reach us on secretariat@casiglobal.us | casi.institute@gmail.com

Franchise development @ School Programs

We understand reaching out to the vast Indian population is an enormous task and hence
seek franchises for our School Student Programs. Training institutes keen to establish a
center of excellence for CSR & Sustainability are welcome to reach us on
casi.institute@gmail.com

Reaching out to Institutes @ Free Lectures

Our Honorary office Bearers and Fellow Credential holders regularly conduct Lectures at
Management Institutes registered as CASI Student Chapters. If you are eager to Invite
these Senior Management Professional for a session Please send us an email on
casi.institute@gmail.com.

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 4 of 12

FREE lectures / sessions for your professors

Our Honorary office bearers are more than happy to conduct FREE lectures / sessions for your
professors. If you are an education institute and wish to inculcate the knowledge of CSR & Sustainability
amongst your teachers, please reach us for a FREE session.
A lecture on CSR at Billabong High International School, Over 120 teachers from the prestigious school
in Thane attended the lecture on CSR.

Prof. Dr. Paresh Sheth

Lecture on CSR.
The India Country Director for CASI Global New York with the teachers at Billabong

Featured Student Sandeep Bhardwaj

CaSI Global Academic Lead
CaSI Global Academic Lead Sandeep Bhardwaj
Dean Academics
Swami Vivekanand Education Society
I believe CSR and Sustainability is the answer to this extremely divided
world economy which excludes a majority from achieving their true
potential. CSR can bring in a sense of responsibility to the corporates so
that they can work for the society as a whole and not only for their
bottom lines. CSR education will surely bring this accountability to the
leaders of tomorrow.

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 5 of 12

Global Fellow Program for Strategy

Professionals (Business / HR / Operations/ IT/ Manufacturing)

Recommended for
Business Heads / Board members / CEO's / CxO's / Strategy Professionals and Senior Management Practitioners
Across Manufacturing, Info Tech, Marketing, Engineering, Info Tech and Service Industry (10 Years plus experience preferred)
CASI

Global Inc.
New York
USA

CASI Global, New York

The Global Certification body for CSR & Sustainability
www.casiglobal.us | www.csrandsustainability.com
CASI Global
CASI was originally incorporated in New York and now has a presence across over 20 countries. CASI is the CSR
& Sustainability institute and is widely known as the Global Certification body for CSR & Sustainability.

CASI Global Inc,

New York,
USA

CASI mission To promote the Cause & Knowledge of CSR & Sustainability
CASI pursues this mission through regional chapters, student chapters, certifications, alliances and Research.
CASI follows the UN principles of sustainable development and is a part of the Multi Stakeholder partnership
for Sustainable Development at https://sustainabledevelopment.un.org
CASI is a signatory to the EUROPA Transparency registry. This registry is managed jointly by nominees from the

info@csrandsustainability.com | casi.newyork@yahoo.com

CASI mission To promote the Cause & Knowledge of CSR & Sustainability

CASI pursues this mission through Regional Chapters, Student Chapters, Certifications, Alliances and Research.

CaSI Global Fellow

Featured Student Naresh Taneja

CaSI Global Fellow Naresh Taneja

President HR & Admin,
IRB Infrastructure Developers Limited,

There is no other way that a business can continue to

prosper if Corporate Social Responsibility is not in its
DNA. If a business is to flourish, it is in its interest that
the members of society in which it is operating, are
able to buy its goods and services. Therefore, it is in
the interest of the business that the members of
society are continually developed and supported so
that they are in the position to be its customers. Any
support that a business puts in for the wellbeing of
society and its financial empowerment will ultimately
benefit its growth. I call it Enlightened Self Interest.

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 6 of 12

CASI Exam
Student
Associate
Certification

Graduate / PG
Students

Building Foundation
Skills

Associate
Certification

Corporate
Employees

Sharpening Skills

CASI Pro

Senior Employees

Implementation

CSR & Business

Strategy

CASI
Academic
Advocate

Professors

Consulting

Training / Teaching

CASI Fellow

CxO / Head CSR /

Consultants
Board Members /
Strategy Directors

Design Corporate
Strategy interlinked
with CSR / Sustainability

CASI Trainers

Corporate Trainers
and Training
Consultants

Design CSR Programs

Preferred Employee
Status

Applying Knowledge

Train for
Implementation

We Request your Contributions

Who Can Contribute?
Any person with a keen interest in CSR / Sustainability / Ethics / Governance can contribute.
We encourage articles on the following
Great Companies and their Activities
Articles on Volunteering / Alternate Energy / Any Concept leading to sustainable development
CSR strategy of your company
Sustainability Strategy of your company
CSR / Sustainability case studies

Please note:
All contributions and articles upon submission belong to CASI Global and CASI reserves the rights to use
them in any communication material.
Please do not use copyrighted material, alternatively please mention source.
Preferred size of articles is 300 to 600 words.
All rights reserved CASI Global, New York

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 7 of 12

Snippets
Sustainability
In the 1980s, the Brundtland Commission, a UN investigative body, defined sustainability as
development that meets the needs of the present without compromising the ability of future
generations to meet their own needs
Walmart
Wal-Mart issued an edict to its distributors demanding that they reduce their packaging by 5%. As a
result, the retail giant is now saving $3.4 billion a year in waste disposal costs
Michelin
The Michelin tyre company has moved into selling the performance of truck tyres rather than just tyres,
because it can produce a long-life tyre that's easy to re-tread, thereby earning a higher profit.
If a re-threadable tyre sold as a performance service can travel twice the distance (e.g. the distance the
tyre can travel is sold rather than the tyre itself with the tyre remaining under the control of the
company), the company earns more money; whereas, if it produces and sells a longer-distance tyre, the
buyer would probably not pay the higher price involved (to pay for R&D and disposal costs) and company
turnover would decrease.
Collins & Aikman: Profits from recycling
The Collins & Aikman Floor covering company (now part of theTandus Group) is widely considered to be
the first business in the carpet industry to take the closed-loop plunge by collecting and breaking down
old carpets into material for new carpets.
This reduced the company's raw material costs and allowed Collins & Aikmanto enjoy double-digit
growth in both revenues and profits when the entirecarpet industry was growing at about 4% a year.
Most carpet-manufacturing processes require approximately one kilogram off ossil fuel to make about
half a kilogram of carpet material, and because carpetscan take up to 20,000 years or more to
decompose. The recycling program naturally resulted in major contribution to a sustainable
development.

The Umicore Case Study

A company known as Union Miniere du Haut Katanga was in the business of mining rich mineral
resources of Belgium's colony in the Congo. The company mined copper, tin, cobalt and precious metals,
and shipped them to its silver and lead refineries in the Hoboken section of Antwerp. This business took
a spiralling hit when Union Miniere's assets in central Africa were seized by the government of Zaire in
1968, forcing the company to seek new mines.
The company, now called Umicore, is still mining and refining but instead of extracting metals from the
earth, it recovers them from the discards of the industrial economy: electronic waste, catalytic
converters, rechargeable batteries, and residues from copper and zinc smelters. The Hoboken refineries
have been completely changed, and in their place is what Umicore calls the world's most advanced,

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 8 of 12

largest (116 hectares) and cleanest precious and specialty metals refining, recycling and recovery
operation.
Umicore has transformed from a traditional mining company into an innovative technology firm that
focuses on clean technologies, including emission-control catalysts, materials for rechargeable batteries
and photovoltaic, and advanced recycling.
Products: About one in three of the world's cars are equipped with a Umicore catalytic converter, and
about one in four of the world's laptops and mobile phones have Umicore materials in their batteries.
UMICORE VISION 2015
The Vision 2015 refers to innovation as a differentiator for success in all areas
Achievements
2002 Turnover: 1 B Euro
2010 Turnover: 10 B Euro
2014 Turnover: 13 Euro
The company devised a new strategy intended to capitalize on four global megatrends: resource scarcity,
electrified transportation, clean energy production and storage, and cleaner air.
Umicore now operates four business units:
Catalysis: Its catalysts reduce pollution from cars and trucks powered by internal combustion engines.
Government air pollution standards, which are becoming stricter, help drive growth.
Energy materials: These are engineered materials derived from cobalt, germanium and nickel that find
their way into products like rechargeable batteries and photo voltaics.
Performance materials: These are materials derived from zinc, platinum and other metals that are used
in building products, fertilizer and fibreglass production.
Recycling: The company recovers precious and non-ferrous metals from complex waste streams,
including industrial, electronic and consumer waste. This business, too, has been driven by regulation,
particularly in the EU, where industries are required to take back and recycle e-waste.
Recycling is a very efficient way to produce metals, says the company, highlighting the benefits of
closing the materials loop. From 50,000 mobile phones around three tons of material, excluding
batteries Umicore is able to recycle around one kilogram of gold, 10 kilograms of silver, 400 grams of
palladium and 420 kilograms of copper. By contrast, extracting one kilogram of gold from a mine below
the ground requires the removal of 200 tons of rock.
As the champion of sustainability at Umicore, I am very happy to see that sustainability is
embedded in our organization. If affects choices in day-to-day decisions. It is part of our DNA
.
Marc Grynberg, CEO of Umicore

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 9 of 12

From the Country Directors Desk

CASI Global, Local Chapter India
Honorary Country Director Prof. Dr. Paresh Sheth

Strategic CSR: CSR is NOT a Social Obligation

CSR is an opportunity to transform and work on every aspect of the value chain with an objective to
reduce costs and increase customer value at the same being environment friendly, supporting customer
communities, maximizing benefits for employees and stake holders, and most importantly creating
better and better products which are re-usable or recyclable through innovation or otherwise while
using lesser and lesser natural resources.
This is also an opportunity to find alternate uses or user segments. Hence the terms CSR and
sustainability go hand in hand both when combined and interlinked to business strategy resulting in
sustainable development. Transparency and corporate governance are always 'a given' to run a
successful business
Value Chain Analysis
A value chain is defined as the analysis of every activity performed at the company in an attempt to take
raw materials/ inputs and add value for the customer. Such a value chain analysis is invariably performed
by every corporate for its core business activities. In this model all the activities of a firm are grouped into
two groups: primary and secondary activities. The primary activities in turn are classified as Inbound
logistics, operations, outbound logistics, marketing & sales and finally services. The secondary activities
in turn can be classified as procurement, technology development , human resource management and
Infrastructure. Michael Porter says that once the two sets of activities are identified and the interlinkages
established the next step is to identify the activities and linkages that create value to the firm. The factors
that create and sustain the competitive advantage of a firm are called the cost or value drivers. It is logical
to assume that maximum effort and resources of time, money and material must be put behind the
cost\value drivers
I am a strong believer in value chain analysis and I think a value chain analysis with sustainability in mind is
the right approach for any company while forming its business and sustainability strategy. " The two most
common questions while performing a value chain analysis are 1) how can we reduce cost in this activity.
2) how do we add further value for the customer and charge a premium. The third question which I
suggest is how do we rate this activity in terms of CSR and sustainability taking all aspects in to
consideration including environment, share holders, community etc as mentioned earlier." This would
be the right way to form a CSR / sustainability strategy intertwined with the business strategy
When a corporate uses the above to define its CSR / Sustainability strategy, the result is usually an
obvious high rate of growth in top line and bottom line, it has also been observed that corporates able to
integrate their CSR & Sustainability strategy within their business model are rewarded by investors and
stakeholders though a much higher market cap
If the above is so obvious, why is it that so few corporates are able to integrate their business strategy
with sustainable development strategy?
To read this complete article and comment on the same, please log on to
https://www.linkedin.com/pulse/strategic-csr-paresh-sheth
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Disclaimer
We respect all trademarks / copyrights of companies and products mentioned in this update.
All copyrights belong to the respective owners and CASI update only mentions them here for educative
purposes only.
Please refer site for disclaimer. All rights reserved. This update is for private circulation only.
Reach us
Secretariats Office, New York
secretariat@casiglobal.us | casi.newyork@yahoo.com
CASI Global, India Local Chapter
casi.institute@gmail.com
About CASI
CASI Global is widely known as the Global Certification body for CSR & Sustainability. CASI is originally
from New York and now has a presence across 24 countries.
The Mission at CASI is to Promote the Cause & Knowledge of CSR & Sustainability This is done through
regional chapters, student chapters, certifications, alliances and research.
CASI is a part of the Multi Stakeholder partnership for Sustainable Development at
https://sustainabledevelopment.un.org & follows the UN principles of sustainable development.
CASI is a signatory to the EUROPA Transparency registry. This registry is managed jointly by nominees
from the European parliament and European commission. Further details on the transparency registry
can be found on www.europa.eu
CASI has virtual extensions through Regional Chapters and Student chapters. These chapters are what
make CASI a household name.
Please log on to www.casiglobal.us for further details
Please log on to www.csrandsustainability.com for examinations and interviews

Update@ CASI : The Global Certification body for CSR & Sustainability
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Sept. 2015| Page 11 of 12

CASI

Global Inc.
New York
USA

CASI, The Global Certification body

for CSR & Sustainability
Certifications | Student Chapters | Regional Chapters | Corporate Chapters | Research

All rights reserved CASI Global, New York

Update@
Update@ CASI
CASI,: The
The Global
Global Certification
Certification body
body for
for CSR
CSR &
& Sustainability
Sustainability
www.casiglobal.us | www.csrandsustainability.com
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July 2015|
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