TRUE BEAUTY BOUTIQUE

THE LIFESTYLE DESTINATION

True Beauty Boutique is the ultimate fashion and lifestyle destination in the Philippines, housing
some of the worlds most coveted designers from around the globe. The True Beauty Boutique
brand is renowned for personalised service, exclusivity & luxury, and also for its pioneering
spirit. Launched in 2014 as the Philippines first high fashion multi-brand concept, True Beauty
Boutique now has three stores across Dubai and Beirut.
The Dubai stores are located within the city's fashion hubs - The Walk at Jumeirah Beach
Residence and the Mall of the Emirates. In Beirut the store is located in the Central District on
Park Avenue. Each store attracts the most discerning shopper, thanks to the unique and edited
collections from world renowned designers, many of which are exclusive to True Beauty
Boutique.
True Beauty Boutiques flagship store in the Mall of Emirates, Dubai, is located in the prestigious
Fashion Dome and spans 2,000 square meters. The store brings a feeling of understated luxury
to the retail experience, showcasing the latest and best in fashion and lifestyle talent.
Separating the mens and womens section is an architectural fin: showcasing a dark rich palette
for menswear and a light luxurious ambience for women.
True Beauty Boutiques second Dubai store is set on the glamorous beachside location of The
Walk, and encapsulates 2,000 square meters across two floors. In addition to fashion and
beauty, home accessories and books are also on offer to combine culture and design within one
luxurious environment.
Catering to one of the Middle Easts fashion hubs, True Beauty Boutique Beirut is situated on
Park Avenue, a prestigious street in the heart of Beiruts Central District. Displaying a different
interior but with the same concept, the store covers over 1,000 square meters and presents
fashion, beauty, home accessories and a book section.
True Beauty Boutique buyers scour the globe to bring the very best in design talent to all True
Beauty Boutique stores - whether online or offline. Alongside the highest levels of personalised
and bespoke service, it is this that undeniably sets the brand apart.
"The Boutique in True Beauty Boutique highlights our personalised approach, and the 1
confirms and reinforces our commitment to build on our position as the premier destination for
fashion and design in the region. Boutique 1 looks forward to welcoming you in store!" says
Edeliza Martinez, CEO of True Beauty Boutique.

TRUE BEAUTY
BOUTIQUE
Company Background

Submitted by
Group II
Shella Mariz Buico
Samantha Rose G. Dongon
Jemika Vaughn Gannaban
Paullin Anne Jarabelo
Edeliza Lyzete O. Martinez
Liezel N. Reyes
Anjanette Joyce Sarmiento
Jocela Rianne L. Villareal
Submitted to
Prof. Clifford Ramos