PROJECT REPORT ON “KINGFISHER AIRLINES”

PREPARED BY SAURABH PUGALIA B.B.A (GEN), 3rd SEMESTER ENROLLMENT NO. – 092147170
6 UNDER THE GUIDANCE OF Ms. SANGEETA RAWAL FOR PARTIAL FULFILLMENT OF BBA (GEN)
2006-2009 MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES AFFILIATED TO G.G.S.I
.P.U, KASHMERE GATE, DELHI
Guru Gobind Singh Indraprastha University
CERTIFICATION
This is to certify that Saurabh Pugalia has completed his Project Report, as a p
art of partial fulfillment of B.B.A (GEN) Programme from Maharaja Agrasen Instit
ute Of Management Studies, affiliated to Guru Gobind Singh Indraprastha Universi
ty, under my guidance and this is his original work.
Ms. Sangeeta Rawal (Lecturer) (M.A.I.M.S)
i
ACKNOWLEDGEMENT
I acknowledge with gratitude and appreciation, my indebtedness to my mentor & gu
ide, Ms. Sangeeta Rawal & Ms. Sumedha Dutta for allowing me to work on a very in
trinsic part of aviation sector, “Kingfisher Airlines” I also thank her for the
ideas and basic concepts she delivered and shared with me, as they helped me a l
ot in accomplishing this project of mine. It gave me enormous gratification to a
rticulate my thankfulness and heart full sense of indebtedness to my dearest fri
end, Gunjan Jain & my brother Ankush Pugalia. I also put forward my heartiest th
anks to Dr. N.K.Kakkar, Director (M.A.I.M.S) for his great support in completion
of this project.
SAURABH PUGALIA Enrollment No. – 0921471706
ii
Certificate Acknowledgement Table of content Chapter 1 Introduction 1.1 Executiv
e summary 1.2 Objective Research Methodology Corporate Overview 3.1 Company’s Pr
ofile 3.2 History 3.3 Products and Services 3.4 Offices – At Glance Conclusion a
nd Suggestions Limitations Bibliography Annexure
Chapter 2 Chapter 3
Chapter 4 Chapter 5 Chapter 6 Chapter 7
Chapter 1 INTRODUCTION
1.1 Executive Summary
This project is an attempt to give knowledge about Kingfisher Airlines. It aims
to make its reader well versed with each and every aspect of Kingfisher Airlines
. It throws light on the following:1. In 1st Chapter you will find the objective
of doing the project on
Kingfisher Airlines.
2. In 2nd Chapter of this report, you will find that the research
methodology of the report is mentioned.
3. In 3rd chapter you will find an overview of Kingfisher Airlines, in
which you will find its fleet, current destination, departments, and different s
ervices offered by it such as Airport services, In-flight services, on - ground
services. In it you will also find about the Events, Awards, about the Managemen
t Team. You will further notice - How to book travel on Kingfisher Airlines? And
even about the S.W.O.T analysis of Kingfisher Airlines in which the strengths,
weaknesses are highlighted.
4. In 4th Chapter you will find conclusion and suggestion on the project
on Kingfisher Airlines.
5. In 5th Chapter you will find some of the limitations of project being
face by me.
6. In 6th Chapter you will find the various sources I referred for gathering
information.
7. In 7th Chapter you will find the list of all the literature that I have
attached. This project is overall an attempt to make you aware or to cover every
possible aspect of Kingfisher Airlines in India and around the world.
1.2 Objectives
The main objectives of the study of this project are –
To study the growth and expansion of Kingfisher Airlines.
To study the structure and workings of Kingfisher Airlines.
To compare Kingfisher Airlines with other Airlines. To understand the attitu
de towards the services of
Kingfisher Airlines. To study the achievements of Kingfisher Airlines.
To know the important aspect of Kingfisher Airlines.
Chapter 2 Research Methodology
RESEARCH METHODOLOGY
Meaning of Research Redman and Mory define research as a “systemized effort to g
ain new knowledge.” Some people consider research as a movement, a movement from
the known to the unknown. Research is an academic activity and as such the term
should be used in a technical sense. According to Clifford Woody, research comp
rises defining and redefining problems, formulating hypothesis or suggested solu
tions; collecting, organizing and evaluating data; making deductions and reachin
g conclusions; and at last carefully testing the conclusions to determine whethe
r they fit the formulating hypothesis.
Objectives of Research The purpose of research is to discover answers to questio
ns through the application of scientific procedures. The main aim of research is
to find out the truth which is hidden and which has not been discovered as yet.
Though each research study has its own specific purpose but the research object
ives can be listed into a number of broad categories, as following:1. To gain fa
miliarity with a phenomenon or to achieve new insights into it. Studies with thi
s object in view are termed as exploratory or formulative research studies. 2. T
o portray accurately the characteristics of a particular individual, situation o
r a group. Studies with this object in view are known as descriptive research st
udies. 3. To determine the frequency with which something occurs or with which i
t is associated with something else. Studies with this object in view are known
as diagnostic research studies.
Research Methodology Research methodology is a way to systematically solve the r
esearch problem. It may be understood as a science of studying how research is d
one scientifically. In it we study the various steps that are generally adopted
by a researcher in studying his research problem along with the logic behind the
m. It is necessary for the researcher to know not only the research methods or t
echniques but also the methodology. Data Source The data can be collected from t
wo sources, i.e. Primary and Secondary. I have collected the entire data of this
project on Kingfisher Airlines from SECONDARY SOURCES like websites, books, new
spapers and magazines. Research Methodology involves research plan that has foll
owing major steps: 1. Defining the Data Source 2. Research Approach 3. Data Anal
ysis 1. Defining the Data Source The data required for familiarizing with the ro
le of Aviation Sector, “Kingfisher Airlines” as collected from the web sites and
journals.
2. Research Approach The research was carried out under following major steps: •
LEARNING ABOUT THE COMPANY At the very outset, the information regarding the or
igin, developments, the present way of working and the current strategy of Kingf
isher Airlines was gathered and thoroughly analyzed which gave the researcher an
insight into company’s profile and organization structure was made with the hel
p of company’s web site, company’s manuals , brochures and other relevant publis
hed material. This helped the researcher to understand the present working scena
rio and gain familiarity with the organization’s strategic moves. • COLLECTION O
F DATA Under this step the secondary data was collected though company’s website
, company’s manuals, brochures and other relevant published material. 3. Data An
alysis After the data about the developments and its future goals had been colle
cted, it was analyzed methodically. The importance and the purpose of move was i
dentified to assess the benefits and the risks faced by the company in the field
of Aviation.
Chapter 3 Corporate Overview
3.1 Company’s Profile
Kingfisher Airlines
Callsign KINGFISHER 2004 Bangalore International Airport, Chhatrapati Shivaji In
ternational Airport, Hubs Indira Gandhi International Airport, Sardar Vallabhbha
i Patel International Airport Frequent flyer program King Club Fleet size 158 (i
ncl. 126 in order) Destinations 29 Parent company UB Group Company slogan Fly Th
e Good Times Headquarters Bangalore, India Dr. Vijay Mallya, CMD Mr. Hitesh Pate
l, EVP Key people Mr. Rajesh Verma, EVP Mr.A. Raghunathan, CFO Website: http://w
ww.flykingfisher.com/
IATA ICAO IT KFR Founded
Kingfisher Airline is a private airline based in Bangalore, India. The airline i
s owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started i
ts operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airlin
e currently operates on domestic routes. The destinations covered by Kingfisher
Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochi
n, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur. In a shor
t span of time Kingfisher Airline has carved a niche for itself. The airline off
ers several unique services to its customers. These include: personal valet at t
he airport to assist in baggage handling and boarding, accompanied with refreshm
ents and music at the airport, audio and video on-demand, with extra-wide person
alized screens in the aircraft and threecourse gourmet cuisine. Kingfisher Airli
nes currently operates with a brand new fleet of 8 Airbus A320 aircraft, 3 Airbu
s A319-100 aircraft and 4 ATR-72 aircraft. It was the first airline in India to
operate with all new aircrafts. Kingfisher Airlines is also the first Indian air
line to order the Airbus A380. UB holdings Ltd, has acquired 26% stake in the bu
dget airline Air Deccan and has option to buy further of 20% stake from the seco
ndary market.
3.2 History
Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage
companies in the world. The branding of the airline is linked to that of Kingfi
sher Beer, India’s largest brewery. The airline, which is headed by the charisma
tic Dr Vijay Mallya, took to the skies in May 2005, and attracted attention for
its high quality product with personal inflight entertainment in every seat; cus
tom interior designs for each aircraft; valet assistance at airports and complim
entary hot food and beverages. The airline initially operated a single class ser
vice but subsequently introduced a highly acclaimed First Class, allowing it to
compete with Jet Airways for the high yield corporate market. In addition to its
A320 family aircraft used on domestic routes, Kingfisher Airlines also operates
ATR-72 turboprops on regional sectors. Under current Indian regulations, which
require airlines to operate 5 years domestic service before being granted intern
ational rights, Kingfisher will not be permitted to operate overseas until 2010.
However, the airline has very clear international ambitions, with an order book
for 45 wide body aircraft, including A330s, A340s, A350s and A380s.
In just over two years, Kingfisher Airlines has achieved a market share of 10% a
nd has one of the most aggressive expansion plans of all Indian carriers during
2007. In Jun-07, it dramatically increased its influence in the market with the
acquisition of a 26% shareholding in India’s largest LCC, Air Deccan, for approx
imately USD130 million, and an open offer for a further 20%. Through schedule co
ordination and joint operations in ground handling, training, and maintenance, t
he carriers are projecting annual cost savings of over USD70 million. There will
also be greater coordination between the two brands, with Air Deccan to adopt t
he Kingfisher image in its logo and to switch to a red, rather than a blue colou
r scheme. The combined Kingfisher/Deccan group has a market share of just over 3
0% and a product range spanning from the price-sensitive, first-time flyer, to t
he high yield business traveler, making it one of the key pillars of the airline
industry. The airline which started its operation on 9th May 2005, following th
e lease of 4 Airbus A320 aircraft. As of July 2007, Kingfisher operates only on
domestic routes, however it has announced plans to start flights to the USA with
Airbus A380 aircraft. The airline is owned by the United Beverages Group under
the leadership of Vijay Mallya (which also owns the popular Indian beer of the s
ame name). The airline promises to suit the needs of air travellers and to provi
de reasonable air fares. Kingfisher Airlines main "luxury" component is its In-
Flight Entertainment System, a first among Indian airlines. The airliners in-fli
ght Mobile Phone and Internet Services will be provided by OnAir starting 2008 f
or longhaul flights.
United Breweries Group
United Breweries Group, based in Bangalore, is the world s 2nd largest brewer an
d the largest in India. The company markets most of its beer under the Kingfishe
r brand and has also launched Kingfisher Airlines, a domestic airline service in
India. The UB Group (United Breweries) Group is a multifaceted conglomerate wit
h business interests in Beverage Alcohol, Pharmaceuticals, Media, International
Trading, Aviation, Fertilizer, Research & Development, and Infrastructure Develo
pment. The group is headed by Dr.Vijay Mallya who is also a member of the Indian
Parliament. United Breweries now has a near-monopoly over the Indian brewing ma
rket, thanks to its recent takeover of the rival Shaw-Wallace company. The group
owns the Mendocino Brewing Company in the United States. History The UB Group w
as founded by a Scotsman, Thomas Leishman in 1857. The Group took its initial le
ssons in manufacturing beer from South Indian based British breweries. At the ag
e of 22, Vittal Mallya was elected as the company s first Indian director in 194
7. After a year, he replaced R G N Price as the chairman of the company. After V
ittal Mallya s death in 1983, his son Vijay Mallya assumed the mantle of the gro
up. Vijay Mallya inducted professional management and consolidated the Group int
o individual operating divisions. In 1988, UB Group acquired the global Berger P
aints Group with operating companies across four continents. The paints business
was divested for significant value in 1996. After India adopted economic libera
lization in 1991, the UB Group decided to retain interests in only those busines
ses that were globally competitive and did not depend upon fiscal tariff protect
ion. Today, UB Group is the third largest manufacturer of Spirits products in th
e world. In 2005, the Group entered aviation sector with the launch of Kingfishe
r Airlines
Limited. With in a short time the airlines has captured an impressive market sha
re and has established a niche identity for itself. The Logo The Pegasus, which
is the symbol of the United Breweries, first found its place as the Group logo i
n 1940. Then, the Helladic horse – associated with beer and nectar in Greek myth
ology- carried a beer cask between the wings, ostensibly because beer formed the
core operations of the Group. Later, the beer cask was removed to represent the
Group’s multifaceted operations. Now, it is just the Pegasus.
Business Interests of UB Group:
Beverage Alcohol: The UB Group is 3rd largest spirits marketer in the world, wit
h overall sales of 60 million cases. The company offers 140 brands at varying pr
ice points. Some of the famous brands of the UB Group are: Bagpiper Whisky, McDo
well s No.1 Whisky, Director s Special Whisky, McDowell s No.1 Brandy and McDowe
ll s Celebration Rum. Pharmaceuticals: The group s company Aventis Pharma Limite
d is the second largest pharmaceutical multinational in India. It develops and m
arkets branded prescription drugs and vaccines. Media: The UB Group also has a s
hareholding in Asian Age Holdings Ltd, the company that owns and manages daily n
ewspaper, The Asian Age. International Trading: The Group s company UB Global Li
mited is a recognized export house engaged in the export of Beer, Spirits, Leath
er Footwear and Processed Foods. The Company also exports Pharmaceutical Product
s and customized perfumeries. Fertilizer: Mangalore Chemicals & Fertilizers Limi
ted is under UB Group s management. It has a manufacturing capacity of 2,17,800
MT of Ammonia and 3,80,000 MT of Urea. Research & Development: Vittal Mallya Sci
entific Research Foundation (VMSRF) was established in 1987 with the objective o
f developing newer and novel technologies that will have substantial application
in industry and health care. The foundation is it is recognized by the Departme
nts of
Scientific & Industrial Research (DSIR), Dept. of Biotechnology (DBT), Council f
or Scientific and Industrial Research (CSIR) and the Ministry of Finance, Govt.
of India. Aviation: UB Group entered aviation sector in 2005 with the launch of
Kingfisher Airlines Limited. Kingfisher Airlines has captured an impressive mark
et share and has established a niche identity for itself. The airlines recently
acquired 25% stake in Deccan Airlines.
Present History
Sales of the United Spirits Ltd. are expected to exceed 60 million cases during
the fiscal year 2005-06 making the Group the third largest manufacturer of Spiri
ts products in the world. In addition, USL is one of only three in the world to
own seven millionaire brands and at least five brands rated by Drinks Internatio
nal, UK, to be amongst the ten fastest growing brands in the world in their resp
ective categories. The UB Group’s Brewing Enity - called United Breweries Limite
d (UBL) has also assumed undisputed market leadership with a national market sha
re in excess of 50%. Through a process of aggressive acquisition and market pene
tration, The UB Group today controls 60% of the total manufacturing capacity for
Beer in India. The flagship brand, Kingfisher is now sold in over 52 countries
worldwide having received many accolades for its quality. The UB group is also i
nto manufacture of Fertilizers. The group company Mangalore Chemicals and Fertil
izers Limited ( MCF ) has factory at Panambur in Dakshina Kannada district of Ka
rnataka. In August 2007, the group made a first-of-its-kind media alliance for t
he promotion of NDTV Good Times, a lifestyle television channel run by NDTV.
Financials
In July 2007, United Breweries Limited reported volume growth of 16.3% compared
to the previous year.
Chairman’s Message
Welcome aboard Kingfisher Airlines.
I am often referred to as the ‘King of Good Times’ and I truly believe that you
should share this experience with me. On a more serious note, I log many air mil
es myself in pursuit of my goals and I am sure that you do too. It is my passion
to deliver the best of good times. After all, work and play can go hand in hand
. I am sure that you have several pressing commitments and stressful work obliga
tions. Like me, you also need some time to chill…… with the King of Good Times.
I have personally ensured that every Kingfisher aircraft meets the global standa
rds that I have set for myself in terms of safety and I am proud of our brand ne
w fleet incorporating the latest technology available. I have instructed my crew
to treat every guest in the same way as if they visited my home. Since I also b
elieve in cutting-edge technology, I insisted upon an individual in-flight enter
tainment system for our guest’s personal viewing and listening pleasure. I deman
d individual attention and I suppose our guests do too! On board Kingfisher Airl
ines, you will meet a crew that I have hand-picked myself. I have also personall
y approved their rigorous training programme. Quite apart from this, I have devo
ted a lot of personal time and energy in ensuring that Kingfisher Airlines is tr
uly world-class in every sense. Leave the stress of daily life behind and enjoy
the good times with Kingfisher Airlines. I have tried very hard to build an airl
ine that meets your expectations. However, if I have missed something or fall sh
ort of your expectations, please feel free to mail me directly at chairman@flyki
ngfisher.com. I invite you to fly the Good Times. After all, to me, you deserve
the Good Times as well. With my warm regards, Vijay Mallya Chairman & CEO
Management Team
Kingfisher Airlines is led by a dynamic, extremely talented and experienced team
:
Boar d o f Dir ec tors
Dr. Vijay Mallya, Chairman & CEO Mr. Subhash Gupte, Vice–Chairman, The UB Gr
oup Mr. Piyush Mankad Mr. A.K. Ravi Nedungadi Diwan Arun Nanda Mr. V.K.
Rekhi Dr. Naresh Trehan Mr. Rup Pillai
Op er ating Tea m
Mr. A. Raghunathan, Executive Vice President and Chief Financial Officer Mr.
Hitesh Patel, Executive Vice President Mr.Rajesh Verma, Executive Vice Presid
ent Captain D D Gandhi, Vice President – Operations Chandrashekhar Nene, Vic
e President – IT Mr. C.S. Tomar, VP- Engineering & Maintenance Bharat Raghav
an, Assistant Vice President - Legal and Secretarial
 Ms. Rubi Arya, Assistant Vice President HR Mr. Ajit Bhagchandani, General Ma
nager - In-Flight-Services Mr. Ashwani Khanna, General Manager - Airport Servi
ces Mr. Bhupesh Joshi, General Manager – Airports Capt Jesudasan, Chief Exam
iner Captain K. Ravindran, General Manager - Flight Safety Major Leslie Ojji
t Missal, General Manager – Security Mr. Ratan Ratnakar, General Manager - Rev
enue Optimization Mr. Sanjay Bahadur, General Manager - Corporate Affairs Mr
. Shailesh Borkar, General Manager – Finance Mr. Umesh Rindani, General Manage
r - Revenue Accounts Mr. S.K. Ghorai, General Manager - Quality Control Capt
ain Sanjeev Marwah, GM-Flight Ops (A320) Capt PA Bhushan, GM-Flight Operations
(ATR) Mr. Gaurav Commitment Rathore, General Manager Quality & Guest
Mr. Vijay Nair, General Manager – Cargo Mr. V. Seetharaman, General Manager
- Engineering
Overview
Our Vision “The Kingfisher Airlines family will consistently deliver a safe, val
ue-based and enjoyable travel experience to all our guests.” Our Values Saf et y
This is our overriding value. In our line of business, there is no compromise.
Servi ce We are all in the hospitality business; we must always seek to serve ou
r guests and gain their trust, goodwill and loyalty. Happ iness We seek to build
an organisation with people who choose to be happy, and will endeavour to influ
ence our guests and co-workers to be happy too. Team work We will succeed or fai
l as a team. Each one of us must respect our colleagues regardless of their rank
, and we must work together to ensure our mutual success. Accounta bi lit y Each
one of us will be held accountable for the successful execution of our duties,
commitments and obligations, and we will strive to lead by example.
Why Aviation? What gladdened Dr. Vijay Mallya must have been a Cabinet decision
on Wednesday, October 20, 2004, which hiked the permitted foreign direct investm
ent (FDI) limit in domestic airlines to 49% from the existing 40%.
This move is expected to help fledgling airlines like Kingfisher and Air Deccan.
Jet and Sahara lobbied till the last, some political parties (leftists) tried t
o muddy the waters, but the skies were opening up and Dr. Mallya had cause for c
heer. The bogey of national security concerns raised by the JetSahara cartel fai
led. More than the 9% hike, the decision also signaled to domestic airlines and
foreign investors that the government was serious on aviation reform. Starting a
low cost airline is not the most difficult part, because to start a low cost se
rvice with nation wide operations,
•
Assuming that the airplanes are leased the cost is typically between $20-40mn; d
epending on the scale of operations (a full scale carrier will need investment o
f around $70-80mn). A regional service can be started at a much lower cost - aro
und $1015mn. Low cost carriers can break even in a year or two or at most three.
New airlines typically have a major cost advantage, especially for labor, over
established (mostly state-owned carriers like Indian Airlines or Air China). Air
transport is the obvious solution for mobility, if fares can be kept low (as co
mpared to train fares).
•
• •
•
Why India?
•
Every Indian should fly. There are approximately one billion people & only about
0.05% of them fly.
•
India is 3rd fastest growing domestic aviation market in the world. (last year g
rowth was 23% & will maintain 20% growth in next five years) Indian Subcontinent
is the third largest market for new aircraft in Asia, behind China (1790) & Jap
an (640). More and more middle class families now prefer air travel to tradition
al rail travel. [Growing Middle-Class (income over Rs.90,000 p.a.)
•
•
• •
People having greater disposable incomes. In 2003, 10 million Indians traveled b
y air domestically. In 2004, 25 million took to the skies within India and 6 mil
lion Indians traveled abroad. The more the merrier, More could take to the skies
in the months and years to come, as wallet friendly new players like Kingfisher
airlines spruced up plans to enter the aviation segment. According to CAPA (Cen
tre for Asia-Pacific aviation) forecasts, the total air traffic will rise by 5 m
illion actual passengers each year over the next 10 years. Swift liberalization
of the Indian market. With the ending of government protection for Indian Airlin
es, the adoption of an open skies agreement with the United States and the loose
ning of a previously tightly restrictive quota pact with Britain. India is an ex
citing aviation market.
•
•
•
Welcome Kingfisher Airlines!
Kingfisher Airlines commenced commercial operations on 9 May, with its maiden se
rvice from Bangalore to Mumbai with 174-seat A320 aircraft. Other details includ
e: Fleet: To operate a minimum of 33 aircraft within the next two years and 55 b
y 2010; Fares: Bangalore-Mumbai fares are at least 35% lower than Indian Airline
s and Jet Airways; Network: Bangalore-Mumbai frequency increased from two to thr
ee times daily on 20 May. Bangalore-Delhi service commences on 6 June. According
to UB Group Chairman, Vijay Mallya, the airline plans to acquire 11 aircraft by
December this year and buy one aircraft every month from
January 2006. Dr. Mallya is optimistic about the prospects for the airline, whic
h is targeting India’s increasingly affluent middle large. If you look at the em
erging India, by 2010 there will be a new generation of consumers of about 150 m
illion. Who are these people? These are youngsters who are earning money out of
information technology, biotechnology, entrepreneurs?people who have a much grea
ter propensity to spend than when I was young, said Dr Mallya. Air Deccan Managi
ng Director GR Gopinath welcomed Kingfisher, stating the move would energise the
market. According to Capt Gopinath, there is a tremendous need for airline capa
city as the requirement is huge. Kingfisher Airlines has contracted Indian Airli
nes to operate government mandated socio-economic routes on its behalf. Airlines
operating on trunk routes in India are obligated to operate a certain proportio
n of capacity to remote regions. This forms part of a INR1.2 billion agreement w
ith Indian Airlines for outsourcing of ground handling and maintenance services
for a minimum of two years. Meanwhile, Kingfisher Airlines is offering 1,000 one
-way tickets each day priced at INR2,999 (USD69.20) on Mumbai-Bangalore service
in May (travel dates not disclosed), and 1,000 one-way tickets each day priced a
t INR4,999 on Bangalore-Delhi service in June. The airline is seeking to launch
Delhi-Mumbai service in August 2005.
Archieves
 The “King Of Good Times” has done it again: Is the World Ready? Kingfisher A
irlines, American Express to lunch co branded card
Kingfisher Airlines Open 2007 to feature Global Tennis
Legends Kingfisher F1: Marketing, The Vijay Mallya way ICICI Bank and Kingfi
sher Airlines Launch Co-branded Credit Card Kingfisher Airlines and dishtv For
m an Unprecedented Alliance in the Indian Skies Kingfisher Airlines to buy 26
percent in Air Deccan for US$135 million
Kingfisher becomes first Indian customer for A380, A350, &
A330 Mallya s Kingfisher Airlines Plans IPO In 2006 Kingfisher ties up with
perfume brands in promotional offer
The “King Of Good Times” has done it again: Is the World Ready?
Vijay Mallya, the Indian Liquor and Airline business magnate known for his aggre
ssive and innovative marketing is taking his airline fleet overseas. Kingfisher
Airlines largely famous for its saucy air hostesses and top-notch service, plans
to fly on multiple routes in US and UK as early as next year. Mallya placed one
of the biggest Aircraft orders to Airbus at Paris Air Show. The order was place
d for 50 aircrafts worth $7 billion. Kingfisher’s strategy is to open long-haul
routes and expand the existing domestic routes. The deal, for 50 Airbus planes,
included five A340s, which are only economical to fly on long-haul trips. Mallya
already has on order five of Airbus’s jumbo A380s, which he plans to fly non-st
op to the U.S. East Coast, and five additional A340s, which he plans to fly nons
top to America’s West Coast. One of the reasons for Mallya to put in such a big
investment is due to the fact that Indian are flying much more than what they us
ed to earlier. The domestic market is grown by over 40% while the international
passengers have grown by 25% over last year. This growth rate is expected to car
ry through at least a decade. The Airline Industry has suddenly seen number of p
layers entering the Indian market after being dormant for a very long time. Due
to the competition within airlines, the air fares in some cases have fallen by m
ore than 50%. Very recently the Jet Sahara deal has been making news for all wro
ng reasons.
Kingfisher Airlines, American Express to lunch co branded card
Corporate Card issuer American Express and Kingfisher Airlines today announced a
joint marketing initiative with the launch of the first airline corporate charg
e card specifically targeted at the small to medium sized enterprise (SME) marke
t in the country. A market-first, the American Express Kingfisher Airlines Corpo
rate Card will offer India-based companies an 8-per cent rebate on Kingfisher Ai
rlines air travel which is charged to the card and will also offer card holders
an exclusive membership upgrade within the Kingfisher Airlines frequent flyer pr
ogramme, King Club. "I am delighted to announce a strategic alliance between two
powerful brands, which are widely acclaimed and renowned for their premium qual
ity and service," said Vijay Mallya, chairman and CEO, Kingfisher Airlines Limit
ed. "The American Express Kingfisher Airlines Corporate Card is squarely targete
d at the SME segment. The SME market is important to Kingfisher Airlines and we
have worked closely with American Express to develop a compelling corporate prod
uct that provides exclusive benefits to both the company and its employees. "The
card offers companies a rebate of 8 per cent on all Kingfisher Airlines ticket
purchases charged to the card, whilst card members will automatically be enrolle
d in the King Club frequent flyer programme and earn Bonus King Miles."
Kingfisher Airlines Open 2007 to feature Global Tennis Legends
Kingfisher Airlines Limited today announced that the second edition of the Kingf
isher Airlines Open will take place in Mumbai from September 24 through 30th Sep
tember 2007. Widely acclaimed as South Asia s most prestigious Association of Te
nnis Players (ATP) event, top notch players from around the world will take cent
re stage at the upcoming Kingfisher Airlines Open 2007. The strong line-up that
will battle it out on the hard courts of Mumbai includes power-packed performers
like 2007 Wimbledon semi-finalist Richard Gasquet, 2006 Australian Open runner-
up Marcos Baghdatis, Wimbledon and US Open Champion Lleyton Hewitt and former wo
rld number one and Australian and US Open Champion, Marat Safin. The US$416,000
Kingfisher Airlines Open is being organized by Globosport, India s leading sport
s and entertainment management company headed by Indian tennis ace Mahesh Bhupat
hi. The inaugural edition of the Kingfisher Airlines Open held last year went do
wn as a hugely successful and popular tournament in the annals of Indian tennis
history, thanks in no small measure to the combined efforts of Dr. Vijay Mallya,
Chairman and CEO of Kingfisher Airlines Limited, and Globosport.
Kingfisher F1: Marketing, The Vijay Mallya way
Since UB Group s acquisition Scottish distiller Whyte & Mackay, a move which ele
vated the group to second place in the global spirits market, chairman Vijay Mal
lya has most definitely been looking to overtake something and ensure that he is
the first to cross the line with the chequered flag. Spyker Ferrari is most lik
ely what it is. Mallya has decided to get himself a Formula One team, happily in
vesting a cool €90 million over a weekend, and in the process, exponentially exp
anding marketing opportunities for his flagship brand, Kingfisher. Given his lov
e for fast cars, racehorses, parties, and his trademark flamboyance, a personal
F1 team fits like a glove with the rest of Mallya s portfolio. Mallya estimates
that Spyker could pull in €25 million in television revenues next year, and plan
s to cut costs for the loss making endeavour by relocating some of the research
capabilities to India. An Indian team, ideally with an Indian driver - is an alm
ost sureshot route to unlocking untapped marketing potential in a country where
half the 1.1 billion population is under the age of 25, a substantial chunk of w
hich keenly follows F1. TV ratings are set to skyrocket, with potentially every
Indian kid tuning into F1, given their ownership in it as a country. If even hal
f of the cricket mania is replicable here, Kingfisher is most definitely home an
d dry. However, as Kingsher presently adorns Toyota s team as part of a $5-milli
on deal ending next year, it could be some time before Spyker wears the Kingfish
er shade of red. In the interim, other UB group brands could possibly find thems
elves on the team.
ICICI Bank and Kingfisher Airlines Launch Co-branded Credit Card
Kingfisher Airlines, India s first true-value, full-service airline, in its cons
tant attempt to provide enhanced value to its consumers entered into an agreemen
t with ICICI Bank , India’s second largest Bank, to create a cobranded credit ca
rd that will allow its members a host of privileges and would also serve as an i
ncentive to become loyal travelers of Kingfisher Airlines.The target consumer fo
r Kingfisher Airlines is the frequent-flying corporate traveler who seeks deligh
t out of his flying experience. The Airline s offering is in line with the expec
tations of the globally aligned Indian who has high propensity to spend. This co
nsumer is also the right potential target for ICICI Bank s premium credit card o
fferings and hence the fit between the two brands is strategically sound. Adds D
r. Vijay Mallya, Chairman & Managing Director, Kingfisher Airlines Limited- "Kin
gfisher Airlines is the embodiment of the modern, global Indian. We are out to r
e-define the air travel industry in India by offering never-before value to the
Indian air traveller. Ranging from our brand new aircraft to the unique Kingfish
er Class experience, Kingfisher Airlines is committed to provide only the best t
o its guests. It is in line with this that we have chosen to align with ICICI Ba
nk - the leader in the credit card industry in the country, to create a unique c
o-branded credit card. This alliance will also further strengthen the corporate
relationship that The UB Group has enjoyed with ICICI Bank"
Kingfisher Airlines and dishtv Form an Unprecedented Alliance in the Indian Skie
s
Kingfisher Airlines and dishtv introduce LIVE TV in-flight. Now enjoy watching y
our favorite channels 35,000 feet high in the sky History has been created in th
e world of entertainment and Indian aviation, with the coming together of two la
rge corporate houses, dishtv and Kingfisher Airlines, to bring LIVE TV entertain
ment for the very first time in the Indian skies. This association signifies the
commitment to enhance in-flight entertainment like never before and a turning p
oint to make the unprecedented happen, the launch of LIVE TV, 35000 feet high in
the sky. As a part of the tie-up, the country’s pioneer DTH player, dishtv, wil
l demonstrate its services on the country’s fastest growing airline, Kingfisher
Airlines. Now, only on flying with Kingfisher Airlines, guests will not miss out
on any critical news or business event, sporting action, Hollywood and Bollywoo
d blockbusters, chartbusting music, and popular sitcoms, thanks to dishtv’s revo
lutionary new technology, making digital content services available on board! St
arting services two and half years ago, dishtv marked its presence by revolution
izing entertainment, right from the Siachen to Kanyakumari, to the remotest area
s, across the country. Next, dishtv conquered the seas, with mobile dish install
ations on sailing vessels, within the footprint of the satellite. With the Kingf
isher Airlines alliance, dishtv has achieved yet another milestone by taking dig
ital entertainment to the skies with the launch of LIVE TV on board every Kingfi
sher Airlines aircraft.
Added Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited, “In 2005,
Kingfisher Airlines launched and redefined the way the Indian air traveler perc
eived the joy of flying. We introduced in-flight entertainment on-board all our
flights, so much so that our competitors were compelled to follow suit. Today we
take our commitment to take the best of Good Times, one step further for our gu
ests. Our association with dish TV has helped us create yet another path-breakin
g innovation which will revolutionize the way Indians perceive in-flight enterta
inment and we are very proud that dishtv will now enable LIVE TV onboard every K
ingfisher Airlines flight. With the launch of LIVE TV onboard, we are not re-def
ining in-flight entertainment, but creating history”. The first aircraft empower
ed by dishtv complete with the LIVE TV service, will be ready to take-off by the
end of December, 2006.Kingfisher Airlines FUN TV will now comprise of 16 channe
ls of LIVE TV showing business news, current affairs, popular sitcoms, live spor
ting action, Hollywood and Bollywood blockbusters, chartbusting music, travel an
d lifestyle, 5 channels of the very popular broadcasted video content and 1 movi
ng map channel. In addition guests can enjoy 10 channels of chartbusting music f
rom hip-hop to retro to old Hindi melodies on Kingfisher Radio. Kingfisher Airli
nes was the first Indian carrier to offer In-flight Entertainment onboard its fl
ights across the country.
So sit back, relax and enjoy the dishtv enabled Kingfisher LIVE TV Experience.
Kingfisher Airlines to buy 26 percent in Air Deccan for US$135 million
United Breweries (Holdings) Ltd., which runs Kingfisher Airlines, is to buy 26 p
ercent of Deccan Aviation Ltd, which operates the low-cost carrier Air Deccan, f
or US$135 million. Deccan will issue about 35 million shares at US$3.8 each to U
nited Breweries (Holdings), an 18 percent premium to Deccan’s closing price on W
ednesday. UB Group has paid an advance of US$36.82 million and the balance will
be paid in next four months. UB Holdings, with its Kingfisher Airline, had been
the natural ally for Air Deccan, Capt. GR Gopinath, MD, Deccan Aviation said, ad
ding that both airlines would complement each other. He said, “Keeping in mind v
arious options we had, we felt that in the long term vision of our company, the
association with UB Holdings will make enormous financial and operational sense
where each other’s best practices could be shared.” Air Deccan would continue to
remain as an independent entity and pursue the low-cost model. While Capt. Gopi
nath would be the Executive Chairman of Deccan Aviation, Mr Mallya would be the
Vice Chairman. Both would appoint six directors each besides having six independ
ent directors on the board, while the board would appoint the Chief Executive Of
ficer. Air Deccan’s Chief Financial Officer Ramki Sundaram would be the acting C
EO, Capt. Gopinath reportedly said.
Kingfisher becomes first Indian customer for A380, A350, & A330
Kingfisher Airlines has become the first Indian carrier to sign a firm contract
with Airbus for the A350 and A380 – the company’s newest and largest aircraft, r
espectively – as well as for the A330. The order is for five A350800s plus five
A380s for intercontinental services, and five A330-200s for regional routes. Del
iveries of Kingfisher’s Airbus A330s are due to begin in the third quarter of 20
07, those of the double-deck A380s in 2010, and those of the A350s in 2012. Engi
ne selections have yet to be announced. Kingfisher will use its A330s on regiona
l routes, including flights to Europe, while the A350 and A380 are destined for
longer nonstop flights – such as to the USA. “India is one of the world’s fastes
t growing markets, especially among the younger emerging generation, and these n
ew Airbus aircraft, with their unmatched passenger appeal, economy and commonali
ty, will give us the lead in competing for their business, “ says Dr Vijay Mally
a, Chairman of the UB Group, one of India’s largest companies and the parent com
pany of Kingfisher Airlines. “We’ll begin with the Airbus A330, which is a great
aircraft and already in widespread service, and then we”ll create a sensation w
hen we become the first Indian carrier with the 21st Century flagship A380, befo
re adding the world’s newest airliner, the A350. Imagine flying the good times,
not just in India, but worldwide!” Kingfisher Airlines is already an important A
irbus customer – it has ordered ten A320s and three A319s, and has options on a
further 20 single-aisle aircraft. It has established itself as an air-travel phe
nomenon in the Indian market, introducing new standards in passenger appeal – su
ch as personal videoscreens in every seat. In quickly establishing a formidable
record for quality of service and reliability in the Indian skies, Kingfisher is
rapidly becoming a favourite of discerning passengers. Airbus’ A330 is part of
the modern market-leading A330/A340 family, which
Mallya s Kingfisher Airlines Plans IPO In 2006
Kingfisher Airlines, the six-month-old airline of UB Group Chairman and liquor b
aron Vijay Mallya may well preen its plumage. The embryonic carrier aims to laun
ch its initial public offering in the second half of 2006 and spread its wings i
nternationally by 2010 under rapacious plans to be the top Indian carrier, Mally
a said. Kingfisher- which positions itself between a budget airline and a full-s
ervice carrier-plans to raise around $200 million in its IPO to help finance its
purchase of 65 new aircraft to drive its global expansion. Then it picked up 50
planes for an estimated $2.1 billion at the Dubai air show in November. A pugna
cious Mallya, who ranked 26th on the Forbes India 40 last year, told reporters a
t a regional aviation conference he expected to "break-even in the first year of
operation if we are lucky, if not most certainly next year". The man dubbed the
Indian Richard Branson revealed last week he had offered to buy a 100% stake in
the embattled Air Sahara, and he s confident that it will outbid the competitio
n to buy the entire stake in debt-laden carrier, which has extensive operations
on the subcontinent and has access to international routes. Currently Indian car
riers can only fly internationally after five years of domestic operations. King
fisher, which calls its stewardesses "hostesses", provides a personal valet serv
ice and goes the extra air-mile to treat its passengers like guests, plans to la
unch non-stop flights from New Delhi, Bombay and Bangalore to New York by 2010 w
hen
it takes delivery of its first A380. It has also got its beady eye on routes to
China, Hong Kong, Singapore and Malaysia as well as the Middle East.
Kingfisher ties up with perfume brands in promotional offer
Kingfisher Airlines has announced a “Scent of Good Times” Offer, under which it
gives away reputed perfume brands worth Rs 4,000 to anyone who purchases flight
coupon booklets having two flight coupons for Rs 10000. For this, Kingfisher has
tied up with leading perfume brands like Pierre Cardin, Paul Smith and Kenzo. T
he flight coupons can be used for travelling between any two airports where King
fisher Airlines operates flights. The coupons will be valid till June 30 of this
year, 2006. “The idea behind the scheme is to associate with like-minded leadin
g international brands, to provide maximum value to our guests and also create a
n opportunity to communicate with the relevant target audience through a non-con
ventional platform. Our Partners Program has so far ensured we have offered the
best value possible to our guests. This scheme too enables air travelers to expe
rience the “Scent of Good Times”, by buying Kingfisher Airlines flight coupons w
orth Rs. 10,000/- and getting a fabulous offer on leading international brands,
like Pierre Cardin, Paul Smith, Kenzo,” said Girish Shah, General Manager, Marke
ting, Kingfisher Airlines. The Kingfisher Airlines Scent of Good Times offer is
available at leading departmental stores and chains like Shoppers’ Stop, Life St
yle and other leading outlets at Mumbai, Bangalore, Chennai, Delhi, Gurgaon, Hyd
erabad, Kolkata, Goa, Pune and Jaipur.
3.3 Products and Services
Fleets
The first Indian airline to initiate and continue operations with all new aircra
fts, Kingfisher Airlines connects to 15 key destinations through a fleet of 11 b
rand new A320 family aircrafts. With more than 70 flights daily across India, Ki
ngfisher is the first and the only Indian carrier to have signed a contract with
Airbus for A380 and A350. In a deal valued at over $3 billion, Kingfisher Airli
nes has ordered 5 A380, 5 Airbus A350-800 aircraft and 5 Airbus A330-200 aircraf
ts. The Kingfisher Airlines fleet consists of the following aircraft Kingfisher
Airlines Fleet Aircraft Total 12 (22 orders) 3 (1 order) 1 12 (50 orders) 6 (2 o
rders) (15 orders) (10 orders) (20 orders)(10 options) (5 orders)(5 options) Lon
g haul routes For delivery in 2010 Passengers (Kingfisher First/Kingfisher Class
) 66 (0/66) Routes Short Haul Domestic services Short and medium haul routes Sho
rt and medium haul routes Short and medium haul routes Short and medium haul rou
tes Medium and For delivery long haul routes in 2007 Ultra haul routes For deliv
ery in 2008 IAE Engines Notes
ATR 72-500 Airbus A319100 Airbus A319100CJ Airbus A320200 Airbus A321200 Airbus
A330200 Airbus A340500HGW Airbus A350800 Airbus A380800
130 (28/102)
Corporate Jet
160 (28/132)
184(28/156)
Total Number 34 of Aircraft (126 orders)
An artistic impression of an Airbus A380 in Kingfisher livery
•
On June 15, 2005 it became the first (and only) Indian airline to order the Airb
us A380. It placed orders for 5 A380s, 5 Airbus A350-800 aircraft and 5 Airbus A
330-200 aircraft in a deal valued at over $3 billion. Delivery of the A330s is d
ue to start in late 2007, followed by the A380s in 2010 and the A350s in 2012.
•
On November 20, 2005 at the Dubai Air Show, Kingfisher Airlines announced that i
t would be buying 20 ATR 72-500s (plus 15 options). The deal is estimated to be
worth $500 million dollars with the deliveries starting from March 2006. The las
t of the 20 planes would be handed over to Kingfisher Airlines by 2008. The firs
t aircraft from that order was delivered to the airlines on March 31, 2006.
•
On November 21, 2005 at the same air show, Kingfisher Airlines placed an order t
o acquire 30 more A320s in a deal estimated to be worth $2 billion. Engine makin
g joint venture International Aero Engines will supply the engines for the plane
s. Deliveries for the planes are likely to start from 2008.
•
On January 13, 2006 an Airbus A319 of Kingfisher Airlines was the first aircraft
in that class to land on the short older runway at Mangalore airport. On the Ap
ril 24, 2006, Kingfisher signed a contract for five Airbus A340-500 HGWs. The ai
rline plans to use this for its Bangalore-San Francisco and MumbaiNew York route
. Delivery is expected for 2008.
•
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Kingfisher was also the first Indian airline to bring the latest super jumbo Air
bus 380 to India. A 380 arrived on 6 may 2007 in New Delhi and in Mumbai on 8th
May as part of Kingfisher s second anniversary celebrations.
Kingfisher Airlines Operation in INDIA
Based in Bangalore, Kingfisher Airlines operates on domestic routes and covers o
ver 15 leisure and business destinations. Covering important cities including Ne
w Delhi, Bangalore, Chennai, Ahmedabad, Goa besides regional cities like Agartal
a, Agatti, Dibrugarh, Kochi, Kolkata, Madurai and many more, Kingfisher Airlines
, offer great deals on air tickets. Book your travel on Kingfisher Airlines and
avail budget air travel and exquisite flight airfares. As of May 2007, Kingfishe
r flies to the following airports in India:
•
Agartala (Agartala Airport) Agatti (Agatti Aerodrome) Ahmedabad (Sardar Vallabhb
hai Patel International Airport) Bagdogra (Civil Aerodrome Bagdogra) Bangalore (
HAL Bangalore International Airport) Bhopal (Bhopal Airport) Bhubaneswar (Biju P
atnaik Airport) Chennai (Chennai International Airport) Calicut (Kozikode intrat
ional airport)
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Delhi (Indira Gandhi International Airport) Guwahati (Lokpriya Gopinath Bordoloi
International Airport) Goa (Dabolim Airport) Hyderabad (Begumpet Airport) Indor
e (Devi Ahilyabai Holkar International Airport) Jaipur (Jaipur Airport) Kochi (C
ochin International Airport) Kolkata (Netaji Subhash Chandra Bose International
Airport) Mangalore (Mangalore International Airport) Mumbai (Chhatrapati Shivaji
International Airport) Nagpur (Dr. Babasaheb Ambedkar International Airport) Pu
ne (Pune Airport) Raipur (Raipur Airport) Puttaparthi (Sri Sathya Sai Airport) T
iruchirappalli (Tiruchirappalli Airport) Tirupathi (Tirupati Airport) Thiruvanan
thapuram (Trivandrum International Airport) Varanasi (Varanasi Airport) Visakhap
atnam (Visakhapatnam Airport)
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Additionally, Kingfisher Airlines has announced plans to begin international
service with flights between Bangalore and San Francisco, California, as well as
Mumbai and New York City.
How to Book Travel on Kingfisher Airlines
Steps: Step One Call 011 (+91) 1800 1800 101 or visit the Kingfisher Airline W
eb site to book your travel online (see Resources below). The flight schedule se
arch engine is located on the home page. 2 Step Two Enter your origin and dest
ination cities, travel dates, number of passengers and class of travel (Kingfish
er or Kingfisher First). Select "By Fare" to display available flight schedules
by fare (cheapest to most expensive). If your dates are not flexible, choose to
sort the flights "By Schedule" and click on the "Search" icon. 3 Step Three Se
lect your preferred fare or schedule from the Flight Options page and review all
of the displayed information before clicking on the "Purchase" icon. 4 Step F
our Log in with your club number and password if you are a member of the Kingfis
her Frequent Flyer Club. If you re not a member, simply click on "Continue as Gu
est." 5 Step Five Enter all of your contact information, including your mobile
phone number and e-mail address so that a Kingfisher representative can
contact you in case of changes in flight schedules, additional fees or weather d
elays.
Step Six Confirm your booking and print out your itinerary. It is highly recom
mended that you also confirm your reservation with a Kingfisher reservation agen
t.
Overall Tips & Warnings
• Book online to take advantage of any loyalty program discounts that wouldn t b
e available through a travel agent. • If you book travel using someone else s cr
edit card (with their permission, of course) make sure to bring a copy of the cr
edit card signed by the owner when you check in. • Check in 2 hours to 30 minute
s prior to your flight. One hour prior to your departure is preferred. • Conside
r joining the King Club (Kingfisher s Frequent Flyer Program) if you are plannin
g on traveling throughout India on your visit. • Kingfisher currently only accep
ts credit cards issued in India.
• If you are flying into any city from Srinagar Airport, you will not be allowed
to carry any hand baggage and you must arrive at least 2 hours prior to your sc
heduled departure.
Guest Commitment Statement
I. Welcome to the Kingfisher Experience • Reaching us • Fare options/Booking opt
ions/Home deliver • Amendments and Cancellations • Keeping you informed • Overbo
oking Refunds II. At the airport • Terminal locations, Contact Numbers • Valet S
ervice • Checking-In
•
Delay Handling/Re-routing III. On-board experience • In-flight entertainment • M
eal options
•
World class crew IV. Reaching your destination • Baggage Delivery
•
Delayed / missed Baggage V. Your Special needs • Unaccompanied Minor
•
Guests with reduced mobility and Senior Citizen VI. Hope you had a great experie
nce
•
• • • •
We listen - Our feedback system We understand and improve We respond - Our follo
w up Contacting us
I. Welcome to the Kingfisher Experience • Reaching us It is our commitment that
we will ensure easy accessibility to our Guests. Our telephone numbers which are
accessible 24 hours are:
o o o o o o o
1800 2333 131 020 27293030 080 41979797 0124 2844700 022 66499393 1800 1800 101
USA/Canada 1 866 4 FLY KFA (1 866 435 9532)
UK 0 800 047 0810 • Fare options/Booking options/Home delivery We are committed
to making our tickets easily available to our Guests.
o
Kingfisher Airlines tickets can be purchased by:
o o o o
Calling up our Call Centers The Kingfisher Airlines website (www.flykingfisher.c
om) The Home Delivery option Through the Travel Agents
We follow a dynamic fare policy and the fare levels fluctuate depending
on the number of bookings made / anticipated on a particular flight. It is our c
ommitment to our Guests that at any given point of time the lowest available far
e at that time would be made available on all booking mediums. In case a lower f
are level is available after a Guest has made his booking, a rebooking will be a
llowed on the lower fare level after paying a seat release charge. Our fares are
quoted in Indian Rupees and in US Dollars. Our International guests can book an
d make payments through their credit card. • Amendments and Cancellations We und
erstand that our Guest could be in a situation where they have to amend or cance
l their tickets. At Kingfisher Airlines our Guests can amend or cancel their tic
kets up to one hour before the scheduled departure of the flight. For details of
cancellation and seat release charges please see the Conditions of Carriage sec
tion. • Keeping you informed At Kingfisher airlines we are committed to keep our
Guests informed in case of known delays, cancellations and diversions as early
as possible. We use the contact details in your reservation record to update you
or if you have made the reservation through a travel agent we attempt to contac
t him in case your contact number is not available in our records.Guests can als
o receive the latest flight information using our Kingmobile service by sending
a SMS, eg. SMS KING to 6388. • Overbooking We operate with the objective that no
Guest with a confirmed reservation should be denied boarding. Keeping this obje
ctive in mind we commit to as many Guests reservations as the number of seats on
each flight. • Refunds On cancellation of a booking, the refund will be process
ed in the same
medium in which the ticket was purchased, and through the point of sale. II. At
the airport • Terminal locations Currently Kingfisher Airlines operates to Agart
ala, Agatti Island, Ahmedabad, Bagdogra, Bangalore, Bhubaneshwar, Bhuj, Chennai,
Coimbatore, Delhi, Goa, Guwahati, Hubli, Hyderabad, Imphal, Indore, Jaipur, Koc
hi, Kolkata, Mangalore, Mumbai, Nagpur, Pune, Raipur, Srinagar, Trichy, Tirupati
, Trivandrum, Varanasi, Vijayawada and Vishakapatnam airports. • Valet assistanc
e As a value added service, Valet assistance is available at all airports. This
assistance is available from the time you reach the airport to the time you Chec
k-in. Assistance is also available on arrival at the airports. • Checking-In All
efforts are taken to ensure a smooth Check-in. The availability of multiple Che
ck-in counters and the presence of efficient staff help reduce congestion, which
translates into less waiting time at the counters and On time departure of ou
r flights. • Delay Handling In case of delay at the airport, we make all effort
to minimize the inconvenience. Guests are offered refreshments in case the delay
is more than one hour. In case of longer delays, Guests are offered meal subjec
t to the airport facilities and local infrastructure. • Roving Agents No more wa
iting at the Check-in counter. Now guests with hand baggage need not wait at the
check-in counter to collect their boarding pass. They can directly approach the
security check-in counters. Deployed outside the Security check-in area will be
Kingfisher Airlines Roving Agent who will attend to these guests personally an
d book them on their choice of seats.
Specially trained Roving Agents will reach out to guests and check them in using
a mobile digital device and printer. Kingfisher Airlines is the first airline i
n India to launch this unique service. III. On-board experience • In-flight ente
rtainment At Kingfisher Airlines, we take pride in being the first domestic airl
ine in India to offer personalized In-flight Entertainment. Guests have the opti
on of Live TV, Fun TV and 10 audio channels on Kingfisher Radio with choices app
ealing to every segment s expectations. The video choices range from Sports to f
ashion to an exclusive channel for kids. Similarly the audio channels range from
Ghazals to hip- hop to rock music. All efforts are made to ensure that you have
a wide selection every time you fly with us. Another unique feature of our In-f
light Entertainment system is the on screen moving map that let you know the Fun
liner s location, altitude, speed and other relevant flight details. • Meal opti
ons We offer our Guests complimentary meals on all our flights. At this stage, G
uests have the choice of opting for vegetarian or non vegetarian meals on most s
ectors. The menus are designed considering the Guest feedback and are frequently
changed to meet their changing tastes. To ensure that the Guests get different
choices every time they travel with us, we have six different types of menu whic
h are changed everyday. • World class crew Our Crew is personally selected by th
e chairman. They undergo a rigorous training program in the Safety and First aid
, Service Delivery and Personality development before they are cleared to take o
n the role of hosts
on board. IV. Reaching your Destination. • Baggage Delivery We at Kingfisher Air
lines endeavor to reunite your checked baggage with you as soon as you reach you
r destination. Kingfisher Airlines representatives are present in the arrival lo
unge should you need any assistance on account of bulky baggage. • Delayed / mis
sed Baggage In a situation of misrouted baggage we will make every effort to loc
ate and deliver your baggage to you as soon as possible. When a misrouted baggag
e is tracked we attempt to deliver it at our expense at the time convenient to t
he Guests. Delivery of baggage for international destination in case of transit,
may take some time considering the longer flight duration, availability of flig
hts and custom and immigration procedures. Details about our policy on lost bagg
age can be viewed in the Conditions of Carriage section.
V. Your special needs We at Kingfisher Airlines are committed to provide a seaml
ess travel experience to our guests who require special assistance. This commitm
ent is clearly established by the fact that our personnel at various functional
areas are well trained to handle your special needs. Special care is taken even
while assigning a seat on board the flight. These Guests are assigned seats
closer to the exits and lavatories so that they can board, use facilities and di
sembark in comfort. To enable us to serve you better we request you to inform us
about your special needs within a reasonable time before your travel. • Unaccom
panied Minor Flying alone can be a thrilling experience for kids, especially wit
h a little advance preparation. Children may be nervous at first, but chances ar
e they ll soon be absorbed in the adventure of stretching their own little wings
. Children in the age group of 5 to 11, holding a confirmed reservation and trav
eling alone qualify as Unaccompanied Minors. We take the responsibility of escor
ting them safely to their destination. Kingfisher Airlines personnel assist in c
heck-in and boarding process and introduce the child to the flight attendants on
board. Our flight attendants take special care of the child to ensure a comfort
able and enjoyable flight. At the destination our staff escorts the child to the
arrival terminal and meets the person named on the UNM form. Only after checkin
g the credential of the assigned person is the child released. The airline will
assign someone to take care and make sure that your child is never really alone
• Guests with reduced mobility and Senior Citizens Guest with disabilities can e
xpect a personalized and caring treatment from us. An escort with a wheel chair
can be assigned to the Guest. Help in checkin, boarding and disembarkation can a
lso be availed. Our flight attendants are formally updated about Guest s require
ments on board their flights. Besides, a personalized briefing is also conducted
on the flight for Visually impaired Guests, Guests with reduced mobility and ot
her Guests with special needs to familiarize them with the safety and service as
pects of the
flights. Similarly senior citizens also have the option of availing wheel chair
assistance if required. VI. Hope you had a great experience • We Listen We at Ki
ngfisher Airlines believe that we are in the hospitality business. It is very im
portant for us to learn and understand how our Guests perceive our services acro
ss our network. In a dynamic business environment, our approach to meet our Gues
t s changing needs and expectation is also very dynamic. We are constantly in th
e process of rediscovering and challenging the way we operate and serve our Gues
ts. Therefore, we do a continuous indepth measurement and research to know them,
which give us insights about their changing needs and help us take better decis
ions to satisfy them.
Specific terms and conditions
I. Good times begin here • Fare option • Mode of Payment Amendments and Cancella
tions II. Keeping you informed • Inform Guests of delays, cancellation & diversi
on through III. At the airport • Valet Service
•
• • • • • • •
Checking In Group check-in Registered baggage Hand baggage Excess baggage Throug
h Check-in
Flight Delays IV. On Board Experience • Meal Options V. Reaching Your Destinatio
n • Baggage Delivery Lost/Damage baggage VI. Your special needs • Unaccompanied
Minor • Wheel Chair • Stretcher Facility
•
Carriage of Expectant Mothers VII. Hotel Policy • In case of disrupted/delayed f
lights VIII. Connecting Flight delays
•
Good times begin here Fare option • Infant - 0-2 yrs (only taxes) • Child 2-12
yrs - (child fare +Taxes) Adult over 12 yrs - Available fare (at the time of boo
king) +taxes Mode of Payment • Infant - 0-2 yrs (only taxes)
•
Child 2-12yrs - (child fare +Taxes) Amendments & Cancellations • Kingfisher Clas
s ("KF Class") Guests can amend or cancel tickets up to 1 hour prior to departur
e. • Cancellation charges of Rs. 500/- per sector per guest is applicable for
•
• • • •
Kingfisher Class If cancellation done within 1 hr of departure (in case of KF Cl
ass) only taxes will be refunded. Seat release charge due to a rebooking (in KF
Class) is Rs.200 per sector per guest plus the applicable difference in fare. No
rerouting is allowed. On cancellation of a booking, the refund will be processe
d in the same medium in which the ticket was purchased, and through the point of
sale.
Keeping you informed Inform Guests of delays, cancellation & diversion through
: • Guests are requested to give their mobile numbers while making the booking •
SMS king to 6388 (Eg. KingIT 308) to get flight updates SMS updates are availab
le only on GSM mobile network At the airport Valet Service Valet assistance av
ailable (Free of charge) at all airports from: • Airport entrance to check in
•
On arrivals Checking In • Counters open 150 minutes before departure and close 3
0 minutes before departure time. Boarding gates close 15 minutes prior to depart
ure. Guests who do not report at the boarding gate, will not be allowed to board
the flight and their money will not be refunded nor their tickets revalidated f
or another travel date/flight. Group check -in • Guests are requested to report
at least 75 minutes prior to departure In the event that there are 40 or more gu
ests checking in together, they are required to report 90mins prior to departure
time. Registered baggage • Registered baggage allowance : Registered baggage al
lowance - 25 kg per person (both ATR and Airbus) Hand baggage • A Guest may carr
y one Hand baggage provided it s weight does not exceed 7kgs and the sum of leng
th, breadth and height does not exceed
•
•
115cms (L+B+H dimensions for ATR Aircraft is 50+45+20cms and 55+35+25cms for AIR
BUS Aircraft). Articles which may be carried in addition to the free baggage all
owance are: laptop, umbrella/walking stick, overcoat, lady s handbag/purse, read
ing matter, camera/pair of binoculars, infants food/carrying basket, fully colla
psible invalid s wheelchair/crutches/braces etc.
Hand baggage is accepted in the cabin subject to availability of space in the ov
erhead bin Excess baggage • Excess baggage is charged per kilogram. The rate var
ies from sector to sector. Through Check-in • Guests who have through checked-in
their baggage to the final destination are required to identify their checked b
aggage before proceeding with the onward flight. Flight Delays • In the event of
a delay that is more than 1 hr but up to 2hrs after the scheduled departure tim
e, Complimentary Refreshments shall be offered In the event of a delay that is m
ore than 2 hrs, a complimentary meal shall be offered (subject to airport facili
ty & infrastructure and time of the day) On Board Experience
•
Meal Options Complimentary meals with choices of: • Vegetarian/ Non-vegetarian (
Choices are subject to availability)
 Reaching Your Destination Baggage Delivery • Complimentary valet assistance Lo
st/Damage baggage Guests are required to file a Property Irregularity Report (PI
R) • Kingfisher Airlines liability for loss or damage to baggage is limited to
INR 200 per kilo, unless a higher value is declared in advance. Kingfisher Airli
nes assumes no liability for fragile or perishable articles. Your special need
s Unaccompanied Minor • Contact Airport ticketing counter. Fill the UNM form. Mi
nor is taken care of from the time of check in to handing over to the contact pe
rson on the destination station. This service is offered on complimentary basis.
Wheel Chair • complimentary Wheel Chair Assistance provided if a request for th
e same is made at the time of booking Stretcher Facility • Fare - Nine times the
adult basic one-way highest sector fare (plus costs also applicable). • Contact
the airport ticket counter for booking/documentation
•
Necessary documents to be submitted latest by 48 hours prior to departure.
Carriage of Expectant Mothers • Expectant mothers are permitted to travel by Kin
gfisher Airlines till the end of 36 weeks without a medical certificate provided
there are no prior complications. From the 37th week till the end of 38th week
a medical certificate from the treating doctor (qualified obstetrician) is requi
red. This certificate must be issued within 7 days before commencement of travel
. The guest has to be accompanied by a doctor (minimum M.B.B.S qualification). •
After the 38th week the expectant mothers are not permitted to travel on Kingfi
sher Airlines. • In case of any prior complication, the guest has to be treated
as a MEDA case. Medical clearance is required in all these cases and the guest h
as to be accompanied by a doctor. • Post delivery, the mother is permitted along
with her baby only after 7 days from the date of delivery of the baby.
•
Newborns in the first week may be allowed in an emergency subject to
doctor. Hotel Policy In case of disrupted/delayed flights If a flight is delay
ed overnight, Kingfisher Airlines shall: • Provide hotel accommodation • If hote
l is not available then a voucher for Rs.2500/- shall be provided, Connecting
Flight delays which can either be redeemed for cash or utilized for further trav
el on Kingfisher Airlines is strictly a point to point airline and does not ta
ke any Kingfisher Airlines; to such Guests who are not residents of that city ob
ligation or responsibility for transfer of Passengers or their baggage to other
flights, whether operated by Kingfisher Airlines or another carrier and • For Gu
ests who are residents of a city from where a flight is delayed does not assume
Kingfisher Airlines to ensure the connections for airport to overnight, any resp
onsibility shall provide transport from onward flights on Kingfisher Airlines se
rvices OR any other airline and is therefore not liable for any losses or expens
es arising out of any failure to board a planned connection.
Kingfisher Airlines Offers Career Oppurtunities
Kingfisher Airlines offers great career opportunities in-flight and on the groun
d. If you think you have the right experience and the right attitude, just click
on the openings mentioned below and send in your resume to us. There are more c
areer openings coming soon. Operations Expat Pilots -A330/340 Flight Crew Techni
cal Instructor Captain/ Transition Captain – ATR Expat Pilots -A320 72-500 Co-Pi
lots/ Trainee Co-Pilots – ATR Expat Pilots -ATR 72-500 Senior Co-Pilots Captain/
Transition Captain – A320. Co-Pilots - A320 Engineering Engineering Training In
structor Maintenance Controllers Licensed Aircraft MaintenanceReliability, Plann
ing & Technical Engineers (Cat. A&C) Services Engineers Deputy Quality Control M
anager-Licensed Aircraft Maintenance Avionics Engineers (Cat. E I&R) Deputy Qual
ity Control ManagerAirframe
In-flight Services Expat Cabin Crew Cabin Safety Instructor, In-flight In-flight
Managers Guest Services InstructorAirport Procedures Cargo Officers Guest Relat
ions Executive Airport Managers Sales Sales Associates Corporate Sales Manager R
evenue Optimization Executive - Pricing Officer / Executive – Space Control Info
rmation Technology Business Analyst Quality & Guest Commitment Subject Matter Ex
perts (SME) Guest Services/ In-flight Services/ Quality Processes Yield Manageme
nt Executive/Officer Manager - Travel Agency Sales Reservation & Ticketing Agent
Handling Guest Services Agents Guest Services Supervisor Guest Services Manager
Base Manager- In-flight Cabin Services Instructor- Inflight Cabin Crew
3.4 Kingfisher Airlines Offices
Contact Registered Office
1800 2333 131 020 27293030 080 41979797 0124 2844700 022 66499393 1800 1800 101
Kingfisher Airlines Limited, UB Anchorage, Richmond Road, Bangalore 560 025
USA Toll Free : 1 866 4 FLY KFA ( 1-866-435-9532) (USA, Central America & South
America) For Sales & Support Inquiries email Kfausasales@flykingfisher.com For G
roups & Charters email Kfausagroups@flykingfisher.com UK Toll Free (Whole of Eur
ope): 0-800-047-0810 For Sales & Support Inquiries emailKfauksales@flykingfisher
.com For Groups & Charters email Kfaukgroups@flykingfisher.com Australia Toll Fr
ee : 1-800-801-161 For Sales & Support Inquiries email Kfaaustraliasales@flyking
fisher.com For Groups & Charters email Kfaaustraliagroups@flykingfisher.com Corp
orate Office Mumbai Airport Office
Kingfisher Airlines Limited, Kingfisher Airlines Limited, S.O.C.C, Kingfisher Ho
use,Western Express Terminal 1 A , Arrival Hall, 1st Floor Highway. Vile Parle (
E) Domestic Airport Santa Cruz (W), Mumbai 400057 Mumbai Tel: 022 2626 2200 Fax:
022 6702 0625 Delhi Office Kingfisher Airlines Limited, UB Group, UB House F 44
A, South Extension – I New Delhi – 110049 Delhi Flight Operations Office Kingfi
sher Airlines Limited, VIII/2, Mehram Nagar, Near Airport Hotel, Opp Domestic Ai
rport, Delhi-110037.
Awards
Significant Awards and Accolades
•
"NDTV Profit Business Leadership Award Aviation" - awarded to Kingfisher Airline
s by NDTV.
for
•
"Brand Leadership Award" - in the service and hospitality segment against severa
l acclaimed hotels, leading banks and other airlines. Economic Times Avaya Award
2006 for Excellence in “Customer Responsiveness” - The prestigious Award is Pre
sented by the highly acclaimed Business Daily, Economic Times. "India s No. 1 Ai
rline in customer satisfaction" - Business World "Rated amongst India s companie
s" - Business World most respected
•
•
•
•
Rated amongst India’s 25 Innovative Companies - Survey conducted by Planman Medi
a “The Best Airline” and “India’s Favourite Carrier” - In a Survey conducted by
IMB for The Times Of India.
•
•
“Best New Domestic Airline for Excellent Services and Cuisine” - Pacific Area Tr
avel Writers Association (PATWA) the biggest travel writers’ organisation, repre
senting members from 70 countries across the globe, that conducts independent an
nual surveys across various industries related with Travel and Tourism in order
to select the best in each category. “Service Excellence for a New Airline” - Sk
ytrax, a UK based specialist global air transport advisor “Ranked Third in the s
urvey on India’s Most Successful Brand launch of 2005” - under the Brand Derby S
urvey conducted by India’s leading business daily - Business Standard. “Buzziest
Brands of 2005” - Ranked amongst the Top Ten buzziest brands of 2005 & 2006 acr
oss product categories, in the survey conducted by agencyfaqs.com and Brand Repo
rter. Best New Airline of the Year” - Centre for Asia Pacific Aviation (CAPA) Aw
ard in the Asia-Pacific and Middle East region. Rated amongst Top Ten Internet A
dvertisers - Yahoo India Rated amongst the top ten in the Best Television Commer
cial Jingles - NDTV
•
•
•
•
•
•
Events
Kingfisher to refresh the Hutch Delhi Half Marathon
As was the case with the Mumbai Marathon, Kingfisher is again, involved with the
Delhi Half Marathon. Billed as the richest and most prestigious half-marathon i
n India, the event is generating a lot of buzz and is sure to repeat the thrills
and excitement of its Mumbai counterpart Kingfisher has developed a signature c
ampaign to promote its involvement with the event and the same has been hugely a
ppreciated. Also, in the run up to the event scheduled on Oct 16th, Kingfisher o
rganized two Marathon Bashes at popular hangouts in the city where Delhites we
re able to celebrate the spirit of the marathon with a series of fun games.
Kingfisher Rising to the occasion
Kingfisher was in the thick of 1-Day celebrations across the country, thanks to
it s association with Aamir Khan s magnum opus, Mangal Pandey-The Rising. The pr
omo was conducted in Bangalore, Mumbai and Pune, where winners had the opportuni
ty to mingle with the stars of the film at the premiere in Mumbai. Rights for th
e publicity stills were secured and used in press ads and collaterals. Besides t
he few that got to mingle with the stars, the other Kingfisher drinkers won tick
ets to the first day show, amongst other prizes in their respective towns. Needl
ess to say, the promo was a huge success with consumers getting a rise out of
their favorite brew, Kingfisher!
 Kingfisher Festival
A selection of cuisines, loads of entertainment and of course, your favourite be
er, all in one place! The Kingfisher Festival held on 7th May, 2005, at the Pala
ce Grounds, was an event, that did just that, and was attended by about 2000 peo
ple. The festival catered food to suit every taste, ranging from authentic Karna
taka cuisine to more exotic offerings like Thai and Chinese cuisine. Variety was
not restricted to the food alone. The variety in entertainment had everyone fro
m toddlers to the senior citizens having a great time. The event was kicked off
by Manoj Chopra with his feats of strength. His feat of ripping a telephone dire
ctory in half with his bare hands was a rare one. K.S Ramesh, India’s renowned m
agician also entertained the public with his bag of tricks. A fashion show in tr
ue KF-style, showcased the silks designed by the Maharaja of Mysore. For those,
who simply wanted to rock, Amit Heri and his band belted out some great fusion m
usic, and the grand finale was a performance by Sufi maestro, Syed Adil Husseini
. The highlight of the Festival was Kingfisher beer, ensuring that the crowd tru
ly had a Good Time, courtesy Kingfisher.

Viva Carnival! Viva Kingfisher!

The much awaited Goa Carnival took place in the 1st week of February. The ‘Darli
ng of Goa’ Kingfisher, grabbed yet another opportunity to showcase its strengths
in this state by maintaining its high visibility and high impact communication
that is Goa - centric. Parades at Panjim, Madgaon and Vasco were tied up with Ki
ngfisher, with Panjim having beer stations selling beer on the entire route of t
he parade. Panjim also saw the Kingfisher float which drew a huge response from
the revelers. Similarly all the major carnival parties were sponsored by Kingfis
her ensuring that revelers had enough to cheer about late into the nights, chant
ing Viva Carnival! Viva Kingfisher!
Sponsorship
A Kingfisher-sponsored Toyota F1 car: "Fly Kingfisher" Kingfisher Airlines is an
official sponsor of the Panasonic Toyota F1 Team. Kingfisher Airlines has enter
ed a 2 year agreement to be a sponsor of Toyota F1 beginning in 2007. The "Fly K
ingfisher" logo appears on the sides of the Toyota F1 Car and on the driver s ov
eralls and helmet.
Some Strategies Adopted by Kingfisher Airlines
•
Kingfisher Airlines will not be a run-of-the mill Indian budget airline.
• Kingfisher Airlines will be emphasizing on spunky, well-done interiors and tra
ined airhostesses.
•
Borrowing from the Kingfisher beer tagline of "The King of Good Times" the theme
of "Fly the Good Times" is given to KFA.
•
Kingfisher is planning to capture the Indian budget airline market with the twin


engines of special flying experience and value for money . (Contests like K
ingfisher flying face of the month are on cards).
• The Kingfisher airhostesses will be selected through a nationwide contest.
•
The Kingfisher "Funliners" will have in-flight silent auctions for lifestyle pro
ducts and sales of packaged food and beverages.
•
The Kingfisher brand of exuberant, youthful and fast-paced image is leveraged(th
e brand recall).
•
Brand endorsement. Kingfisher Airline has roped in model Katrina Kaif to endorse
the airline. AIR Deccan has signed a non-poaching agreement with Kingfisher Air
lines to ensure that the two airlines do not poach each other s pilots.
•
The Challenges Ahead
• Experts say that airlines compete primarily on three fortes - low fares, custo
mer service and value-added services. While no-frillers fight the price war, ser
vice is the main thing provided by their larger peers.
•
The critical factor will be (depending upon the model followed) the ability to k
eep costs low & the offer of an on time service at an affordable price, despite
the infrastructure constraints, for survival.
• The next issue to tackle is to properly position itself in the aviation market
.
•
The Indian customers are not that much mature as compared to their American cont
emporaries. They will not pay more for just mere entertainment or watching TV in
a flight of one / one & half hour journey.
•
A certain amount of churn & turmoil for players who don t have the deep pockets
(as happened in USA many smaller airlines with out deep pockets fell by the ways
ide unable to sustain the predatory pricing techniques adopted by their strong o
pponents).
•
The outdated Aviation rules in India which compels the low cost carriers to add
more to their operating cost, which could have been easily do away with.
• Taxes like passenger service fee (PSF = Rs. 221 on one seat) looks ridiculous
for a ticket worth Rs. 99.
SOME FUTURE STRATEGIES FOR KINGFISHER AIRLINES
Market Penetration Strategy Market Development Strategy
Product Development Diversification
Market Penetration Strategy (1st Quarter)
•
•
Encouraging existing Customer to buy more Showing benefits for using more (assoc
iating freebies/extra service/membership with primary offering). Try to look for
foreign entrant s weakness (Virgin Atlantic is lacking in Indian values & taste
s).
Product Development (2nd Quarter)
•
•
Seek additional distribution channels (More tie ups & collaboration: Try seeking
collaboration with international carriers, Bilateral discussions over seats and
code-sharing between the carriers). New product development.
Market Development Strategy (3rd Quarter)
• •
Try to find out new customer group (Old-retired persons). Special offering for f
irst time fliers.
Diversification (4th Quarter)
• • •
May go for other services like international flights etc. (concentric diversific
ation). May go for arrangement fashion shows (horizontal diversification). May g
o for other things, which can lure the youth.
Comparative Analysis of low cost Airlines
Attributes
Price
Kingfisher
25% lower than that of Jet & Sahara
Air Deccan
Jet Indian Airways Airlines
25% higher than kingfisher airlines It has It has
Spice Jet
Permission to fly to US Permission to fly to UK IPO Not yet
Going to Floated float in Sept 06
EMI It has Scheme Targeted Low end Customers customers Promoters UB Group (Dr. C
aptain G. Naresh Goyal Vijay Mallya) R. Gopinath Positioning Fares lower Lowest
Two-class, than those of fares & no full-service Jet, Sahara or frills. airline
that Indian Airlines will further (refreshments). leverage its domestic and inte
rnational reach.
Malwood Group & Ajay Singh Safe airline that flies state-ofthe-art aircraft oper
ating on time, and is low cost but not cheap.
Comparison of Different Airlines
Kingfisher Airlines
Air India
Indigo Airlines
Jet Airways
SpiceJet
Product Rating: Product Recommend 89% ation: Check-in Counter: Flight At
tendants: Seating Space: Punctuality: 33% 75% 78% 65%
S.W.O.T Analysis Of Kingfisher Airlines
STRENGHTS Large Fleets Experienced Staff Dedicated Departure terminal at D
elhi Connectivity with the reservation centers and agents are good Adequate
infrastructure and large network People are loyal towards the national carrier
Kingfisher Airlines has a modern and complete in – house training facility WE
AKNESSES High overheads and huge workforce resulting in lower output Preconc
eived image of PSU’s Attitude of the staff Ageing workforce ( cabin crew )
Kingfisher Airlines has its socio – economic responsibility of catering to the
inaccessibility areas at subsidized rate affecting operational expenses Being
a dedicated terminal all services rendered at the airport is presumed by passeng
ers to be done by Kingfisher Airlines Inaccessibility of the staff over phone
Chapter – 4 Conclusion & Suggestions
4.1 Conclusion
After doing a study of this project representing on Kingfisher Airlines, I have
come to a conclusion that Kingfisher Airlines is one of the largest and most wid
espread airlines of the country providing its services not only in India as well
as outside India also. It has alliance with many other airlines in this sector.
Kingfisher Airlines offers world class services to the customer at a nominal ra
te. The national carrier takes immense pride in having successfully played a piv
otal role in making various facets of India popular with the people of the world
and acting as the country’s cultural ambassador. The airline uses the services
of one of the advanced plans been operated in the world. To sum up I would like
to say that Kingfisher Airlines is serving its customer in an appreciated way an
d going to be in the list of best services providers in coming years.
4.2 Suggestions
In this extremely competitive environment suggestions are extreme importance.
Kingfisher Airlines with rich Human Resource should look forward to such suggest
ion and reward individual whose suggestion were actually beneficial for the orga
nization Kingfisher Airlines can introduce Late bird / Night bird flights betw
een metros Kingfisher Airlines should schedule more number of flights to and f
rom station like Delhi, Mumbai, Chennai, Collate, Bangalore as these sectors acc
ount for high payload Kingfisher Airlines needs to undertake aggressive Market
ing Kingfisher Airlines should undertake customers satisfaction survey Kingf
isher Airlines should make provisions to add up more financial benefits for its
passenger Flight status should be made available through SMS New approaches
should be identified and rewarded so that it serves as example for others
Chapter – 5 Limitations
5. LIMITATIONS
The data could be gathered from secondary source thus any error in the informa
tion would have also got replicated in this report. As the data was gathered f
rom the secondary sources, the validity of the data could not be tested.
Time constraint was the major limitation faced by the researcher.
Another problem was knowledge constraint and this report was an attempt to gat
her as much of relevant data as possible.
Another constraint was the lack of information regarding proper
route map by the organization due to which it could not be included in the proje
ct report. However, every effort is made to ensure that these do not in any way
adversely affect the results of the study and inject an element of objecting in
the report.
Chapter – 6
Bibliography
6. Bibliography
Books & Magazines –
1. Kothari, C.R., “Research Methodology”, Wishwa Prakashan, Delhi, 2004
2. “King of Good Times”, Outlook Business, December 20, 2006
Websites –
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
www.google.co.in www.flykingfisher.com www.theubgroup.com www.kingfisherair.in w
ww.wikipedia.com www.iloveindia.com www.coolavenue.com www.airtravel.about.com w
ww.businesswireindia.com www.thebusinessedition.com www.toyota-f1.com www.findar
ticles.com www.mapsofindia.com
Articles – 1. “Kingfisher joins hands with OnAir”, The Times of India,
September 5, 2006
Chapter – 7
Annexure
7. Annexure
PRESS RELEASES
ATR Delivers First Turboprop Aircraft with In-Flight Entertainment System and Li
ght Emitting Diode
04th January 2007 Kingfisher Airlines, India’s fastest growing airline, and ATR
today announced the delivery of the world’s first turboprop aircraft facilitatin
g In-flight entertainment system (IFE). The aircraft is the sixth ATR 72-500 del
ivered to Kingfisher Airlines. All the ATR aircraft delivered to the airline wil
l be equipped with this system. This aircraft is also the first turboprop to be
equipped with Light Emitting Diode in the whole cabin. Now the Indian air travel
er flying between smaller cities connected by Kingfisher Airlines’ ATR aircraft
service can also enjoy unlimited in-flight entertainment. The new ATR aircraft b
eing inducted into the fleet on 4th of January will have 17 LCD colour screens s
pread throughout the cabin. The TV screens operate on a drop down mechanism. No
headphones or earphones are required since the audio comes through overhead spea
kers. Added Mr. Hitesh Patel, Executive Vice President, Kingfisher Airlines Limi
ted, “Kingfisher Airlines has several firsts to its credit since its inception.
We have always believed in providing the best to our guests. Kingfisher Airlines
connects several smaller cities across the country with its ATR72-500 aircraft
fleet. The initiative of facilitating IFE onboard our ATR fleet has also been ma
de possible due to our conviction as well as the technical prowess of both the K
ingfisher Airlines team as well as that of ATR. It is a landmark achievement, an
d we are proud to be the owners of the first ever IFE equipped ATR aircraft in t
he world. Now guests flying the Good Times with Kingfisher Airlines on the ATR r
outes also will be able to enjoy fabulous IFE service.” The new IFE, proposed as
an option both in ATR 42500 and ATR 72-500, was certified last November and can
be installed on new aircraft during production or also retrofitted on aircraft
already delivered. The LED was certified in December and becomes standard in the
new aircraft delivered by ATR. Responding to the airlines needs, ATR will offer
the highest standards of quality and service to passengers according to the ATR
principles of high comfort.