Welcome to the 8th issue of

Whats New

From Malaysia. In this issue, international

buyers looking for Malaysian products and
services, can see more of tomorrow, today.
A range of LIFESTYLE products, covering
furniture,

flooring,

fashion,

accessories,

tableware and personal care products are

featured in this issue. Technology for everyday
use highlights education and software products
and services from Malaysian companies that
have penetrated into the international market.
Complementing the information provided in
Whats New on Malaysian companies expertise
and capabilities, MATRADE is gearing up to
increasing its promotional efforts in 2011
with over 100 trade promotional activities.
International buyers from around the world can
meet

Malaysian

companies

that

will

be

participating in these events.

I would like to take this opportunity to wish both
the international and local business communities
success in their future endeavours.
HAPPY NEW YEAR!

CONTENTS

ISSUE 8

TECHNOLOGY AND DESIGN

Thinking Green | eco-design for the green environment

Osidun | computer radiation reducer
CRUiSE-let | cruising with mobile computing
MOL | the all - in - one online currency
SKLIP | intelligent traffic system
Ekowood | new locking system ekoloc g5
iG-interactive | on-line game publisher and developer
AV TRAX | productivity monitor

2
3
4-5
4-5
5
6
7
7

BIO-TECH

SI Green | treating organic waste at source

Orchid Life | innovation in biotechnology
Nasuha | organic herbs

8
9
9

INDUSTRIAL PRODUCT

Proreka | switch on to a brighter & greener future

Power Micro LED Technology | energy saving led lighting
IQMSB | design and manufacture of plastic and metal components
IC Microsytem | fabless integrated circuit design
INNOMELT | innovative adhesive

LIFESTYLE

Easewood | eco-friendly living

Deep International | furniture for small spaces
Hotwin | innovative design dining sets
Inart Funiture | unique furniture
Seers International | environment-friendly fridge and chiller
INNO Sericite | innovative sanitary ware
Claytan | ergonomically designed tableware
Cerasan | trendy water closets
Khadani | exclusive garments
Mel Basics | organic cotton collections
Poney | trendy childrens apparel
Fashionista | digital fashion marketplace
Seraya Era | sustainable style inspired by ecological and ethical philosophy
Sul:three | handbags with ethnic designs
Shinju Pearls | shinju pearls to go global
Amelia Collection | fine silver jewellery with tomorrows designs
C.Michael | effective hair treatment formula
AJV Holdings | intelligent readpen
Viitar - Ceramaspeed | electric radiant heaters
Eco Gaia | biodegradable plastic polymer
Park Games Equipment | customised park games equipment

EDUCATION

Math Magic | magic in mathematics

Snips | cosmetology college
Lim Kok Wing | university focused on applied creativity and industry innovation

10
11
11
12
12

13
14-15
14
15
16
16
17
17
18
19
20
20
21
22
22
23
23
24
24-25
25
26

27
27
28

www.whatsnew.my | January 2011

TECHNOLOGY AND DESIGN

ECO-DESIGN FOR THE GREEN

ENVIRONMENT-THINK GREEN
Thinking Green specialises in designing
products, particularly in the field of
microarchitecture, integrating
green
technology with aesthetic appeal and
providing an attractive alternative
solution
to
equipment
currently
available.

PRODUCTS
GreeNomad V1 & V2 - a solar
powered kiosk, integrating a rainwater
harvesting system for minimizing
water wastage and can be used as
retail kiosks, ticket sales counters,
security booths, police beat bases and
mobile offices.
PancaSeri - a solar powered
streetlight capable of being installed

SERVICES

anywhere as a stand-alone unit with

Provides green design consultancy for clients

interested in innovative, new, green technology
products.

a variety of options such as folding

seats, radios, and power sockets
making it a unique recreational
streetlight for public and private parks
and settings.
Nafas - an innovative door design,
incorporating security and ultra
energy features.
Solar Powered Safety Vest - powers
a set of LED lights, increasing users
visibility and is targeted towards
bicycle users and commuters,
transport and logistic systems workers
and security personnel.

Thinking Green Sdn. Bhd.

Mr. Marwan bin Ma'som
+603 8992 3092
e marwan.thinkgreen@gmail.com
www.thinkinggreen.biz

WHATS NEW FROM MALAYSIA

TECHNOLOGY AND DESIGN

COMPUTER
RADIATION
REDUCER
The

patented

Power

Link

OSIDUN

Computer Radiation Reducer, Malaysias

first computer radiation reducer, is a
smart and savvy product that can
eliminate and reduce up to 95% of
low, intermediate and high radiation
frequencies emitted from computers.
This device can also be used to protect
from Electro-Magnetic Radiation (EMR)
of other home and office electrical or
electronic appliances.

AWARD and CERTIFICATION

Malaysian Innovative Product Award at the
21st International Invention, Innovation & Technology
Exhibition (ITEX) 2010
Gold Medal Award at Malaysia Technology Expo (MTEX) 2010
Tested and obtained CE Declaration of Conformity from the
European Union 2010.

Far East Pyramid Sdn. Bhd.

Mr. Danny Goh
+607 335 7788 / 607 335 5196
e danny@fareastprm.com
www.fareastprm.com
www.whatsnew.my | January 2011

TECHNOLOGY AND DESIGN

Cruising with
Mobile Computing

CRUiSE GPS Systems Sdn Bhd

Mr. Isa bin Dato Adam Yee
+603 2298 7387
e isayee@cruisegpssystems.com
www.cruisegpssystems.com

MOL THE ALL-IN-ONE

ONLINE CURRENCY
Money Online (MOL) AccessPortal operates and delivers an extensive
online payment system in the region. The pairing of MOLs physical payment
collection points and payment platform with Friendsters large online
footprint, social network and user community in Asia, created one of the
largest end-to-end content, distribution and commerce networks.

MOLs Products

MOLPoints is a popular Internet wallet for consumers to purchase online games

credits and other content and services without a credit card.
MOLReload is an application that facilitates electronic distribution of
prepared airtime through terminal-based infrastructure for MOLPoints.
MOLPay is a secured payment solution that enables small businesses to securely
transmit funds from the buyer to seller via payment at physical terminals.
MOLCards is a prepaid payment card which has the features of a credit
card with prepaid convenience.

AWARD and RECOGNITION

Recipient of Deloitte Technology Fast 500 Asia Pacific Awards in 2005 & 2006
Merit Award for the Best of E-Commerce Applications in MSC Asia Pacific
ICT Awards
Member Excellence Award at PIKOM ICT Leadership Award 2009
A Microsoft Certified Partner

WHATS NEW FROM MALAYSIA

TECHNOLOGY AND DESIGN

The All-New CRUiSE-let is aimed at

users who want to have all the functions
of computing on the go as this 3G device
allows internet connectivity on the fly.
The best feature of the CRUiSE-let is its
portability and is lightweight
The CRUiSE-let is so versatile that it can
be used in the car, in-flight, at business
meetings, or even in the hotel lounge.
One can also watch their favourite
movies, listen to music or play games. It
also comes with a USB port for hardware
expandability like external keyboards,
hard drives or even regional 3G support
dongle.

INTELLIGENT
TRAFFIC SYSTEM
SKLIPs Intelligent Traffic System uses advanced image processing
techniques and traffic engineering mastery with knowledge based
system to process and to analyse LIVE video images for traffic
system coordination at intersections.
The system is based on
a fully distributed control
system & has a quick
response
capability
to the sudden changes
in traffic demand. It is
able to respond almost
immediately to sudden
fluctuation in traffic flows.

APPLICATIONS
Mass Market End-Users
Business and Corporate People
Education
Hospitality
Medical
Manufacturing
Services
CRUiSE has successfully introduced this
device to several markets in the Middle
East, Europe, Africa, South East Asia, and
also North America.

Features
Smart Camera Sensor
It uses Artificial Intelligence detection method to detect, gather and
provide accurate traffic information to Smart Controller. It acts as the
eyes of the policeman.
Smart Controller
It uses Genetic Algorithm analysis method to make quick and
accurate decisions to manage the traffic flows. It acts as the brain of
the policeman.
Smart Coordinator
It uses Genetic Algorithm analysis method in coordinating the phase
timing with the Smart Controller at the adjacent traffic intersections.
It acts as the communication between policemen at different traffic
junctions through walkie-talkie.
Technology Collaborator
Universiti Kebangsaan Bangi, Malaysia
MOL AccessPortal Berhad
Mr. Nazahar B. Samsudin
+603 2082 1251
e enquiries@mol.com
www.mol.com

SKLIP Sdn. Bhd.

Mr. Leow Aik Peng
+603 5124 8118
e apleow@sklip.com.my
www.sklip.com.my
www.whatsnew.my | January 2011

TECHNOLOGY AND DESIGN

NEW LOCKING
SYSTEM EKOLOC G5

Ekowoods new
technology the
EKOLOC G5 is a fold
down locking technology
for use in flooring. This new
technology uses a fast and
easy to install method which has
been well received worldwide.
The use of 5G fold down technology, where the boards
are angle engaged on the long sides with vertical folding
comprising a flexible tongue on the short sides, offers
considerable advantages over other installation methods.

AWARD

APPLICATIONS

Luxury residential projects

Public and commercial
applications such as art
galleries and libraries
Golf course clubhouses
and bungalows
5-star international hotels
Showrooms

The Brand Laureate Award 2007 2008

Industry Excellence Award (Brand Excellence)
Innovation Award for EKOLOC
Malaysia Book of Records Biggest range of solid wood flooring
Best Engineered Hardwood Flooring - United Kingdom and Ireland 2000, 2001 and 2002.
Ekowood products are exported to over 35 countries.
Ekowood has subsidiaries and offices in USA, Spain,
Luxembourg, France, Hong Kong and China.

Ekowood International Berhad

Ms. Dawn Chow
+603 2084 0888
e dawn.chow@ekowood.com
www.ekowood.com

WHATS NEW FROM MALAYSIA

TECHNOLOGY AND DESIGN

ON-LINE GAME
PUBLISHER AND DEVELOPER
iG-interactive is the company behind the
popular game site GoPlayPlay.com and
Haowan.com.my in Singapore & Malaysia.
Since its establishment in 2007, GoPlayPlay
has risen to be one of the top publishers
in South East Asia with offerings beyond
MMORPG, such as social networking
games, that have innovative services like
PayU2Play.

iG-interactives products are currently

exported to China and Taiwan.

iG-interactive Sdn. Bhd.

Mr. Benjamin Chong
+6012 215 6751 / +6017 333 3170
e ben@ig-interactive.com
www.goplayplay.com

PRODUCTIVITY MONITOR
Authentic Venture a MSC status
company specialising in creating
software
for
managing
asset,
employees
applications
and
provides tools to improve employee's
productivity. Among its key products
are eTrax, that monitors employees
productivity and AssetCentral, that
manages computers automatically
from anywhere anytime.
The eTrax is an affordable, easy to
use system that gives immediate
productivity improvement.

eTrax is designed to monitor

Authentic Ventures Sdn. Bhd.

Ir. Aziz Ismail
+603 8941 2739
e sales@ventures.com.my
www.ventures.com.my

Staff Performance
Staff Bad Activities
Performance Trend
Remote Staff Activities
Any computer activities.

www.whatsnew.my | January 2011

BIOTECH

TREATING
ORGANIC WASTE
AT SOURCE

SI Green has developed an innovative

system to treat organic waste directly at
source such as in wet markets, restaurants,
hotels

and

food

courts

immediately.

The benefit of this green technology is

besides reducing the cost of solid waste
management, it provides for a cleaner
environment reducing landfill input and
also maximising recycling. The waste is
processed into organic compost fertiliser at
site for use in agriculture.

COLLECTION &
SEPARATION

ORGANIC WASTE

LOADING / SHREDDING /
MIXING & COMPOSTING

SI Green Management Sdn. Bhd.

Mr. Barry Lim
+604 2261388
e 1green@myid.my
www.1green.com.my

WHATS NEW FROM MALAYSIA

BIOTECH

INNOVATION IN
BIOTECHNOLOGY
- high quality horticulture
The core strength of Orchid Life is its
innovative research and development
of plant genomics, micro propagation
and breeding through the adoption of
biotechnology and high-tech molecular
processes. This has enabled Orchid Life
to produce high quality horticultural
products and services for the global
market.

SERVICES

Micro propagation
Meristem cloning
Biomarker discovery
Genetic modification

APPLICATIONS

Cut flowers & foliages

Medicinal herbs
Food crops

Tissue culture protocols

Biochemistry
Marker assisted selection
Plant genomics & Bioinformatics
Orchid Life Sdn. Bhd.
Mr. Abdul Razak Mohd Isa
+603 8938 2010
e info@orchidlife.com.my
www.orchidlife.com.my

ORGANIC HERBS
Nasuha produces an extensive selection of herb-based
health products under C.T.Herbs Spices trademark and
distributes a wide range of raw spices, curry spices
powder, soup spices powder using the Mak Siti brand.
The company uses a purely organic system of
cultivation, without chemical fertilisers and herbicides.
The herbs are harvested and dry-processed using
the latest technology. Blending and packaging are
done immediately after drying to reduce any product
contamination and to maintain the natural nutrients.
Nasuhas wide range of products include Herbal Tea,
Soup and Spices Powder; Juices and Massage Oil
made from herbs and spices such as Serico, Cinnamon,
Gora, Centella, Noni, Scaphium and Allspice.

NASUHA HERBA & REMPAH KARYASARI SDN. BHD.

Mr. Mohamed Aminudin
+606 973 7035
e info@nasuhaproduct.com.my
www.nasuhaproduct.com.my
www.whatsnew.my | January 2011

INDUSTRIAL PRODUCT

The LED-0 bulbs with its patented heat sink

technology (HST) is a new breakthrough in
LED

bulbs

manufactured

by

PROREKA.

The PAR60W - 70W is a 70W LED bulb, suitable

for factories and hypermarkets produces
brightness equivalent to a 250W HID bulb.
The PAR30W - 12W and MR16 are for use in
households.

ADVANTAGES
Longer life span of up to 50,000 hours
Reduces operating cost by 70% - 80%
Generates low heat (50C - 70 C)
Low carbon emission
No UV emission and less infrared
Mercury-free

10

WHATS NEW FROM MALAYSIA

PROREKA (M) Sdn. Bhd.

Mr Hasnor bin Raduan
+603 5882 2661
e info@proreka.com
www.proreka.com

INDUSTRIAL PRODUCT

ENERGY SAVING
LED LIGHTING

PowerMicro LED Technology has the expertise in

Solid State LED design, customisation, development
and production of LED lights that make buildings more
significant. It uses the effect from LED Wall Washer,
LED RGB Strip Light, LED RGB Edge Light and DMX
Controller to give life to buildings, facades, bridges,
towers, fountains and historical sites at night. An easily
recognisable landmark in Malaysia, Sunway Lagoon
Theme Park has used customised LED lights to make it
even more significant at night.

The company also developed microcontrollers, power

supplies, energy saving solutions, and solar power
applications for various projects in the domestic and
international market.

Power Micro LED Technology Sdn. Bhd.

Mr. Daryl Seow
+603 7845 8188
e enquiry@powermicrotech.com
www.powermicrotech.com

DESIGN AND MANUFACTURE OF

PLASTIC AND METAL COMPONENTS
IQM is involved in design, manufacture
and assembly of plastic and metal
components for the automotive industry.
The companys wide range of modern
equipment and machinery guarantee
optimum output and efficiency through
the use of high tech electronic control
and monitoring system and robotic
accessories.

MAIN PRODUCTS

Door Check largest door check

manufacturer in South East Asia
Gear Shift Assy
Grip Assist Assy uses gas injection
technology
Handle Door Outside / Inside
Latch Hood and Trunk Lid Assy

Certification: ISO/TS 16949

Industrial Quality Management Sdn. Bhd.

Ms. Shaffidah Bt. Mohd Tahir
+603 5542 2697
e iqm@iqmsb.com.my
www.iqmsb.com.my
www.whatsnew.my | January 2011

11

INDUSTRIAL PRODUCT

FABLESS INTEGRATED
CIRCUIT (IC) DESIGN
PRODUCTS
Digital to Analog Converters
Serial EEPROM
RF communication devices
Telecommunication products.

SERVICES
IC/ASIC Design Services
System Design Services
Test and Measurement Services
MEMS Design Services
Continous Profesional Development Course
IC Microsystems (ICmic) is a fabless integrated circuit (IC)
design company that designs, develops and markets advanced
mixed-signal and high frequency IC products. ICmic offers
integrated circuit products that cater for many application markets
including telecommunication, industrial process control, ATE,
instrumentation and programmable logic control.

AWARD
Winner of Malaysias most innovative SME
Award 2010 certified the highest AAA rating
for innovation.

ICmic provides a broad portfolio of RoHS compliant products.

The lead-free option for most of its products is identified with a
G suffix added to the ordering part numbers.

120C

Low Operating
Temperature

Low
Maintenance
Cost

Increase
Productivity

Low
Charring

Clean &
Safe to Use

IC Microsystems Sdn. Bhd.

Mr Mohd Radzi Mohd Noor
+603 8319 1919
e info@icmic.com
www.icmic.com

INNOVATIVE
ADHESIVE
INNOMELT series is Techbonds innovative product using hot melt
adhesive for the packaging industry. The products non-charring
property and low application temperature (as low as 120C) reduces
and eliminates high maintenance cost and down-time problem to
production machinery. It has superior bonding power and can be used
in a wider range of substrates, such as kraft paper, film or foil laminated
paper, coated or varnished paper and art paper.

APPLICATIONS

carton-and-case sealing
tray forming
straw-attachment
metal can and PET bottle labelling

pocket-spring adherence
hot-pack sealing
frozen-food case sealing
bookbinding

AWARD and CERTIFICATION

ISO 9001: 2008

The NATIONAL Mark of Malaysian Brand, The Mark of Quality,
Excellence & Distinction by SME Corp. and certified by
SIRIM QAS International
Gold medal winner of the CICM
Techbond Manufacturing Sdn Bhd.
Responsible Care Awards 2006,
Mr. Loh Geok Hock
2007/2008 & 2009
+603 5122 3333
e techbond@pd.jaring.com

www.techbond-mfg.com

12

WHATS NEW FROM MALAYSIA

LIFESTYLE

ECO-FRIENDLY LIVING
Easewood is an eco-friendly product made from
high quality Bio-Fiber and Polymer that does not harm
the environment during production, use or disposal.
Easewood profiles comes in a range of sizes and colours
with smooth, brushed, embossed or grooved surfaces,
providing the opportunity to create residential or
commercial projects with functions and style.

UNIQUE FEATURES
Environment friendly and recyclable
Water / moist resistant
Resistance to rot, fungus and termites
Anti-microbial
Easy installation and low maintenance
Durable and dimensional stability
No harmful agents & chemicals
Consistency in colours

APPLICATIONS
Decking
Fencing & gate
Louvres & sunscreen
Paneling
Stairs
Siding
Indoor & outdoor decoration
(feature wall and benches)
Finishing
Landscaping

MST Marketing Sdn. Bhd.

Ms. Grace Ho
+603 7980 1732
e mst@mstgypm.com
www.mstgypm.com
www.whatsnew.my | January 2011

13

LIFESTYLE

FURNITURE FOR
SMALL SPACES
Furniture manufactured by Deep
International is designed with unique
features to fit into small spaces.

FEATURES
-
-
-
-

INNOVATIVE DESIGN
DINING SETS
Hotwin Furniture Sdn. Bhd.
Mr. Benjamin Shang
+603 8941 0695
e hotwingroup@gmail.com
www.efur-design.com

14

WHATS NEW FROM MALAYSIA

contemporary design
multi-functional
space saving
right sizing

Hotwin specialises in high quality, innovative,

elegant and unique designs of dining sets. The
products made from solid rubber-wood have
earned global market recognition for their high
standard and unique design.
The companys commitment of high standard
and quality assurance begins with its innovative
design and selection of the finest quality of raw
materials through to the final touch of finished
products. Hotwins dining sets are exported to
S.Africa, Australia, Middle East and Brunei.

APPLICATIONS
-
-
-
-
-

home office
mini pub set
3- pieces set
Small dining set
Barstools

LIFESTYLE

U NIQUE

F URNITURE
Furniture with unique features by INART is made
from solid rubber wood that is durable and
eco-friendly. The HOME COLLECTION series consist
of furniture for dining, bedroom and home office.

UNIQUE FEATURES

Deep International Sdn. Bhd.

Ms. Candice Lim / Yvonne Ler
+606 987 5303
e sales@deep303.com
www.deep303.com

Bench with Changeable back rest

The back rest of bench can be dismantled
when necessary.

Chair seat
The chair seat is V shaped special
designed to offer more comfort.
Diamond shape of the chair leg/bed
post to make it more elegant.

Table top
INARTs table top of 30mm thickness has a special
profile, 3 in 1 top instead of 1 whole piece of table top.
Malaysia Furniture Leadership Award
(MFLA) 2009

Product
Excellence
Award

Drawers
Come in traditional classic design with the inner
drawer made from solid rubber wood.

Brand
Excellence
Award

INART Furniture Sdn. Bhd.

Ms. C.K. Tang
+606 987 4227
e sales@inartfurniture.com
www.inartfurniture.com
www.whatsnew.my | January 2011

15

LIFESTYLE

ENVIRONMENT- FRIENDLY
FRIDGE AND CHILLER
The eco friendly mini fridge and wine chiller
uses 12 Volt D.C and works without the need
of a compressor and refrigerant. Their high
efficient cooling system with low energy
consumption make it a cost saving cooling
system compared with the conventional fridge
and wine chiller.
Mini Fridge

Wine Chiller
Seers International Sdn. Bhd.
Mr. Ken Foo Kwok Hsing
+603 5882 7671
e sales@seers.com.my
www.seers.com.my

INNOVATIVE
SANITARY WARE

INNO/Sericite is a premier ceramic sanitary ware renowned

for its quality and innovative stylish design. The products
include a wide range of top grade sanitary ware, including
water closets and wash basins for both household and
commercial use.
INNO/Sericite products have high water saving feature and
are made from environment friendly raw materials and
undergo stringent quality control. Its full range of glossy
and smooth colour sanitary ware bring out the harmonious
bathroom design through the matching of colours to suit
modern life style.

AWARD and CERTIFICATION

Winner at 6th Asia Pacific Excellent Brand 2010

(Product Excellence)
MS ISO 9001: 2000, MS 1522:2007, MS 147: 2001, MS 795:2002
INNO/Sericite products are currently exported to:
Vietnam
INNOCERA Marketing Sdn. Bhd.
Indonesia
Mr. Alex H.S Chew
+607 758 3799 / +607 758 2807
Maldives
e chewhs@inno.com.my
Brunei
www.inno.com.my

16

WHATS NEW FROM MALAYSIA

LIFESTYLE

ERGONOMICALLY
DESIGNED TABLEWARE

CITY, fine English earthenware & vitrified hotelware

under the Claytan brand has a unique design
consisting of concentric lines to give it a modern
and contemporary feel.

Features

Claytan products are exported to the Asia Pacific,

Europe and United States of America. The company
also undertakes contract manufacturing under
OEM for world renowned leaders like Wedgewood,
Churchill, Spode and ARC International.

TRENDY
WATER
CLOSETS

-
-
-

-


-
-

-
-

All products are ergonomically designed

Has excellent heat retaining properties
Conforms to tolerance level limits of lead
and cadmium
Has footless glazed profile to reduce
scratching on table surfaces and with
other wares.
Microwave, oven and dishwasher safe
Resistant to thermal shock and instances
of breakages
Made from local clay
Multi-coloured

Oriental Ceramic Sdn. Bhd.

Mr. Andrew Wong
+607 434 3833
e oc-marketing@claytangroup.com
www.claytangroup.com

Features

3/6 L Dual Flush

Soft closing seat cover
740X380X790mm
Flush mode: Siphony
S-Trap only

The latest Mantzen series

of one-piece water closets
from Nagako Ceramics are
noted for their fashionable,
sleek and smooth design
with no joints and scars. This
trendy water closet comes
in chic colours of red, yellow,
green and black.
Nagako Ceramics Sdn. Bhd.
Ms. Irene Wong
+6084 653 237
e betwinkl@hotmail.com
www.cerasan.com.my
www.whatsnew.my | January 2011

17

LIFESTYLE

EXCLUSIVE GARMENTS
Khadani

produces

exclusive

hand

painted

garments and textiles. Its collection of evening

dresses is aimed at the fashionable Muslim
woman, who wants to look different yet not
compromising on the tenets of Islam.

The evening dresses are made from

pure silk chiffon and crepe satin in
soft shades of colour and are only
available upon order.
The collection is inspired by the
coming

of

Islam

to

the

Malay

Archipelago.
The colours of blue and white are
commonly

used to signify peace

and purity and this is combined

with Islamic geometric motifs for the
complete look.

Khadani Sdn. Bhd.

Mr. A.B Kareem B. Said Khadaied
+603 6138 8442 / +603 6138 8453
e khadaied@yahoo.com /
khadaied@tm.net.my

18

WHATS NEW FROM MALAYSIA

LIFESTYLE

ORGANIC COTTON
COLLECTIONS
Mell Basics latest collection of day-to-day ladies wear
is inspired by its goal to design stylish and eco-friendly
fashion basics that are sustainable and affordable.
Mell Basics uses organic cotton
that has been grown without the
use of any hazardous chemicals,
and certified by the Global
Organic Textile Standard
(GOTS).
Mell Basics collection are
designed by Melinda Looi,
Malaysias

leading

fashion

designer.
The new cozy styles can update
and rejuvenate ones wardrobe
and

elegantly

adapt

to

the

users own personal style. The

collection includes long dresses,
Polo-T, harem pants, cardigan
and leggings that are available
in vibrant colours.

Mell Basics Sdn. Bhd.

Ms. Isabela Pascu
+603 2093 2279
e isabela@melindalooi.com
www.mellbasics.com

www.whatsnew.my | January 2011

19

LIFESTYLE

TRENDY
CHILDRENS APPAREL

is a leading brand in childrens apparel that offers
comfortable and trendy clothing for the younger generation.
It houses well-known brands; PONEY, BABY PONEY, PONEY
ENFANTS and RENEW.
The hallmark of PONEYs apparel is its classic design, superior
craftsmanship, use of high quality fabric and stringent
quality control which has contributed to its popularity in
both the local and international market.
Poneys
products
are
continuously
updated and its seasonal collections;
Spring, Summer, Fall and Winter come in
a variety of themes, colours and designs
and is available overseas in Singapore,
Mauritius and Myanmar.
Poney Garments Sdn.Bhd.
Ms. Angie Yeo
+603 8943 8380
e angieyeo@poney.com.my
www.poneyenfants.com.my

DIGITAL FASHION MARKETPLACE

www.fashionista.my

FASHIONISTA is a digital fashion

marketplace showcasing the work of
Malaysian designers to apparel buyers
around the world. Advanced content
management tools enable designers to
easily upload and update label profiles,
collection photos and descriptions
and own-URL links - and their contact
details which only registered buyers
can view.
It is a one stop shop that showcases
the latest from the Malaysian fashion
scene while easily enabling registered
buyers to get in touch with sellers
directly. The portal enables buyers to
go through designers work and get to
know them before any face-to-face
contact is made.

20

WHATS NEW FROM MALAYSIA

Malaysian International Fashion

Alliance Sdn. Bhd.
Ms. Shirley Koo
admin@fashionista.my
e www.fashionista.my

SUSTAINABLE
STYLE INSPIRED
BY ECOLOGICAL
AND ETHICAL
PHILOSOPHY

LIFESTYLE

Seraya Era has embarked on developing

a range of eco-friendly products, by
substituting
alternatives

existing
such

as

materials
organic

with
fabrics,

eco-friendly dyes and beeswax. This is

part of the companys aim to constantly
innovate in terms of products, techniques
and business processes, making its brand
relevant to consumers today.
The companys PINK JAMBU Eco 2011
Collection is centred on Nature theme
of design aimed at driving sustainability
practices and philosophies creating a
more stylish image for the eco fashion
world. Contemporary design is the main
basis of PINK JAMBU designs and
products.
The PINK JAMBU Eco 2011 Collection
has three primary prints, which is based
on Rain Forest, Lagoons and Landscapes.
The prints are translated on to various types
of eco-friendly and sustainable fabrics,
such as organic cotton, hemp and tencel,
using hand-painted batik technique. The
fabrics are then transformed into various
apparels for various occasions, from
casual to semi-formal.

Seraya Era Sdn. Bhd.

Ms. Tengku Eliza
+603 6207 9321
e teliza@pinkjambu.com
www.pinkjambu.com
www.whatsnew.my | January 2011

21

LIFESTYLE

HANDBAGS WITH
ETHNIC DESIGNS

Sul:threes handbags are about colours, cultures and being

contemporary. The handbags celebrate the artistry of ethnic
indigenous people around the world, with the objective
to support the beauty of the ethnic cultures,
preserving their uniqueness and at the same time
creating a platform for financial opportunities.
The handbags are a symphony of colourful
hand-woven materials fused with high
quality leather.
Sul:threes plan is
to introduce a new
collection every year
inspired by an ethnic
tribe from around the
world. For 2010, it
is celebrated with the
amazing people from
the hill tribes of Thailand
which includes the Hmong,
Lisu, Akha and Karen tribes.
SulThree Sdn. Bhd.
Ms. Stephanie Alcantara
+6012 609 3224
e sales@sulthree.com
www.sulthree.com

SHINJU PEARLS
TO GO GLOBAL
Shinju Pearls is in retailing and
designing of pearl, mix of
semi-precious gems, gold and
sterling silver jewellery. With
over 6 years of experience, its
consultants and designers closely
monitor the market needs and latest
consumer trends in several countries.
This is reflected in the range and
theme of its design products.

Shinju Pearls Sdn. Bhd.

Ms. Anna Yu
+603 2144 9986
e annayu@shinjupearls.com
www.shinjupearls.com

22

WHATS NEW FROM MALAYSIA

FINE SILVER
JEWELLERY WITH
TOMORROWS
DESIGNS

LIFESTYLE
C MY silver jewellery collections are manufactured combining articulate
craftsmanship with the state-of the- art technology that meets the
highest international standard for silver jewellery.
C MY designer products are crafted with 925 fine silver, using high
precision CNC machines and mirror finish polishing technology to achieve
its ultimate solid and warm feeling. C MY products are renowned for
their fine artwork, value, and quality in meeting the worlds finest silver
jewellery designs.

Amelie Collections Sdn. Bhd.

Mr. Sim Poo Weei
+6019 6022 455
e ameliecollection@hotmail.com

AWARD

- Good design award

- Golden statue quality products award

EFFECTIVE HAIR
TREATMENT FORMULA
C.Michael Trichologica Hairomatherapy hair care series by
Macsam is a treatment specially designed and formulated
to improve and maintain the health of scalp and hair. The
main products are:
Anti Hair Loss Shampoo
Scalp Improvement Shampoo
Cream Shampoo
Other products include, Cream Conditioner, Essence,
Treatment Mist and Anti Hair Loss Treatment Spray.
The company also offers full contract manufacturing
services to cosmetic and toiletries markets. Macsams
manufacturing plant is GMP-Certified and its products
are exported to United Kingdom, Brunei, Singapore
and Indonesia.
Macsam Sdn. Bhd.
Ms Terry Sia
+603 8061 8213
e enquiries@macsam.com.my
www.macsam.com.my
www.whatsnew.my | January 2011

23

LIFESTYLE

INTELLIGENT READPEN
The Intelligent Readpen, the latest product
of AJV Holdings is a special pen that can
read any encoded image and translate
it into voice. AJV is an ICT company
specialising
in
telecommunication
equipment manufacturing, voice over
Internet protocol (VOIP) solution,
application
service
provider
and
customer support.
It is a major player in electronic
gadgets, including ICT products
like watch- phones and the digital
Quran.

AJV Holdings Sdn. Bhd.

Mr. Shahadan Bin Man
+603 8319 6218
e shahadan@ajv.com.my
www.ajv.com.my

AWARD

The Intelligent Readpen won the Innocert award at the SME

Innovation Award 2010.

VITAR ELECTRIC

RADIANT HEATERS
VITARs electric radiant heaters has made the transition
from traditional gas flamed cooker hobs to more
eco-friendly flameless cooking a reality.
It is a thermal innovation that has revolutionised
cooking efficiency with emphasis on faster
heating at lower energy consumption as well
as adaptable for aesthetic design features.

KEY FEATURES
Microtherm technology provides optimum thermal insulation being
moulded around the base walls of radiant heaters.
Secondary vermiculite wall for stronger and more robust insulation
resulting in reduced appliance temperature with energy efficiency.
Rapid heat up achieved through high powered heaters
Vitar-Ceramaspeed Sdn. Bhd.
Ms. Lee Moi Kim
+603 3342 2023
e kimlee@vitargroup.com
www.vitargroup.com

24

WHATS NEW FROM MALAYSIA

Uniform cooking performance

Accurate temperature control
Ultimate safety feature supported by single/double contact limiters
Optimised for use with electronic systems

LIFESTYLE

BIODEGRADABLE
PLASTIC POLYMER

ZERO-PLASTIC 100% biodegradable,

produced by Eco Gaia is made
with starch based biopolymers
that is capable of breaking
down into cleaner ways
without compromising on
quality and safety.

Products using ZERO-PLASTIC contribute towards

reducing

the

green

house

effect

and

acid

precipitation.
ZERO-PLASTIC biodegradable resin is suitable for the
manufacture of trash bags, bin liners, supermarket
carry bags and boutique bags.
Products made using Zero Plastic will biodegrade
60%-90% within 180 days or longer depending on
whether in a landfill or industrial composting site.

APPLICATIONS
Smooth Ceramic Cooktops / cooker hobs

Eco Gaia Sdn. Bhd.

Mr. Mohd Rosly Selamat
+603 7722 2322
e rosly118@gmail.com/
ecogaia.sales@gmail.com
www.whatsnew.my | January 2011

25

LIFESTYLE

CUSTOMISED
PARK GAMES
EQUIPMENT
Park Games expertise cover the
full scope of design, development,
manufacturing and installation of play
structures and fitness equipment. The
unique feature of Park Games is its
ability to customise designs and
manufacture products to suit the
needs of clients. Its products cater
to all age groups, including those with
special needs.

APPLICATIONS
-
-
-
-
-

Family parks
Club house
Shopping malls
International schools
Nurseries

Park Games Equipments (M) Sdn. Bhd.

Ms. Veronica Yap
+603 7491 0278
e info@parkgames.com.my
www.parkgames.com.my

26

WHATS NEW FROM MALAYSIA

ACCREDITIONS
- TUV EN1176 for International Safety
Standard on Play Structures
- ISO 9001
Park Games products can be found in
most of the ASEAN countries and the
Middle East.

EDUCATION

MAGIC IN
MATHEMATICS
MathMagic is a game that involves the use/play of
the four basic operations of math (add, subtract,
multiply, divide). It is suitable for player above 8
years old (or younger if the child has learnt to work
on all the four operations).
MathMagic has been exported to the EU (in at least
7 languages), USA, Canada, Australia, New Zealand,
South Africa, Singapore and Thailand

MathMagic is popularly referred to as the Math version

of Scrabble or Mathematical Scrabble by many school
teachers in the UK, Europe and the United States.
MathMagic Version 2 is designed for school children
from 12 years and above as the game includes squares,
square root, cube and cube root operations.

EduStation Teaching Aids

Mr. Jimmy Yeoh
+603 7723 5992
e jimagic46@yahoo.com
magicgamewerks.com

Colour Magic is a very challenging and addictive game of

spatial visualisation. A digital version of Colour Magic is currently
being produced for distribution as Phone Apps in iPhones, and
in Nokia phones in the near future.

COSMETOLOGY COLLEGE
Snips International Group is a well established hair
dressing salon recognised locally and internationally.
It is the 1st licensed franchise salon in Malaysia. Snips
currently has 18 salons and nail bars overseas including
Sydney, Saudi Arabia, Doha and Hong Kong.
Snips has established the first cosmetology college
in South East Asia which meets the demand for
vocational education. It offers Certificate and Diploma
programmes in hairdressing, face art, nail art and
beauty. Snips College of Creative Arts is currently
located in Kuala Lumpur, Kota Kinabalu, Beijing and
soon to come, Jakarta.
SNIP's College of Creative Arts
Ms. Eva Koh
+603 2145 3116
e info@snips.com.my
www.snips.com.my
www.whatsnew.my | January 2011

27

EDUCATION

University Focused On
Applied Creativity
And Industry
Innovation

The Limkokwing campus is a creative,

stimulating place that does not fit into
any mould of what a university should
be. It is a dynamic, multi-cultural
congregation of young, enthusiastic
creative minds, supported by a mixed
group of experienced faculty and
industry professionals.

Limkokwing University
Mr. Azhar Mohd
+603 8317 8888
e azhar.mohd@limkokwing.edu.my
www.limkokwing.net

28

WHATS NEW FROM MALAYSIA

UNIQUE FEATURES
It is an extraordinary fusion of government,
academia and industry
Industry within university learning environment
Creates a culture for entrepreneurial development
and industry leaders
Merges the best of East and West
Produces highly motivated, skilled, adaptive,
competitive, enterprising, tech-savvy creative
thinkers

Currently the university has 12 campuses in 7 countries and

partners with 282 Universities/ Colleges from 77 countries.