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Market Size
Rs. 75,000 Crores in CY12
Organized Segment
Rs. 10,500 Crores in CY12
Expected Annual Growth Rate
Overall: 7% Annual
Organized: 16% Annual
QSR: 21% Annual
Eating outlet
1.5 Million
Average Eating Out
India: 2 times a month
Singapore: 40 times a month
Brands By Segments
Quick Service Restaurants (QSR): Domino's, KFC, McDonalds
Casual dining restaurants: Pizza Hut, Yo! China, Sagar Ratna
Cafes: Cafe Coffee Day, Barista Lavazza, Costa Coffee
Fine Dining Restaurants: Mainland China, Sahib Sindh Sultan, Copper Chimney
Pubs, bars, clubs, lounges: Hard Rock Cafe, Xtreme Sports Bar, TGIF
Key Private Equity (PE) & Venture Capital (VC) Firms which
have invested in the Restaurant Industry
NSR: Coffee day (360cr), Adigas (200cr), Ohris (200cr)
India Equity Partners : Sagar Ratna (180cr)
SAIF Partners: Specialty Rest. (120cr), Ammis Biryani (40cr)
Everstone Capital: Pind Balluchi (110cr)
ICICI Venture: Devyani IntrnlPizza Hut, KFC, Costa (250cr)
Aditya Birla PE: Olive Bar (54cr)
Premji Invest: JSM Corp-HRC, Shiro, CPK (130cr)
TVS Capital: Om Pizza (50cr), Indian Cookery-Yellow Chili
Helion Venture: Mast Kalandar (33cr), Booster Juice (16cr)
Sequoia Capital: Faasos (28cr)
VenturEast: Goli Vadapav (26cr)
IncuCapital: Steammo (40lakhs)
Matrix India: Yo! China (27cr)
Accel Partners : Kaati Zone
For a 30-40% stake, a typical PE investment is Rs.150-200 crores and a typical VC
investment is Rs.20-30crores. Funds are used for brand building, to open new outlets,
standardize, and to expand to other
geographic locations
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While names like Godrej Nature's Basket, Le Marche and Future Group's FoodHall have
been working in this space for quite some time now, US based The Counter and Japan's
Royce are the recent entrants in the gourmet food market in India
gourmet food connoisseurs are being fed with imported supplies of gourmet cheeses like
Haloumi, Parmigiano, Regganio, Stilton, Provolone, Feta, Gouda and counting till about 60
varieties. First press olive oils from brands like Leonardo, Cola Vita, Bertolli, Fragata are all
available
The pasta market, for instance, is growing at 20-30 per cent annually and pastas like Barilla,
De Cecco and San Remo are increasingly becoming a part of the consumer's choice.
plan an all-Italian dinners. Chances are you will find sundried tomatoes, rosemary and
zucchini much more readily available than jhinga, tori and parwal.
Washington apples, Australian kiwifruit, artichokes and dragon fruit can be spotted more
easily than Indian fruits. Gourmands pour over the meat sections to get good portions of
Australian lamb, Norwegian, seasoned bacon, chicken and ham
If market researchers are to be believed, sourcing broccoli could get easier than the desi
gobi, and sprinkling your meals with rosemary could become more common than dhaniya in
the years to come. This means all the olive oils, cheeses, meats, spices and herbs that are
used by top chefs over the world, could be available at a store next door
Mc Donalds and Subway are increasing their veg menus every year
incorporating
many traditional flavours. Mc Donalds Masala grill, Maharaja Mac
burgers,
Paneer wraps, Mc spicy burgers are some of their India-only offerings.
Even
Mayonnaise in Indian Mc Donald outlets is free from eggs!
Foreign QSRs are slowly entering India to cash on
the huge adolescent population, for example Krispy Kreme, Burger King,
Starbucks and Dunkin Donuts debuted the QSR landscape recently.
QSR food price ranging from Rs.100 to Rs.500 are light on pocket and
QSRs
large sized outlets, music and western food seem to lure youngsters. But
what
goes into the food and the nutritional value have been thrown outside the
window!
Also Indian traditional fast snacks like Samosas, Vada Pav, Gol Gappas,
Dabelis, Chaats, Paav bhaji whose taste is unquestionably delicious dont
have
glorified outlets
McDonald's tweaked about 70 percent of its menu for the Indian
market, according to Euromonitor. That meant staying away from beef
in a country where cows have religious significance, and appealing to a
population that tends to enjoy spicy food with options like McSpicy
Paneer and Chicken Maharaja Mac. They've also opened some 100
percent vegetarian restaurants. (That said, contrary to perceptions,
nearly 70 percent of India's population is non-vegetarian.)
The country has 356 million people between the ages of 10 and 24,
giving it the world's largest youth population, according to a United
Nations report. With more young people entering the workforce daily,
growth in the economy, a rising female work force, and increased
mobility among consumers, the traditionally difficult Indian market has
become hungry for a more diverse menu
Domino's now generates more than 17.2 billion rupees ($277 million)
in revenue, compared with $222 million for McDonald's. Domino's,
which is valued at $1.6 billion in India, has tried expanding its business
by getting Indian consumers to view pizza as a meal replacement, and
not just a snack
If 2014 was the year of transport startups like Uber and Ola,2015
promises to be the year food delivery startups come of age in India.
Across major cities, entrepreneurs areexperimenting with a variety of new
business models to cater to the surging numbers of people who have little
time to cook food at home.
Food in India is a big deal,The food delivery market in India is worth $1.6
billion, growing at 30 per cent a year. But less than two per cent of the
orders are placed online. 430 million citizens out of Indias 1.2 billion
population are between ages 10 and 29, a ripe market for e-commerce
growth. The average order size is Rs. 400, and the top six cities of India
account for 40% of the market.
Late working hours and chaotic traffic is driving sales of home deliveries.
In addition, people attending late night parties and ordering food when
they get home are driving sales of 100% home delivery/takeaway.Home
delivery also works well for food operators. This type of outlet requires a
smaller space, which translates into lower and cheaper rentals and
consequently,lower capital investment (rental deposit, interiors,
furniture). In addition, ongoing operational costs (staffing, utilities, etc)
are also lower.
many consumers are too busy or too lazy to cook. Home delivery is
therefore growing fast, and faster even than going out for fine dining.
Consumers prefer clean and well-packaged food for office orders, but
dont mind messy food in plastic bags
Today, smartphones + maps + cloud + innovation are making various
logistics heavy businesses feasible for the first time. Today, online
ordering and food apps open up new methods for realtime consumer
research.
The food ordering industry is also subject to wild price fluctuations due to
volatility in fuel and agri markets. The average menu in India has 300
items and the prices change every 15 days, foodpanda actively does
menu updates itself, and does not leave it to the establishment to update
and display prices
Large players like IBM are exploring new opportunities by using artificial
intelligence to suggest novel recipes and spice combinations for the
Institute of Culinary Education (ICE), opening up new domains in fusion
foods.
Charging for delivery of prepared food is one kind of business model.
Another model is to send trained cooks along with groceries to prepare
meals in homes which is what CookAss.in will be launching this month in
Bangalore, says founder Sameep. We charge Rs. 30 per mouth as
cooking service charge
While most offer free delivery, owing to their respective USPs they differ in minimum order and
order placement time, have a look at the table below foronline food startups.
Startup
Operations in
Order
Placement
Delivery
Time
Payment
Mode
Other Features
iTiffin
Bhojanshal
a
Bangalore
Pune
Online,
Phone
Website
Online,
Cheque,
cash
30-50
mins
COD
Daily/Weekly/ Monthl
Packages, Bulk order
orders, Corporate ord
Advance
Booking
Mumbai
Mobile App
45 mins
Online,
COD
Holachef
Parts of Mumbai
Website,
Mobile App
Advance
Booking
Online,
COD
Yumist
Gurgaon,
Bangalore
Mobile App
30 mins or
less
COD
Online,
COD
1-3 days
Online
Introduced a fortnight
snack subscription pl
15-45
mins
Online,
Faasos
wallet
TinyOwl
Eatonomist
Gurgaon
Snackosaur
Pan India
Faasos
Mumbai, Pune,
Bangalore,
Chennai,
Ahmedabad,
Baroda
Website,
Phone
Website
Mobile App
45 mins