Beruflich Dokumente
Kultur Dokumente
Audience Analysis
Castillo-Jacobo 2
Castillo-Jacobo 3
Castillo-Jacobo 4
so even you can use your own definition of it (Speak up! Pg,237). Finally,
whats a credible source without data, statistics? Numbers and pie charts can
be used to show your extensive research with a topic. Facts can give many
people a huge understanding of whats going on.
Speeches can be easy to give; however, you will always have to face
certain problems. Sometimes these problems can lead you to change the
way you give out your speech, to have the correct words. Other times you
have to put yourself in the position of the audience in terms of what they
want to hear and dont want to hear. Demographics is a unique variable
because no matter what you do, there is always going to be one or more
people out there that stand out. It shows the the impact your topic may have
on specific or a large group of individuals. Race, Religion and ethnicity may
be the most sensitive social demographics to deal with because of an
extensive array of beliefs and traditions that some stand over centuries of
existence and many can become offended. It is that words for these certain
audiences and topics must be delivered efficiently and avoid generalizing
about particular parts of these three demographics. Age can be a limitation
as well, why? Simple, because topics trending or affiliating in our society are
more leaning in favor of our younger audiences where as topics older or near
the society the specific person grew in may lean more towards more mature
people (Speak up!, pg.137). What kid that enjoys modern hip-hop wants to
hear about Elvis Presley from the 70s or what 50-year-old that enjoys classic
Castillo-Jacobo 5
rock wants to hear about a new pop star rising to fame? Going back to size,
the amount of people seated in the class also plays as to how your so you
can have a heads up in terms of preparation. We can also look at gender,
because some topics appeal better to males more than to females and vice
versa. However, its not always good to assume since you dont know
anybodys preferences yet. This would be a good place to start of with,
maybe add like a small sample survey at the beginning of every presentation
to make sure most of the audience is more easy to carry on with, or if the
topic is persuasive, even more susceptible to convince (I mean that in a good
connotation). Also it would not be a good idea to present gender stereotypes
or sexist language in front of anyone because it makes you look biased,
unethical and you will expect some negative reviews about you (Speak up!,
pg. 133). This also applies to sexual orientation, you as a speaker has no
idea of who every individual is standing out there so even if you have
personal opinions, its best to keep them to yourself. Last consideration I
would take into account would be to expect questions at the end, because
every bit of information is not guarantied to be understood by everybody, so
you as the expert speaking and everybody looking up to you are expected to
clear any misunderstanding, and any clarifications to be made.
Castillo-Jacobo 6
best effort into it. Assimilate into the audience, become one and as you
present, become aware of what you are saying. Using techniques such as
humor or and time management can significantly improve the quality of your
speech because it shows that you know what you are talking about, what you
are doing and that you care about your topic and audience.
References:
2. Fraleigh, D.M, & Tuman, J.S., (2015) Speak up! (3rd Edition)
Castillo-Jacobo 7