INTRODUCTION

Snapdeal
Launched in February 2010, Snapdeal.com is Indias largest e-commerce marketplace.
Snapdeal provides a platform for vendors across the country to connect with millions of
customers. The platform has the widest assortment of products from thousands of national,
international and regional brands across diverse categories like Mobiles, Laptops,Cameras,
Appliances, Women's Apparel, Men's Apparel, Watches, Home & Kitchen, Automotive,
Health, Books. Grab your favorite products @ best prices and save the one thing that
matters most to you - "Your Money".
Snapdeal.com has a network of more than 50000 Merchants/Brands, and has over 20
million members (which is 1 out of every 6 internet users in the country) and caters to the
shopping needs of customers across 4000+ towns and cities.

History
Snapdeal.com was started in February 2010 as a daily deals platform but expanded in
September 2011 to become an e-commerce company via a marketplace model.With 20
million registered users, Snapdeal is one of the first and largest online marketplaces in
India offering an assortment of 4 million+ products across diverse categories from over
20,000 sellers, shipping to 4,000[4] towns and cities in India.

mCommerce
Snapdeal has recently launched its best mobile app for iOS users. The app, already
available for Windows and Android users, provides users access to Snapdeal's various
product categories.

Funding
Snapdeal has received 4 rounds of funding totaling to $240 million.

Round 1: In January 2011, Snapdeal received a funding of $12 million from Nexus
Venture Partners and Indo-US Venture Partners.

Round 2: In July 2011, the company raised a further $45 million from Bessemer
Venture Partners, along with existing investors Nexus Venture Partners and Indo-US
Venture Partners.

Round 3: Snapdeal then raised a 3rd round of funding worth $50 million from eBay
and received participation from existing investors i.e. Bessemer Venture Partners, Nexus
Venture and IndoUS Venture Partners.

Round 4: Snapdeal received its 4th round of funding of $133 million on Feb-2014.
The 4th round of funding was led by Ebay with all the current institutional investors,
including Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel
Capital and Saama Capital all participating.

Acquisitions

In June 2010, Snapdeal acquired Bangalore-based group buying site, Grabbon.com.

In April 2012, Snapdeal acquired esportsbuy.com, an online sports goods retailer

based out of Delhi.

In May 2013, Snapdeal acquired Shopo.in, an online marketplace for Indian

handicraft products.
Business results
In the year 2012-13 Snapdeal had said that it expects to garner revenues of about 6
billion (US$98 million). Betting big on the growth of mobile commerce, Kunal Bahl, the
CEO of Snapdeal, said at present 15-20 per cent of the sales on Snapdeal comes through
m-commerce. Snapdeal.com expects the total sale of products traded on its platform to

cross 20 billion (US$330 million) in the fiscal year 2013-14 helped by its robust growth
in the past two years and the growing popularity of e-commerce in India.

Partnership with eBay

In the 3rd round of funding of $50 million eBay came out as the largest investor in
Snapdeal.The investment also includes a commercial partnership under which eBay will
get access to Snapdeals 20 million registered users, logistics software and distribution
network. Snapdeal co-founder Kunal Bahl told the medianama that Snapdeal will offer a
limited number of products on eBay India and eBay too will list its merchandise on
Snapdeal, following the partnership.
In its 4th round of funding Snapdeal raised fresh capital of $134 million with eBay Inc,
leading the round. With this round eBay has increased its stake in Snapdeal, becoming its
largest investor. Snapdeal Co-founder and CEO Kunal Bahl said that eBay's second round
of investment in Snapdeal as an endorsement of strategy and progress Snapdeal has made
in year.

Awards and recognition

eRetailer of the Year & Best Advertising campaign of the year - Indian eRetail awards
2012 organized by Franchise India in Feb,2012.

eRetailer of the Year & Best Advertising campaign of the year - Indian eRetail awards
2012 organized by Franchise India in Feb,2012.

Winner of Red Herring Asia Awards 2011.

E-commerce site of the year at WAT awards that took place in Jan 2012, Mumbai.

Hottest Internet Companies of the year at the premier edition of the 'Young Turks
Awards' organized by Mercedes Benz and CNBC-TV 18 in New Delhi - Jan,2012.

Rated the #1 e-commerce site in India, in terms of traction by Dataquest/Sapient Ecommerce Survey 2011.

Voted amongst the Buziest brands of India in afaqs's annual buzz-making poll.

Rated the Cheapest Online Mobile Store for November 2013, in a study conducted by
Zoutons.com.

Silver for the Best Website Service, at the Indian Digital Media Awards 2011,
organized by the Exchange 4 Media group - June 2011.