Needs are state of felt deprivation.

Which option below is not related

a.

Needs are physical

b.

Needs are social

c.

Needs are behavioral

d.

Needs are individual

2.

_______________ are some combination of products, services,

information, or experiences offered to a market to satisfy its needs or
wants.
a.

Marketing

b.

Market offering

c.

Market offer

d.

None of the above are correct

3.

4.

____________________ refers to which segments to go after.

a.

Target marketing

b.

Market segmentation

c.

Market positioning

d.

Market differentiation
The following are examples of Marketing orientation concepts. Out

of the options listed below which one is supposed to be most customer

focussed.

a.

Production

b.

Product

c.

Marketing

d.

Selling

5.

This is a marketing orientation which propagates this idea that

companies should try to organize its marketing in such a way that it
balances the interests of three important stakeholders, company,
consumer and society.
a.

Production

b.

Product

c.

Marketing

d.

None of the above are correct

6.

Out of the following options mentioned which option is related to

the marketing orientation concept which can lead to marketing
myopia.
a.

Selling, marketing

b.

Selling, product

c.

Production, product

d.

All the above are correct

7.

Which marketing orientation follows an inside-out marketing style.

a.

Marketing

b.

Selling

c.

Production

d.

Product

8.

The ___________________ portfolio is the collection of businesses and

products that make up the company.
a.

Product

b.

Business

c.

Both a & b are correct

d.

None of them are correct

9.

__________________is a growth strategy increasing sales to current

market segments without changing the product.
a.

Product penetration

b.

Product development

c.

Market development

d.

Downsizing

10. Nestle is one of the largest food company of the world. Its major
business is focussed on food items. Recently it has introduced mineral
packaged water business. This marketing strategy is called
_________________.
a.

Product penetration

b.

Product development

c.

Product closing

d.

Diversification

11. _______________________is made up of the company, suppliers,

distributors, and ultimately the customers who partner with each other
to improve performance of the entire system.
a.

Value partner

b.

Value chain

c.

Value delivery network

d.

None of the are correct

12. Proctor & Gamble is one of the largest company of the world selling a
number of products to customers in the whole world.
They provide
beauty & Hair care, baby ,
Feminine & family care,
fabric & home care and
Health & grooming products.
The category mentioned above can be called as its ____________
a.

PLC

b.

Product

c.

SBU

d.
13.

None of the above are correct

Market ____________________________ is the arranging for a product to

occupy a clear, distinctive, and desirable place relative to competing

products in the minds of the target consumer.
a.

Segment

b.

Position

c.

Target

d.

Differentiation

Try writing these definitions in your own words and giving one
example from real life.
1.

Market: a place where people sell and buy products or services

2.

Marketing: it is an activity where a company engages itself with to

introduce its product to the society

3.

Marketing myopia is focusing only on existing wants and losing

sight of underlying consumer needs. (Smart Marketers go beyond to
look for other needs of the customer)

4.

Market offerings are some combination of products, services,

information, or experiences offered to a market to satisfy its needs or
wants.

5.

Market segmentation refers to dividing the markets into segments

of customers.

6.

Market targeting refers to which segments to go after.

7.

Market positioning is the arranging for a product to occupy a clear,

distinctive, and desirable place relative to competing products in the
minds of the target consumer.

8.

Market differentiation is the process of distinguishing a product or

service from others, to make it more attractive to a particular target
market. This involves differentiating it from competitors' products as
well as a firm's own products.

9.

Value proposition is the set of benefits or values a company

promises to deliver to customers to satisfy their needs.

10. Market growth is An increase in the demand for a particular product

or service over time. Market growth can be slow if consumers do not
adopt a high demand or rapid if consumers find the product or service
useful for the price level. For example, a new technology might only be
marketable to a small set of consumers, but as the price of the
technology decreases and its usefulness in every day life increases,
more consumers could increase demand
11. Market share is the percentage of a market (defined in terms of
either units or revenue) accounted for by a specific entity." In a survey
of nearly 200 senior marketing managers, 67% responded that they
found the "dollar market share" metric very useful, while 61% found
"unit market share" very useful.
12. Product penetration is a growth strategy increasing sales to current
market segments without changing the product.

13. Customer relationship management is an approach to managing a

company's interaction with current and future customers. It often
involves using technology to organize, automate, and synchronize
sales, marketing, customer service, and technical support.

14. Value is what the customer pays to receive in return.

15. Product development is a growth strategy through offering new or
modified products to current market segments.
16. Downsizing is the reducing of the business portfolio by eliminating
products or business units that are not profitable or that no longer fit
the companys overall strategy.
17. Value chain is a set of activities that a firm operating in a specific
industry performs in order to deliver a valuable product or service for
the market.
18. Value delivery network is made up of the company, suppliers,
distributors, and ultimately the customers who partner with each
other to improve performance of the entire system.
19. Market positioning An effort to influence consumer perception of a
brand or product relative to the perception of competing brands or
products. Its objective is to occupy a clear, unique, and advantageous
position in the consumer's mind.
20. Diversification is a growth strategy through starting up or acquiring
businesses outside the companys current products and markets.

21. Strategic business unit is a unit of the company that has a separate
mission, and objectives that can be planned separately from other
company businesses
22. Product portfolio
23. Business portfolio is the collection of businesses and products that
make up the company.

24. Strategic planning is the process of developing and maintaining a

strategic fit between the organizations goals and capabilities and its
changing marketing opportunities.
25. Business strategy is the means by which it sets out to achieve its
desired ends (objectives). It can simply be described as a long-term
business planning.
26. Marketing strategy is making sure your message addresses your
consumer's needs. Consumers do not buy what you sell.
27. Marketing mix is a business tool used in marketing and by
marketers. The marketing mix is often crucial when determining a
product or brand's offer, and is often associated with the four P's: price,
product, promotion, and place.
28. Integrated marketing program is the application of consistent brand
messaging across both traditional and non-traditional marketing
channels and using different promotional ways to reinforce it.