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Q.1.In the current e-world any organisations massive operations are managed by various
types of information systems that help them to achieve their goals of servicing their clients.
This can be done by the growth of modern organization. Discuss some of the essential
features of modern organisation.
Modern Organisation
The world today consists of many organisations that have collections of people
with shared goals. Examples of organisations are private companies that have a
goal of making and selling some product or a department in a government offi ce
that has some specifi c goals to fulfi l. The organisation is given a name and usually
has a physical location by which it is identifi ed. The most important aspect
of the organisation is that it has within its fold members, that is, people who are
engaged in activities that are meant to serve the organizations purpose.
Organisations have many purposes, ranging from making profi ts by commercial
activities to providing information to citizens about their elected representatives
and to enabling millions of commuters use the rail services in India. Tata Motors
of India, for example, is a commercial organisation that makes cars, trucks, and
other automobiles. The company employs 23,000 people in various parts of
the world. Although these employees would be engaged in various activities as
part of their work, as a goal they work towards building and selling automobiles.
The Association for Democratic Reforms, based in New Delhi, is a non-governmental
organisation (NGO) that informs citizens about candidates who are
either contesting elections or have been elected from different constituencies of
India. The goal of this small organisation is to inform citizens about the criminal,
fi nancial, and educational backgrounds of candidates they are about to vote
for. Their objective is to strengthen democracy by informing citizens. The Indian
Railways is a government organisation that manages the massive Indian railway
system consisting of over 9000 trains that ferry 20 million passengers daily.
The passengers may alight at any of 7000 railway stations and may traverse
any distance of over 64,000 km of railway routes. The Indian Railways also ferries
over 2 million tonnes of freight daily. This massive operation is managed by
a number of information systems (IS) that help the Indian Railways achieve its
goals of servicing its commuters and commercial clients.
The following sections discuss some essential features of modern organisations.
1 IT-Enabled organisation
The organisations discussed above are modern in the sense that they have built
into their structure the elements of information technology (IT) that enable themto
function in a manner appropriate to the demands of the environment. This
is a fundamental difference between a modern organisation and its older, premodern
incarnation. Tata Motors, for instance, upon its initiation in 1945 would
also have put in place built-in mechanisms to respond to its environment and
to function in a manner appropriate to that time. However, what distinguishes
Q.2 ) Marketing managers are keener to look for a least cost route that also allow a
sales person to meet all his customers. Identifying a least cost route with this
features is slightly complicated. Therefore, managers depend on decision support
tools to find the most cost effective routes to cover the market. The travelling
salesman problem is one of such tool. Describe the tool with a diagram.
The travelling salesman problem
depicts the travelling salesman problem which is an example of an
operational decision. The salesman has to cover all the cities in one tour at the
lowest possible cost.
Travelling salesman problem (the fi gure shows the distances between
seven cities in India)
The salesman can start from Bangalore and then follow any sequence, such
as ChennaiMumbaiBhopalNew DelhiKolkataRanchi or KolkataRanchi
New DelhiMumbaiBhopalChennai. If all the combinations of cities are
counted, there are 720 ways in which the salesman can cover all the cities after
starting from Bangalore. Each of these is called a tour. For the lowest cost tour
the salesman would have to calculate the distance covered for each possible
tour and take the shortest one.
If the salesman starts the tour from any of the other six cities, the problem
increases to 5040 possible tours! It is very diffi cult to compute the lowest cost
for such a large number of tours. Hence it is a wise step to rely on a decision
support system that can do the job effi ciently.
The travelling salesman problem is a very well-known and well-researched
problem. When the number of cities increases to about 20, the possible tours
increase to more than 2 1018 tours which are about 2 million trillion tours! Such
a large number of calculations become hard to complete, even for computers.
2 Control and planning
Supervisors, managers, and knowledge workers have to make decisions that
Q.3) There are many examples of digital goods. Companies such as Amazon.com are
selling digital versions of books over their site. These digital books can be read on
special readers that display the pages on a screen.
a. List the important properties of information goods
b. Explain positive feedback with diagrams
Ans
Properties of information goods
Information goods have certain properties that make them distinct from physical
goods. Information goods are typically expensive to produce but very cheap to
reproduce. For example, the original cost of producing a music track by a professional
band may run into millions of rupees. However, once the digital version
of the track is available, it can be reproduced or copied for almost no cost
or at a very low cost. To broadcast cricket scores in India, the mobile phone companies
have to pay a
high upfront fee to the cricket match organisers. Once the scores are purchased
and sent out on SMS networks, as is the case for many international cricket
matches in India, the cost of reproducing the message across the network is
Positive feedback
In a situation where there is a benefi t for individual users when many others
start using a network technology, the benefi t from using the network acts as a
boost for all the users. For example, when people start using e-mail that allows
them to send messages and documents to many others, they realise the benefi t
or value of the network and then are encouraged to use it even more. When
they use the e-mail network more often, others are further encouraged too, and
the usage of the technology grows. This is positive feedback.
Positive feedback has been observed in many technologies that have network
externalities. The growth in users of a network technology that has positive
feedback follows an S-shaped curve. Figure 6.3 shows positive feedback infl uencing
users and the S curve showing growth of users.
At the initial stages of introducing a technology, there are few users and they
realise less value from their use as there are very few other users. When the
usage grows, over a period of time, the value to individual users grows and
this fi res greater positive feedback. At a certain point, a critical mass of users is
reached, where the positive feedback is so strong that many other users now
start to join the network quickly. The curve rises sharply at this time. The number
of users fi nds a saturation point at which time the curve levels off.
Q.4) Decision support systems (DSS) are used extensively across organisations to
assist managers with making decisions. Decision making by managers involves
the phases of intelligence, design, and choice, and DSS help mainly with the
choice part as they support structured and unstructured types of decisions.
a. What is it that managers do when they make decisions?
b. Explain the different types of decisions
Ans
Decision making
What is it that managers do when they make decisions? This is a fundamental
question that needs to be answered before one can think of using DSS to support
decision making in any meaningful manner.
Herbert Simon, the Nobel Prize winning researcher, showed that humans went
through three essential stages in the act of problem solving. He called these the
Intelligence, Design, and Choice stages. Decision making can also be considered
as a type of problem solving. When making a decision, humans tend to follow
Simons Intelligence-Design-Choice Model. Figure 10.2 depicts this model.
In the fi rst stage, that of intelligence, they collect information about the issue