Sie sind auf Seite 1von 76

Introducing

Dell Storage SC4000 Series


Extending the advantages of enterprise
storage to mid-size deployments

Sales Training - Dell Internal Use

Launch Details
Announce Dates:
APJ Announce: Week of March 17, 2014
Rest of World Announce: June 24, 2014
Release Dates:
APJ June 9, 2014
FC only

Rest of World August 29, 2014


FC and iSCSI*
* iSCSI release available for all regions

Dell - Internal Use - Confidential

Agenda
Market forces / Dell strategy

Product / Solution overview


New in SC6.5.20
SC4020 advantages

Summary / Q&A
---------

Technical Detail

Dell - Internal Use - Confidential

Market Dynamics
Data, now collected and analyzed at an unprecedented scale,
has become the essential asset for nearly all businesses
IT budgets are NOT growing at the same rate as data
2017

2016

2015

2014

2013

WW data
growth:

30-50%

IT spend
increase:

3%

Innovation
opportunity

Storage efficiency and leverage are top-of-mind, as IT


managers plan for the new universal business requirement:
Extract maximum advantage from data, @ maximum ROI

Dell - Internal Use - Confidential

Dells Proven Approach


1 Develop enterprise-class technology (advantage)
2 Provide more affordable access to this technology
SC Series
(Compellent)
enterprise
advantage

Modern storage
architectures
Agile, intelligent
Self-optimizing

Right data, right place,


right time, right cost
SC
8000

Hot data on Flash


Cold storage at the lowest $/GB
Automated data mobility

Maximum efficiency
and performance

Dell - Internal Use - Confidential

Increasing the pace of innovation


These Dell launches are all occurring within the space of one year
Highest performance
in the industry

Largest refresh in 3
years: 3X IOPS and
2X throughput

FluidCache for SAN*

PS6210

Reducing file footprint


with deduplication &
compression

Greater scalability

Greater performance
and reliability

FluidFS v3

Storage Center 6.4

Storage Center 6.5*

Flash at the Price


of Disk

SC8000

Low-cost with 2X
performance

PowerVault MD3*

Most dense storage


solution (major vendor)

Self-optimization
extended to midsize deployments

SC280

SC4000*

* Coming soon
Dell - Internal Use - Confidential

Tenets of Dell Storage SC Series


Virtualization
SSD FC SAS SATA
RAID 10 RAID 5 RAID 6
15K
10K
7.2K

Intelligence
Ideal for virtual servers
Independence from
drive type, interface
type and RAID

Automation
Tier 1

Tier 2

Tier 3

Block-level intelligence

Simplify management
METADATA
Data about
the data.

Tier 2

Manages data inside


the volume
Tracks frequency
of access
Enables unique
feature/benefits

Utilization
Sophisticated data
movement engine
Set policies and let
the system run
Optimized data
placement

No waste when
storing data
Disks not
purchased

Unused allocation
Data
Data

7
Dell - Internal Use - Confidential

Buy fewer disk drives


Save on energy and
floor space

Introducing

Dell Storage
SC4000 Series

Extends the advantages of


enterprise storage to small
and mid-sized deployments

Enterprise Performance

Best-in-Class Intelligence

Up to

72% lower cost


than competing arrays
for pure flash solutions*

Dell - Internal Use - Confidential

Unprecedented Value

* Source: Based on Dell analysis of competitive US list pricing from Gartner Inc., CP
Storage, as May 27, 2014. Geographic limitations on comparative advertising may apply

Dell Storage SC4000 Series

Extending the advantages of enterprise storage to mid-size deployments


24 internal
drive slots

Optional expansion enclosures


(SC200, SC220)

Flash-optimized
(all-flash or hybrid configs)

Dual
hot-swap
controllers

2U
+

SC4020 model All-in-one array


Hardware Highlights

Software Highlights

(8) FC or (4) iSCSI* network ports

Unified management with SC8000

Up to 120 drives (400TB+) per system

Same optional feature licenses as SC8000

Embedded SAS back-end for expansion

Value-priced base pricing covers 48 drives

NAS support via optional FS8600 front-end


FC and iSCSI replication

SCOS Core bundle


Remote Data Protection bundle
Performance bundle
Live Volume*

Copilot enterprise support: Same range of options as the current SC8000 products

+ Features Intel Xeon Processor E31265L v2, 2.50GHz, 4 cores, 8M cache

**Live Volume on SC4020 targeted for SCOS v6.6

Flexible Expansion Options


Start with a single SC4020
all-in-one 2U array
SC4020
24 x 2.5 drives + dual controllers

Choose any combination of


expansion enclosures types
24 x 2.5 drives

SC220

12 x 3.5 drives

SC200

Min 6 drives, Max 24 per SC4020 chassis


Same drive and carrier as SC220

Add expansion enclosures up


to 120 drives per system
SC4020

Same enclosures as SC8000*

Mix and match SAS drive types

2.5
SC4020
and
SC220

SSD

HDD
SSD

3.5
SC200
(single SAS chain)

HDD

200GB
400GB
480GB
1.6TB
300GB
600GB
900GB
1.2TB
1TB
200GB
400GB
450GB
600GB
2TB
3TB
4TB

WI (write-intensive)
WI (write-intensive)
RI (read-intensive)
RI (read-intensive)
15K
10K
10K
10K
7.2K
WI (write-intensive)
WI (write-intensive)
15K
15K
7.2K
7.2K
7.2K

Same options as SC8000, drives ship in separate package

10

* SC280 is not supported


Dell - Internal Use - Confidential

Software Convenience and Value


SC firmwarebased bundle
and feature
licenses

# of drives:

0 48

48-72

72-96

96-120

Expansion
license

Expansion
license

Expansion
license

Expansion
license

Expansion
license

Expansion
license

Expansion
license

Expansion
license

Expansion
license

Expansion
license

Expansion
license

Expansion
license

SCOS Core
Core OS
Dynamic Capacity
Data Instant Replay
Enterprise Manager
Foundation/Reporter
Dynamic Controllers
Virtual Ports

Performance
Data Progression
Fast Track

Remote Data Protection


Remote Instant Replay
(Sync/Async Replication)

Live Volume*

Host-based
licenses

24-drive expansions

48-drive BASE licenses

Single-server licenses
# of servers:

Single-server expansions
1

Replay Manager
EM Charge-back (unlimited license)

8+

Each purchasable
firmware bundle or
feature starts with a
value-priced 48drive BASE license
24-drive expansion
increments = fewer
license upgrades to
manage

Perpetual
licensing transfers
to new hardware
(including from SC4020
to SC8000)

Enterprise cap:
Never pay for
more than 8 server
installations

vCenter Operations Mgr Plug-in (unlimited license)


11

Dell - Internal Use - Confidential

*Live Volume on SC4020 targeted for SCOS v6.6

Copilot Support
Extending the value of award-winning
enterprise support to mid-size
deployments
Lower operating costs
In-depth system analysis to ensure efficient,
effective utilization of Storage Center features

Maximize capital investments


Strategic planning to align business and
storage requirements

Avoid risks
Ongoing performance tuning, capacity
planning with proactive alert and log reviews

Dell - Internal Use - Confidential

Markets and
Solution
Categories

13

Dell - Internal Use - Confidential

Primary SC4020 Market Opportunities


Mid-Size Standalone
Big technology
advantage for
smaller budgets

SAN

Distributed Enterprise
Integrated
single point
of mgmt

Target: $25-50K
SAN solutions

ROBO/departmental
core-edge solutions

All Flash or Hybrid Solutions


Put 100% of your
hot data on flash

14

Dell - Internal Use - Confidential

Flash
tiering

Flash for the


price of disk

Standalone SAN Solutions

Enterprise advantages now available for ANY datacenter


Investment
Protection

Performance
Optimized
Affordable
all-flash
and hybrid
solutions

Dual controllers, 24 drive slots

Flexible
Provisioning
NAS

SAN

Combine block and


optional file storage in
same disk pool

All-in-one 2U footprint

Easy to
Manage
RAID configs
created and
modified
automatically

Workload
Optimized
Host up to

10,000

MS Exchange
mailboxes in a
single 2U SAN

Scale to 120 drives


(400TB+) with optional
expansion enclosures

Portfolio Depth
Seamless
integration with
larger SC8000
enterprise systems

Data Progression works in background to improve efficiency and


reduce your TCO. Right data @ the right place, right time, right cost.

15

Dell - Internal Use - Confidential

Distributed Enterprise Solutions

Unified SC portfolio enables diverse, comprehensive IT strategies


Remote Office

Block and/or file solutions


from the same storage pool

SC4020

FC SAN

Sync / Async
Replication

Automated processes
are essential when
staffing is minimal

NAS

SC8000

scale-out

iSCSI SAN

Tiered Cloud

Disaster Recovery
Secondary
Site (2)
Sync / Async
Replication

Secure cloud
Workload isolation
Server/storage mobility

Data Progression

Flash optimization

16

Tertiary Site

Online During
Recovery Ops

Secondary
Site (1)

Single-pane Mgmt

Shared firmware

Expansion options

*Live Volume on SC4020 targeted for SCOS v6.6


Dell Internal Use - Confidential

SC6.5.20 Update

17

Dell - Internal Use - Confidential

Whats new in SC6.5.20?


SC4020 and SC8000 customers with up-to-date
Copilot contracts may upgrade non-disruptively to
SC6.5.20 firmware at no charge.
RI (Read Intensive) drives may now be used in Tier 1

Previously, Tier 1 was restricted to WI drives or spinning disk

SC4020 drive minimum changes from 12 to 6 drives

No change to SC8000 drive minimums

Support for additional Read-Intensive SSD drives


480GB (available Jan, 2014)
960GB (available Q1, 2014)
1.9TB (available Q1, 2014)

18

Dell - Internal Use - Confidential

SC6.5.20 Update: What is the impact?


SC Series now supports four array solution categories:
FlashOptimized

Entry-Level
Flash

Hybrid
(#1 customer choice)

Traditional
HDD arrays

Multi-tier flash,
leverages WI
and RI SSDs

Single-tier,
economical
RI SSDs

Best of all
worlds, tiered
SSD and HDD

Cost-optimized
solutions for
bulk storage

Industrys lowest-priced all-flash array!*


(6) 480GB RI SSDs, 2.8TB raw capacity
Dramatic IOPs speed boost over HDD

$25K street
19

Dell - Internal Use - Confidential

Flexible expansion options grow into


Flash-Optimized or Hybrid solution

* $25,000 advertised US street price. Comparison based on October 2014 Dell


internal analysis of US list and typical US discount prices for mid-range arrays
over 1TB, including support. AD#: A14000615

New $25K AFA keeps your options open


Entry-Level Flash

Flash-Optimized

All-flash
Start small

All-flash
Add more
SSDs
*

Hybrid
Add HDD tier
for additional
cost savings

20

* Hybrid or single-tier arrays with WI drives only are also available,


although most customers will benefit from multiple tiers of flash.

Dell - Internal Use - Confidential

= WI SSD

= RI SSD

= HDD

SC4020
Advantages

21

Dell - Internal Use - Confidential

Dell SC Series Advantage vs. New Flash Entrants


Performance

Flexibility

Enterprisereadiness

Cost

Extreme performance density (IOPs per U)


Extreme density and scalability (up to 3PB raw capacity*)
Exclusive SSD tiering (SLC, MLC)
100% flash or hybrid options
Highly configurable (multiprotocol networks)

Enterprise feature set (Snapshot, Replication, Live Volume)


Enterprise-class management/monitoring
Enterprise-class support and integration (Copilot)
More 3rd-party integrations
Mature, proven stack

Perpetual software licensing, SW bundles


Lower cost (flash at the price of disk)

Dell combines a modern storage architecture


with years of datacenter integration experience

22

Dell - Internal Use - Confidential

* Applies to SC8000 solutions with 64GB memory

The new all-flash price leader

64%

Up to
lower price than
competing
traditional all
flash solutions.*

72%

Up to
lower price than
competing pure
flash vendor
solutions.*

23

Dell - Internal Use - Confidential

* Source: Based on Dell analysis of competitive US list pricing from Gartner


Inc., CP Storage, as of May 27, 2014. Geographic limitations on comparative
advertising may apply.

Dell SC4020 lab validation by Taneja Group


Enterprise-class storage
capabilities in a small
footprint hybrid array
Review highlights
40% less power
consumption than the
SC8000
Flash price/performance
efficiency
Perpetual licensing
Full-featured, scalable
package
Single pane management

"The Dell SC4020 maintains Dells tremendous


storage technology pedigree, while bringing this
technology to the market at a disruptive price
point, and with disruptive small system density
and efficiency achievements."

Source: Product Brief: Redefining the economics of storage, Taneja Group, April 2014. See full report here

Dell - Internal Use - Confidential

SPC-1 benchmark validates SC4020


Budget
constraints?

Performance
requirements?

SC4020 is the

SC4020 is the

array under

array over

highest
performing

lowestpriced

$100,000*

100,000 IOPs*

(*SC4020 tested solution


cost = $68,766)

(*SC4020 tested solution


IOPs = 106,243)

Based on SPC-1 benchmark results


published September, 2014, ranking
over 75 actively-sold solutions from
all major storage vendors
Dell - Internal Use - Confidential

ESG Labs SC4020 TCO comparison


Large mid-market scenario

SC4020 costs are


lower overalland in
every sub-category

(Evolves from 45TB to 200TB over 8 years)

45%

lower TCO
vs. Vendor A

49%

lower TCO
vs. Vendor B

*Source: Enterprise Strategy Group Report: Dell Storage SC4020 TCO Analysis,
September 2014, http://dell.to/1BPSeuF
Dell - Internal Use - Confidential

SC4020 Summary
Extending the advantages of enterprise storage
to mid-size deployments
All the features of SC8000 in an
affordable, all-in-one format
Developed for $25-50K mid-size array market
Addresses multiple solution categories
1. Standalone SANs
2. Distributed enterprise
3. FLASH deployments

27

Dell - Internal Use - Confidential

Hardware
Technical

28

Dell - Internal Use - Confidential

Dell SC4020 Technical Specifications


SC4020 Platform
Chassis

2U

Storage Controllers

(2) active/active high availability controllers per system

CPU

(2) Quad-Core Intel Xeon(r) E3-1265L v2 (Ivy Bridge); 8M Cache, 2.50 GHz [1 per controller]

Memory

32GB per SC4020 system [16GB per controller, 2x8GB 1600 MHz DMMS]

Front-End Connectivity

(8) 8Gb FC ports max per system [4 per controller]

- OR -

(4) 10Gb iSCSI ports max per system [2 per controller]


Replication Connectivity

Via front-end FC or iSCSI network ports [up to 8 or 4 per system] and/or


Via dedicated IP replication ports [2 per system, 1 per controller]

Back-End

(4) 6Gb SAS ports per system [2 per controller]

Internal Drive Enclosure

24 internal drive slots [minimum of 6 internal drives required]

SC4020 Expansion
Expansion Drive Enclosures

SC200 and SC220

Max Drives/Max Capacity

120 drives / over 400TB per SC4020 system

Software
SCOS Core Features

Includes Core OS, Dynamic Capacity, Data Instant Replay, Enterprise Manager Foundation
and Reporter, Virtual Ports

SCOS Optional Features

Performance Bundle: Includes Data Progression, Fast Track


Remote Data Protection Bundle: Includes Remote Instant Replay (Sync & Async)
Live Volume (targeted for SCOS v6.6)

Server Features

Replay Manager, vCenter Operations Manager, EM Chargeback

Dell - Internal Use - Confidential

SC8000 and SC4020 System Comparison


Storage Platform

SC8000

SC4020

Dual Controller

Dual Controller

4 CPUs (2 per controller)

2 CPUs (1 per controller)

System CPU Complex

Intel(r) Xeon(r) E5-2650 (Sandy


Bridge, 6 core)

Intel(r) Xeon(r) E3-1265L v2 (Ivy


Bridge, quad core)

System Memory

32GB or 128GB

32GB

1GB
(512MB per controller)
battery-less (10 yrs)

1GB (512MB per controller of


memory reserved)
Smart Battery protection

Dual Hot Swap 750W Rated

Dual Hot Swap 580W Rated

Write Cache
Power Supplies

Multiprotocol combinations

Host Connectivity Options

30

8Gb FC(up to 32 ports)


16Gb FC (up to 20 ports)
1GbE iSCSI (up to 20 ports)
10GbE iSCSI (up to 20 ports)
10Gb FCoE (up to 20 ports)

8Gb FC (8 ports)
-OR10GbE iSCSI* (4 ports)

Storage Connectivity

6Gb SAS (up to 40 ports)


Up to 10 SAS chains

6Gb SAS (4 ports)


Single SAS chain

Max Raw Storage Capacity

3PB (w/SCOS 6.5)

Over 400TB

Max Drive Expansion

960 SAS HDD/SSD

120 SAS HDD/SSD

Base Rack Space (24 Drives)

6U

2U

SC8000 and SC4020 System Comparison


System Maximums

SC8000

SC4020

512MB

512MB

Host Connections

500

500

Data Instant Replay

16,000

4,000

Remote Instant Replay Destination Volumes

2,000

1,000

500

250

System Maximums
Write Cache

Remote Instant Replay Source Volumes

31

Storage Solutions Enabled with


Intel Technology
Storage Challenge

Benefits of Intel Xeon Processors

Multiple devices require multiple copies of


data, increasing the cost of storage and
maintenance.

Centralized data storage with full backup


helps prevent data loss due to lost or stolen
devices or hardware crashes.

My business and storage needs are growing.

Intel Xeon processors provide energyefficient performance and enterprise


scalability to support your needs now and in
the future.

The cost of offsite data back up impacts my


bottom line.

Encryption, data compression, and deduplication before offsite back up reduce


TCO.

Scalable, Centralized Data Protection


32
32

Dell Storage SC4020 (Front & rear view)

2U

24 X 2.5 drive slots

Redundant Controllers
Dual Hot-Swap PSUs
33

Dell Storage SC4020: Rear View


SC4020 chassis with dual controllers (must be same kind)

Redundant Controllers
Dual Hot-Swap PSUs
SC4020 Fibre Channel Controller
USB
Replication port
SAS ports port
Mgmt port

SC4020 iSCSI Controller


Serial
port
OR

Write cache
battery
Controller handle

34

(Same, except for network ports)

(4) 8Gb FC ports

MEDIA PORT TYPES


FC network/host: 8Gb FC, SFP+
iSCSI network/host: 10Gb iSCSI, SFP+ (no 1Gb iSCSI or 10GBaseT)

(2) 10Gb iSCSI ports

Replication/Mgmt: 10Gb/1Gb/100Mb Eth, RJ45/8P8C


Serial: 3.5 Mini to RS232, dongle included

Flexible Expansion Options


Start with a single SC4020
all-in-one 2U array
SC4020
24 x 2.5 drives + dual controllers

Choose any combination of


expansion enclosures types
24 x 2.5 drives

SC220

12 x 3.5 drives

SC200

Min 6 drives, Max 24 per SC4020 chassis


Same drive and carrier as SC220

Add expansion enclosures up


to 120 drives per system
SC4020

Same enclosures as SC8000*

Mix and match SAS drive types

2.5
SC4020
and
SC220

SSD

HDD
SSD

3.5
SC200
(single SAS chain)

HDD

200GB
400GB
480GB
1.6TB
300GB
600GB
900GB
1.2TB
1TB
200GB
400GB
450GB
600GB
2TB
3TB
4TB

WI (write-intensive)
WI (write-intensive)
RI (read-intensive)
RI (read-intensive)
15K
10K
10K
10K
7.2K
WI (write-intensive)
WI (write-intensive)
15K
15K
7.2K
7.2K
7.2K

Same options as SC8000, drives ship in separate package

35

* SC280 is not supported

SC4020 Expansion Examples (Single SAS chain)


24 Drives
SC4020 w/
24 drives

72 Drives
SC4020 w/
24 drives,
2 SC200s w/
12 drives
each,
SC220 w/
24 drives

48 Drives
SC4020 w/
24 drives,
SC220 w/ 24
drives

72 Drives

SC4020 w/
24 drives,
2 SC220s
w/ 24 drives
each

36

Dell - Internal Use - Confidential

120 Drives
SC4020 w/
24 drives,
4 SC220s
w/ 24 drives
each

SC4020 to SC8000 Non-Disruptive Upgrade*


Key
Values

Perpetual
Software Model
Hardware
Extension

Software transfers easily to SC8000


Pay upgrade cost only, no need to repurchase
original licenses
Migrate SC4020 data to SC8000 system
Re-purpose SC4020 drives/expansion enclosures
in SC8000 system for additional capacity

Upgrade Process Details


1. Purchase SC8000 controllers
2. Purchase SC220 enclosure (for existing SC4020 drives)
and any other needed enclosures
Capacity of new system must match SC4020 system
3. Purchase SC4020 to SC8000 software upgrade
True-Up charge only
4. Install new SC8000 controllers/enclosures
5. Migrate SC4020 system configuration to SC8000 via
one-time replication or Live Volume
Professional Services required
6. Move SC200/220 add-on enclosures and drives from
SC4020 to SC8000 as additional capacity
7. If desired, move SC4020 internal drives into a new
SC220 enclosure as additional capacity

37

* One-time LV license required for nondisruptive migration. Targeted for SCOS v6.6
Dell - Internal Use - Confidential

What happens to each SC4020


system component?
Data
Software
licenses

Migrate using onetime Live Volume*


Keep what you pay for.
True-up software
upgrade charge only.

SC200/220
enclosures
and drives

Re-usable in SC8000
system as additional
capacity.**

SC4020

Transfer drives to new


SC220 in SC8000
system.** Controllers
not upgradeable.

** Data must be migrated first


no data in place migration.

SC4020 to SC8000 Upgrade Example


2x capacity increase
(7.5x potential)

Configure new system


with same 48TB capacity

(2x) SC8000 controllers


(1x) SC220 w/24 300GB 15K
(2x) SC200 w/24 2TB 7K

Keep SW licenses
Keep enclosures
Keep drives

Re-purpose original
enclosures/drives in
new system
SW
Licenses

Original
SC4020 system
(1x) SC4020 w/24 300GB 15K
(2x) SC200 w/24 2TB 7K
48TB total raw capacity

Migrate data and


transfer SW licenses*

SW
Licenses

SC8000
SC8000
SC220
SC200

SC8000

SC200

SC8000

SC220

SC4020

Data

SC220

SC200

Data

SC200

SC200

SC200

Data

SC200

SC200

= new

Dell - Internal Use - Confidential

= investment preserved

(2x) SC8000 controllers


(2x) SC220 w/24 300GB 15K
(4x) SC200 w/24 2TB 7K
96TB total raw capacity
3 PB potential capacity

* Migrate via Replication or LV (no data in place migrations). SW true-up charge applies.

Deployment via EDT or Certified Channel Partner


Implement fast. Implement correctly. Implement once.
All SC4020 installations will be performed by
World-class Dell Enterprise Deployment Teams, OR
Certified Channel Partner

Expertise

Heterogeneous datacenter environments


Fluent in key Dell Storage applications

Frees up your IT staff

Eliminates error
Minimizes disruption

39

Dell - Internal Use - Confidential

Software
Technical

40

Dell - Internal Use - Confidential

SC4020/SC8000 Software Comparison


SC8000

SC4020

Dynamic Capacity (Thin Provisioning)

Included

Included

Data Instant Replay (Snapshots)

Included

Included

Virtual Ports (HA)

Included

Included

Dynamic Controller (HA failover)

Included

Included

Multi-VLAN Tagging for iSCSI NEW!

Included

Included

Data Progression

Optional

Optional (Performance Bundle)

Remote Instant Replay (Synchronous)

Optional

Optional (Data Protection Bundle)

Remote Instant Replay (Asynchronous)

Optional

Optional (Data Protection Bundle)

Live Volume ENHANCED!

Optional

Optional [Post RTS*]

Data-at-Rest Encryption (SED support) NEW!

Optional

Optional [Post RTS*]

Optional (Data Progression license)

NA

Fast Track

Optional

Optional (Performance Bundle)

Fluid Cache for SAN NEW!

Optional

NA

Enterprise Manager Foundation/Reporter

Included

Included

Enterprise Manager Chargeback

Optional

Optional

Data Management & Protection

Compression NEW!

Performance/HA

Management

41

= New or enhanced
with SCOS 6.5 release

Dell - Internal Use - Confidential

*Live Volume and SED support on


SC4020 targeted for SCOS v6.6

SC Series comparison summary


Similarities
SC8000

Same Storage Center software values


Same high-quality drives (SSD and HDD)
Same ALL-Flash support

SC4020

Same tight NAS integration

Differences

42

SC4020

SC8000

Capacity

>400TB*

3PB*

Memory

32GB max

128GB max

Connectivity

FC or iSCSI

Simultaneous multi-protocol:
FC, iSCSI and FCoE

Throughput

(8) 8Gb FC or (4) 10Gb iSCSI

Back: (4) SAS ports, single chain

Up to (32) 8Gb FC, (20) 16Gb FC,


(20) 10/1Gb iSCSI/FCoE

Architecture

All-in-one design

Modular components

Extra features

Compression, FCFS support,


SC280 dense enclosure

Dell - Internal Use - Confidential

Back: (40 max) SAS ports, 10 chains

*raw capacity

SC Series comparison summary


Similarities
SC8000

Same Storage Center software values


Same high-quality drives (SSD and HDD)

Same ALL-Flash support

SC4020

Same tight NAS integration

Differences

43

SC4020

SC8000

SC8000 value

Capacity

>400TB*

3PB*

8X capacity

Memory

32GB max

128GB max

4X memory

Connectivity

FC or iSCSI

Simultaneous multi-protocol:
FC, iSCSI and FCoE

Greater flexibility, add


I/O w/o controller swap

Throughput

(8) 8Gb FC or (4) 10Gb iSCSI

Back: (4) SAS ports, single chain

Up to (32) 8Gb FC, (20) 16Gb FC,


(20) 10/1Gb iSCSI/FCoE

Architecture

All-in-one design

Modular components

In-place controller
upgrades, migration

Extra features

Compression, FCFS support,


SC280 dense enclosure

Enhanced data
placement, efficiency

Back: (40 max) SAS ports, 10 chains

*raw capacity
Dell - Internal Use - Confidential

2.4X throughput*

** SAS bandwidth capped at


24 SSDs on SC4020

SC4020 and
SC8000
Positioning /
Messaging

Dell - Internal Use - Confidential

SC4020 / SC8000 Positioning

Does the SC4020


give smaller
customers access
to Compellent
technology?

Does the SC4020


replace the SC8000 by
giving the exact same
functionality at lower
cost?

Yes !

No !

Dell - Internal Use - Confidential

SC4020 / SC8000 Similarities

SW Functionality

HDD/SSD

TCO

Management

Perpetual Software
Licensing

IOPS

Copilot

NAS

3rd Party
integrations

Dell - Internal Use - Confidential

SC4020 / SC8000 Differences

Footprint

Licensing

Scale

Pricing

Bandwidth

Avail Software

SC280

I/O Flexibility*
and I/O
Upgrade
Flexibility

Enterprise Cap

*Simultaneous multi-protocol support

Dell - Internal Use - Confidential

Dell Storage Portfolio Positioning


Workloads

$250K +

Customer Profile
IT Generalist

$150K - $250K

Compellent
SC8000

$100K - $150K
$50K - $100K

EqualLogic
$25K - $50K

Dell Storage
SC4000

PS 6210

Customer Profile
IT Specialist

$15K - $25K

PowerVault
$0K - $15K

Few Hosts
Win/Linux
DAS / iSCSI / FC/NAS
Basic SW

Dell - Internal Use - Confidential

Multiple Hosts
Win/Linux
iSCSI / NAS
Value SW

Multiple Hosts
Win/Linux/Unix
FC / iSCSI / NAS
Advanced SW

Many Hosts
Win/Linux/Unix
FC / iSCSI / NAS
Advanced SW

Workload Positioning - Block


Workload Profiles
Business
Intelligence

Use Case

Category

Applications

SQL

Server
Virtualization & VDI

UNIX Environments

Exchange, SharePoint,
Lync

VMware
Hyper-V
Citrix

AIX, HP-UX or Solaris hosts

Predominate
Protocol

Block

Block

Block

Block

Project
Profile

OLTP, OLAP, enterprise


features, data protection, DR,
high performance

Enterprise features, data


protection, DR

VDI, hosting & ITaaS, API


integration, offloads, cloning

UNIX support,
multi-protocol with
FC, iSCSI, etc.

Primary DC

Primary DC

SC8000 Tier 2

SC8000 Tier 2

G500
(>50K)

Customer Scale

SAP
Oracle

Collaboration

Primary DC

SC8000

SC8000 Tier 2

Large Enterprise
(10K-50K)

SC8000

SC8000

SC8000

SC8000
Medium Enterprise
(500-10K)
G500/LE/ME
ROBO and
Departmental

SC8000
SC
8000

SC4000

SC8000

SC8000

SC
4000

PS

SC4000

PS

SC
4000

PS

FC

iSCSI

FC

iSCSI

FC

iSCSI

SMB (<500)

Legend: Pursue Caution Avoid


49

Dell - Internal Use - Confidential

SC4000

Workload Positioning File, basic block workloads

Customer Scale

Use Case

Workload Profiles
Category

IT
Infrastructure

File
Workflow

Scalable Archival
Cheap & Deep

No-Frills
Block

Applications

User Shares, File & Print,


Web Farms, Test & Dev

Rendering, simulation,
SW development

Preservation,
unstructured data,
digital asset management

MSFT (SMB),
large-scale data management
(LE)

Predominate
Protocol

File

File

File

Block/DAS

Project
Profile

Windows home directories,


CIFS, low performance, low
$/TB

Vertical specific, performance,


scale

Scale, low $/TB, density

Low $/TB, simple operations,


application specific PEattached

G500
(>50K)

Limited
offering

Nexenta

PV

Large Enterprise
(10K-50K)

SC8000 +
FS8600

SC8000 +
FS8600

PS

SC8000 +
FS8600

Medium Enterprise
(500-10K)

SC8000 +
FS8600

G500/LE/ME
ROBO and
Departmental

SC4000 +
FS8600

PS +
FS7600

SC4000 +
FS8600

PS +
FS7600

SC4000 +
FS8600

PS +
FS7600

FC

iSCSI

FC

iSCSI

FC

iSCSI

SMB
(<500)

SC8000 +
FS8600

SC8000 +
FS8600

Legend: Pursue Caution Avoid


50

Dell - Internal Use - Confidential

PV

SC Series Competitive Landscape

51

Dell Internal Use

Dell - Internal Use - Confidential

Competitive Overview: Traditional Storage Vendors


Advantages are derived from System Center features
EMC VNX
5200/5300

HP 3PAR
7200

IBM
V3700/V5000

52

storage-competitive@dell.com

Dell - Internal Use - Confidential

Dell
SC4020

How we win

How they sell


These competitors are
competing in this space the
same way they compete against
SC8000:
See Competitive Dashboard
See Storage Competitive
KnowledgeBase:
http://ct2.dell.com/
Email:

NetApp
FAS2240

Same Dell Compellent Value Proposition:

Leadership in Automated Tiering


Right data @ right/place/time/cost
Consistent performance that caching
cant provide

Industry best TCO


Perpetual software licensing
Data mobility across generations

Award winning Copilot support

Dell end-to-end solution


Servers, Networking Storage, Software

Workload
Examples

53

Dell Internal Use

3/25/2015

Dell - Internal Use - Confidential

Workload: Database
OLTP

(12) SSD

Random 8K IOs
2 servers

Decision Support (DSS)


Sequential 1MB IOs
1 server

SC4020

129,661 IOPS

100% read, less than 1ms latency

(12) 400GB SLC SSD

73,827 IOPS

OLTP 70/30 R/W, less than 1ms latency

4,738 MBPS

DSS 100% read throughput

Dell - Internal Use - Confidential

Workload: MEDITECH C/S 6.x


Health information management
client/server application
Requires certified infrastructure
solutions (storage, etc.)
Worst case test scenario
4K block size on average
70% write
100% random
Writes < 1ms

SC8000 certification
Up to 24 hosts (approx. 100-200 beds)

Dell - Internal Use - Confidential

SC4020 up to 14 hosts
Certified June 2014

Workload: VDI
1,800 desktops
20 IOPS/desktop
Dual vCPUs / 2 GB RAM per
desktop

(2) M1000 Blade Chassis


Dual 8 core
320 GB RAM
56 desktops/blade

10 minutes

boot time for 1,800 desktops

200 desktops/min.
logging in

Storage Center (SC4020)


(18) SLC SSD
(6) MLC SSD
Recommended All Flash
Storage Profile

Dell - Internal Use - Confidential

22U

Workload: Exchange
4,500 mailboxes
.12 IOPS/mailbox
1 GB mailbox quota

2,250 mailboxes

per 1U of storage rack space

Storage Center (SC4020)


(24) 1TB 7,200 RPM Drives

1 millisecond

Includes one spare

RAID10-DM

transaction log write latency

2 millisecond
database write latency

4U

Dell - Internal Use - Confidential

Workload: Exchange
10,000 mailboxes
.12 IOPS/mailbox
1 GB mailbox quota

5,000 mailboxes

per 1U of storage rack space

Storage Center (SC4020)


(24) 900GB 10,000 RPM Drives

1-2 millisecond

Includes one spare

RAID5-5

write latencies

13 millisecond
database read latency

6U

Dell - Internal Use - Confidential

Solutions: ROBO

iSCSI network

SC4020
Minneapolis

SC4020
Rochester

SC4020
Duluth

Dell - Internal Use - Confidential

iSCSI network

SC8000
Eden Prairie

Remote office (SC4020) replication back to HQ (SC8000)

SC4020
Fargo

Solution: In-Campus

SC4020
Advertising

SC4020
Manufacturing

SC8000
Corporate Main
Fibre Channel Fabric

SC4020
Marketing

SC4020
IT

In-campus, departmental (sc4020) synch replication back to HQ (SC8000)

Dell - Internal Use - Confidential

Sizing
Calculators

Dell - Internal Use - Confidential

Two Sizing Calculators


Both can be found here under Sales Tools
http://converge.amer.dell.com/tools/

Select the CML 6.3 Calculator for sizing systems with all hard drives.
Although the tool today does not specifically support the SC4020, the
same disk guidance can be applied

Select the CML All Flash Calculator for sizing all-flash or hybrid arrays
This tool does have specific support for the SC4020
Example of this new tool on the next few slides

Dell - Internal Use - Confidential

Dell - Internal Use - Confidential

Dell - Internal Use - Confidential

Dell - Internal Use - Confidential

Dell - Internal Use - Confidential

General Storage
Center Value
Slides (Backup)

68

Dell - Internal Use - Confidential

The following animated PPT slide may be used to explain the


benefits of SC Series auto-tiering, particularly the unique ability
to lower Tier 1 costs by dynamically allocating multiple RAID
levels per tier, volume and drive.
Please enter Slide Show mode, and wait several seconds
between each click to view the entire animation.

See Slide Notes for additional background.

69

3/25/2015

Dell - Internal Use - Confidential

Maximum performance, minimum spend


No one else gives you this much
power for this little investment

ALL incoming
data written at
ultra-fast RAID 10
then
converted to RAID 5
in place, on the same
drives, for reads only.

Tier 1
WI SSD

Cooling data is
moved to second
tier of lessexpensive flash

Tier 2
RI SSD

and/or
cost-optimized
bulk storage.

RAID 10 performance
RAID 5 space efficiency
Buy LESS Tier 1!

flash tiers

Offload to

spinning disk

Tier 3
HDD

Cold pages move


higher as they become
more active and

Dell - Internal Use - Confidential

+ write layer

Multiple
Read-optimized Flash

immediately return to
Tier 1 when a new
write comes in

Dynamic RAID

Cheap and Deep

Up to

49%

lower TCO*

* Source: ESG Lab September 2014 White Paper, Dell Storage SC4020 TCO Analysis, contrasting
SC4020 costs over 8 years with comparable solutions from two leading vendors. For full report,
see http://en.community.dell.com/dell-groups/dtcmedia/m/mediagallery/20440489.

Save Tier 1 capacity w/o sacrificing performance


Time

Original
write

Data
Progression

RAID 10, Tier 1

RAID 10, Tier 1

RAID 10, Tier 1, READ ONLY


RAID 5, Tier 1, READ ONLY

Replay freezes
data to READ-ONLY

Converts to RAID 5*
(takes less space, read-optimized)

RAID 5, Tier 2, READ ONLY

New write same same

3b

new data still


same but
written to Tier 1 @ RAID 10

same same

3b

same Replay freezes/records changes only,

Data
same
Progression

3b

After the initial


write, Replays
consume very
little capacity

saves virtual pointers to older pages

No read activity on 2 and 4, so DP


sends to Tier 2, converts 3b to RAID 5

New write same same same

4b

New write immediately


restores 4b to Tier 1, RAID 10

same same same

4b

Replay freezes/records changes only,


saves virtual pointers to older pages

In this example, six writes have occurred at Tier 1, RAID 10 performance. Five have been moved to
RAID 5, two to Tier 2 but any page can be immediately recalled to Tier 1 if a new write comes in.
71

Dell - Internal Use - Confidential

* Note in a multi-tier Flash solution, the first Data Progression


sequence also moves pages to Tier 2, read-intensive SSDs.

Fully virtualized approach to RAID


Other solutions require RAID groups to be manually pre-configured. Drives are held captive
at specific RAID levels, and performance is limited by the number of drives in each group.
Preconfigured
for RAID 10

High
Touch

Preconfigured
for RAID 6

Preconfigured
for RAID 5

Low
Efficiency
Data

Captive

Data

Captive

Data

Captive

Storage Center enables multiple RAID levels on each SSD or HDD. No pre-configuration is required.
The performance and capacity of the entire tier is presented to all RAID levels simultaneously.

Low
Touch
High
Efficiency

72

Free
capacity
RAID 5
RAID 6
RAID 10

Dell - Internal Use - Confidential

Each RAID level gets performance of all drives

Flash solutions for the price of hard disks

Enhance ANY environment with solid state performance


True auto-tiering flash solution

SC4020 is ideal first Flash

Buy fewer SSDs but utilize their full


performance and capacity value

SC4020
Performance Zone

RAID 10
RAID 5

Start by targeting specific


IO-hungry workloads

RAID levels expand/contract automatically,


even within tiers or across individual drives

Small footprint
Leverage SLC, MLC and HDD
ALL
writes

SLC

Costoptimized

MLC

HDD

Quick hassle-free deployment

Workload isolation

Minimize application contention

Highly automated Will not

Data Progression automatically moves data to


best location for performance and cost savings

Move ALL your


hot data to flash
73

Dell - Internal Use - Confidential

Flash for the


price of disk

overextend management
resources

> 200,000 IOPs


with Low Latency

Summaries,
Messaging
Reference

74

Dell - Internal Use - Confidential

Dell Storage - SC4000 Series

Extending the advantages of enterprise storage to mid-size deployments


Quick Product Facts
Affordable all in one FC array solution
Dual controllers + 24 drive slots combined in a 2U chassis
8 FC network ports*, 4 IP ports for management/replication
Up to 120 drives (400TB+)/system with additional enclosures

Based on award-winning SC8000 platform


New 6.5 firmware level also runs on SC8000
Data Progression, Thin Provisioning, Data Instant Replay, etc.
Deploy as stand-alone solution or in tandem with SC8000

Value proposition
Extending the advantages of enterprise storage technology
to small or mid-size deployments
Auto-tunes datacenter for performance and cost-savings
Data Progression = right data @ right place/time/cost

Add FLASH performance for the price of spinning disk

Standalone Small/Mid-Size installations (greenfield)


$25-50K base system price target opens new doors

Flash at the Price of Disk (greenfield)


Move all your hot data to Flash at unprecedented $/Gb

Enterprise Scale-out (greenfield + existing CML Customers)


ROBO/departmental opp. Diversified portfolio opens new doors

* iSCSI option at WW RTS


Dell - Internal Use - Confidential

SC8000 Similarities
Same expansion enclosures
Same 2.5 drive support
Unified management via
Enterprise Manager
Same firmware (SCOS 6.5)
Similar Performance
Upgrade path to SC8000
FS8600 NAS support

Target markets

75

Dell SC4020

Copilot support

Launch Timing
APJ RTS May 16, 2014
WW announce 6/24 (Miami DEF)
WW RTS August, 2014

Top 3 Messages General Audience


SC4020
model

2U all in one
storage array

Extends the advantages of enterprise storage


technology to mid-size deployments
All the features of the award-winning SC8000 in a smaller, more
affordable package

Auto-tunes storage environments for maximum


performance and cost savings
Industrys most advanced virtualized storage platform featuring
Data Progression intelligent auto-tiering

All-Flash performance for the price of spinning disk


Target specific application needs now, while deploying a futureproof solution to meet any growth trajectory

76