A Western Approach to Business

Astrology
By

Jimmy Junoy, USA

SA Team: Karina Weil, USA
Astroexpert , musician and educator , began his
journey in astrology with training in the esoteric
teachings of Max Heindel in adolescence . Deepened
in astrology Gallica of Jean Baptiste Morin , the
medieval French school. Developed courses and
programs like Astrosynthese where he worked with
personal consultations and in groups of astrological
experiences geared to self-knowledge and selfrealization, with the use of vibrational astrological
techniques by Donna Cunningham . It provides
business consulting in the fields of law, interpersonal
relationships within and outside the company,
marketing strategies and business. Works as
astrological consultant forming numerous study
groups and classes of mundane and personal astrology.
Was a pioneer in the teaching of astrology in collegelevel courses having performed numerous throughout
Brazil. His main influences are Jean Baptiste Morin ,
Alan Leo , Charles E O Carter , Sepharial, W.J
Simmonite , Bill Meridian , David Williams , George
Noonan , Reinhold Ebertin , Donna Henson , Vivian
Robson , Alice Bailey , Oscar Hofman , Nicolas
Campion , Donna Cunningham , Cris Brant Riske ,
Mark Penfield , Adolf Weiss .

here are numerous ways to work

with
business
astrology.
Nonetheless, astrological studies
of organizations occur in a fragmented
way. Specific techniques are used but not
always with a broad view of what is being
investigated. Good predictive techniques
are used as directions, transits, solar, lunar
and planetary revolutions, and harmonics
to deepen some aspect. All these techniques
are very good and should actually be used.
However, how can we use them to make
sure we are starting from the right point?
Many astrologers begin their calculations
by looking at the astrological charts of the
owners or directors of the company. Others
seek to be guided by planetary transits and
aspects that are formed at positions
between transit-transit. Still others make
their analysis based on the positions of the
moon, its phases, eclipses and lunations.
There may still be those who want to

merge all this information and add some primary directions and secondary progressions to be
able to visualize how certain changes occur in time. The introduction of conjunctions with
fixed stars and other zodiacal sensitive points also been used, among other latest news.
Well, all these views are correct. They provide important information for decisions to
be taken, but they are definitely insufficient to ensure a more seamless and comprehensive
worldview that reveals the backdrop in which these aspects and astrological positions are
entered. The astrological aspects and positions relate to planetary rhythms and how they will
triangulate with reference charts used. Personally I have seen many negative events happen
in a positive influence and vice versa, of course. For those who wish to do an efficient job in
business approach would require many more elements.
Surely we should start with a much broader approach. It is necessary we do first a
mundane chart that ensures what will be the world stage we are operating. Mundane chart
reveals to us a lot of information and trends which will support our study and where we
apply our techniques to be successful. There is no possibility to counteract the slopes revealed
by planetary cycles only because we want our opinion makes a difference or increase the
business of any company. This will not work, or at best, will make a good job partially.
A mundane chart is a representation of the global trends, the planetary needs in the
context of its evolution. It is a map of the purposes of the relationship between the higher
hierarchies who watch over our evolution, and how humanity reacts to them, within the
context of duality that is grounded in our earthly existence. Without this top of our prospect,
whether material or immaterial, is no consistent basis to give us support in our astrological
study. Especially if we take into account that a company is an inanimate being and therefore
100% at the mercy of karmic and deterministic events. A company does not have free will,
and as such, it reacts completely to the energies of the moment of conception, which are the
same that are in place in heaven. So, the company has an idea of its own characteristic of
birth and personality, independent of interference from the people who run it.
Therefore, rule number one is to make a mundane chart. Technically, a mundane chart
must be calculated from the nearest exact conjunction of Jupiter and Saturn in a new sign. This
conjunction cycle lasts about 20 years and is known as cycle specialis. Then we do the chart
of Sun ingress in Aries previous to this conjunction for the desired geographical coordinates. This
is the mundane chart of the world's current cycle on which to interpret the eclipses, the
ingresses in signs, the lunations and events in cities, countries or regions surveyed.
The second step would be to identify the most important solar and lunar eclipses in
that mundane astrological chart. Measured by duration in time of the eclipse it will have an

efficiency of at least 3 years of validity. Every hour in real time of a solar eclipse representing one
year in a specialis chart and a lunar eclipse will last one month. The most powerful eclipses will
certainly have a longer duration and form more squares aspects. Its effect will also be
involved in the region corresponding to its visibility, its angularity and its zodiacal
correspondence and affinity with the region we are searching for.
There are specific rules for the interpretation of these special maps according to
traditional astrology. For example, if the sign of the ascendant chart is fixed and its ruler is
also fixed this map represent events for the whole year. If it was cardinal would be necessary
to make charts of ingresses to all cardinal signs because they are short-lived (the cardinal
signs only last the time of your season = 3 months each). If the rising sign was a common sign, it
means that the time of its validity would be for the last 6 months of the year, for instance.
So we could make a good political or sociological interpretation, for example, the
lunations would be very important, especially the new and full phases. Along with that we
would have to have the political charts of the places in question. And this is an issue
sometimes a little controversial, depending on the region. Usually the time of legal
constitution of a country, its independence, a moment of a revolution that resulted in a new
political and social setting, or some significant event which caused a change in political,
economic or domination scheme can be used. Surely every one knows better understand
these important dates in your own country or region. Nowadays there are numerous
publications specializing in providing dates for worldwide horoscopes.
So we took the first steps to working with a business map. With our mundade chart we
know now that global trends in economy, sociology, politics, finance, production of goods,
availability of raw materials and other natural resources and especially the kind of
temperament or mood in which people through the world are involved . For example, with
the entry of Regulus star in Virgo constellation, has begun officially the era of Aquarius and with
that many human values are descended to our planet and minds.
We lived in a transition phase and our situation was similar to those who live in a
room lit by a lamp of 10 watts. We lived within this luminosity and saw just what this light
allow us to see. Now, someone changed our light through this to another of 100 Watts, and
begin to see much more than saw before. All those cobwebs have not seen, those droppings in
hidden corners of the room, and scattered mess in the periphery of the room surfaced. We
can no longer hide these nasties anymore. Thus, the collective unconscious of mankind today
is an urgent need of exposure of human values that arise from this revealing illumination. So
we are looking to implement increasingly constant emotional, intellectual and spiritual
factors that are relevant to these emerging human values. Feelings like transparency,

honesty, cooperation, kindness, mercy, love, friendship, sincerity, ecological concern and
many others are printed in all relationships, whether personal or business and those who do
not fit their business or personal attitudes into this ethics of a new Age of Aquarius, sorry,
but they will be out of the market and the acceptance of society.
Now exactly we are going straight to the vital point of our approach. What kind of
astrological maps should be chosen and how to use them to show the best times to specific
issues?
We need to start with the birth time. And what is the birth time of a company? What
characterizes it? We must take into consideration the factors that materialize the appearance
of the company.
1 - The date of signing the social contract;
2 - The date of approval of this agreement by statutory bodies. If there is a need for
more than one approval, then we should consider how many dates are the required
approvals;
3 - The date of opening the doors of the company to the public, either virtually or
existentially.
Made those previous maps it will be very interesting to make the ownerss charts (if
any) of the company. If the company is a corporation and there is no an owner specifically,
we can do the company's president chart. As an additional measure we can make charts of
the people who make the major decisions in the company (usually a board).
All these maps we said before, since the original mundane map of the world situation
must be related in the form of composite chart, checking that the broad objectives of the
company are in accordance with the global context within which it will operate. If we don't
do this we will never know what the true potential of the company and how severe it can
reach its local or global market.
Once all these outlined astrological maps, and that will serve as fixed parameters and
references for our further analysis, then we can go to the specific company departments that
wish to intervene.
My suggestion, among others that are equally creative, is to do a quadruple figure
containing: 1) a composite chart of the company, with the radical maps of the main dates of
its opening, adding 2) another wheel with secondary directions of this map, adding 3) another
wheel containing solar arch progressions and 4) another one with the transits for the present

time of the astrological study. With this quadruple wheel astrological chart in hands then we
can analyze one by one the areas of our interest.
We need to make sure that our composite chart used as a parameter, which is the result
of the summation of the other individual maps, is a representative figure of that company.
On many occasions we will need to analyze numerous maps simultaneously, compare them
and create new patterns of review. Is not an easy task we can reduce the qualities of a
company in its most essential and profound level. Only experience can bring us the certainty.

The basic signs that the composite map done would be representing the
company are:
The 1th house and its ruler show the nature of the consuming public and its
relationship with the sales department, forms of dissemination of products, how to
reach the public with effective advertising campaigns.
The house position of 2th and its ruler will reveal the economy, values , banks and
other institutions involved.
The position of the 3th house and its ruler show the communication channels of the
company, the media, and also internal competition (local, the local market).
The position of the 4th house and its ruler should show the properties and of the
resources of raw materials and primary activities of the company.
The position of the 5th house and its ruler should show the stock markets, the
associations and what the company offers such benefits to their employees, and the
growth opportunities, creating teams of product development.
The position of the 6th house and its ruler present workers and workplaces. As a
derived position, can show the social benefits linked to health officials.
The position of 7th house and its ruler should reveal diplomatic relations within the
company, agreements, and also what the nature of the declared opponents of
explicit conflicts.
The 8th house and its ruler present the type of debt, insurance, taxes and
government aid.
The 9th house and its ruler show the legal department of the company, its
international relations, travel to making significant decisions and also the
relationship with lawsuits, agreements and other issues involving laws.
The 10th house and its ruler should reveal the owner, the president, the board or the
Executive Board of the company, or persons who have authority.
The 11th house and its ruler may show the consortium partners, trade allies, groups,
networks of digital media, trade unions, trade opportunities.

 The 12th house and its ruler, certainly reveal opposition groups of the company, the
consequences of a misguided media, the dissatisfaction of consumers and suppliers,
the difficulty in filling job positions in the company.
Of course these are just examples of how it should present a composite map of the
company more practical. But it is not always clear that all departments of the life of a
company are as defined and where will you need to get the precise details of the shares.
Often times, these questions will be revealed by the planetary aspects and positions by the
planetary regents of the houses and dispositors. The astrological analysis always has many
difficult elements to see, many variables and we need to establish a guiding principle for a
good read. The sequence I recommend, according to astrological tradiction, but often
overlooked, is as follows:
1. First analyze the planets in astrological signs, their weaknesses and dignities.
2. Review the signs in their triplicities of decanates. For example, we have the
position of the Sun in the sign of Sagittarius. The sun in the first decanate of
Sagittarius (Sagittarius ruled by itself) is much more faded than the sun in the
second decanate of Sagittarius (ruled by Aries, the sign of exaltation of the Sun), or
third decanate (ruled by Lion, sign of the domicile of the sun. Therefore, the Sun in
Sagittarius will be much weakened in the first 10 degrees and more strengthened in
the last 20 degrees.
3. Analyze the planets position in astrological houses and check if there is any
accidental dignity. For example Mars in the first house, Venus in the second,
Mercury in the third house, Moon in the fourth house, Sun in the fifth house, and
so on. These planetary positions are very important because they allow the energy
to flow or park in the astrological mandala company.
4. Check the planetary aspects and begin your analysis by major aspects, mainly
conjunctions, oppositions, parallels of declination, squares, Trines, semi
quadratures, sextiles, sesqui squares, semi sextile. Then depart for the minor
aspects. Aspects only serve to model the essencial quality of the planetary energies
and they do not alone define facilities or difficulties. For example, Jupiter in
Sagittarius in opposition to Mercury in Gemini. This could never be a negative
aspect because those planets are domiciled and therefore emanate the best of its
dignities. Another somewhat different example. The Sun and the Moon in
opposition. Usually many astrologers consider it as a challenging aspect. But let us
stop a moment to think: the Sun and Moon are of course planets that are opposite
in nature. When one wakes up the other is going to sleep. They are opposites, so,
their energy is opposite. One is hot and dry and the other is cold and moist. To see
this as a negative aspect goes against common sense. A close conjunction between

them could be considered a tense position. Be careful not to fall into the foolish
rules of astrological recipe books.
5. Make composite maps (the sum and composition of individual maps) of the teams
working in the company. Each team will have a specific map, with specific
attributes and challenges. All these composite maps in comparison with the map of
the company, defining priorities, communication strategies, sales, human relations,
hiring, training needs and vocational training, how to motivate people, creating
new products, the major advertising campaigns, the image that the company should
develop institutionally, in short, all aspects involved.
6. To map a department of the company is important to note certain criteria. You
must state importance, values and specific conditions for each group. A hierarchy
for data input must be observed. For example, a sales group may have the following
flow chart of the company: 1 sales director, 1 sales manager, 3 sales supervisors and
finally 30 salles men. Let's imagine that each sales team has 10 salespeople and 1
sales supervisor. So we have three sales teams, each with 10 vendors and everyone
accountable to the same sales manager and the director of sales. In this case we
have first to make the map of the vendors first, and then a composite map of those
10 vendors and sum it with the map of the sales supervisor, which will result in a
map that team specific sales. So we will proceed for all other teams, so each will
have its own composite map. Done that we can analyze the effectiveness of each
team, their potential, their aggression, their search results, your commitment, and
also its negative potential, such as irritability, lack of cooperation, lack of
commitment, radicalism, lack of empathy, etc. After each sales team have your
composite chart, we add the results of these 3 composite maps (3 sales teams) and
we will add the other two elements are: the individual maps of the sales manager
and director of sales and we add all in one new composite map, the map will be the
company's sales sector. This last one chart will give us a worldview of how occur
overall sales in the company. We may also observe individual maps of the sales
manager and sales director. We will verify the alpha qualities of leadership that
both express in their work and how to minimize the risk of some undesirable
qualities.
The procedure described above can apply to every department in the company, with its
specific qualities, specific astrological rulers, specific questions and we will have a broad
overview of how the energies are flowing in that company. This is a fantastic job because, on
this basis, we outline the ways that the company can follow, its actual attributes to achieve
the objectives, maneuvers intended to correct the differences, strategies for hiring people
according to the nature of the company, policies sale and communication, such as increasing

efficiency, etc. But mostly how to bring the company into the vision of a better world, laden
with human values and seeks happiness and fulfillment of people.
Why is this important? If my company shares love with others, if thats its purpose ,
then the more it works, the more it will make money, and the more money the company
makes the more people it will be helping, sharing love, inspiration, joy, wellness, human
values, etc. That is a sacred wealth! If my company makes billions of dollars means that it
will be working for the welfare of billions of people around the world! It is magnificent and
super motivating and inspirational for both those who work in the company as to who buys
the products it sells and its suppliers and associates.
This is the path of true success!

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