Beauty and Personal Care in India PDF

BEAUTY AND PERSONAL CARE
IN INDIA
Euromonitor International
July 2014
BEAUTY AND PERSONAL CARE IN INDIA
LIST OF CONTENTS AND TABLES

Executive Summary ..................................................................................................................... 1
Beauty and Personal Care Continues To See Healthy Growth in 2013 .................................... 1
Consumers Love for Skin Whitening Continues To Grow ........................................................ 1
Multinational Companies Continue To Lead ............................................................................. 1
Modern Retailers Increase Their Contribution, Whilst Internet Retailing Gains Popularity ....... 1
Beauty and Personal Care Is Likely To Continue To Grow Over the Forecast Period .............. 1
Key Trends and Developments .................................................................................................... 1
Modern Retailers Increase Their Contribution, Whilst Internet Retailing Gains Popularity ....... 2
Skin Whitening Remains the Most Popular Claim..................................................................... 2
Beauty and Personal Care Becoming Increasingly Gender Specific ........................................ 2
Territory Key Trends and Developments ...................................................................................... 3
East and Northeast India .......................................................................................................... 3
North India ................................................................................................................................ 4
South India ............................................................................................................................... 5
West India ................................................................................................................................. 6
Rural Vs Urban Key Trends and Developments ........................................................................... 8
Market Data .................................................................................................................................. 9
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Table 14
Table 15
Table 16
Table 17
Sales of Beauty and Personal Care by Category: Value 2008-2013 ............ 9

Sales of Beauty and Personal Care by Category: % Value Growth
2008-2013 .................................................................................................... 9
Sales of Premium Beauty and Personal Care by Category: Value
2008-2013 .................................................................................................. 10
Sales of Premium Beauty and Personal Care by Category: % Value
Growth 2008-2013 ..................................................................................... 10
Sales of Beauty and Personal Care by Region: Value 2008-2013 ............. 11
Sales of Beauty and Personal Care by Region: % Value Growth
2008-2013 .................................................................................................. 11
Sales of Beauty and Personal Care by Rural vs Urban: % Value 2013...... 11
GBO Company Shares of Beauty and Personal Care: % Value 20092013 ........................................................................................................... 11
NBO Company Shares of Beauty and Personal Care: % Value 20092013 ........................................................................................................... 12
LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013 ..... 13
Distribution of Beauty and Personal Care by Format: % Value 20082013 ........................................................................................................... 14
Distribution of Beauty and Personal Care by Format and Category: %
Value 2013 ................................................................................................. 15
Forecast Sales of Beauty and Personal Care by Category: Value
2013-2018 .................................................................................................. 17
Forecast Sales of Beauty and Personal Care by Category: % Value
Growth 2013-2018 ..................................................................................... 17
Forecast Sales of Premium Beauty and Personal Care by Category:
Value 2013-2018 ........................................................................................ 18
Forecast Sales of Premium Beauty and Personal Care by Category:
% Value Growth 2013-2018 ....................................................................... 18
Forecast Sales of Beauty and Personal Care by Region: Value 20132018 ........................................................................................................... 19
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Table 18
Forecast Sales of Beauty and Personal Care by Region: % Value

Growth 2013-2018 ..................................................................................... 19
Sources ...................................................................................................................................... 19
Summary 1
Research Sources ...................................................................................... 19
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II
BEAUTY AND PERSONAL CARE IN

INDIA
EXECUTIVE SUMMARY
Beauty and Personal Care Continues To See Healthy Growth in 2013
Beauty and personal care value sales recorded healthy growth despite high inflation and
increased retail prices. The rising social image consciousness amongst Indian consumers
supported growth of higher-priced new launches especially in a few categories like skin care
and colour cosmetics. As manufacturers started marketing their products based on promising
claims, consumers started to base their buying decision on these benefits.
Consumers Love for Skin Whitening Continues To Grow

Skin whitening remained the most popular claim in most beauty and personal care products,
especially skin care and colour cosmetics. Interestingly, skin whitening also emerged as a
popular claim in mens grooming products. However, manufacturers focused on adding new
claims like skin brightening and spot reduction to the list of claims to attract consumers.
Multinational Companies Continue To Lead

Multinationals including Hindustan Unilever and Colgate-Palmolive India Ltd maintained the
lead in 2013. The leading manufacturers continued to leverage the wide product portfolio and
nationwide presence. In addition, international companies introduced many products from their
global portfolio to cater to the consumers who started to look for better quality products.
Modern Retailers Increase Their Contribution, Whilst Internet Retailing

Gains Popularity
Modern retailers contribution to beauty and personal care value sales increased further due
to the expansion of modern retail chains and increasing footfall in the review period. In addition,
modern retailers started to give more shelf space to beauty and personal care products
especially skin care, hair care, and deodorants and bath and shower. Beauty and personal care
sales via internet retailing also became significant with increase in the number of e-tailers and
convenience attached to shopping online.
Beauty and Personal Care Is Likely To Continue To Grow Over the

Forecast Period
Beauty and personal care is expected to continue to grow over the forecast period as
consumers, including men, spend more on personal grooming. In addition, manufacturers will
continue to launch new products at different price points which will help them to gain volume
sales and higher margins. The majority of growth, however, will come from new consumers, who
will increasingly try different products over the forecast period.
KEY TRENDS AND DEVELOPMENTS
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Modern Retailers Increase Their Contribution, Whilst Internet Retailing

Gains Popularity
While traditional grocery retailers continued to be the dominant channel for sales, modern
grocery retailers and non-store retailing increased their contribution. Modern retail stores
including supermarkets and hypermarkets started to stock varieties of personal care products.
Health and beauty specialist retailers including The Body Shop also gained further popularity as
it serves as a one-stop shop solution for all beauty needs. In addition, beauty and personal care
sales via internet retailing became significant with increase in the number of e-tailers and
convenience attached to shopping online. Different retail channels with availability of products at
various price points boosted sales of beauty and personal care in 2013.
Outlook
In the forecast period, the competition within beauty and personal care retailing is expected to
become more intense with most of the retailers seeking to expand further. Modern retailers
including department stores will start to focus on giving more shelf space to beauty products to
attract consumers. In addition, internet retailing will expand further, driven by the growing mobile
internet penetration over the forecast period. In addition, the likely increase in the number of etailers will offer more options to consumers and will drive the internet sales of beauty and
personal care products even further.
Skin Whitening Remains the Most Popular Claim

Skin whitening remained the most popular claim in 2013. Skin whitening trend was significant
in facial moisturisers where all new launches had skin whitening as one of the claims mentioned
on the packaging. To exploit the trend, manufacturers continued to launch new products at
varied price points. For example, Hindustan Unilever Ltd introduced Lakm Perfect Radiance
intense whitening light crme which was priced higher and provided an option for consumers to
trade up. Skin whitening also strengthened its presence in mens skin care in 2013.
Manufacturers including The Himalaya Drug Co introduced facial cleansers and moisturisers for
men. For example, in 2014 Himalaya introduced Power Glow Licorice facial cleaners which it
claimed gave men fairer skin.
Outlook
Skin whitening is likely to remain one of the most popular trends and will grow even further
over the forecast period. The growth in the skin whitening trend is likely to benefit other products
including sun care and facial skin care which are perceived to provide whitening benefits to
consumers. However, as consumers start to pay more attention to their skin, they will start to
look for new claims to maintain healthy skin. The availability of beauty and personal care
products on internet retailing websites is also likely to promote awareness about the associated
benefits.
Beauty and Personal Care Becoming Increasingly Gender Specific

As men became more open to using beauty and personal care products to look well-groomed,
they started to look for men-specific products. With changing attitude towards grooming,
manufacturers started to introduce men-specific products for all kinds of personal care products
in 2013. For example, JK Helene Curtis Ltd introduced men-specific range of shampoos under
the brand name Beer shampoo in 2013. In addition, men-specific skin care, especially facial
cleansers, became very popular amongst men and attracted many manufacturers to enter
mens skin care. For example, The Himalaya Drug Co introduced two variants of facial
cleansers specifically for men in 2013. However, the uptake of men-specific personal care
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products remained restricted to large cities, whilst consumers in rural areas continued to
perceive mens grooming products other than razors and blades as unnecessary.
Outlook
With rising urbanisation, growing acceptance of mens personal care products and increase in
the number of consumers looking for male-specific products, mens grooming is likely to record
further value growth over the forecast period. Men, particularly the young and urban men in the
workforce, are more likely to spend more on mens grooming products such as mens
deodorants and mens skin care products to stay well-groomed. Mens grooming, especially
mens skin care, will start also to gain acceptance in tier III cities. To leverage the growing
popularity, more manufacturers are likely to introduce men-specific products over the forecast
period. In addition, manufacturers will start to emphasise the importance of men-specific
products through advertising campaigns. Such campaigns are likely to help mens grooming
products gain further acceptance in tier III cities and rural areas.
TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India
Trends
Beauty and personal care in East and Northeast India increased by 17% in current value
terms in 2013 to reach INR105.2 billion. However, per capita consumption continued to be the
lowest compared with other regions, which indicates the prevalence of local brands in the
region. Mouthwashes/dental rinses, deodorants, anti-agers and eye make-up witnessed the
fastest growth.
The high proportion of low- and middle-income consumers in the region provided
opportunities for mass brands over the review period. To benefit from the trend, leading
companies, including direct sellers such as Avon, continued to expand their networks in East
and Northeast India increasingly over the review period.
The mountainous terrain of the majority of northeast states, as well as the lack of electricity,
limits the possibility of strong marketing campaigns in such areas. However, cosmopolitan
cities in the region, including Kolkata and Patna, are instrumental in propagating the trend
towards modern retailers and marketing campaigns in the region.
Competitive landscape
Hindustan Unilever maintained its lead in beauty and personal care in East and Northeast
India thanks to the wide range of products and brands and wide distribution network. The
companys long-established presence helped it to benefit from a strong network of distributors
across urban and rural areas. In addition, Kolkata-based Emami Ltd continued to have a good
distribution network in rural areas, especially in parts of West Bengal, and enjoyed strong
popularity in 2013.
Mens grooming, aided by bath and shower products, as well as other grooming products,
also showed strong growth in 2013. Brand extensions of the popular Nivea, Fiama Di Wills
and Emami expanded the category further. Of all mens grooming products, skin care,
deodorants and hair care showed dramatic growth, as these are required for a groomed look.
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Prospects
Beauty and personal care is expected to increase by a value CAGR of 7% at constant 2013
prices in East and Northeast India during the forecast period. This rapid growth in value sales
will mainly be due to the small base in the review period. Mens grooming is likely to increase
its contribution significantly in beauty and personal care.
Consumers in Northeast India are increasingly expected to move to international brands such
as Maybelline over the forecast period. In addition, many consumers will move away from
home-grown brands such as Emami to international brands such as Ponds, which enjoys
huge popularity across the country.
Less-developed categories such as shower gel are not expected to see a dramatic
improvement in product penetration, as these products will still not be seen as necessities in
low-income households. In addition, premium brands such as Este Lauder will still not have
a significant presence.
The mountainous terrain of the majority of northeast states, as well as a lack of electricity, will
restrict manufacturers from carrying out marketing campaigns in these regions. However,
cosmopolitan cities in the region, including Kolkata and Patna, will be preferred for such
marketing campaigns.
North India
Trends
Beauty and personal care in North India grew by 18% to reach INR150.8 billion in 2013. The
major share of growth came from growing penetration in oral care, hair care and skin care. As
rural consumers continued to become aware of oral hygiene, they moved to branded
toothpastes and toothpowders increasingly over the review period. Additional growth was
contributed by the increasing uptake of higher priced products such as shower gels and
premium fragrances.
Rapid development and popularity of organised modern retail formats such as supermarkets
and hypermarkets in big cities like Delhi, NCR region, Chandigarh, Lucknow and Kanpur
further boosted the sales of beauty and personal care products by luring consumers to buy
brands of their choice which were available in the market. However, majority of consumers in
the region still prefer to shop from independent beauty specialist retailers or independent
small grocers located in neighbourhood. In addition, direct sellers such as Avon Beauty
Products India Private Limited, Amway India Enterprises Pvt Ltd and Oriflame India Private
Limited continued to have a significant presence and strong distribution network in North
India.
Along with standard beauty and personal care products such as hair care and bath and
shower, there was a rise in demand for niche and specific products. Anti-agers, toners, sun
care, liquid soap and mouthwash/dental rinses emerged as mainstream products with
increasing inclination of consumers towards these products and their relevance in modern
living standards.
Several categories in beauty and personal care continued to show seasonality in sales.
Products like moisturisers, lip care and conditioners saw an increase in demand during the
winter while sun care, depilatories, talcum powder and deodorants saw strong growth during
the summer. Bar soaps, oral care, shampoo, colour cosmetics and mens grooming were
year-round phenomenon in the region.
Some of the consumers in North India remained worried about the side effects associated
with skin creams, Therefore, many consumers continued to look for herbal and ayurvedic
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products. Local brands of skin care such as Naturence, Vaadi Herbal and Nature Care, which
are claimed to be natural or ayurvedic, remained popular and newer brands like Lotus
Herbals, and Biotique continued to gain further popularity in North India.
Multinationals continued to dominate beauty and personal care in India in 2013. International
companies including Hindustan Unilever Ltd, Colgate-Palmolive India Ltd, Reckitt Benckiser
(India) Ltd and L'Oral India Pvt Ltd remained visible in North India. The companies continued
to focus on carrying out advertising campaigns and in store promotions in 2013. International
brands such as Maybelline, although it had a small share, continued to see growth mainly due
to the higher degree of quality and trust associated with such products. Domestic companies
including Dabur India Pvt Ltd and The Himalaya Drug Co continued to leverage better
understanding of consumers psyche by introducing ayurvedic products or products with local
ingredients.
The companies adopted various media and non-media communication methods to promote
their respective brands in the market. High decibel and catchy ads remained the main tool to
lure the targeted consumers. Awareness programmes like free dental check-up camps, oral
care month, participation in events like fashion weeks, sponsoring programmes and activities,
free sampling, boarding etc were other ways to present brands in the market. Manufacturers
put a great deal of effort to persuade consumers to choose or shift towards value-added
products, brands with more advanced formulae, or products which offered better results or
more convenience and comfort.
Prospects
Over the forecast period, beauty and personal cares strong growth in North India will be
supported by rising disposable income and increased marketing activities. Mid- and highincome consumers are expected to become increasingly affluent, consequently seeking
premium brands and value-added products. Low-income consumers and small city dwellers
are expected to remain price-sensitive, however, and will continue to purchase smaller packs
and will drive further penetration. In addition, men and women in urban areas are expected to
be major drivers of growth, with an expected increase in their aspiration to look well-groomed
and youthful.
Beauty and personal care manufacturers are likely to focus on increasing penetration in
smaller towns and rural areas. In addition, consumers are likely to shift towards more
expensive products, especially products with new claims. The trading-up trend will be more
prominent in mature categories like skin care, hair care and bath and shower.
In addition, manufacturers will also focus on expanding their reach to consumers, considering
that along with visiting traditional stores, there is a rise in consumer footfall in modern stores.
Most of the manufacturers are also likely to introduce an internet retailing platform to reach
consumers.
Urban cities including Delhi, Gurgaon, Noida and Chandigarh will continue to be the focus
markets of the companies. In addition, smaller cities like Shimla, Allahabad, Agra, Amritsar,
Ludhiana and Dehradun will be further explored to exploit the latent demand for wide range of
beauty and personal care products over the forecast period.
South India
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Trends
Beauty and personal care in South India increased by 17% in current value terms to reach
INR156.7 billion in 2013. Consumers in South India continued to spend more on baby and
child-specific products, bath and shower and mens grooming than in other regions in 2013.
Mens grooming in South India grew at a significant pace, driven by growing consciousness
about their appearance amongst the working male population. Consumers also continued to
trade up to value-added products including liquid soap and mouthwashes/dental rinses over
the review period.
Although kirana stores continued to be the dominant distribution channel, the expansion of
modern retail stores and beauty specialist retailers such as Health & Glow created awareness
of various brands. The availability of many brands, ranging from Lakm and The Body Shop
to Este Lauder, persuaded consumers to spend more on beauty and personal care. Direct
sellers continued to have a small presence compared with in North India; however, they are
expanding their distribution by increasing the number of distributors across the region.
Since South India has cities such as Bangalore, Chennai and Hyderabad, where most
households enjoy dual incomes, consumers have high purchasing power, which is reflected in
their purchases of premium brands of beauty and personal care products.
Hindustan Unilever continued to be the leading company in beauty and personal care in
South India in 2013. The company has a dominant presence mainly in conventional beauty
and personal care products, including oral care and hair care, with increasing growth in colour
cosmetics.
Domestic manufacturers continued to have a strong regional presence and penetration,
primarily attributed to competitive and affordable prices. In addition, consumers in South India
continued to be conscious about their skin and used traditional and ayurvedic bath and
shower and skin care products.
Mass beauty and personal care brands continued to contribute the most to beauty and
personal care; however, this value share was gradually declining. Premium brands of
fragrances and colour cosmetics in particular registered rapid growth in 2013.
Prospects
Beauty and personal care in South India is expected to increase by a constant value CAGR of
6% during the forecast period. Deodorants, fragrances and colour cosmetics in particular are
likely to continue to see strong growth during the forecast period.
The contribution of premium brands is likely to increase further during the forecast period,
particularly in fragrances and colour cosmetics. Modern trade channels are likely to grow
along with rising footfall, as consumers look for more options from which to choose. Modern
trade channels allow consumers to select from a range of brands, and offer the convenience
of one-stop shopping.
Direct sellers such as Oriflame India and Avon Beauty Products India are likely to focus on
new launches to improve their contribution from South India. Most of the new launches are
likely to be in skin care, such as face masks, which offer good margins.
West India
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Trends
Beauty and personal care in West India increased by 18% in current value terms in 2013 to
reach INR160.0 billion. Newer categories, such as mouthwashes/dental rinses, gained further
penetration as consumers were willing to try new products.
Beauty and personal care continued to be a rapidly-developing industry in the western part of
India, thanks to international exposure along with the influence of the film industry in Mumbai.
As a result, categories including colour cosmetics and firming/anti-cellulite body care in
particular witnessed higher growth. In addition, premium brands such as Davidoff and Este
Lauder became popular in West Indian cities such as Mumbai and Pune.
Though modern retailing continued to see further expansion, independent small grocers
continued to be the leading sales channel for beauty and personal care products. The majority
of the population continued to buy products such as bar soap, toothpaste and talcum powder
from independent small grocers in 2013. In addition, internet retailing became a popular
channel for buying personal care products as consumers continue to look for convenient
options.
Mens grooming recorded further growth as men became more conscious about their looks. In
addition, women started to shop for men-specific products and forced their men to use the
available products.
Leading manufacturers including Hindustan Unilever and ITC continued to have a significant
presence across West India in 2013, including in semi-urban areas. Brands from such
companies also continued to enjoy strong visibility in rural areas. These companies enjoy
strong distribution networks, which allow them to reach rural areas where kirana stores
continue to be the main distribution channel.
Since price is the key factor in the purchasing decision, manufacturers compete on price,
especially in rural areas. Rural and semi-urban consumers in third-tier cities continue to look
for value for money products and the availability of products at lower prices points of INR10
and INR25.
Many companies, especially in underpenetrated product categories such as colour cosmetics,
continue to be present only in urban areas including Bangalore, Mumbai and Noida. For
example, products from companies such as L'Oral India are very visible in urban areas but
do not have a presence in rural areas.
Prospects
Beauty and personal care in West India is expected to increase by a constant value CAGR of
6% during the forecast period. Urban consumers are expected to continue to move towards
premium products, and will continue to look for additional benefits over the forecast period,
especially in skin care. The growth of premium products and continuous upgrading will drive
growth in beauty and personal care over the forecast period.
As consumers in second-tier cities will continue to aspire to look like urban consumers, they
will move towards higher-priced and value-added products, which will drive value growth over
the forecast period. In addition, manufacturers will increasingly move to second-tier cities to
promote newer product categories such as mouthwashes/dental rinses over the forecast
period to gain volume sales.
Manufacturers such as Hindustan Unilever are likely to introduce strategies focused on rural
consumers to increase their penetration. Awareness campaigns focused on educating
consumers will allow manufacturers to introduce new products such as mouthwashes/dental
rinses.
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RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends
With increasing income and rising aspirations of rural consumers, beauty and personal care
recorded further growth in rural areas across the country. Beauty and personal care rural
value sales grew by 17% to reach INR181.1 billion in 2013. The growth was also facilitated by
the increasing penetration of personal care products like skin care and hair care in rural
areas. Retailers remained the major influential factor in buying decisions of rural consumers in
2013. The rural consumer remained very conscious about getting value for money, thus if a
product is marketed with emphasis on low price, high quality and multiple uses platform then it
forms an instant base of sales for the product in the rural market. Companies continued to
present their products in different size packs, price points which suit rural consumers needs.
Urban consumers, on the other hand, started moving towards upscale or masstige brands in
2013. In addition, urban consumers continued to welcome new product categories such as
anti-agers and shower gel, which helped to gain further value sales. To exploit the trend,
manufacturers continued to introduce masstige products in 2013. For example, Hindustan
Unilever Ltd introduced new products under its Lakm Absolute range which is claimed to be
better quality and was priced more expensive than the companys old brand, Lakm. Urban
women were well aware of various brands and enjoyed better purchasing power. They were
willing to experiment with new brands based on recommendations of sales executives (beauty
advisors) in retailers like Health & Glow or Daburs New U. Beauty and personal care value
sales in urban areas grew by 17% to reach INR391.6 billion in 2013.
Companies including Hindustan Unilever Ltd, Colgate-Palmolive India, Dabur India Ltd and
Emami Ltd enjoyed significant presence in the rural areas especially due to their mass
products. In addition, the companies continued to expand their reach through their specific
marketing strategies targeting rural consumers. Brands like Lakm, Colgate, Dabur, Lux,
Ponds, Parachute, Fair & Lovely and Sunsilk were the major names which were the biggest
drivers of beauty and personal care in rural areas. These brands remained very popular
among rural consumers and they easily related to them.
In rural areas, leading manufacturers including Hindustan Unilever Ltd focused on introducing
small packs for most of the products in its personal care portfolio. For example, Hindustan
Unilever Ltd introduced small packs of its popular brand Ponds to attract rural consumers.
The companys leading skin care brand Fair & Lovely was always available at lower price
points which helped the brand to gain popularity countrywide. Changing outlook of rural
consumers towards beauty and personal care products gave new opportunities to players to
expand their businesses. In addition, the increased penetration of televisions in rural areas
made rural consumers more aware about various brands and consumers now look for
personal care products like facial moisturisers and shampoos in their nearby stores. As a
result, rural India emerged as a strong potential market for beauty and personal care
products.
Many companies, especially in underpenetrated product categories such as colour cosmetics,
continued to be present only in urban areas, including Bangalore, Mumbai and Noida. For
example, products from companies such as L'Oral India are very visible in urban areas, but
do not have a presence in rural areas.
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Prospects
As consumers in second-tier cities will continue to aspire to look like urban consumers, they
will move towards higher-priced and value-added products, which will drive value growth over
the forecast period. In addition, manufacturers will increasingly move to second-tier cities to
promote newer product categories such as mouthwashes/dental rinses over the forecast
period to gain volume sales.
In rural areas, effective communication, promotional programmes and focus on activities for
educating rural consumers for beauty and personal care products will continue to drive beauty
and personal care growth over the forecast period.
The rural consumer base will continue to offer growth potential for beauty and personal care.
Companies will continue to focus on reaching and strengthening their distribution in semiurban cities and villages and to diversify their product portfolio to suit rural consumers needs.
However, counterfeit products might restrict the growth of branded beauty and personal care
products in rural areas, as they are likely to be easily confused with look-alike products.
MARKET DATA
Table 1
Sales of Beauty and Personal Care by Category: Value 2008-2013
INR bn
Baby and Child-specific

Products
Bath and Shower
Colour Cosmetics
Deodorants
Depilatories
Fragrances
Hair Care
Men's Grooming
Oral Care
Oral Care Excl Power
Toothbrushes
Skin Care
Sun Care
Sets/Kits
Premium Beauty and
Personal Care
Mass Beauty and
Personal Care
Beauty and Personal Care
Source:
Note 1:
Note 2:
Table 2
2008
2009
2010
2011
2012
2013
5.0
5.5
6.0
6.9
7.8
8.8
85.0
11.0
3.9
2.6
4.6
64.0
17.9
46.2
46.2
97.4
13.8
5.7
3.2
5.4
73.4
21.3
50.1
50.1
110.9
17.4
7.9
4.0
6.5
81.9
25.2
55.4
55.4
128.3
22.5
11.3
5.3
8.4
97.9
31.2
63.3
63.3
146.7
28.5
15.2
6.7
10.6
115.8
37.9
72.4
72.4
166.4
35.9
19.5
8.6
13.2
135.2
46.8
83.4
83.4
30.6
1.0
7.3
34.8
1.1
8.9
41.0
1.3
11.1
51.1
1.6
14.4
62.0
1.9
18.1
75.3
2.2
22.8
197.9
228.2
261.8
313.5
370.4
433.7
267.4
304.9
348.1
414.4
488.1
572.6
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Premium/mass beauty and personal care sales are additionally included within baby and child-specific
products, bath and shower, colour cosmetics, deodorants, fragrances, hair care, sets/kits, skin care and
sun care.
Sum of categories is greater than market size because the four mens toiletries categories are included
in mens grooming as well as in bath and shower, deodorants, hair care and skin care.
Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
% current value growth

2012/13
2008-13 CAGR
2008/13 Total
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Baby and Child-specific Products

Bath and Shower
Colour Cosmetics
Deodorants
Depilatories
Fragrances
Hair Care
Men's Grooming
Oral Care
Oral Care Excl Power Toothbrushes
Skin Care
Sun Care
Sets/Kits
Premium Beauty and Personal Care
Mass Beauty and Personal Care
Source:
Note 1:
Note 2:
13.0
13.4
25.9
28.1
28.0
25.3
16.7
23.4
15.3
15.3
21.4
15.9
25.5
17.1
17.3
11.8
14.4
26.7
37.7
27.0
23.4
16.1
21.1
12.5
12.5
19.7
15.8
25.4
17.0
16.5
75.0
95.8
226.1
395.5
230.9
186.0
111.2
160.6
80.5
80.5
145.7
108.6
210.2
119.1
114.2
sun care.
Table 3
Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
INR million
Premium Baby and Childspecific Products

Premium Bath and Shower
Premium Colour Cosmetics
Premium Deodorants
Premium Fragrances
Premium Hair Care
Premium Skin Care
Premium Sun Care
Premium Sets/Kits
Premium Beauty and
Personal Care
Source:
Note:
Table 4
2008
2009
2010
2011
2012
2013
0.0
0.0
0.0
0.0
0.0
0.0
722.3
440.5
64.9
2,863.5
1,777.4
1,408.9
60.4
7,337.9
876.7
622.6
96.4
3,416.9
2,151.3
1,655.2
66.3
8,885.4
1,020.6
973.7
138.8
4,248.9
2,619.8
2,016.1
77.5
11,095.5
1,205.8
1,304.2
197.5
5,725.2
3,265.5
2,627.5
98.2
14,423.9
1,408.3
1,711.9
273.7
7,347.9
3,962.0
3,323.2
114.3
18,141.2
1,630.4
2,226.6
350.6
9,433.0
4,796.5
4,192.6
134.7
22,764.4
sun care.
Sales of Premium Beauty and Personal Care by Category: % Value Growth

2008-2013
Premium Baby and Child-specific Products

Premium Deodorants
2012/13
2008-13 CAGR
2008/13 Total
13.0
15.8
30.1
28.1
11.8
17.7
38.3
40.1
75.0
125.7
405.4
440.5
10
Passport
Premium Fragrances
Premium Hair Care
Premium Skin Care
Premium Sun Care
Premium Sets/Kits
Source:
Note:
28.4
21.1
26.2
17.8
25.5
26.9
22.0
24.4
17.4
25.4
229.4
169.9
197.6
123.0
210.2
sun care.
Table 5
Sales of Beauty and Personal Care by Region: Value 2008-2013
INR million

North India
South India
West India
India
Source:
2008
2009
2010
2011
2012
2013
50,417.6
70,534.6
72,251.3
74,178.5
267,382.1
57,273.7
79,928.6
83,076.0
84,660.4
304,938.7
64,608.3
90,803.1
95,602.4
97,067.4
348,081.2
76,631.0
108,538.8
113,704.6
115,557.6
414,432.0
89,875.3
128,125.7
133,906.4
136,184.8
488,092.3
105,185.5
150,751.2
156,645.2
160,041.7
572,623.6
Table 6
Sales of Beauty and Personal Care by Region: % Value Growth 2008-2013

North India
South India
West India
India
Source:
2008-13 CAGR
2008/13 Total
17.0
17.7
17.0
17.5
17.3
15.8
16.4
16.7
16.6
16.5
108.6
113.7
116.8
115.8
114.2
Table 7
Sales of Beauty and Personal Care by Rural vs Urban: % Value 2013
India
Source:
2012/13
Urban
Rural
Total
68.4
31.6
100.0
Table 8
GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
% retail value rsp

Company
2009
2010
2011
2012
2013
Unilever Group
Colgate-Palmolive Co
Procter & Gamble Co, The
33.1
7.5
4.9
32.4
7.3
5.1
31.8
6.9
5.1
31.2
6.7
5.0
30.2
6.8
5.1
11
Dabur India Ltd

Godrej Group
L'Oral Groupe
Reckitt Benckiser Plc
(RB)
Marico Ltd
Wipro Ltd
ITC Ltd
Johnson & Johnson Inc
Amway Corp
Emami Ltd
Oriflame Cosmetics SA
CavinKare Pvt Ltd
Beiersdorf AG
McNroe Chemicals Pvt Ltd
Hygienic Research
Institute
Himalaya Drug Co, The
Raymond Ltd
Revlon Inc
Nirma Ltd
Bajaj Sevashram Ltd
Henkel AG & Co KGaA
GlaxoSmithKline Plc
Anchor Health & Beauty
Care Pvt Ltd
SuperMax Corp
Malhotra Shaving
Products Pvt Ltd
Zydus Wellness Ltd
Karnataka Soaps &
Detergents Ltd
Others
Total
Source:
Passport
5.1
4.1
3.1
2.8
5.1
4.3
3.4
3.2
5.1
4.3
3.6
3.5
4.9
4.1
3.9
3.5
4.8
4.2
4.1
3.3
2.2
2.6
1.2
2.0
1.5
1.3
0.9
1.4
0.9
0.1
0.6
2.2
2.6
1.5
2.0
1.6
1.4
1.0
1.4
0.9
0.2
0.6
2.3
2.5
1.5
1.9
1.6
1.4
1.0
1.3
0.9
0.3
0.7
2.3
2.2
1.8
1.9
1.6
1.4
1.0
1.2
1.0
0.6
0.7
2.2
2.0
2.0
1.8
1.6
1.5
1.1
1.1
1.0
1.0
0.8
0.4
0.5
0.7
1.6
0.6
0.7
0.8
0.4
0.5
0.7
1.3
0.6
0.6
0.8
0.5
0.5
0.6
1.1
0.6
0.6
0.1
0.9
0.5
0.5
0.6
1.0
0.6
0.6
0.3
0.7
0.8
0.7
0.6
0.6
0.6
0.5
0.5
0.5
0.6
0.6
0.5
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.3
0.4
0.3
0.4
0.3
0.4
0.3
0.4
0.4
0.4
17.4
100.0
17.3
100.0
17.6
100.0
18.3
100.0
19.0
100.0
Table 9
NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
% retail value rsp

Company
Hindustan Unilever Ltd
Colgate-Palmolive India
Ltd
Dabur India Ltd
Godrej Consumer
Products Ltd
L'Oral India Pvt Ltd
Gillette India Ltd
Reckitt Benckiser
(India) Ltd
Marico Ltd
ITC Ltd
Wipro Ltd
Procter & Gamble Home
Products Ltd
Johnson & Johnson
(India) Ltd
2009
2010
2011
2012
2013
33.0
7.5
32.3
7.3
31.6
6.9
31.1
6.7
30.0
6.8
5.1
4.1
5.1
4.3
5.1
4.3
4.9
4.1
4.8
4.2
2.9
2.8
2.8
3.2
3.0
3.2
3.4
2.9
3.5
3.6
2.9
3.0
3.8
2.9
2.8
2.2
1.2
2.6
2.0
2.2
1.5
2.6
2.0
2.3
1.5
2.4
1.9
2.7
1.8
2.2
1.9
2.7
2.0
2.0
2.0
2.0
2.0
1.9
1.9
1.8
12
Amway India Enterprises

Pvt Ltd
Emami Ltd
Oriflame India Pvt Ltd
CavinKare Pvt Ltd
Nivea India Pvt Ltd
Hygienic Research
Institute
Himalaya Drug Co, The
Helene Curtis India
Ltd, J K
Modi Revlon Pvt Ltd
Nirma Ltd
Bajaj Consumer Care Ltd
GlaxoSmithKline
Consumer Healthcare Ltd
Anchor Health & Beauty
Care Pvt Ltd
Vidyut Metallics Ltd
Malhotra Shaving
Products Pvt Ltd
Zydus Wellness Ltd
Karnataka Soaps &
Detergents Ltd
Others
Total
Source:
Passport
1.5
1.6
1.6
1.6
1.6
1.3
0.9
1.4
0.9
0.1
0.6
1.4
1.0
1.4
0.9
0.2
0.6
1.4
1.0
1.3
0.9
0.3
0.7
1.4
1.0
1.2
1.0
0.6
0.7
1.5
1.1
1.1
1.0
1.0
0.8
0.4
0.5
0.4
0.5
0.5
0.5
0.5
0.5
0.8
0.7
0.7
1.6
0.6
-
0.7
1.3
0.6
-
0.6
1.1
0.6
0.1
0.6
1.0
0.6
0.3
0.6
0.6
0.6
0.5
0.8
0.8
0.9
0.7
0.5
0.6
0.6
0.5
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.3
0.4
0.3
0.4
0.3
0.4
0.3
0.4
0.4
0.4
18.6
100.0
18.4
100.0
18.8
100.0
19.6
100.0
20.3
100.0
Table 10
LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
% retail value rsp

Brand
Fair & Lovely
Colgate
Lux
Lifebuoy
Dove
Dettol
Lakm
Santoor
Godrej No 1
Pond's
Johnson's Baby
Clinic Plus
Dabur
Parachute
Pepsodent
Close-Up
Godrej Hair Dye
Hamam
Cinthol
Company
Colgate-Palmolive India
Ltd
Reckitt Benckiser
(India) Ltd
Wipro Ltd
Godrej Consumer
Products Ltd
Johnson & Johnson
(India) Ltd
Dabur India Ltd
Marico Ltd
Godrej Consumer
Products Ltd
Godrej Consumer
2010
2011
2012
2013
5.0
4.3
5.3
4.1
5.1
3.8
4.9
3.4
4.1
3.5
1.9
2.5
3.8
3.5
2.2
2.7
3.6
3.4
2.4
2.6
3.4
3.3
2.6
2.3
1.7
2.4
1.7
1.9
2.3
1.7
2.0
2.0
1.6
2.1
1.9
1.6
1.7
1.6
1.6
1.6
1.6
1.5
1.5
1.4
2.0
1.3
1.2
1.5
1.7
0.9
1.7
1.3
1.3
1.4
1.5
0.9
1.5
1.4
1.3
1.3
1.3
0.9
1.3
1.3
1.2
1.2
1.1
1.0
1.2
1.2
1.1
1.1
1.1
1.1
1.0
1.0
13
Wild Stone
Head & Shoulders
Himani Navratna
Pears
Sunsilk
Pantene
Breeze
Garnier Skin Naturals
Axe
Braun Oral-B
Vivel
Others
Total
Source:
Passport
Products Ltd
Products Ltd
Emami Ltd
Products Ltd
L'Oral India Pvt Ltd
Gillette India Ltd
ITC Ltd
0.2
1.0
0.3
1.0
0.6
0.9
1.0
0.9
0.9
1.0
1.0
0.8
0.9
0.9
1.0
0.8
0.9
0.9
0.9
0.8
0.9
0.9
0.9
0.8
1.1
0.6
0.6
0.7
0.5
50.1
100.0
1.0
0.7
0.7
0.7
0.6
50.6
100.0
0.8
0.7
0.8
0.7
0.6
51.8
100.0
0.8
0.8
0.8
0.7
0.7
53.2
100.0
Table 11
Distribution of Beauty and Personal Care by Format: % Value 2008-2013
% retail value rsp
Store-Based Retailing
- Grocery Retailers
-- Modern Grocery
Retailers
--- Convenience Stores
--- Discounters
--- Forecourt Retailers
--- Hypermarkets
--- Supermarkets
-- Traditional Grocery
Retailers
--- Food/drink/tobacco
specialists
--- Independent Small
Grocers
--- Other Grocery
Retailers
- Non-Grocery Retailers
-- Apparel specialist
retailers
-- Electronics and
Appliance Specialist
Retailers
-- Health and Beauty
Specialist Retailers
--- Beauty Specialist
Retailers
--- Chemists/Pharmacies
--- Parapharmacies/
Drugstores
--- Other BPC Health
and Beauty Specialist
Retailers
-- Home and Garden
2008
2009
2010
2011
2012
2013
96.0
69.0
16.4
95.8
68.9
16.7
95.3
68.4
17.2
94.8
67.8
17.4
94.4
67.2
17.5
94.3
66.9
18.3
1.0
5.8
9.7
52.6
1.0
7.8
7.9
52.2
1.0
8.7
7.6
51.2
1.0
9.0
7.3
50.4
1.1
9.2
7.2
49.7
1.6
9.4
7.3
48.6
46.5
46.2
45.3
44.3
43.6
42.7
6.1
6.0
5.9
6.1
6.1
5.9
27.0
-
26.8
-
26.9
-
27.1
-
27.2
-
27.4
-
14.6
14.4
14.3
14.1
14.2
14.0
2.1
2.0
2.0
1.9
2.0
2.1
12.4
-
12.3
-
12.3
-
12.2
-
12.1
-
11.9
-
0.1
0.0
0.0
0.0
0.0
0.0
14
--- Furniture and

Homewares Stores
-- Mixed Retailers
--- Department Stores
--- Mass Merchandisers
--- Variety Stores
--- Warehouse Clubs
-- Other Non-Grocery
Retailers
-- Outdoor Markets
--- Other BPC NonGrocery Retailers
Non-Store Retailing
- Direct Selling
- Homeshopping
- Internet Retailing
- Vending
Non-retail channels
- Hair Salons
Total
Source:
Passport
10.7
10.7
1.7
10.8
10.8
1.6
11.1
11.1
1.5
11.5
11.5
1.5
11.7
11.7
1.4
12.1
12.1
1.3
1.7
-
1.6
-
1.5
0.0
1.5
-
1.4
-
1.3
-
3.3
3.3
0.7
0.7
100.0
3.6
3.6
0.7
0.7
100.0
4.0
3.9
0.1
0.7
0.7
100.0
4.4
4.1
0.3
0.8
0.8
100.0
4.8
4.2
0.5
0.8
0.8
100.0
4.9
4.2
0.8
0.8
0.8
100.0
Table 12
Distribution of Beauty and Personal Care by Format and Category: % Value

2013
% retail value rsp
Grocery Retailers
Modern Grocery Retailers
Convenience Stores
Discounters
Forecourt Retailers
Hypermarkets
Supermarkets
Traditional Grocery
Retailers
Food/drink/tobacco
specialists
Independent Small Grocers
Other Grocery Retailers
Non-Grocery Retailers
Apparel specialist
retailers
Electronics and
Retailers
Health and Beauty
Beauty Specialist
Retailers
Chemists/Pharmacies
Parapharmacies/Drugstores
Other BPC Health and
Beauty Specialist
Retailers
Home and Garden
BC
BS
CC
DP
98.5
51.9
15.7
0.0
0.0
0.0
9.4
6.3
36.2
98.0
85.1
18.3
1.0
0.0
0.0
10.2
7.1
66.8
83.9
34.8
14.5
0.0
0.0
0.0
8.7
5.8
20.3
94.2
43.1
20.2
1.4
0.0
0.0
10.0
8.8
22.9
100.0
54.8
13.8
0.0
0.0
0.0
8.2
5.6
41.0
91.5
21.4
10.0
0.0
0.0
0.0
5.8
4.2
11.4
0.0
0.0
0.0
0.0
0.0
0.0
34.2
2.0
46.6
0.0
54.9
11.9
12.9
0.0
17.1
3.2
49.1
0.0
16.4
6.5
51.1
0.0
41.0
0.0
45.2
0.0
9.2
2.2
70.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
45.4
9.3
12.1
29.7
45.0
10.7
0.2
0.6
8.6
9.7
2.9
8.2
45.2
0.0
0.0
8.6
0.0
0.0
3.5
0.0
0.0
20.0
0.0
0.0
42.2
0.0
0.0
2.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
15
Furniture and Homewares
Stores
Mixed Retailers
Department Stores
Mass Merchandisers
Variety Stores
Warehouse Clubs
Other Non-Grocery
Retailers
Outdoor Markets
Other BPC Non-Grocery
Retailers
Non-Store Retailing
Direct Selling
Homeshopping
Internet Retailing
Vending
Non-retail channels
Hair Salons
Total
Grocery Retailers
Modern Grocery Retailers
Convenience Stores
Discounters
Forecourt Retailers
Hypermarkets
Supermarkets
Traditional Grocery
Retailers
Food/drink/tobacco
specialists
Independent Small Grocers
Other Grocery Retailers
Non-Grocery Retailers
Apparel specialist
retailers
Electronics and
Retailers
Health and Beauty
Beauty Specialist
Retailers
Chemists/Pharmacies
Parapharmacies/Drugstores
Other BPC Health and
Beauty Specialist
Retailers
Home and Garden
Furniture and Homewares
Stores
Mixed Retailers
Department Stores
Mass Merchandisers
Variety Stores
Passport
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
1.4
1.4
0.0
0.0
0.0
2.3
36.0
36.0
0.0
0.0
0.0
1.0
20.3
20.3
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.2
58.0
58.0
0.0
0.0
0.0
1.4
1.3
0.0
2.3
0.0
1.0
0.0
1.1
0.0
0.2
0.0
1.4
0.0
1.5
0.5
0.0
1.0
0.0
100.0
2.0
1.2
0.0
0.8
0.0
100.0
16.1
16.1
0.0
0.0
0.0
100.0
5.8
3.7
0.0
2.1
0.0
100.0
0.0
0.0
0.0
0.0
0.0
100.0
8.5
6.5
0.0
2.0
0.0
100.0
HC
MG
OC
SC
SU
SK
93.9
75.4
20.8
1.5
0.0
0.0
9.8
9.5
54.5
95.7
58.4
17.5
1.8
0.0
0.0
8.8
7.0
40.9
97.0
76.1
21.8
3.8
0.0
0.0
10.5
7.5
54.3
86.9
34.2
14.4
1.8
0.0
0.0
7.4
5.2
19.8
91.0
41.4
12.5
0.0
0.0
0.0
7.2
5.3
28.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
53.6
1.0
18.5
0.0
37.9
3.0
37.3
0.0
50.5
3.8
20.9
0.0
11.0
8.8
52.7
0.0
26.0
2.9
49.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
7.6
18.5
10.0
30.9
24.3
0.0
1.4
3.5
0.0
3.2
2.8
0.0
6.0
0.0
0.2
15.0
0.0
0.0
10.0
0.0
0.0
27.8
0.0
0.0
21.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
10.6
10.6
0.0
0.0
17.2
17.2
0.0
0.0
10.8
10.8
0.0
0.0
19.0
19.0
0.0
0.0
23.9
23.9
0.0
0.0
0.0
0.0
0.0
0.0
16
Warehouse Clubs
Other Non-Grocery
Retailers
Outdoor Markets
Other BPC Non-Grocery
Retailers
Non-Store Retailing
Direct Selling
Homeshopping
Internet Retailing
Vending
Non-retail channels
Hair Salons
Total
Source:
Key:
Table 13
Passport
0.0
0.3
0.0
1.5
0.0
0.1
0.0
2.8
0.0
1.4
0.0
0.0
0.3
0.0
1.5
0.0
0.1
0.0
2.8
0.0
1.4
0.0
0.0
0.0
2.6
1.6
0.0
1.0
0.0
3.5
3.5
100.0
4.3
3.4
0.0
1.0
0.0
100.0
3.0
3.0
0.0
0.0
0.0
100.0
13.1
12.0
0.0
1.1
0.0
100.0
9.0
9.0
0.0
0.0
0.0
100.0
0.0
0.0
0.0
0.0
0.0
0.0
BC = baby and child-specific products; BS = bath and shower; CC = colour cosmetics; D = deodorants;
DP = depilatories; F = fragrances; HC = hair care; MG = mens grooming; OC = oral care; SC = skin
care; SU = sun care; SK = sets/kits
Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
INR bn
Baby and Child-specific

Products
Bath and Shower
Colour Cosmetics
Deodorants
Depilatories
Fragrances
Hair Care
Men's Grooming
Oral Care
Oral Care Excl Power
Toothbrushes
Skin Care
Sun Care
Sets/Kits
Premium Beauty and
Personal Care
Mass Beauty and
Personal Care
Source:
Note 1:
Note 2:
Table 14
2013
2014
2015
2016
2017
2018
8.8
9.0
9.1
9.2
9.3
9.5
166.4
35.9
19.5
8.6
13.2
135.2
46.8
83.4
83.4
170.7
40.3
22.0
9.8
14.8
141.7
51.7
87.9
87.9
175.7
45.0
24.7
11.1
16.5
148.2
56.9
94.9
94.9
182.9
50.1
27.6
12.5
18.4
155.0
62.6
104.9
104.9
192.3
55.5
30.7
14.0
20.5
162.1
68.8
117.0
117.0
203.4
61.3
34.1
15.6
22.7
169.2
75.4
131.0
131.0
75.3
2.2
22.8
81.9
2.3
25.9
88.5
2.4
29.2
95.0
2.5
32.8
101.6
2.5
36.5
108.2
2.6
40.5
433.7
456.8
480.8
507.9
538.0
570.5
572.6
605.7
642.8
686.1
734.9
788.3
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
sun care.
Forecast Sales of Beauty and Personal Care by Category: % Value Growth

2013-2018
% constant value growth
17
Passport
2013-18 CAGR
2013/18 TOTAL
1.5
4.1
11.3
11.9
12.7
11.4
4.6
10.0
9.4
9.4
7.5
3.9
12.2
5.6
6.6
7.6
22.2
70.7
75.2
81.6
71.8
25.1
61.2
57.0
57.0
43.7
21.3
77.9
31.5
37.7
Baby and Child-specific Products

Bath and Shower
Colour Cosmetics
Deodorants
Depilatories
Fragrances
Hair Care
Men's Grooming
Oral Care
Oral Care Excl Power Toothbrushes
Skin Care
Sun Care
Sets/Kits
Mass Beauty and Personal Care
Source:
Note 1:
Note 2:
trade sources
sun care.
Table 15
Forecast Sales of Premium Beauty and Personal Care by Category: Value

2013-2018
INR million
Premium Baby and Childspecific Products

Premium Deodorants
Premium Fragrances
Premium Hair Care
Premium Skin Care
Premium Sun Care
Premium Sets/Kits
Premium Beauty and
Personal Care
Source:
Note:
Table 16
2013
2014
2015
2016
2017
2018
0.0
0.0
0.0
0.0
0.0
0.0
1,630.4
2,226.6
350.6
9,433.0
4,796.5
4,192.6
134.7
22,764.4
1,706.6
2,619.6
407.4
10,777.8
5,497.6
4,710.5
140.8
25,860.4
1,932.7
3,150.4
456.5
12,270.3
5,964.8
5,258.7
146.6
29,180.0
2,011.7
3,754.2
512.6
13,921.0
6,550.5
5,847.8
152.4
32,750.4
2,154.1
4,218.9
583.2
15,714.3
7,195.5
6,479.6
158.1
36,503.6
2,338.5
4,720.5
648.2
17,713.7
7,750.8
7,164.9
166.0
40,502.7
trade sources
sun care.
Forecast Sales of Premium Beauty and Personal Care by Category: % Value

Growth 2013-2018
Premium Baby and Child-specific Products

2013-18 CAGR
2013/18 TOTAL
-99.7
7.5
-100.0
43.4
18
Passport

Premium Deodorants
Premium Fragrances
Premium Hair Care
Premium Skin Care
Premium Sun Care
Premium Sets/Kits
Source:
Note:
16.2
13.1
13.4
10.1
11.3
4.3
12.2
112.0
84.9
87.8
61.6
70.9
23.3
77.9
trade sources
sun care.
Table 17
Forecast Sales of Beauty and Personal Care by Region: Value 2013-2018
INR million

North India
South India
West India
India
Source:
2013
2014
2015
2016
2017
2018
105,185.5
150,751.2
156,645.2
160,041.7
572,623.6
111,631.6
159,723.0
165,371.1
169,017.8
605,743.5
118,919.2
169,691.3
175,142.6
179,004.1
642,757.3
127,180.2
181,491.8
186,777.8
190,605.0
686,054.7
136,508.3
194,887.0
199,711.1
203,811.7
734,918.1
146,670.3
209,678.9
213,839.3
218,109.4
788,297.9
trade sources
Table 18
Forecast Sales of Beauty and Personal Care by Region: % Value Growth

2013-2018

2013-18 CAGR
2013/18 TOTAL
6.9
6.8
6.4
6.4
6.6
39.4
39.1
36.5
36.3
37.7

North India
South India
West India
India
Source:
trade sources
SOURCES
Sources used during research include the following:
Summary 1
Research Sources
Official Sources
Colgate-Palmolive India Ltd

Dabur India Ltd
Emami Ltd
Gillette India Ltd
Marico Ltd
19
Passport
National Council for Applied Economic

Research
National Information Centre
Trade Associations
All India Small Scale Cosmetics

Manufacturers Association
FICCI
Fragrances & Flavours Association of India
Indian Direct Selling Association
Indian Soaps & Toiletries Makers Association
Indian Society of Cosmetics & Chemists
Trade Press
Asian Age, The

Beauty Business News
Brand Equity
Broker Research
Business Standard
Business Today
Capital Market
Cosmade.com
Cosmetique News
Daily News & Analysis
E Strategic Marketing Website
Economic Times, The
Economictimes
Equity Master
ET Intelligence Group
European Cosmetic Markets
Femina Magazine
fibre2fashion.com
Financial Express, The
Financial Times
Forbes
Happi Magazine
Hindu Business Line, The
Hindu, The
Hindustan Times
ICN India South Asia
imagesfashion.com
India Infoline
India Today
20
Passport
Indian Express
indiancosmeticchemists.org
International Cosmetique News
Livemint
Mag India
makeupandbeauty.com
nfibeam.com
Outlook Magazine
Pitch
Responservice
slideshare.net
Soap Perfumery & Cosmetics
The Hindu
Times of India
watblog.com
Source:
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BEAUTY AND PERSONAL CARE

BEAUTY AND PERSONAL CARE IN INDIA

LIST OF CONTENTS AND TABLES

Sales of Beauty and Personal Care by Category: Value 2008-2013 ............ 9

BEAUTY AND PERSONAL CARE IN INDIA

Forecast Sales of Beauty and Personal Care by Region: % Value

Research Sources ...................................................................................... 19

BEAUTY AND PERSONAL CARE IN INDIA

BEAUTY AND PERSONAL CARE IN

Consumers Love for Skin Whitening Continues To Grow

Multinational Companies Continue To Lead

Modern Retailers Increase Their Contribution, Whilst Internet Retailing

Beauty and Personal Care Is Likely To Continue To Grow Over the

KEY TRENDS AND DEVELOPMENTS

BEAUTY AND PERSONAL CARE IN INDIA

Modern Retailers Increase Their Contribution, Whilst Internet Retailing

Skin Whitening Remains the Most Popular Claim

Beauty and Personal Care Becoming Increasingly Gender Specific

BEAUTY AND PERSONAL CARE IN INDIA

TERRITORY KEY TRENDS AND DEVELOPMENTS

BEAUTY AND PERSONAL CARE IN INDIA

BEAUTY AND PERSONAL CARE IN INDIA

BEAUTY AND PERSONAL CARE IN INDIA

BEAUTY AND PERSONAL CARE IN INDIA

BEAUTY AND PERSONAL CARE IN INDIA

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

BEAUTY AND PERSONAL CARE IN INDIA

Sales of Beauty and Personal Care by Category: Value 2008-2013

Baby and Child-specific

Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013

% current value growth

BEAUTY AND PERSONAL CARE IN INDIA

Baby and Child-specific Products

Sales of Premium Beauty and Personal Care by Category: Value 2008-2013

Premium Baby and Childspecific Products

Sales of Premium Beauty and Personal Care by Category: % Value Growth

% current value growth

Premium Baby and Child-specific Products

BEAUTY AND PERSONAL CARE IN INDIA

Sales of Beauty and Personal Care by Region: Value 2008-2013

East and Northeast India

Sales of Beauty and Personal Care by Region: % Value Growth 2008-2013

% current value growth

East and Northeast India

Sales of Beauty and Personal Care by Rural vs Urban: % Value 2013

GBO Company Shares of Beauty and Personal Care: % Value 2009-2013

% retail value rsp

BEAUTY AND PERSONAL CARE IN INDIA

Dabur India Ltd

NBO Company Shares of Beauty and Personal Care: % Value 2009-2013

% retail value rsp

BEAUTY AND PERSONAL CARE IN INDIA

Amway India Enterprises

LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013

% retail value rsp

BEAUTY AND PERSONAL CARE IN INDIA

Distribution of Beauty and Personal Care by Format: % Value 2008-2013

% retail value rsp

BEAUTY AND PERSONAL CARE IN INDIA

--- Furniture and

Distribution of Beauty and Personal Care by Format and Category: % Value

% retail value rsp