BusinessEnglish

Unit2
SettingUpaBusiness

Keytothematerials
Vocabulary

Writing

Forum

Listening

Reading

Exercises

Theseimagesmaybelinkedtoactivities,materials,andsoon.Makesure
youclickonallofthemsoyoudon'tmissany!
Business English - Unit 2

Personalmanagement
Managingyourtimeefficientlysavesyoualotoftrouble.Thereadingtext
willhelpyousetyourprioritiesandmakethemostofyourtime.
Daniel Goleman coined the expression emotional intelligence.
Emotional Intelligence is increasingly relevant to organizational
development and developing people, because the EQ (emotional
quotient) principles provide a new way to understand and assess
people's behaviours, management styles, attitudes, interpersonal skills,
and potential. Emotional Intelligence is an important consideration in
human resources planning, job profiling, recruitment interviewing and
selection, management development, customer relations and customer
service,andmore.
Time management
tips

Test your emotional

intelligence!

Business English - Unit 2

TechnicalVocabulary
In English, the words for hundred, thousand or million do not have a
pluralform.Forexample,weneversay$4millionsbut$4million.
With decimal places, we say 4.32 as Four point three two, not Four
commathirtytwo.
InEnglishandseparatesthehundredsandthenumberswhichfollowin
GBEnglishbutnotinUSEnglish:
12,839:twelvethousandeighthundredandthirtynine.
452,210:fourhundredandfiftytwothousandtwohundredandten.
6,391,000:sixmillionthreehundredandninetyonethousand.
andisalsousedinnumberswhichcontainnohundreds:
2,021:twothousandandtwentyone.
Practise reading
these figures
Business English - Unit 2

Types of
companies

Corporate

alliances and

Funding IT
startups

acquisitions

The idea man

How do you
rate as an
entrepeneur?

Business English - Unit 2

Assessmenttask
Yourassessmenttaskforthisunitwillconsistofabusinessletterpresentinga
businessventureinordertogetsomefunding.
Beforeyoustart,bearthesequestionsinmind:
Howwouldyouliketolaunchyourownbusiness?
Imagine you have set up a new small or mediumsized enterprise (SME).
Yourobjectiveistopersuadetheothermembersofyourclass(thatis,your
financialbackers)thatyourideaisthemostlikelytosucceed.Youcanuse
yourownprofessionalexperienceordreamupsomethingtotallynew.
Use the checklist in the following slide to help you draw up a provisional
business plan. You dont need to include all these points, but make sure
you cover the basics. Dont worry too much about precise figures at this
stage.Trytoanticipatesomeofthequestionsyourfinancialbackersmight
askyou.
Business English - Unit 2

Business Plan Checklist

THE NATURE & OBJECTIVES OF THE BUSINESS
What will be your main business activity?
What is your own professional background?
Roughly how will the business be structured?
Do you have an overall vision for the company?
THE PRODUCT/SERVICE IN RELATION TO THE MARKET
What is the state of the market? Growing, static, seasonal?
How will your products/services be positioned? Up or down-market?
Who will be your target customers?
Who will be your major competitors?
How will you market your products or services? Trade press? Television?
Internet? Web ring communities? Radio? Billboards? Word of mouth?
Business English - Unit 2

Business Plan Checklist

PERSONNEL

Approximately how many people will the company employ and in what
capacity?

PREMISES

Where will the company be located? Why?

What kind of property will you require? Offices or factories? Leased or
purchased?

Business English - Unit 2

EQUIPMENT REQUIRED
What general trading equipment, if any, will you require? Vehicles,
computer hardware?
What manufacturing equipment, if any, will you require?
tools?

Machinery,

FINANCIAL PLAN
How much capital do you require initially?
What will this pay for?
Will you need more capital later on? How much?
How soon do you expect the business to break even?
Do you intend to float the company on the stock exchange at some
point?
Business English - Unit 2

Writing the
perfect sales
letter

Now write a business letter in which you present

your new product or service to potential clients.
You may use some of the information of your
business plan, but not all of it.

Business English - Unit 1

10