BUILDING THE MOBILE

ENTERPRISE SURVEY
2015
Defining the Mobile Emergence in Business

Purpose and Methodology & Respondent Profile

1
Source: 2015 IDG Enterprise Building the Mobile Enterprise

Mobility Driving Business Tech Agenda

Q. How important is mobile technology to the business technology agenda of your organization’s CEO or executive management team?

2
Source: 2015 IDG Enterprise Building the Mobile Enterprise

Internal & External Factors
Drive Mobile Tech Investments
68%

Improving internal communication

24%

Customer retention

62%

Increasing speed of decision-making

60%

28%

12%

Reducing costs

59%

30%

10%

New customer acquisition

56%

Improving the quality of decision-making

55%

Developing new products/services and revenue streams

53%

Strengthening existing business partnerships

48%

Building new business partnerships

47%
43%

Meeting regulatory/government/compliance requirements
Facilitating business mergers and new acquisitions

Critical/very important

19%

20%

9%

21%

23%

34%
24%

34%
33%
26%

22%

Somewhat important

19%

11%

82%
Financial services
67% 1,000+
54% <1,000

76%
Financial services

23%

18%
20%
31%

55% 1,000+
34% <1,000

59%
Not very/not at all important

Q. How important are the following as business drivers of investments in mobile technology?

3
Source: 2015 IDG Enterprise Building the Mobile Enterprise

Customer Impact Apps Show Greater Mobilization
46% Retail Industry
Customer Relationship Management
(CRM)

29%

Sales Force Automation (SFA)

21%

Enterprise Resource Management (ERP)

21%

Field Force Automation (FFA)

18%

15%

Finance/Accounting

14%
12%

24%
36%

36%

21%

18%

17%

21%

37%

43%

13%
14%

23%
19%

15%

18%

Human Resources (HR)

Supply Chain Management

18%

17%

51%
28%

15%
37%

Extending mobile capabilities to existing applications

Deploying new mobile applications

No plans to provide mobile access

Not applicable

Q. How is your organization mobilizing the following applications?
Q. What percent of the applications in use at your organization are accessible via smartphones or tablets?

4
Source: 2015 IDG Enterprise Building the Mobile Enterprise

How Do IT Decision-Makers Rank Their Challenges?

Q. What are the top three enterprise mobility challenges at your organization? Please rank the following from most to least challenging:

5
Source: 2015 IDG Enterprise Building the Mobile Enterprise

Data Leaks or Lost Devices?
Top Challenge Depends on Company Size

Q. What are your organization’s top challenges with regards to ensuring and maintaining the security of mobile data?

6
Source: 2015 IDG Enterprise Building the Mobile Enterprise

Cloud Services Appearing in Mobile Management

38%
Yes, use or plan to use cloud-based MDM

42%
34%
27%

Yes, use or plan to use cloud-based MAM

30%
25%
32%
32%
32%

No, don’t use/no plans
to use any cloud-based solutions

Overall

1,000+

<1,000

Q. Is your organization using or planning to use a cloud-based mobile device management (MDM) and/or mobile application management
(MAM) solution? Base: Indicated that their organization is investing in or has either MDM or MAM on its radar

7
Source: 2015 IDG Enterprise Building the Mobile Enterprise

Integration, Security & Deployment Key Vendor Factors

Q. How important are the following factors when evaluating mobile vendors for your organization? (Critical/very important)

8
Source: 2015 IDG Enterprise Building the Mobile Enterprise

Continue the Conversation
To receive a pdf of this study, or for more information, please contact: Sue
Yanovitch, VP, Marketing at IDG Enterprise syanovitch@idgenterprise.com

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or any other news, follow us on Twitter: @IDGEnterprise
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