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Introduction
Benchmarking in private equity is notoriously
challenging. In this paper, we will discuss the causes
of these challenges, analyze some suggested
benchmarks and provide investors in the asset class
things to consider when selecting their private equity
benchmarks. While this discussion will provide general
guidelines, it is important to note that each investors
approach to benchmarking should be tailored to the
investors specific circumstances and program goals.
There are two primary factors an investor should
consider when selecting an appropriate benchmark:
Which implementation method has the investor used
to get exposure to private equity?
Whose success is being measured?
By considering these factors, an investor is better
able to assess whether its specific goals have been
met through its private equity program. This becomes
particularly important when compensation of the
investors in-house team or advisor is linked to how the
program performs versus its selected benchmark. The
three implementation methods we will discuss are:
Investing via funds of private equity funds (funds of
funds)
Investing directly into private equity funds (direct
funds)
Making investments or coinvestments directly into
companies (direct investments)
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Benchmarking Methods
The purpose of this section is to outline the key
factors to consider when selecting a potential
benchmark. We will also briefly discuss issues
regarding how to apply each method.
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Selecting a Benchmark
In this section, we discuss the critical elements of a
benchmark for each implementation route.
Funds of Funds
What should the benchmark measure?
When investing in funds of funds, the critical elements
measured are:
The investors ability to perform due diligence and
select high-quality fund of funds managers
The fund of funds managers manager selection
capabilities and portfolio construction success
(i.e., the ability to overweight or underweight certain
strategies, geographies and segments of the market
and to select attractive themes)
We also believe, though this view is not broadly
accepted, that a fund of funds manager should also
overweight and underweight vintage years depending
on market attractiveness and the quality of managers
raising funds in a given vintage year.
Recommended benchmarks
The fund of funds manager is not being measured
against any alternative cost of capital outside of
what it deemed to be a private equity investment.
We recommend the following benchmarks to measure
the success of the GP, LP private equity team and
strategic asset allocation:
GP: We believe the benchmark should be driven
by the performance of all direct private equity
funds available during the years the manager has
to commit its capital this is the fund of funds
opportunity set. This analysis should be net of fees
in order to check that the additional layer of fund
of funds fees is not more than any outperformance
generated.
LP private equity team: A benchmark of funds of
funds performance is suitable as it aligns with the
LP private equity teams opportunity set. However,
the team might consider a direct funds investment
if it cannot find a suitable high-quality fund of
funds manager. In this case, they should use the
benchmark driven by the performance of all direct
funds.
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Direct Funds
What should the benchmark measure?
When investing through direct funds, the critical
elements measured are:
The investors fund due diligence, manager selection
and portfolio construction capabilities
The managers ability to access, select and make
high-quality investments compared with peers
The managers portfolio construction capabilities
The managers ability to add value to justify the
additional fees associated with investing in private
equity rather than investing in public equities
Recommended benchmarks
The answer is less straightforward than it is for funds
of funds:
GP: For a direct fund manager, there are two
possible routes for benchmarking. First, the
manager has to demonstrate that it can invest the
capital more profitably than an investor could have
passively done in public equity markets. We would
urge caution over applying this benchmarking metric
too early in the life of a fund. Second, the manager
should show that it is able to outperform peers. We
recommend doing both, given the different purposes
of these two benchmarks introducing the public
equity benchmark to complement the peer group
benchmark once the fund is substantially invested.
LP private equity team: Both a fund of funds, as the
alternative implementation route, and direct funds
benchmark could be considered as the opportunity
cost for an investor selecting direct funds. We
recommend the direct fund universe, as it is a more
comprehensive representation of the funds the
investor could have chosen.
Summary
Figure 1 summarizes our views on the appropriate
benchmark, considering both the implementation route
and whose success is being measured.
Direct Investments
What should the benchmark measure?
Direct investing by an internal investment manager is
becoming increasingly common among larger global
LPs. Here the critical elements being considered are:
The investors ability to access, select and make
high-quality investments, and add value to them
(where appropriate)
The investors portfolio construction capabilities
The investors ability to select investments that fit
with the profile of the stated mandate, if there is a
specific risk-and-return framework
Recommended benchmarks
The appropriate benchmark depends a great deal
on the investors mandate, and applies both at the
internal direct team and strategic asset allocation
level:
Ignoring the last point above for the time being, a
public market benchmark plus a premium could be
appropriate. However, we prefer a long-term equity
market assumption under the condition that the
investor is not subject to the same need to generate
liquidity as a private equity manager acting on behalf
of third-party investors.
If the last consideration above is an important
factor for the investor, we recommend that the
cost-of-capital approach be employed. It is more
complicated and requires significant thought
regarding an investors mandate, but it will provide a
better reflection of whether the investor is meeting
its specific goals.
Direct funds
Direct investments
GP
LP private equity
team
NA
NA
Internal direct
team
NA
NA
Strategic asset
allocation
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Short-term
considerations
Process measures
Success requires quality
processes:
Quality of investment
processes
Quality of output
Support measures
Success probably involves:
Meeting of underlying
business plans
Annual performance versus
short-term indicators
Distributions/yield
Risk measures
Success requires good risk
control:
Portfolio diversification
Absolute volatility
Quantitative factors
Qualitative factors
Conclusion
Further Information
Gregg Disdale
+44 20 7227 2558
gregg.disdale@towerswatson.com
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Luba Nikulina
+44 20 7227 2559
luba.nikulina@towerswatson.com
Mark Calnan
+44 20 7598 2819
mark.calnan@towerswatson.com
Footnotes
1
J-curve is used to illustrate the historical tendency of private equity funds to deliver negative returns in early years due
to management fees, transaction costs and underperforming investments that are identified early and written down.
Strong-performing deals are typically written up later than underperforming deals are written down due to managers
tendency to value portfolio companies conservatively.
Managing Investment Portfolios: A Dynamic Process, third edition, edited by John Maginn, Donald Tuttle, Jerald Pinto and
Dennis McLeavey, CFA Institute
Long, A.M. and Nickels, C.J. (1995), A Private Investment Benchmark. The Index Comparison Method addresses the
problems inherent in comparing dollar-weighted private equity returns (IRRs) to public equity indices and the use of
dollar-weighted IRRs relative to pooled IRR data. It is based on work leading up to a paper published by Richards
& Tierney in July 1995 and is also known as the Long-Nickel Method. See also Richards & Tierney, Inc. (1995),
Opportunistic Investing: Performance Measurement, Benchmarking and Evolution.
Rouvinex, C. (2003). PME is another name for the Index Comparison Method as first expressed by Christophe Rouvinex
of Capital Dynamics.
Pratt, S. and Grabowski, R. (2008), Cost of Capital: Applications and Examples. New Jersey: Wiley, third edition
Dobbs, R., Jiang, B. and Koller, T.M. (2008), Why the crisis hasnt shaken the cost of capital. McKinsey Quarterly
Kaplan, R.S. and Norton, D.P. (1996), Using the Balanced Scorecard as a Strategic Management System