Shardul S Manurkar

B Tech Computer Science

AGENDA

Changing Role of Media

Corruption
Extent of Corruption
Corruption and Role of Media
How Media Fights Corruption?
Anti-Corruption Agencies
Corruption In Media
Why Corruption In Media?
Measures
The Road Ahead
References

Changing Role of Media

Journalism during freedom struggle
Objective was to give expression to the collective aspirations of the people

for freedom and expose colonial rule.

As Gandhiji said My newspapers became for me a training ground in self-

restraint and a means for studying human nature in all its shades and
variation. Without newspapers, a movement like Satyagraha could not have
been possible.

Present Role
Important in the process of nation building through multidimensional

journalism.
Vision of progressive and developed India.

Corruption
A form of behavior which departs

from ethics, morality, tradition and

law
In simple term-An act of bribery
Historically,Kautilya explained 40

types of corruption in his

Arthashastra.

Extent of Corruption
Recent corruption exposed were

unprecedented in terms of scale, depth

and hideousness.
Global Financial Index (GFI) Report
Tax evasion and trade mispricing have cost

India more than $200 billion of which more

than 50% has been illegally siphoned during
year 2000-2008
It also estimated that between 2002 and

2006 India lost on an average $16 billion a

year.

Extent of Corruption
Transparency Internationals

Corruption Index ranks India

84th in least corrupted
countries.
One in three official is corrupt

reports CVC.

Anti-Corruption Agencies
Anti-corruption agencies
CVC
CBI
Anti Corruption Bureau
ECI
Media : Greatest ally of anti-

corruption agencies??

Corruption and Role of Media

Long tradition of freedom of press.
Helps to build public opinion against corruption

through periodic exposure.

Create and sustains momentum about

malpractices.
As a platform for common people to air their

grievances.

How media fights corruption?

Investigative Journalism
RTI

Sting Operations
Holding public debates
Opinion polls

Corruption in Media
Paid News Phenomenon
It could also be described as quid pro

quo news, it may even be better

described as unfair or camouflaged
news or advertising. It may not always
be possible to establish something as
unfair or camouflaged.

fourth estate on sale???- EPW

Corporate houses and media

Corruption in Media
Increasing influence of media and

money in Indias electoral politics.

Note for vote has become an open

secret.

Sensationalizing and manipulating

the information

Corruption in Media
Commercialization of media

affecting its performance?

Media offering comprehensive

package for coverage of

political parties and leaders.
Is this the way of reporting

news?

Why Corruption in Media?

Highly dynamic and competitive

environment therefore seeking for

new revenue sources.
Speed
Spread
Coverage

Emergence of electronic media.

Competition for TRP

Measures
Press Council of India as an

apex body constituted a panel

to investigate the matter and
suggest recommendations.
Need of Regulatory Authority

for media?

Responsibility of Media
Objectivity and correct facts

while covering an incident.

Honesty
Integrity
Conviction

Impartial reporting of an

incident.
Avoiding misuse of freedom of

press.
Following ethics of journalism.

Responsibility of Media
Media should review and

revalidate its role in dynamic

environment through
introspection as route of self
assessment and course of
correction- President Smt.
Pratibha Patil.
Partnership between

multimedia journalism and

newspaper is the need of time

The Road Ahead

Emergence of Social Media

against corruption
Example:

www.india.5thpillar.org
www.petitiononline.com

Audience and readers are

becoming more demanding

for in-depth and well
researched articles.

The Road Ahead

Media has to play greater role in

shaping the society and

corruption free India.
Potential of 540 million youth

who constitute the majority.

Thus tough task ahead media

to harmoniously integrate
various groups in our
population to fight corruption.

References
www.pci.nic.in
www.cvc.nic.in
www.presidentofinidia.nic.in
www.hinduonnet.com
www.india.5thpillar.org
www.google.com