Beruflich Dokumente
Kultur Dokumente
Analysis
Based
on
an
SEO
audit
conducted
in
July
2015,
Brandmovers
has
received
limited
media
and/or
editorial
coverage.
Our
aim
is
to
introduce/promote
Brandmovers
as
the
premier
provider
of
digital
promo9ons,
bridging
the
gap
between
the
digital
and
the
physical
world,
and
secure
top-9er,
na9onal
media
coverage.
Overview:
In
this
blog
post,
a
former
Brandmovers
employee
talks
about
being
laid
o.
One
year
ago
today,
I
was
laid
o.
It
was
swim,
it
was
unexpected
and
they
handled
it
in
the
most
unprofessional
way
imaginable.There
is
something
deep
inside
of
me
crying
out
par9cularly
because
I
saw
it
happen
9me
and
9me
again
to
other
people
in
the
same
organiza9on.
Analysis:
This
is
a
nega9ve
post,
and
it
is
concerning
that
it
appears
on
the
third
page
of
the
Brandmovers
Google
search.
UMVs:
N/A.
Engagement:
No
responses,
comments
or
shares.
Recommenda1ons:
TBPR
to
dram
and
distribute
press
releases,
bylined
ar9cles,
blog
posts
and
will
secure
na9onal,
top-9er
press
to
help
populate
the
rst
three
pages
of
Google
Search,
eec9vely
driving
down
this
post.
Overview:
Although
this
ar9cle
primarily
covers
the
Manchester
Business
School
MBA,
the
success
of
its
students
and
the
expansion
of
Brandmovers
to
India
is
posi9ve.
Analysis:
This
piece,
which
proles
Suva
Ghosh
and
Amogh
Kuthiala,
highlights
the
exper9se
and
caliber
of
Brandmovers
employees
while
calling
a0en9on
to
the
companys
overseas
expansion,
two
things
poten9al
clients
would
be
pleased
to
see.
UVMs:
N/A.
Engagement:
111
Facebook
likes,
13
Retweets,
ve
email
shares
via
Google
and
no
comments.
Recommenda1ons:
TBPR
will
promote
posi9ve
company
news
and
announcements,
similar
to
this,
via
press
releases
and
media
pitching.
Analysis:
Although
HelloWorld
has
numerous
blue
chip/high
prole
clients,
their
inability
to
create
more
specialized
promo9ons
and
give
clients
the
same
9me
and
a0en9on
to
detail
as
Brandmovers
hinders
them.
TBPR
will
capitalize
on
this
unique
aspect
of
the
Brandmovers
process
in
media
materials/pitching.
Overview:
This
ar9cle
addresses
APNs
partnership
with
HelloWorld
to
promote
live-
pricing
on
digital
airport
screens.
The
ar9cle
included
a
quote
from
APN
sta9ng,
We
applaud
HelloWorld
for
embracing
our
medium
and
execu9ng
a
clever,
well-
considered
campaign.
UVMs:
N/A.
Engagement:
N/A.
Analysis:
This
was
posi9ve
coverage
for
the
company
and
showed
their
mul9faceted
services
and
ability
to
reach
interna9onal
audiences.
Overview:
This
ar9cle
explains
the
logis9cs
behind
the
Seed
Campaign
and
iden9es
HelloWorld
as
the
agency
behind
the
promo9on.
The
Choose
Your
#1
Seed
Challenge
was
a
promo9on
in
which
Sco0s
Miracle
Grow
and
Lowes
paired
together
to
capitalize
on
March
Madness
in
a
way
that
related
to
both
companies
while
catching
the
a0en9on
and
involving
the
interest
of
a
diverse
audience.
Contestants
submi0ed
their
top
NCAA
seeds
to
Lowes
for
a
chance
to
win
9ckets
to
the
Final
Four.
UVMs:
637,808.
Engagement:
40
shares.
Analysis:
This
coverage
was
inuen9al,
and
posi9vely
highlighted
the
prowess
of
HelloWorlds
promo9onal
and
crea9ve
services.
Digital
partner
or
marke9ng
agency
using
mobile
and
social
pla>orms
to
build
brands
and
launch
promo9ons
Pride
themselves
on
their
insurance
policies,
indemnica9ons,
back-end
technology
and
security
Create
new
ideas
from
scratch
for
each
client
Services
include:
Sweepstakes,
user-generated
contests,
loyalty
programs,
custom
games,
hashtag
aggregators
and
ecommerce
Sample
clients
include:
The
NHL,
Pepsi,
eBay
and
Subway
Analysis:
Their
clientele
is
similar
to
that
of
Brandmovers,
but
their
website
is
slightly
easier
to
navigate,
which
allows
clients
to
be0er
understand
the
services
they
oer.
Their
website
also
looks
professional
and
highlights
their
best
work
and
emphasis
on
security
and
success.
Overview:
This
Yelp
review
is
a
complaint
from
a
customer.
By
far
one
of
the
worst
customer
service
experiences
I
have
encountered.
UVMs:
37,864,508.
Engagement:
None.
Analysis:
While
there
is
only
one
complaint
on
the
Prizelogic
Yelp
page,
this
single
review
is
a
reminder
of
how
important
online
reputa9ons
are
in
the
digital
age.
TBPR
will
be
sure
to
monitor
review
sites
on
behalf
of
Brandmovers.
Overview:
This
review
is
a
complaint
from
a
winning
contestant
who
claims
to
have
received
poor
communica9on
and
service
from
Prizelogic
operators,
as
well
as
a
delay
in
prize
delivery.
UVMs:
627,364.
Engagement:
This
post
generated
a
mul9tude
of
comments;
many
disagreed
with
the
unhappy
winner.
Analysis:
Please
keep
in
mind
that
there
is
no
editorial
coverage
on
Prizelogic,
and
that
these
nega9ve
company
reviews
are
prominent.
TBPR
will
promote
Brandmovers
track
record
of
excellence
by
securing
top-9er
media
coverage
and
pos9ng
a
steady
stream
of
quality
content
(e.g.,
op-eds,
blog
posts,
etc.).
Overview:
This
page
is
a
directory
on
the
Bloomberg
site,
and
provides
an
overview
on
Prizelogic,
its
services
and
leadership.
UVMs:
7,522,952.
Engagement:
N/A.
Analysis:
Inclusion
on
Bloombergs
directory
gives
the
company
credibility;
however,
it
is
important
to
keep
in
mind
that
this
is
not
media
coverage.
Analysis:
A
Google
search
for
digital
promo9ons
agency
again
reveals
numerous
digital
rms,
but
does
not
include
Brandmovers.
Through
targeted
content
development
and
media
placements,
TBPR
will
work
to
get
Brandmovers
on
the
rst
page
of
this
par9cular
search.
Analysis:
Brandmovers
is
not
included
in
a
Google
search
for
social
media
contest
agency.
TBPR
will
work
to
promote
Brandmovers
social
media
campaigns,
contests,
sweepstakes
and
giveaways,
being
sure
to
link
to
this
search
term.
Overall
Analysis
Amer
careful
review,
which
is
based
on
our
research
and
SEO
audit,
TBPR
found
that
Brandmovers
has
li0le
to
no
top-9er
media
coverage,
press
releases
distributed
via
wire
services,
or
blog/bylined
content
present
online.
This
creates
an
opportunity
for
TBPR
to
start
from
the
ground
up,
and
gives
us
the
freedom
to
curate
Brandmovers
image,
build
its
credibility
and
strengthen
its
SEO
presence.
Our
main
goal
will
be
to
posi9on
Brandmovers
as
the
premiere
provider
of
digital
promo9ons.
We
will
do
this
by
implemen9ng
several
key
strategiesthe
TBPR
team
will:
1)
dram
and
distribute
press
releases
via
PR
Newswire,
highligh9ng
company
announcements,
ini9a9ves,
and
news-worthy
projects/campaigns
2)
dram
and
distribute
blog
posts,
bylined
ar9cles,
op-eds
and
prole
pieces,
posi9oning
CEO
Andrew
Mitchell
as
an
industry
thought
leader
who
will
contribute
valuable
industry
insight
3)
stay
abreast
of
news
cycles/events/trends
rela9ng
to
digital
marke9ng/
promo9ons,
and
pitch
Brandmovers
leadership
as
experts
who
can
oer
commentary,
and
4)
secure
top-9er,
na9onal
media
placements
which
will
populate
the
rst
pages
of
Google
search,
drive
down
nega9ve
posts,
improve
Brandmovers
SEO
ranking
and
will
build
trust
and
credibility
with
prospec9ve
clients
and
audiences.
Our
goal
is
to
have
Brandmovers
rank
for
search
terms
like:
digital
promo9ons;
digital
promo9ons
agency;
and
social
media
contest
agency.
Press
materials
will
emphasize
Brandmovers
unique
approach
to
digital
promo9ons
and
ability
to
provide
superior
a0en9on
to
detail
and
client
service,
which
cant
be
matched
by
larger
compe9tors
(e.g.,
HelloWorld,
Prizelogic).
TBPR
will
also
be
sure
to
monitor
web
review
sites
(e.g.,
Yelp,
Glassdoor
etc.)
for
nega9ve
posts.
To
keep
the
Brandmovers
team
apprised
of
developments,
and
to
monitor
the
success
of
our
eorts,
TBPR
will
send
update
reports/analy9cs
every
two
weeks.