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Article 9.

Amul model reaches Bapu's Porbandar

VADODARA: From the land of Sardar Patel, Gujarat's famed Amul pattern of cooperatives has now reached Porbandar the birthplace of Mahatma Gandhi. Milk
producers of Porbandar district have started Porbandar District Co-operative Milk
Producers Union Limited (PDCMPUL), which they have named Sudama Dairy.
Based on Amul model of co-operatives, Sudama Dairy, which became functional last
week, has joined the Amul family by becoming the 18th member union of Gujarat
Cooperative Milk Marketing Federation (GCMMF) - the apex body of all district dairy
unions of Gujarat.
It was in 1946 that establishment of Amul Dairy in the greater Kheda district had
paved the way for White Revolution in India, which was inspired by Iron Man of India
- Sardar Vallabhbhai Patel.

Later, cooperative milk unions were established in other districts of Gujarat. In

1973, late Dr Verghese Kurien, the father of White Revolution, federated six milk
unions of Gujarat to form GCMMF.
"It is dawn of the White Revolution for Porbandar district as Amul-affiliated
Porbandar milk union has started ultra modern processing and milk procurement
through automatic milk collection system, and milk producers have got
remunerative price and market for milk at their doorstep," GCMMF's managing
director R S Sodhi told TOI, adding that the estimated milk production of the district
is around four lakh litre per day.
"We are planning to procure around two lakh litres of milk per day from our district
within the next two years," said Arjanbhai Bhutaiya, chairman of Sudama Dairy. He
added that at present the dairy union collects 8,000 litres milk per day from 20
villages in the district. "We will cover all the 154 villages of the district to achieve
the two lakh litre target," he said.
Thanks to the Jafrabadi buffaloes of Porbandar, the quality of milk from the latest
district dairy union of Gujarat is being considered the best in the state. Instead of
the average 5.6 to 5.7 per cent fat that is registered elsewhere in Gujarat, milk
received by Sudama Dairy has an average 7.6 per cent fat. "We have also
established a modern dairy plant for milk processing at the cost of Rs 3 crore in
Porbandar GIDC," Bhutaiya said.

Article 10. Amul launches Indias first milk ATM

An ATM from where people will now be able to withdraw other basic products like milk,
chocolates, yogurt etc is not a joke but a reality. The pilot project of this 24x7 ATM began with
the installation of a vending machine at the gate of Amul Dairy in Anand town of Gujarat on
According to the company officials, Amul plans to install 1100 more such ATMs. These ATMs
will be installed at different public places in Anand and Kheda towns, enabling the consumers to
buy milk whenever needed.
For Rs 10, the ATM would dispense a 300 ml pouch of Amul Taaza milk. The ATM, fitted with
refrigeration facility, has a capacity to hold 150 pouches at a time.
According to the company officials, if these ATMs prove to be a hit, then Amul will install them
in other parts of the country also.