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Ashwin Koorakula

Head of Payments at Jabong

Product specialist with 6+ years of experience in the E-commerce and Travel industry. Head of Payment
systems division at Cleartrip. Immense understanding of Global payment systems. A web and mobile
enthusiast with a keen focus on building user-centric products Demonstrated ability to build user friendly
products in complex and constrained markets. Expertise at product planning, funnel optimization, web
analytics, consumer behavior analytics & competition tracking. Drives product innovation with an analytical
approach. Proven track record of turning ideas into successful product launches. Successful at building cross
functional teams and foster a culture of user experience driven product development.

Head of Payments at Jabong
April 2014 - Present (1 year 5 months)
Product Manager at
November 2009 - October 2012 (3 years)
Managed the complete product life cycle right from the ideation phase to the product launch. Defined the
product strategy and maintained the product roadmap for the Payment systems and Ancillary airline services
portfolio. Launched many innovative products like Expressway(single click checkout), Multi-city bookings,
Airport taxi, Travel insurance, Pay by Cash, Pay by EMI(monthly installments), Seat selection, Alternate
travel solutions etc. Was responsible for optimizing the payment systems both on the front end & back end,
which helped double the transactions while reducing the payment conversion failure rate to half. Integrated
with several Credit card/Debit card payment gateways and Net banking payment gateways, architected a
fault tolerant system for a dynamic deployment of these gateways to counter down time. Introduced 15 new
banks to the net banking platform including a major player (SBI Maestro).
3 recommendations available upon request
Manager - Web Analytics at
September 2008 - November 2009 (1 year 3 months)
Led the analytics efforts at Cleartrip and did a regular reporting on sales. Conducted pilot studies, built
business cases for many potential new features. Conducted comparative analysis between Cleartrip and
competitors. Conducted many market research studies and channeled the company strategy and direction.
Analyzed the product performance of the various supplier's products and helped take critical business
decisions. Cracked competitors' pricing pattern and helped business get better pricing from the suppliers.



(Professional working proficiency)

(Native or bilingual proficiency)
(Native or bilingual proficiency)
(Limited working proficiency)

Skills & Expertise

Product Management
Product strategy
Business Strategy
Online User Experience
Payment Industry
Payment Systems
Online Payment Solutions
Payment Gateways
Business Analytics
Web Analytics
User Experience
Market Research
Mobile Devices
Consumer Products
Consumer Internet
Cross-functional Team Leadership
Team Management
Product Development

Indian Institute of Technology, Madras
Bachelor of Technology, BioTechnology & Marketing, 2003 - 2008

Entrepreneurship Product Management Product Design Gadgets Startups User experience


Ashwin Koorakula
Head of Payments at Jabong

3 people have recommended Ashwin

"Ashwin and I worked together on several projects to make the flight booking and payment process seamless
for Cleartrip's B2C customers. Ashwin is a hands-on product guy with a great blend of understanding the big
picture and sweating the minute implementation details. He has a solid understanding of payment systems,
excellent problem solving capabilities, is ever smiling and always willing to help. He will undoubtedly be a
great asset to any organization and I wish him the very best in all future endeavors."
Mangesh Dalvi, Product Manager,, worked directly with Ashwin at
"Ashwin demonstrated a sound understanding of Payment gateways and a person always sought after to get
any queries on payments answered. His easy-to-get-along attitude combined with his experience made him a
dependable person."
alagapan T., Engineer, Apigee, worked indirectly for Ashwin at
"Ashwin ... A true star for any organisation that he works in. He is very very knowledgeable and very keen to
explore new ideas. I worked with him in Cleartrip and he helped me a lot there like a true guide. Very Very
brainy. A real friend and a true guide for all... As said, a key resource for any organisation.... I wish him all
the best for all the endeavours he takes us."
Kartik R R., Manager - Supplier Relations (Ecommerce - Payment Gateway's and
Alliances),, worked with Ashwin at
Contact Ashwin on LinkedIn