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College of Business Administration

Silliman University

A FEASIBILITY STUDY ON A PROPOSED GAMING CAF

Bulaquea, William Andrew G.


Calib, Mohamad Amjad M.
Distrito, Mike Daniel B.
Jamero, Jeryll Jones B.
Paglinawan, Retxed Fe L.
Rubin, Nympha Marie R.
Tiare, Virly Jane R.

Mrs. Romyr B. Dellona, CPA

Feasibility Study Adviser

September 30, 2015

ACKNOWLEDGEMENTS
TABLE OF CONTENTS
I.

HIGHLIGHTS OF THE PROJECT


A. Name of the Firm with a brief explanation as to why such name was
chosen c/o proponent
B. Location of the Project with a report of the reasons for selecting the
place c/o by William and proponent.
C. History a description of how and why the project was conceived c/o
proponent.
D. Brief Description of the Business c/o Mike
E. Nature of the Industry c/o Mike
(Note: Start with Gaming as the industry and its importance to the
community

or

its

attractiveness,

then,

discuss

gaming

in

Philippines then go to gaming and its significance in Dumaguete


City. Show statistics and numbers. This is like an RRL, c/o Mike)
F. Market Niche c/o Jeryll
(Note: Discuss the Market Niche of this gaming industry which
centers on Xbox. RRL type, c/o Jeryll)
G. Objectives of the Project c/o William
The objective of the study is to determine the feasibility of the proposed
gaming station. It includes the following:
Industry Analysis
o Porters analysis of industry (e.g. customers, suppliers,

competitors, threats of new entrants, substitution)


o Analysis of Dumaguete Citys competitors
Market Viability
o Market Demand
o Market Preferences
o Ideal Prices, Location

Technical Feasibility
o Equipment necessary to begin operations
o Lease improvements estimate and floor plan
o Business processes
o Personnel
Financial Feasibility
o Initial Capitalization
o Financial Statement Assumptions
o Financial statements for 2015-2019 (inc. Balance Sheet,

Income Statement, and Cash Flow Statement)


o Financial Ratios and analysis
H. Type of Organization
I. Project Proponent the people behind the project: entrepreneurs and

II.

investors c/o Vjane


J. Project Timetable and Status c/o William and Retxed
1. From Planning Stage to Start of Normal Operations
2. Use of GANTT chart or PERT/CPM Diagram
PRESENTATION OF THE ESSENTIAL ELEMENTS OF THE PROJECT
STUDY
A. INDUSTRY ANALYSIS
Porters Analysis c/o Amjad & Nympha
i. Threats of New Entrants
1. Government Regulation
Discuss about starting
requires

meeting

regulations.

all

Needing

new

state
a

registration or incorporation
2. Economies of Scale
3. Capital Requirements
4. Product Differentiation
5. Patents and Proprietary Knowledge
6. Access to inputs
7. Switching Costs
ii. Threats of Substitutes
iii. Threats of Rivalry
1. Exit Barriers
2. Fixed Costs/Value Added
3. Product Differences
4. Diversity of Rivals
iv. Bargaining Power of Consumers
v. Bargaining Power of Suppliers
Analysis of Competitors in Dumaguete City

business

and

certificate

local
of

B. MARKET FEASIBILITY
Market Description
Market Demand
Market Supply
Demand and Supply Analysis
Pricing Scheme
Marketing Program
C. ORGANIZATION AND MANAGEMENT FEASIBILITY
Form of Ownership
Management
i. Pre-operating period
ii. Operating period

D. TECHNICAL FEASIBILITY
Equipment c/o Vjane
Examples (sample only):
1. CCTV Camera
2. Cash Register
1. CCTV Wireless Color Camera LYDW208F1
Php 2,450 plus Php freight cost
Product Features:
150-foot range (no obstacles) 2.450 GHz

output frequency Built-in microphone


Full motion real time color video with no

delay
Camera runs on 9-volt battery or AC

adapter
Composite video connections on receiver
2. Cash Register (Ebay.com.ph)
Royal Alpha 9500ml
Php 28,056
Product Features:
5,000 price look ups
00 serial ports and 1 usb ports
5 Bill/6 Coin drawer compartment
Weighs 24 pounds
Leasehold Improvements c/o Amjad (ask engineers about the

estimated cost of the Leasehold Improvements)


Building (Still in question whether the cost or the rental fee shall

be included)
Business Processes c/o Mike and Jeryll

i. Product or Service
ii. Service Procedures
iii. Personnel (Investigate the Personnel in Robinsons)
1. Cashier
2. Operator
3. Janitor?
Legal Requirements c/o William and Nympha
Barangay Clearance
Tax Clearance
Environmental and Natural Resources Office
City Planning and Development Office
Zoning Rate Schedule for Commercial, Industrial and

Agro-Industrial Product
City Health Office
City Engineers Office
Department of Trade and Industry
Bureau of Internal Revenue
City Veterinary Office
Bureau of Fire Protection
E. FINANCIAL FEASIBILITY
Mode of Financing c/o proponent
i. Capitalization Requirements
ii. Whether to Lease or to include partial cost of Building as
capital or the Leasehold Improvement only shall be

included
iii. Leasehold Improvements
iv. Equipment (some)
Gadgets
CCTV
Cash Register
Couch
Air conditioner
Total Capitalization
Assumptions c/o William
i. General Assumptions
ii. Income Statement Assumption
1. Sales
2. Cost of Goods Sold
3. Purchases
4. Wages Expense
5. Rent Expense (still to clarify)
6. Depreciation Expense
7. Advertising Expense

8. Utilities Expense
9. Supplies Expense
iii. Balance Sheet Assumptions
1. Cash
2. Supplies
3. Prepaid Rent (still to clarify)
4. Equipment
5. Leasehold Improvements
6. Liabilities
7. Owners Equity
Financial Statements
i. Balance Sheet
ii. Income Statement
iii. Cash Flow Statement
Financial Statement Analysis
i. Common-size Income Statements
1. Composition of Sales
2. Operating Expenses
ii. Return on Assets
iii. Return on Equity
iv. Profit Margin
F. SOCIAL AND ENVIRONMENTAL VIABILITY
III.
IV.

RECOMMENDATIONS, CONCLUSIONS AND FUTURE PROSPECTS


APPENDICES
a. Master Budget Schedules
b. Financial Rations Computations
c. Survey Instruments c/o Vjane
d. Survey Results and Findings
e. Additional Graphs and Interpretations
f. Rates and Prices of the Gaming Business c/o proponent

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