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managerial levels.
3. Describe the benefits of conducting an external analysis.
Part D The questions in Part D refer to the material discussed in Lesson 4 of this course.
As you learned in Lesson 3, performing an external analysis can provide information to
be used in planning, decision making, and strategy formulation. Organizations that
conduct external analysis are most successfully when they combine this knowledge with
a solid understanding of their internal strengths and weaknesses. To demonstrate your
understanding of internal analysis, respond to the following. 1. Define and present the
characteristics of distinctive organizational capabilities.
2. Outline the steps in the identification of distinctive organizational capabilities.
3. Describe the criteria involved in judging organizational strengths and weaknesses.
4. Discuss the internal audit approach and why it is important. Grading Rubric Please
refer to the rubric on the next page for the grading criteria for this assignment.