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Apple Inc.

(commonly known as Apple) is an American multinational technology

company headquartered in Cupertino,California, that designs, develops, and sells consumer
electronics, computer software, and online services. Its best-knownhardware products are
the Mac personal computers, the iPod portable media player, the iPhone smartphone,
the iPad tablet computer, and the Apple Watch smartwatch. Apple's consumer software includes
the OS X and iOS operating systems, theiTunes media player, the Safari web browser, and
the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store,
the iOS App Store and Mac App Store, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop
and sell personal computers.[5] It was incorporated as Apple Computer, Inc. on January 3, 1977,
and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus toward consumer
Apple is the world's second-largest information technology company by revenue after Samsung
Electronics, the world's largest technology company by total assets, and the world's third-largest
mobile phone manufacturer. On November 25, 2014, in addition to being the largest publicly traded
corporation in the world by market capitalization, Apple became the first U.S. company to be valued
at over US$700 billion.[7] As of July 2015, Apple employs 115,000 permanent full-time employees;
maintains 453 retail stores in sixteen countries;[1] and operates the online Apple Store and iTunes
Store, the latter of which is the world's largest music retailer.

When did Steve Jobs start apple?

Steve Jobs formed Apple Computer in its garage with Steve Wozniak and Ronald
Wayne in 1976. Wayne stayed only a short time, leaving Jobs and Wozniak as the
primary co-founders of the company. In 1976, Wozniak single-handedly invented the
Apple I computer.

A Profile of Steve Jobs - A Brief History of Steve Jobs and Apple:
Born February 24th 1955, and passing away on October 5th, 2011, Steve Jobs was cofounder, chairman and CEO of Apple Inc. His impact on the technology industry,
entertainment, advertising and pop culture was vast, and he leaves behind an empire
that is changing the way we all live and work.

The Beginning of Apple

It all started with three men - Steve Jobs, Steve Wozniak and Mike Markkula - who
together in the late 1970's designed and marketed the Apple II series of computers.
It was the first commercially successful line of personal computers, and led to the Apple
Lisa in 1983 - the first computer to use a mouse-driven GUI (graphical user interface).
One year later, the Apple Macintosh was born (launched by one of the greatest ads of
all time, 1984), and with it, the Apple legend began to grow.
The Fall and Rise of Steve Jobs
In 1985, after a long and drawn-out fight with the Apple board, Steve Jobs "left" the
company that he helped create. Some say he was pushed or ousted, others say he left
simply to pursue other projects. That being said, his next move was NeXT, a tech
company he founded that specialized in higher education and business.
One year later, in 1986, Steve Jobs took a major interest in a small division of Lucasfilm
Ltd. Focused on the development of computer generated graphics for animated movies,
the company now known as Pixar was acquired by Jobs. It was a master stroke for
Steve, who instantly saw the potential for the company (which we now all know as one
of the greatest movie-making studios of our time).

After many small projects and lots of trial and error, Pixar released Toy Story in 1995
(crediting Jobs as the executive producer) and the rest is history.
One year after the release of Toy Story, in 1996, Apple bought the NeXT company that
Jobs owned, and asked him to come back in a leadership role. He was interim CEO
from 1997 to 2000, becoming the permanent CEO from that point until his eventual
resignation in August of 2011.
Steve Jobs and Apple Begin World Domination
When Jobs came on board in 1996, Apple was still very much a niche computer
platform. Windows-based PCs were owned by the vast majority of consumers, with the
higher-priced Apple computers mainly being used by the creative industries, including
advertising, design and motion pictures.

However, that all changed when the iPod came along in November of 2001. Out of
nowhere, Apple was suddenly on everyone's lips. The idea that thousands of songs
could be stored digitally on one small device much smaller than any Walkman or CD
player was mind-blowing. Steve Jobs had spearheaded a product that literally changed
the way music was played and shared.
Within a few years, Apple was the technology that everyone wanted to own. And then
came the iPhone in 2007, which took Apple from a major player to the company
everyone was trying to emulate. Overnight, the iPhone reinvented cell phone
technology, and it was yet another crushing victory for Steve Jobs. His company, Apple,
was the brand leader and the one leading the field.
In 2010, after many variations of the iPhone, the iPad was launched to an initially lukewarm reception. People didn't see the need for it, but Steve Jobs knew it was going to
have a big impact. And it did. By March of 2011, over 15 million iPads were on the
Steve Jobs Loses His Fight With Cancer
The health of Steve Jobs had been in question since around 2006, when his gaunt, frail
appearance and lackluster delivery were the focus of his WWDC keynote address. In
actuality, Jobs had announced his condition (pancreatic cancer) to his staff in mid 2004.
Between 2003 and his death in August 2011, Jobs underwent many procedures and
therapies to try and beat the cancer, but it was too aggressive. He stepped down as
CEO of Apple on August 24 th, 2011, and died just a few weeks later on September
11th (the 10th anniversary of the attack on the Twin Towers).
Steve Jobs was a visionary, an entrepreneur, a savvy advertising client, and from what
everyone who knew him has said, a good friend. He will be missed by many.

BlackBerry vs Apple: Which is

better for business users?
The BlackBerry has long been the king of business devices, but a growing
number of companies are looking to Apple's iPhone to power their mobile
The BlackBerry's full Qwerty keyboard and push email has made it a firm favourite with
businessmen and bankers worldwide. But the dominance of Research in Motion's devices could be
under threat fromApple's iPhone.

Businessmen have long favoured BlackBerrys but could the iPhone's new enterprise features
make it the smartphone of choice for the discerning mover and shaker?
British bank Standard Chartered has just announced that it is migrating its workforce from
BlackBerrys to iPhones. Workers will now be offered a choice between either handset, or will be
allowed to switch if they currently use a Blackberry. Given the scale of the company, which has some
75,000 employees, it could signal the beginning of a major shift in handsets for businessmen
Many companies still retain the notion that the BlackBerry is best for business, with banks like HSBC
and Morgan Stanley offering it as the only handset choice. The release of iPhone OS 3.0 in 2008
went some way towards making the iPhone more palatable to businesses, adding some crucial
security features that out it on a par with the BlackBerry.
"Once upon a time, there was nothing more secure than a Blackberry," said Ben Wood, an industry
analyst with CSS Insight. "iPhone OS 3.0 however brought features like remote wipe and remote
lock, features vital in a handset that's going to be used by a big business.
"Companies in North America helped spearhead the growth of the iPhone as a work phone. Chief
executives wanted the handset because it was the next must-have gadget. They then asked their
company's technology desks to adopt the phone, and slowly they rolled the devices out across the
entire business."
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BlackBerrys still remain the most popular business devices in both the UK and US. But as Lu
Chialin, an IT industry analyst at Macquarie Securities in Taipei, told Reuters: "If more companies
switch to the iPhone, this is of course bad news for Research in Motion."
The iPhone is growing in stability, reliability and reputation with each software update and new
handset. Apple pursues an aggressive improvement cycle, issuing regular software updates to tweak
aspects of the device's usability. It tends to issue free, full-point updates, crammed with extra
features, every summer.
BlackBerrys, by contrast, have a much slower software update cycle; the handset range is refreshed
with a pleasing regularity, but the underlying architecture that powers the devices tends to remain
fairly similar between updates.
Both the iPhone 3GS and BlackBerry's current flagship handset, the Bold 9700, share very similar
specifications. The iPhone has a bigger screen, but it has a lower resolution.
It has a camera capable of geotagging but one that doesn't use image stabilisation. When put headto-head, both handsets have their strengths, but both share the same base set of hardware. Even
the handset's processors are of a similar specification, with both clocking in around 600 MHz.
In fact, it now seems as though the major decision behind whether to plump for an Apple or a
BlackBerry is whether or not a physical keyboard is a must. Nearly every Blackberry makes use of a

full qwerty keyboard and optical mouse as its input method, whereas the iPhone is simply touchscreen. For the majority of tech-savvy youngsters, the iPhone's input method is a doddle. But for
those who struggle with touch-screens, or need to type a lot of emails on the move, the BlackBerry is
I do think the iPhone would benefit from the kind of haptic feedback you find on more recent Android
handsets, but although adjusting to a touch-screen interface takes some getting used to, Apple has
built a virtual keyboard that's big enough to type on comfortably, and clever enough to guess which
letter you meant to hit with you fat fingers.
So perhaps the make-or-break factor is not keyboard, but battery life? The iPhone has no removable
battery and, despite firmware improvements to squeeze more life out of the battery, you still need to
give the iPhone a charging boost every evening. BlackBerrys, however, especially the Bold 9700,
use batteries that will continue to allow you to surf the internet, make calls and send and receive
emails for several days. The removable battery also means a spare can be carried and put to use if
I think that what really separates the BlackBerry from the iPhone is its operating system. The
BlackBerry appears extremely simple on the face of it, boasting a speedy browser and fast, reliable
email program. But go into the settings of the phone and you are greeted with a wealth of confusing
menus and options. This is because the majority of the capabilities of a BlackBerry are either set-up
by the IT helpdesk of a company, or simply left alone. The iPhone however is the total opposite the
settings menu is clear and well-ordered, and it's very straightforward to set up your own email
accounts on the device.
It is this simplicity that allows the iPhone to triumph. After owning an iPhone for six months and
realising that its OS is virtually unbreakable, you may begin to experiment with the App store. With a
BlackBerry, however, you are restricted by what you can get out of your phone, as its operating
system is designed to be maintained by IT support desks.
The App store alone is enough to make the iPhone worth buying. It allows developers to do some
truly stunning things with the relatively simple hardware provided. Gaming, geotagging, internet radio
and video streaming are all possible, and relatively easy to figure out on the iPhone. The bottom line
is, every day that the App store continues to grow, BlackBerry falls further behind. No longer is
hardware the most important thing in handset design; software is what governs a phone's popularity
and the iPhone outperforms the BlackBerry in this department in almost every way.
With iPhone OS 3.0 Apple succeeded in making a truly adaptable smartphone software. It made the
iPhone viable in a business environment, simple to use for those intimidated by technology and
extremely flexible for those who aren't. Research in Motion is about to roll out OS 6.0 across its
BlackBerry range, but how favourably this compares to the imminent iPhone OS 4.0 update remains
to be seen.

From what we have seen so far of the BlackBerry 6.0 OS, users may have to get used to very
different software, with an apparent emphasis on consumers rather than the traditional business
user base.
The problem that Research in Motion faces is that both it and Apple now tick all the boxes
businesses need to adopt them. When it comes down to a consumer phone, the iPhone is miles
ahead. This means unless Research in Motion does something relatively drastic with their OS, not
only could they stand to lose out in the consumer market, but the business one too.