1.

0 Introduction

1.1 Background of the company

Advance Prosper Sdn.Bhd (APSB) was established in 1996 in associate with

experience and local professionals to explore the latest technology for the future usage

in Broadcasting, Professional Audio Video and related fields. In the APSB solution, the

firms are utilizing a large team of Malaysian expertise and balanced with support from

International Expert to provide a complete solution and to ensure the highest quality is

adhere. APSB focus is to fulfill the requirement in professionalism management

complete with experience from the implementation of the project where it begins from

the initial planning stage, designing, implementation of the project and test and

commissioning and come with the “Philosophy of Prevention failure Management”

strategies enables the clients to get the maximum utilization of system with the minimum

cost.

1.2 Products

1.2.1 Audio video system

• Conference system

• Audio system

• Audio mixer

• LCD projector

• Colors camera
• Dome camera

1.2.2 High technology and broadcast equipment

• Plasma display

• HD/Film camera

• Transmitter

• OB van

• ENG/EFP camera

• Monitor

• VTR

• Mixers

• Studio lens and pro lighting system

• Intercom and CCVE system

1.3 Supplier

• Sony

• Panasonic
 • Sharp

• Rohde &Schwarz

• TV Online

• Fujinon

• Omega

1.4 Target market

1.4.1 Television and radio station

• RTM

• TV3

• ASTRO

1.4.2 Public sector organization

• JAKIM

• Akedemi Seni Kebangsaan

• Kuittho

• UPM

• MARDI

2.0 Background of the study

2.1The case of supply on high technology equipment by Advance Prosper Sdn

Bhd to public sector organization.

Advance Prosper are the company that involve in the business that dealing

with the electronic and high technology products and equipment. However, since

APSB become the agent from the supplier to users, problems always occurred in

terms of bank guarantee, shipment of the equipments, supply chain management

and more, but in here this study will concentrate on the case by the supplier of

supply on high technology equipments by Advance Prosper Sdn Bhd to the public

sector organizations. Since they are dealing with establish supplier such as Sony,

Panasonic, Rohde & Schwarz, Fujinon and etc, thus APSB become one of the

bumiputera company that firmly fixed and stay survive in the industry. To sustain in

this very intense competition industry, APSB should have their own strength and

should always up to date with the demand and the behavior of the customer and

follow the track of the supplier. APSB are the middleman that connect between the

suppliers and customers therefore dealing and maintaining the relationship with the

suppliers are important to survive in the industry. Therefore this case study will be

focus on why supply chain management will effect to the customers.

2.2 Problem Statement

There are problems that occurred during the process on delivering the products

from the suppliers to the APSB. Since APSB become the agents from the supplier to

the customers, sometimes problems always occurred and this will effect to the APSB

to get the tender. APSB sometimes faced the problems when they are dealing with

the suppliers such as:

• Products out of stock.

• Late delivery

• Supplier doesn’t approve the products required by the APSB

• The products do not follow the specification required by the customers.

Due to the problems, it will affect the business run by the APSB where it may cause

delay oh the project where it will not be complete on time. Therefore APSB are

breach the contract and delaying of the project may cause the APSB to be

responsible based on the contract that has been made between them and the

customers. It may incur losses to the company whereby they have to pay a certain

amount of payment based on the date that has been delayed. More over it will effect

the reputation and the name of the company as well.