You are on page 1of 35

01+042How to Use This Calendar

This Social Media Content Calendar will let you organize your social media
activities far in advance, making it easier to coordinate campaigns, grow your
reach, and scale your social media marketing. To make this template easy to use,
this section will break down what to do with each tab, highlighting nuances and
giving you tips for maximum productivity.
Monthly Planning Calendar
This calendar is meant for you to plan your monthly social media content. Here,
you'll write out common themes such as campaigns, holidays, or specific pieces
of content you'd like to promote across all social networks on a particular day or
week. This calendar will not only help you coordinate efforts across all your social
channels, but it will also help you align better with email promotion, blog content,
and other team-wide campaigns or promotional channels. In Image 1 below,
you'll see an example of types of content or campaigns you might coordinate
around. Feel free to change this key depending on the types of content you tend
to promote. Additionally, in Image 2, you'll see that you can write in the date next
to each day of the week on your calendar, and in the rows below it you can
include specific details about your content or campaigns. Finally, in Image 3,
you'll see it says "Month + Year," which you should replace with the particular
month and year you're planning for. This "Monthly Planning Calendar" tab can
even be copied over 12 times and made into a calendar for each month of the
year.

01+030

01+0361

01+042How to Use This Calendar

01+030

01+0362

01+042How to Use This Calendar

Twitter Updates
Use this tab to plan out all of your Twitter content week-by-week. The
first four columns, "Day," "Date," and "Time" are there for your
convenience. "Date & Time" might seem repetitive, but it will be useful
to you when you go to upload your sheet in bulk. In the "Message"
column, simply input the copy you'd like to appear in your tweet,
bearing in mind you should keep it under 114 characters to allow room
for a link. After you've composed your tweet, paste the URL you'd like
to include in your tweet in the "Link" column. In the column labeled
"Campaign," include the name of the campaign you'll tag to that tweet
so you can report on how well it performed later. Your "Campaign"
should align with the same campaign name you used in other
marketing materials.

Before you g
"Date & Time
is set to read
together into
read. The rea
change the d
times in the
your column

The example below links to a demo of HubSpot's Social Inbox product,


so we included the campaign name "Social Inbox" so the reporting
shows how many tweets we sent about this particular topic and how
well each performed:

The "Character Count" section will auto-calculate the number of


characters you've entered with a color-coded system to keep you on
point. Green means you're in the clear and you'll be able to attach an
image in addition to a link. Once you've hit 95 characters, the box
turns yellow. This means you'll only be able to fit a link with no image.
If the box turns bright red, that means you've hit 118 characters and
you'll no longer be able to include a link or an image -- just text. If
you'd like to include an image, check out the section titled, How to
Attach an Image to Your Spreadsheet" on page 6. We suggest using
876 x 438 pixels for Twitter images.
When you are ready to upload this sheet into HubSpot's Social Inbox,
simply open a new Excel workbook and drag your "Twitter Updates"
tab into that new workbook. Once you have this in a separate
workbook, make sure you delete the orange columns titled, "Day,"
"Date," "Time," "Character Count," and "Image." These columns are for
organizational purposes only, and will not successfully upload in bulk.
If you'd like to include an image in 01+030
your tweets, simply go back
01+0363
through your tweets once they've been scheduled and attach the
images you've set aside in your spreadsheet. What you should keep
are the magenta columns listed in the image above. These are, "Date

simply open a new Excel workbook and drag your "Twitter Updates"
tab into that new workbook. Once you have this in a separate
workbook, make 01+042How
sure you delete the
columns
titled, "Day,"
to orange
Use This
Calendar
"Date," "Time," "Character Count," and "Image." These columns are for
organizational purposes only, and will not successfully upload in bulk.
If you'd like to include an image in your tweets, simply go back
through your tweets once they've been scheduled and attach the
images you've set aside in your spreadsheet. What you should keep
are the magenta columns listed in the image above. These are, "Date
& Time," "Message," "Link," and "Campaign." However, you'll need to
change the title "Date & Time" to just "Date" in order for HubSpot to
accurately recognize it.

01+030

01+0364

01+042How to Use This Calendar

Before you go deleting your columns, you'll need to turn your smart
"Date & Time" column into a static column. As it is now, this column
is set to read your "Date" and "Time" columns and put them
together into a "Date & Time" column that HubSpot will be able to
read. The reason all three of these columns exist is so you can easily
change the dates in the "Date" column every week and keep the
times in the "Time" column the same. Here's what you'll do to make
your column a static one:

First, you'll need to h


click, and copy. Next,
make sure your colum
screen will pop up (as
to select "Values" und
pasted your static co

Additionally, you sho


"Tuesday," "Wednesd
in them. If you leave
when you go to uploa
spreadsheet should lo

When you've filled ou


Updates" document a
you're working with t
this sheet using HubS
"Social" tab in HubSp
page, you should see

01+030

First,
click the gray cl
01+0365
message." Next, you'
upload your CSV file.

01+042How to Use This Calendar

First, click the gray cl


message." Next, you'
upload your CSV file.
steps correctly, you'll
messages" screen.

01+030

01+0366

01+042How to Use This Calendar

t, you'll need to highlight the whole "Date & Time" column, right
k, and copy. Next, you'll right click and "Paste Special..." Just
ke sure your column is still highlighted when you do this. A
een will pop up (as you see in image 3 on page 3) and you'll need
select "Values" under "Paste," then click "OK." Once you've
ted your static column, change "Date & Time" to just "Date."

ditionally, you should delete the gray rows that say "Monday,"
esday," "Wednesday," etc. and any blank rows with no messages
hem. If you leave these rows, they will return an error message
en you go to upload your spreadsheet. Here's what your final
eadsheet should look like:

en you've filled out your entire sheet, save your new "Twitter
dates" document as a .CSV file with a title that reflects the week
u're working with to stay organized. You'll now be able to upload
s sheet using HubSpot's bulk uploader. To do that, hop over to the
cial" tab in HubSpot and select "Publishing." At the top of the
ge, you should see something that looks like this:

01+030
t, click the gray cloud and arrow symbol next to
"Compose a
ssage." Next, you'll see a window to select your account and
oad your CSV file. Click "Upload" and if you've followed these

Facebook Updates

Facebook updates work similar


ability to bulk upload. The first
and "Date and Time" are there
to the column labeled "Messag
appear in your status update. T
input the link you'll be, well, lin
this update to be tagged to a c
"Campaigns" column to ensure
comes from Facebook. Lastly, i
suggest 1200 x 900 pixels.
LinkedIn Updates

LinkedIn updates are the most


Company Pages and Groups to
difference between Company P
navigate over to the column la
Only)." Groups let you post a fe
something called a Discussion.
are looking to post a Discussio
Discussions are the only updat
title. If you're not posting a Dis
don't need to fill out this field,
title.

You'll fill out the next columns,


you post, whether it's for a Com
your copy into this column, and
columns, "Link" and "Campaign
directing readers, and the cam
If you'd like to attach an image
pixels.
Google+ Updates

Finally, we come to Google+. S


input your status update. Then
and input the link to which you
campaign name you'll use at th
coming to your site from Goog
could use multiple different siz
Content Repository

The Content01+0367
Repository tab of
track of the content you have i
on social media. As your inbou

campaign name you'll use at th


coming to your site from Goog
could use multiple different siz

01+042How to Use This Calendar

Content Repository

t, click the gray cloud and arrow symbol next to "Compose a


ssage." Next, you'll see a window to select your account and
oad your CSV file. Click "Upload" and if you've followed these
ps correctly, you'll see a green "Successfully scheduled X
ssages" screen.

01+030

The Content Repository tab of


track of the content you have i
on social media. As your inbou
have accumulated an impressi
you'll want to resurface and pr
don't lose track of all of that gr
you're never at a loss for socia
promoting is not evergreen, be
the column marked "Expiration

01+0368

01+042How to Use This Calendar

pdates

dates work similarly to Twitter updates, minus the


k upload. The first three columns, "Day," "Date," "Time,"
d Time" are there for your convenience. Head on over
n labeled "Message" and input the copy you'd like to
ur status update. Then move to the "Link" column and
you'll be, well, linking to in the update! If you'd like
o be tagged to a certain campaign, include this in the
column to ensure you can track all of the traffic that
Facebook. Lastly, if you'd like to include an image, we
0 x 900 pixels.

pdates

ates are the most unique of all, because you have both
ges and Groups to consider. To demonstrate the
tween Company Page updates and Group updates, let's
r to the column labeled "Title (For Group Discussions
ps let you post a few kinds of updates, one of which is
alled a Discussion. You will only fill out this column if you
o post a Discussion to your LinkedIn Group -- because
are the only update you'll be posting that requires a
e not posting a Discussion to a LinkedIn Group, you
o fill out this field, because your update will not have a

How to Attach an Image to Your Spr

To attach an image, follow steps 1-4 belo


you'll want to right click into the cell you
into. Next, click "Hyperlink" and you'll se
window pop up. Click the "Document" bu
to choose your image. Once you do this,
window where you can select an image f
you've selected the correct image, click
image attached to the "Insert Hyperlink"
"Display" text if you'd prefer to name yo
you've finished, click "OK" and your imag
mind this is for organizational purposes o
when you upload it into your publishing
share this document with another person
will not work for them, as this file was up
computer and cannot be transferred.

To add images to scheduled tweets in So


"Scheduled" dashboard under the "Socia
individual tweets and attach the image y
spreadsheet.

the next columns, "Message," for every type of update


ether it's for a Company Page or a Group. Simply input
o this column, and then navigate to the next two
nk" and "Campaign," to input the URL to which you're
ders, and the campaign name you'll use to track them.
o attach an image to your post, we suggest 700 x 520

pdates

ome to Google+. Start in the "Message" column and


atus update. Then move over to the last two columns
e link to which you're directing readers, and the
me you'll use at the end of that URL to track visitors
ur site from Google+. If you're attaching an image, you
ultiple different sizes, but 960 x 960 pixels works best.

pository

Repository tab of this spreadsheet will help you01+030


keep
content you have in your arsenal that can be promoted
dia. As your inbound marketing strategy grows, you'll

01+0369

me you'll use at the end of that URL to track visitors


ur site from Google+. If you're attaching an image, you
ultiple different sizes, but 960 x 960 pixels works best.

01+042How to Use This Calendar

pository

Repository tab of this spreadsheet will help you keep


content you have in your arsenal that can be promoted
dia. As your inbound marketing strategy grows, you'll
ulated an impressive bank of content and offers that
o resurface and promote via social media. To ensure you
ck of all of that great content, record it on this tab so
at a loss for social media content! If the content you're
not evergreen, be sure to include an expiration date in
marked "Expiration."

01+030

01+03610

01+042How to Use This Calendar

mage to Your Spreadsheet

low steps 1-4 below and on the next page. First,


k into the cell you'd like to paste your image
rlink" and you'll see an "Insert Hyperlink"
he "Document" button, and then click "Select..."
Once you do this, you'll see a "Choose a File"
select an image from your computer. Once
rrect image, click "Open" and you will see your
"Insert Hyperlink" screen. Feel free to edit the
prefer to name your file something else. Once
OK" and your image will be hyperlinked. Keep in
ational purposes only -- this link will not attach
o your publishing software. Also note that if you
ith another person on your team, the image link
as this file was uploaded locally on your
be transferred.

duled tweets in Social Inbox, check out your


d under the "Social" tab. Here, you can edit
attach the image you included in your

01+030

01+03611

01+042How to Use This Calendar

01+030

01+03612

01+042How to Use This Calendar

3 Essential Tips for Using This Template:

1) You'll notice some of the cells in this spreadsheet contai


triangles in their upper right corners. These are comments
and clarifications that will make you use this Social Media P
Schedule more successfully. To read the tip, simply hover o
with your cursor.

2) We've included some recommendations for publishing fr


this template, but you may find you need to publish more o
different times of day or night, depending on your business
the dates and times to fit your needs.

3) Once you've published this content to your social media


your job isn't over. You still need to monitor each network f
engagement, and reply to fans and followers regularly. If yo
HubSpot customer, you can use Social Inbox to do this. If y
HubSpot customer and you'd like to learn more, click on th
below:

01+030

01+03613

01+042How to Use This Calendar

01+030

01+03614

01+042How to Use This Calendar

ate:

preadsheet contain little red


se are comments with tips
this Social Media Publishing
ip, simply hover over the cell

ns for publishing frequency in


d to publish more or less, or at
g on your business. Please edit

your social media networks,


or each network for
wers regularly. If you're a
box to do this. If you're not a
n more, click on the image

01+030

01+03615

01+042How to Use This Calendar

01+030

01+03616

KEY:
COLOR-CODING
KEY:
Holiday
Campaign
Ebook
Webinar
Blog Post
SlideShare
Product
Experiment

MONTH + YEAR
SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

DAY
MONDAY

DATE

TIME

DATE & TIME

4/2/2015 8:00:00
4/2/2015 9:00:00
4/2/2015
###
4/2/2015
###
4/2/2015
###
4/2/2015
###
4/2/2015
###
4/2/2015
###
4/2/2015
###

02/04/2015
02/04/2015
02/04/2015
02/04/2015
02/04/2015
02/04/2015
02/04/2015
02/04/2015
02/04/2015

08:00
09:00
10:30
12:00
13:30
15:00
16:30
18:00
20:00

4/3/2015 8:00:00
4/3/2015 9:00:00
4/3/2015
###
4/3/2015
###
4/3/2015
###
4/3/2015
###
4/3/2015
###
4/3/2015
###
4/3/2015
###

03/04/2015
03/04/2015
03/04/2015
03/04/2015
03/04/2015
03/04/2015
03/04/2015
03/04/2015
03/04/2015

08:00
09:00
10:30
12:00
13:30
15:00
16:30
18:00
20:00

4/4/2015 8:00:00
4/4/2015 9:00:00
4/4/2015
###
4/4/2015
###
4/4/2015
###
4/4/2015
###
4/4/2015
###
4/4/2015
###
4/4/2015
###

04/04/2015
04/04/2015
04/04/2015
04/04/2015
04/04/2015
04/04/2015
04/04/2015
04/04/2015
04/04/2015

08:00
09:00
10:30
12:00
13:30
15:00
16:30
18:00
20:00

4/5/2015 8:00:00
4/5/2015 9:00:00
4/5/2015
###
4/5/2015
###
4/5/2015
###
4/5/2015
###
4/5/2015
###
4/5/2015
###
4/5/2015
###

05/04/2015
05/04/2015
05/04/2015
05/04/2015
05/04/2015
05/04/2015
05/04/2015
05/04/2015
05/04/2015

08:00
09:00
10:30
12:00
13:30
15:00
16:30
18:00
20:00

4/6/2015 8:00:00
4/6/2015 9:00:00
4/6/2015
###
4/6/2015
###
4/6/2015
###
4/6/2015
###
4/6/2015
###
4/6/2015
###
4/6/2015
###

06/04/2015
06/04/2015
06/04/2015
06/04/2015
06/04/2015
06/04/2015
06/04/2015
06/04/2015
06/04/2015

08:00
09:00
10:30
12:00
13:30
15:00
16:30
18:00
20:00

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY
4/7/2015 8:00:00
4/7/2015 9:00:00
4/7/2015
###
4/7/2015
###
4/7/2015
###
4/7/2015
###
4/7/2015
###
4/7/2015
###
4/7/2015
###

07/04/2015
07/04/2015
07/04/2015
07/04/2015
07/04/2015
07/04/2015
07/04/2015
07/04/2015
07/04/2015

08:00
09:00
10:30
12:00
13:30
15:00
16:30
18:00
20:00

4/8/2015 8:00:00
4/8/2015 9:00:00
4/8/2015
###
4/8/2015
###
4/8/2015
###
4/8/2015
###
4/8/2015
###
4/8/2015
###

08/04/2015
08/04/2015
08/04/2015
08/04/2015
08/04/2015
08/04/2015
08/04/2015
08/04/2015

08:00
09:00
10:30
13:30
15:00
16:30
18:00
20:00

SUNDAY

MESSAGE

LINK

Move social media from a side show to a


business driver. Try @HubSpot's Social
Inbox today:

http://www.hubspot.com/products/social-i

CAMPAIGN

Social Inbox

CHARACTER COUNT

IMAGE

Upload an image (size: 876


x 438 pixels), or paste a
91 web link to your image.
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

DAY
MONDAY

DATE

TIME

DATE & TIME

4/2/2015 9:00:00
4/2/2015
###
4/2/2015
###
4/2/2015
###

02/04/2015
02/04/2015
02/04/2015
02/04/2015

09:00
12:00
15:00
17:00

4/3/2015 9:00:00
4/3/2015
###
4/3/2015
###
4/3/2015
###

03/04/2015
03/04/2015
03/04/2015
03/04/2015

09:00
12:00
15:00
17:00

4/4/2015 9:00:00
4/4/2015
###
4/4/2015
###
4/4/2015
###

04/04/2015
04/04/2015
04/04/2015
04/04/2015

09:00
12:00
15:00
17:00

4/5/2015 9:00:00
4/5/2015
###
4/5/2015
###
4/5/2015
###

05/04/2015
05/04/2015
05/04/2015
05/04/2015

09:00
12:00
15:00
17:00

4/6/2015 9:00:00
4/6/2015
###
4/6/2015
###
4/6/2015
###

06/04/2015
06/04/2015
06/04/2015
06/04/2015

09:00
12:00
15:00
17:00

4/7/2015 9:00:00
4/7/2015
###
4/7/2015
###
4/7/2015
###

07/04/2015
07/04/2015
07/04/2015
07/04/2015

09:00
12:00
15:00
17:00

4/8/2015 9:00:00
4/8/2015
###
4/8/2015
###
4/8/2015
###

08/04/2015
08/04/2015
08/04/2015
08/04/2015

09:00
12:00
15:00
17:00

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MESSAGE

LINK

Dont batch and blast. HubSpots social media


publishing helps you become smarter about
the way you schedule and publish content on
social media.

http://www.hubspot.com/products/social-inbox

CAMPAIGN

IMAGE

Social Inbox

Upload an image (size: 1200 x


900 pixels), or paste a web link
to your image.

DAY
MONDAY

DATE

TIME

DATE & TIME

4/2/2015 9:00:00
4/2/2015
###
4/2/2015
###

02/04/2015 09:00
02/04/2015 12:00
02/04/2015 16:00

4/3/2015 9:00:00
4/3/2015
###
4/3/2015
###

03/04/2015 09:00
03/04/2015 12:00
03/04/2015 16:00

4/4/2015 9:00:00
4/4/2015
###
4/4/2015
###

04/04/2015 09:00
04/04/2015 12:00
04/04/2015 16:00

4/5/2015 9:00:00
4/5/2015
###
4/5/2015
###

05/04/2015 09:00
05/04/2015 12:00
05/04/2015 16:00

4/6/2015 9:00:00
4/6/2015
###
4/6/2015
###

06/04/2015 09:00
06/04/2015 12:00
06/04/2015 16:00

4/7/2015 9:00:00
4/7/2015
###
4/7/2015
###

07/04/2015 09:00
07/04/2015 12:00
07/04/2015 16:00

4/8/2015 9:00:00
4/8/2015
###
4/8/2015
###

08/04/2015 09:00
08/04/2015 12:00
08/04/2015 16:00

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

TITLE (For Group Discussions Only)

MESSAGE

N/A

It's frustrating to not be able to tell your


boss whether you'll meet your leads goal.
But what if you could keep track of your
progress every day, figure out what
marketing activities work best, and do
more of those successful campaigns to
ensure you meet your goal? HubSpot's
Social Inbox will help you do just that.
Your boss will love you; enjoy your raise.

LINK

CAMPAIGN

http://www.hubspot.com/products/social-inbox
Social Inbox

IMAGE

Upload an image
(size: 700 x 520
pixels), or paste a
web link to your
image.

DAY
MONDAY

DATE

TIME

DATE & TIME

4/2/2015 9:00:00
4/2/2015
###
4/2/2015
###
4/2/2015
###

02/04/2015 9:00
02/04/2015 12:00
02/04/2015 15:00
02/04/2015 18:00

4/3/2015 9:00:00
4/3/2015
###
4/3/2015
###
4/3/2015
###

03/04/2015 9:00
03/04/2015 12:00
03/04/2015 15:00
03/04/2015 18:00

4/4/2015 9:00:00
4/4/2015
###
4/4/2015
###
4/4/2015
###

04/04/2015 9:00
04/04/2015 12:00
04/04/2015 15:00
04/04/2015 18:00

4/5/2015 9:00:00
4/5/2015
###
4/5/2015
###
4/5/2015
###

05/04/2015 9:00
05/04/2015 12:00
05/04/2015 15:00
05/04/2015 18:00

4/6/2015 9:00:00
4/6/2015
###
4/6/2015
###
4/6/2015
###

06/04/2015 9:00
06/04/2015 12:00
06/04/2015 15:00
06/04/2015 18:00

4/7/2015 9:00:00
4/7/2015
###
4/7/2015
###
4/7/2015
###

07/04/2015 9:00
07/04/2015 12:00
07/04/2015 15:00
07/04/2015 18:00

4/8/2015 9:00:00
4/8/2015
###
4/8/2015
###
4/8/2015
###

08/04/2015 9:00
08/04/2015 12:00
08/04/2015 15:00
08/04/2015 18:00

MONDAY

MONDAY

MONDAY

MONDAY

MONDAY

MONDAY

MESSAGE

LINK

We're giving away free trials of our


marketing software. Download it to help
close the loop on your marketing
activities so you can determine which
channels drive the most leads and
customers.

http://www.hubspot.com/products/demo

CAMPAIGN

IMAGE

Social Inbox

Upload an image
(size: 960 x 960
pixels), or paste a
web link to your
image.

CONTENT TYPE

TITLE

LINK

Website Page

The Return on
Investment of Using
HubSpot

http://www.hubspot.com/roi

INTERESTING SNIPPET

IMAGE

In 2014, an MIT Sloan MBA student completed a research


study on the ROI of using HubSpot's marketing software.
Highlights include: 2.40x more visitors per month within
one year, 5.99x more leads per month within one year,
and 69% of customers saw an increase in sales revenue
within one year.

TBD

EXPIRATION

N/A