Module 1: Digital Literacy

-Information as currency (iHave vs. iHaveNots)

Digital Divides in Canada
Location
-Broadband is available in 85% of rural areas, and 73% remote northern communities are offline
Education
- Post-secondary education have Internet-use rates nearly 50% higher than those without a diploma
-Household Income
-4 of 10 Canadians with incomes of under $30,000 lack web access
Disability
-Adults with a disability are %30 less likely to be online
Generation
-In 2014, %53 seniors do not have broadband access at home
(Top reason for not using the web is because it doesnt seem relevant)
-Today 59% of seniors have used the web
-IBM predicted that by the year 2017, the digital divide would not exist
-Today 9 of 10 people own a mobile phone in North America
- In 2015, 53% of adults in North America own a tablet (highest in the world)
(Prices are dropping)
-Canadian kids can navigate tablets before tying shoelaces
-Children who read e-books recalled significantly fewer narrative details than children who read the same
story on print
-Happy content keeps us clicking personalized content enables sustained engagement, wards off
cognitive dissonance (digital echo chamber)
-Over half of todays jobs require technology skills, and nearly 80% of jobs in the next decade are
projected to require digital skills
Media Smarts
-Finding and Verifying Information Online
-Managing Digital Health with Screen/Life Balance
-Managing Online Privacy and Understanding Digital Permanence
-Developing Consumer Awareness of eCommerce Strategies
-Practicing Empathy for Onscreen Others
-Active Participation & Community Engagement

-Digital Citizenship
-The responsibility of online users (actions and deeds) (precautions to protect data)
-How do we become more digitally literate?
(determined by connectivity frequency and connection rate)
-Playing video games and coding is your childs key to unlocking the future
(Educators call for making computer science a cornerstone of the curriculum, even for grade-school
kids)
-Being able to create software
-At the end of the day, digital literacy comes down to the parents
Mathrew Ingram
-If I believed that invading their privacy was what was required in order to keep them safe, then I figured
I should be entitled to engage in whatever behaviour I saw fit Shouldnt I?
The seven elements of digital literacies
Media Literacy
-Critically read and creatively produce academic and professional communications in a range of media
Communications and collaboration
-Participate in digital networks for learning and research
Career & identity management
-Manage digital reputation and online identity
ICT literacy
-Adopt, adapt and use digital devices, applications and services
Learning skills
-Study and learn effectively in technology-rich environments formal and informal
Digital scholarship
-Participate in emerging academic, professional and research practices that depend on digital systems
Information literacy
-Find, interpret, evaluate, manage and share information

Module 2; Online Friends

-7/10 of people in North America use social media
-210 million monthly users on facebook
-14 million Canadians log onto facebook every single day
Why are young kids not interested in Facebook?
all the cool kids are abandoning Facebook
-Cyberparenting
-Privacy Concerns
-Spending less time on Facebook
-Too busy\too much drama\too boring and irrelevant
-Social media fatigue
-Quitting Facebook is hard to do
-A third of teens use Twitter, half of teens use Instagram, forty percent use Instagram
-Nearly a quarter of teens are online almost constantly
-Technology can create togetherness with our friends
-Social media is allowed to create ambient intimacies
-Self expression and self construction (visual diary)
-Online relationships are shaped by perceived or actual audiences
-Build audience by taking selfies, or foodstagramming (builds pleasurable moment)
-By taking pictures of food, it makes it seem like other people are with you at the time.
-Online daters find that Skype is one of the most trusted ways for users to chat.
(Photos are more important for people, than words on a dating site)
-Research shows that looks are the first building block in a relationship
-Facebook, sets a new set of obstacles, awkward conversations, unclear situations
-Couples that post more, are more secure and comfortable in their relationship
-Connection between photo sharing and the number of experienced happy days, between couples
-The couple who Facebook's together, stays together
-Over-sharing <---correlation----> loss of intimacy
-Perceptions of incivility can undermine working relationships

-Multi-communicating between real life and online.

-Continuous partial attention (always trying to skim)
-Youve got 7 seconds, PAY ATTENTION (Snapchat)
-Social media gives us connection in sips
-We cant get enough of one another if we use technology to keep one another at distance we control: not
too close, not too far, just right (Goldilocks effect)
-Facebook is the most complicated social media site to use, our family, friends and co workers want us to
have different personas while online.
Module 3: Mobilities
-Eighty-one percent of Canadian mobile phone users have smartphones
(Millennials 18-24 are the most connected)
- Canadian smartphone market share (38% iphone, 51% android, 9% blackberry)
-42 % say their phone is at hand 24/7
-One-third of millennials own a tablet
-Younger generations prefer smartphones, while older users prefer tablets
-38% children under 2 had used mobile devices (SHOULD HAVE 0 SCREEN TIME A DAY)
-If mobile is the needle, social is the thread
-Mobile devices are most used at home while on the couch
-87% connected consumers use second screen device while watching TV
-Layout of apps for tablets and smartphone is important, Ebay 30% conversion when moving buy button
from bottom to top
-Demand for devices that control our homes (fridges, coffee pots, lights)
-The real challenge is interoperability when trying to connect all things in the house to a single app.
Everything has to be written in the same code.
-Technology is advancing so that machines will be able to automatically buy supplies when it senses that
they are getting low
-Security concerns (smart home devices)
-We use our smartphones at work for email, news and checking bank accounts.

-98% respondents say that they send work related emails on weekends and off business
-Parks Canada wants to add wireless hotspots to 50 parks this year, with this number tripling in the next 3
years. (Visitors want to stay in touch with friends, family, news, etc.)
-We use our smartphones on the go for directions, shopping and weather
-62% of shoppers would leave a store and buy online if they found the same item elsewhere
-Stores are trying to add free wifi to stores, so that they could send push notifications to phones in the
store about sales, etc
- Smart Spaces Shopkick, gamification location based services. Shoppers check in at stores to gain
kicks, can be exchanged for gift cards.
-Also wearable Mannequins, give shoppers information about the clothing
-Business class becoming a smarter space (airlines)
-iBeacons (location tracking) have been installed in 5 airports. Can be useful to promote seat upgrades,
offer pre-snack purchases and direct you to your gate
-Contextual privacy (expectations on how their information will be used)
(tradeoff between privacy and personalization)
-Disneyland is using wearable technology magic band. Allows parents to keep track of children, open
room, pay for consumables, and allows for personalizable services names.
Module 4: Social Good
-Using social media to spread the message of a certain cause. However this could cause clicktivism.
-Digital fundraising is used more now a days, then going door to door
-43M were raised by The Salvation Army for Haiti.
-Zinga, a Facebook game was used for raising money for Haiti as well. They made an impression.
-Cell phone users who donated via text were satisfied with it, and 90 % said they would donate this way
again and reccomend this to their friends.
- of donors were females, were white, and more generally higher educated.
-25 % of people that supported a cause, were done on their mobile device.
-Ottawa Senators and the Toronto Humane Society used texting donors.
-85% of people would like to give $25-50 via their phones. (People texting would want to donate more)

-Donors who receive monthly updates from their charity, are more likely to continue to support the
charity (85%).
-64% of people said once they had liked or followed an organization/cause on social media, they would
be more inclined to volunteer or donate.
-Only followed through on their knowledge to make change in their life.
-Facebook users, help members learn about causes. (People care about what their friends care about).
-Social sign-ins raise 40% more $$.
-Social media may provide a first step on the engagement ladder, because every contribution counts.
-At different times in our lives, we have different time and money restrictions.
-Engagement ladder: Discover, take action, donate, shop
-Year-End Giving increased 50%
-Cause marketing, help buyers feel good about their purchases.
-Many consumers would rather do business with a company that stands for something beyond profits.
-In Canada 95% of respondents want to do business with brands that share similar beliefs and values.
-Prizeo, is inventing a charity raffle. Prizeo makes a ticket at low prices, so many people can get
involved.
-Foodstagramming, Give a Plate every shot donated 5 dollars to food banks. (P&G). Raised 25k.
-Potato Salad (Kickstarter) raised money to host a concert, which used its profit to donate.
-Scientist turn to crowds on the web to finance their projects
-Some people believe that raising money on MyProjects lowers the reliability of research projects because
the standards are not as high.
-Digital petitions can have massive reach and weight.
-Seeing a piece of content on social media, will bring awareness to users
-Millennials CARE about what others think. We want our friends and family to know what charities
we have donated too.
-Charity Miles - Earn 10 cents per mile of running. Users dont have to use their own money.
-Social giving footprint*** (Show social proof of giving activities)

-It is easier to post onto our own facebook walls, rather than directly asking people for money
-1. Be social = a sense of belongingness 2. Tell a story = emotional involvement in a cause (Visuals and
videos) 3. Go local. (Non-profit organizations, where they touch local issues, locals are more likely to
donate).
(How for non-profit organizations to make money)
Triple bottom line: SM4SG (Social media 4 social good can be used to raise awareness for social
causes/raise funds as well as raise and attract volunteers).

Module 5: HR 2.0
-In the age of social media we dont get a first chance to make a first impression
-As employers are googling us before meeting us
-Social recruiting, 92% of companies are using social media networks for recruiting
-Companies are increasingly relying on social networks such as LinkedIn, video profiles and online
quizzes to gauge candidate's suitability for a job
-Schools also will check prospective students, as most of the recruiters are younger and therefore more
technologically advanced to check social media sites
-Social hiring - recruiters hiring people based on their excellent social presence
-Sometimes companies use Twitterviews (interview), which they post a question, and have users
respond with a 140 word answer.
-Some companies use a career fair on Facebook, in which employers will ask the prospect to accept their
friend request.
-Twitter is becoming the new resume
-One hirer, filled a position for a social media coordinator based upon 40 tweets, with no persoanl
interaction
-Why does it matter to look at online profiles?
-Some companies have strong social media personal, and they dont want their employees to undermine
this
-Everything that you put on the internet becomes a part of your resume
(very easy to find things about someone, such as drug use, or things employers are not legally allowed to
ask about (marital status, if you have children).
-Gen Y, actively participating in social media needs to be done with complexity.
-Big NOS- Too much partying, doing illegal substances

-Students who make Facebook confessions about boozing and bed-hopping have been warned it could
leave them unemployable.
-The online self is becoming more important than the offline self
- Dont make the mistake of assuming that because you live a righteous life offline you will appear
righteous online.
- Make sure your online persona matches your offline persona. If your passion and education are in
environmental engineering, make sure your social profiles reflect those facts.
-Rely on privacy settings to keep our secrets.
-Becoming invisible online is not always the most beneficial way
-Social network ratings, correlated to on the job performance. Facebook can actually tell you if a
person is worth hiring. A Facebook page can almost be the first interview.
-Klout measures online social media influence, quantifying social impact.
(Tells the world about the online reach)
-Reputation management becomes more critical as social influence becomes more visible.
-Some jobs require a certain number of twitter followers, or klout score.
-How can we improve our professional visibility?
-Personal branding (often gets a bad rap)
-Therefore many people get under branded
-How do we improve our personal search engine?
-Buy our own domain name
-Claim your name
-Get a name plate site (about me).
-Build an online portfolio
-Establish yourself on niche social services (academia.edu)
-We are not our resume, we are our work
-Roy Bahat - employers should not necessarily be running social media searches, but rather looking at
the person's current followers. As the current followers have already put their hands up and said I am
interested in this person.
-We should demonstrate our creativity, therefore resumes are not the only way to differentiate themselves.
-9/10 recruiters place candidates via LinkedIn.
-Your profile picture is your logo, therefore it is important to have a professional picture.

-Interact with at least 5 groups per day on LinkedIn.