Business Intelligence

Business Intelligence
The Rationale for Business Objects XI
By Peter Louis
July 2005
© 2005 Peter Louis. All Rights Reserved

Agenda
Introduction
Rational for BI
Business Objects enables BI
The bottom line
Safeguarding your investment
Conclusions
Questions
2
Introduction
3
What is BI – IT department view
The set of technologies, tools &

processes that allow the storage, processing
and delivery of business information to
business customers
Introduction 4
Key technologies, tools &
processes
Data Marts
Security
BI Tools
Scaleability
Introduction 5
What is BI – end user view
• Ability to monitor KPIs for decision-making
• Real-time information on product sales
• Software that helps to detect fraud
• Capability to service compliance reporting

requirements
Introduction 6
BI components
Tufty’s Minvielle Sales Company
2005 Regional Product Sales, as of 21 July
Balance Sheets at March 31, 2004-2006, £'000s
250
Eastern
200
Central MidEast
(millions $)
150 Central MidWest

1st Quarter
Northwest
100
Western
50 Southern 2004 2005 2006
Central
0 Cash $52 $56 $53
es lls ks in
s
ur
ls
ol bi oc
h m nl op r tc
Iron u or S h o Accounts receivable, net 411 606 583
D
Sh Sh
Product Inventory 432 587 607
Current assets £895 £1,249 £1,243

12-Month Churn Rates, as at 30 June 2005 Total Assets £895 £1,249 £1,243
14.0 31.0 Accounts Payable 340 376 364
Percentage Partial & Forced
Percentage Total Churn
12.0 30.5
30.0 Accrued expenses 45 75 67
10.0
29.5
Partial Current Liabilities £385 £451 £431
Churn
8.0 29.0
Force
28.5
6.0
Total Term Loan 120 100 100
28.0
4.0
27.5 Total Liabilities £505 £551 £531
2.0 27.0
0.0 26.5 Net Worth 372 449 454
Fe -05
05
Ju 0 5
Au -04
Se 04
O 04
No -04
De -04
Ja 04
M -0 5
Ap 05
M 5
r- 0
Total Liabilities and Net

n-
-
g-
p-
c-
-
n
ay
l
v
ct
ar
b
Ju
Worth £877 £1,000 £985
Introduction 7
Rational for BI
8
Drivers behind BI adoption
• Compliance with legislation and international
agreements (e.g., Basel II Capital Accord, IAS)
• Need to improve intelligence, security and fraud

detection (e.g., anti-terrorism, network fraud prevention)
• Drive to increase public sector value (e.g., e-Gov

initiatives)
• Enterprise integration initiatives (e.g., 360o customer

views & closed loop marketing, ERM, SRM)
• Trend towards the agile enterprise to respond to real-

time business events (e.g., steep oil price rises)
Rational for BI 9
BusinessObjects XI enables BI
10
Bthrough an integrated BI platform
that facilitates the two
complementary views of BI
BusinessObjects XI enables BI 11
BusinessObjects XI
Data Integration
BusinessObjects XI
Business Intelligence Platform

BI Portal • Broadcasting • Collaboration • Analytic Engines • Metadata • Security • Developer Services
Data Integration
BusinessObjects XI
Reporting
Enterprise Reporting
Embedded Reporting

Data Integration
BusinessObjects XI
Reporting Query and Analytics

Enterprise Reporting Interactive Query
Embedded Reporting Ad Hoc Query

Data Integration
BusinessObjects XI
Performance Management
Dashboard • Scorecards • Performance Management Applications
Reporting Query and Analytics

Enterprise Reporting Interactive Query
Embedded Reporting Ad Hoc Query

Data Integration
Crystal Reports XI
OLAP Intelligence
Dashboard Manager
The bottom line
20
Business benefits – IT department
• Integrates into existing infrastructure, embedding secure
components into virtually any application (e.g. MS Word)
• Leverages disparate enterprise solutions to extract latent

business value (e.g., SAP, legacy systems)
• Provides best platform to standardize on BI needs (e.g.,

adaptive, service-oriented architecture, end-to-end
metadata, web-based administration)
• Provides a flexible architecture that scales as your

business grows (e.g., web-based reporting)
The bottom line 21

Business benefits – end user
• Easy & instant access to information ensures a fast return on
investment (e.g., corrective measures can be implemented sooner)
• Can measure and monitor individual & operational goals and metrics
(e.g., ARPU, churn, sales/profit per employee, till throughput)
• Empowers users, increasing business agility and intelligence (e.g.,

sales per employee cost can be monitored)
• Better business visibility of the organisation for middle and top

management (e.g., enables better planning and decision making)
• Facilitates corporate compliance reporting (e.g., Sarbanes Oxley Act

of 2002)
The bottom line 22

Safeguarding your investment
23
Case study:
Synopsis
Regional port company in New Zealand

wanted to provide customers with a
scalable, fully customizable, web-based
infrastructure for real-time information
delivery. Did not have the time nor expertise
to create such a system from scratch
Safeguarding your investment 24
Case study:
Result
Chose Business Objects’ brand for its capability to

provided a real-time, self-service cargo tracking
system.
Easy-to-use, customizable Web-based solution

Supported future growth without high up-front
infrastructure costs
Facilitated high service levels, as the business
grows, without increasing staffing levels
Case study:
Synopsis
A top three international retailer with around

2,000 stores in 13 countries across Europe and
Asia. Wanted to replicate UK-developed retailing
excellence with standard retail KPIs across
international operations irrespective of size or
maturity of each operation

Case study:
Result
Chose Business Objects to work with its Teradata data warehouses to

provide a centralised MIS that delivers sophisticated business insight to
Tesco international operations.
Web-based infrastructure enabled deployment of MIS to all

international operations
Enabled faster & better understanding of new international
operations
Provided reporting benefits unavailable to a locally deployed MIS
Minimised local overheads and ensured low cost of ownership

Case study:
Synopsis
World leader in medical technology providing lifelong

solutions to over 5 million people. With a presence in over
120 countries, their 32,000 employees and customers are
scattered worldwide. Wanted to move to a standard and
scalable solution that global sales & finance staff could
easily use. Moreover, the solution had to work seamlessly
with their Oracle databases and SAP & CRM systems

Case study:
Result
Chose Business Objects for its quick deployment capability. Initial

deployment occurred with the sales team. Subsequently, rolled out to
supply chain management, inventory, shipping, finance, administration,
marketing and operations departments.
Web-based reporting capability enabled better decision making

across the company
About 5,130 employees use Business Objects, 2,100 design their
own reports, 20 distribute reports through Web Intelligence
Embedded security ensures that, for example, only the finance
team can access financial reports
Provided better visibility of historical data to measure, for
example, marketing campaign success or product sales

Conclusions
30
BusinessObjects XI provides an integrated
BI platform that leverages past
infrastructural investments whilst providing
the architecture to enable enterprise-wide
Web-based deployments that scale with
your business whilst satisfying varied
deployment timescales
Conclusions 31
Questions?
32
Disclaimer
The information presented has been prepared

using sources believed by the author to be reliable
and accurate. However, the author makes no
warranty or assumes any legal liability or
responsibility for the accuracy or completeness of
any information presented. Moreover, the author
accepts no responsibility for the decisions made by
readers.
Disclaimer 33
Business Intelligence
The Rationale for Business Objects XI
By Peter Louis
July 2005

References
[1] Port of Napier, Customer Spotlight,
www.businessobjects.com
[2] Tesco, Customer Spotlight, www.businessobjects.com
[3] BusinessObjects XI, Redefining How Information

Empowers Users, www.businessobjects.com
[4] Business Intelligence – Now More Than Ever,

[5] Business Objects XI Product Tour,

35

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The Rationale for Business Objects XI

© 2005 Peter Louis. All Rights Reserved

The set of technologies, tools &

• Real-time information on product sales

• Software that helps to detect fraud

• Capability to service compliance reporting

150 Central MidWest

Current assets £895 £1,249 £1,243

Percentage Total Churn

Total Liabilities and Net

Worth £877 £1,000 £985

• Need to improve intelligence, security and fraud

• Drive to increase public sector value (e.g., e-Gov

• Enterprise integration initiatives (e.g., 360o customer

• Trend towards the agile enterprise to respond to real-

Business Intelligence Platform

Business Intelligence Platform

Reporting Query and Analytics

Embedded Reporting Ad Hoc Query

Business Intelligence Platform

Reporting Query and Analytics

Embedded Reporting Ad Hoc Query

Business Intelligence Platform

• Leverages disparate enterprise solutions to extract latent

• Provides best platform to standardize on BI needs (e.g.,

• Provides a flexible architecture that scales as your

The bottom line 21

• Empowers users, increasing business agility and intelligence (e.g.,

• Better business visibility of the organisation for middle and top

• Facilitates corporate compliance reporting (e.g., Sarbanes Oxley Act

The bottom line 22

Regional port company in New Zealand

Chose Business Objects’ brand for its capability to

Easy-to-use, customizable Web-based solution

A top three international retailer with around

Safeguarding your investment 26

Chose Business Objects to work with its Teradata data warehouses to

Web-based infrastructure enabled deployment of MIS to all

Safeguarding your investment 27

World leader in medical technology providing lifelong

Safeguarding your investment 28

Chose Business Objects for its quick deployment capability. Initial

Web-based reporting capability enabled better decision making

Safeguarding your investment 29

The information presented has been prepared

The Rationale for Business Objects XI

© 2005 Peter Louis. All Rights Reserved

[2] Tesco, Customer Spotlight, www.businessobjects.com

[3] BusinessObjects XI, Redefining How Information

[4] Business Intelligence – Now More Than Ever,

[5] Business Objects XI Product Tour,

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