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Although Pakistans economy remains unstable, providing an unpredictable environment for business, ecommerce operators have caught on to growing demand for online purchases among the countrys urban
households. With Internet penetration set to reach only 12.6% of the population in 2015, rural
consumers are still a long way from gaining access to e-commerce services. Considered as a frontier
market, international businesses are investing into Pakistan, with Germanys Rocket Internet leading the
pack. However, despite rapid growth, the local e-commerce market remains tiny by value compared to
the huge size of the countrys population, forecast to reach only US$42.9 million in 2015.
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This is eMarketers first-ever forecast of the global retail market and retail
ecommerce sales worldwide. The complete forecast also includes a
breakdown of total retail and retail ecommerce sales in 22 countries, as
well as the number of consumers who shop and purchase goods via the
internet in each of those markets.
When it comes to retail products and services purchased on the internet,
ecommerce will account for 5.9% of the total retail market worldwide in
2014, or $1.316 trillion. By 2018, that share will increase significantly to
8.8%, yet retail ecommerce will still account for just a fraction of in-store
purchases even as it nears $2.5 trillion by the end of our forecast.
La Chine et les Etats Unis sont de loin les leaders mondiaux sur les
marches du e-commerce reprsentant ensemble plus de 55% des ventes
en lignes mondiales en 2014.
La croissance de la Chine pour les 5 prochaines annes largira lcart
entre les 2 pays puisque la Chine atteindra les 1000 milliards en ecommerce de dtail dici 2018 reprsentant elle seule 40% du ecommerce de dtail mondial.
Les Etats Unis devraient maintenir leur position du second plus grand
march mondial de e-commerce de dtail en 2018 avec prs de 500
milliards de dollars.
Le Royaume-Uni se place en troisime position avec un chiffre daffaires
du quart de celui des Etats-Unis.
China and the US are by far the worlds leading ecommerce markets,
combining for more than 55% of global internet retail sales in 2014.
Chinas growth over the next five years will widen the gap between the
two countries, and China will exceed $1 trillion in retail ecommerce sales
by 2018, accounting for more than 40% of the total worldwide. The US will
maintain its position as the second-largest retail ecommerce market in
2018, totaling nearly $500 billion that year, while the UK will account for
about one-quarter of that figure, landing in a distant third place.
La part du e-commerce de dtail peut avoir plusieurs significations sur
plusieurs marchs :
-
Ecommerce share of total retail sales can mean different things in different
markets. In the case of the US, this metric shows the continued strength of
brick-and-mortar retail, as well as US consumers appetite for purchasing
in-store. Approximately 63% of the US population will make a digital
purchase this year, yet only 6.5% of US retail sales are expected to come
from internet transactions, increasing to 8.9% by 2018. In other words, a
majority of US consumers are making purchases online, but more than $10
out of every $11 are still spent in stores.
La Chine et le Royaume Uni ont de plus grandes proportions que les EtatsUnis. Les acheteurs/consommateurs digitaux qui ont au moins achet une
fois par an ne reprsentent que 27,5% du total de la population en 2014
alors que plus de 10% des achats de dtail se font en ligne. Ceci montre
que les consommateurs Chinois achtent souvent en ligne.
Plus de 73% de la population anglaise a achet en ligne en 2014.
LAngleterre est leader avec 13% du total des ventes de dtail. Le grand
volume dacheteurs qui ont achet plusieurs reprises sur Internet
positionnent lAngleterre comme le 3me plus grand march de e-commerce
malgr le fait dtre le 8me march en terme de vente de dtail totales.
On the other hand, more than 73% of the UKs population will make a
purchase online this year. With ecommerce accounting for 13.0% of total
retail sales in the UKleading all countries by this metricthis high
volume of digital buyers who purchase online often positions the UK as the
third-largest ecommerce market, despite being only eighth-largest in total
retail sales.
eMarketer bases all of its forecasts on a multipronged approach that
focuses on both worldwide and local trends in the economy, technology
and population, along with company-, product-, country- and
demographic-specific trends, and trends in specific consumer behaviors.
We analyze quantitative and qualitative data from a variety of research
firms, government agencies, media outlets and company reports,
weighting each piece of information based on methodology and
soundness.
In addition, every element of each eMarketer forecast fits within the larger
matrix of all its forecasts, with the same assumptions and general
framework used to project figures in a wide variety of areas. Regular reevaluation of each forecast means those assumptions and framework are
constantly updated to reflect new market developments and other trends.
- See more at: http://www.emarketer.com/Article/Retail-Sales-Worldwide-WillTop-22-Trillion-This-Year/1011765#sthash.Bx2Mrtzc.dpuf
eMarketer's definition for B2C e-commerce sales includes products and services such as leisure
and unmanaged business travel, ordered or booked via the Internet on any device.
On a regional basis, North America which includes only the U.S. and Canada will remain
the leader in B2C e-commerce market share in 2014, accounting for one-third of the dollars spent
on digital purchases worldwide. Previously, eMarketer had forecast that Asia-Pacific would
surpass North America this year, but full year data from 2013 as well as Q1 2014 data showed
China's B2C e-commerce growth slowing sooner than expected.
According to the new forecast, Asia-Pacific is now expected to become the leading region for ecommerce sales in 2015, representing a 33.4 percent share next year, compared to 31.7 percent
in North America and 24.6 percent Western Europe. These three regions will continue to take
more than 90 percent of the global e-commerce market throughout the forecast period.
The increase of e-commerce sales in the Asia-Pacific region is tied to a growing base of digital
buyers, and as more new buyers come online, naturally sales will rise. However, by the end of the
forecast period, nearly 70 percent of Internet users will be purchasing items on digital devices in
Western Europe and North America vs. just more than 50 percent in Asia-Pacific.
Buyer penetration in Asia-Pacific translates to the largest number of consumers, but the region is
far more fragmented than North America and Western Europe. In the latter two regions, ecommerce continues to grow at double digit rates, and will do so for several more years. In these
mature markets, this points to the fact that individual buyers are making purchases more
frequently and with higher order values. In addition, consumer behaviors are relatively consistent
across countries in both regions.
Conversely, disparate consumer behaviors across Asia-Pacific countries make the region more
difficult to compare as a single unit. First and foremost, China alone will make up more than half
of all the region's B2C e-commerce sales this year, and by 2018, its share will be approximately
70 percent. Further, while Australia and Japan rival markets such as the U.S., U.K. and Western
Europe in buyer penetration, the two differ greatly in terms of total buyers and commercial
infrastructure. In markets such as India and Indonesia, there are large absolute numbers of digital
buyers, but many are new to the market. Instead of buying high ticket items, new digital buyers
tend to wet their feet with less costly purchases, due to product availability or income constraints.
http://www.retailcustomerexperience.com/news/worldwide-e-commerce-sales-toincrease-nearly-20-percent-in-2014/