Beruflich Dokumente
Kultur Dokumente
Febby Febryan
1101013/2011
ENGLISH DEPARTMENT
FACULTY OF LANGUAGE AND ARTS
UNIVERSITAS NEGERI PADANG
2015
CHAPTER I
INTRODUCTION
A. Background of the Problem
Globalization and technological developments force people to
eliminate the dividing line with one another. The world was made
without distance by globalization supported by outstanding
technological developments. Information and communication
exchange without knowing place and time make globalization
increasingly felt its presence in public life. Each behavior caused or
created by human beings would bring up the effect or impact on
human life itself. As with globalization also have positive and
negative impacts.
Globalization and development of science and technology also
makes an unfair power competition. Many of the techniques used by
a group of people to dominate another group, while still maintaining
control over other groups. One of the easiest ways to use with a
fairly large predictive success is using culture as a tool for power.
Culture has many elements that are wide enough, one of the most
dangerous elements that are used for power, namely language.
The concept of hegemony is simply a system of political
dominance or power. This term became extraordinary, when
Marxists try to define another concept of hegemony that has a
sense of power among social classes, especially those of the ruling
class. Hegemony is derived from the Greek word hegeisthai,
egemonia (to lead or shidouken) that have meaning to lead,
leadership. In other words, hegemony is how a group influences
other groups to accept moral values, politics, and culture of the
ruling group.