COMPANY PROFILE

NAME:
KFC Corporation
COMPANY ADDRESS:
G/F Ramcar Center Building, 80 82 Roces Avenue, Quezon City, Metro Manila,
Philippines
(Originally based in Louisville, Kentucky, USA)
LENGTH OF OPERATION:
85 years (1930 2015)
COMPANY BACKGROUND:
KFC is an American based company. It was established in mid fifty when Herland
Sanders conducted business in United States with a prospective Franchises about his
colonel Sanders recipe KFC. He has also succeeded in establishing a number
franchises in all over the world.
The minority of KFCs restaurant in Mexico and Poverto Rico were company
owned. However, KFC had established 21 new Franchises in Mexico by the end of
1993. Now it has nearly 13,000 outlets all around the world. KFC is a fast food industry.
It is introduced in Pakistan round about 2 years ago. Firstly, KFC opened in Karachi and
then after in Lahore. KFC has two branches in Lahore, one is Garden Town and other is
Cavalry Road.
KFC Corporation based in Louisville, Kentucky is the worlds most popular
chicken restaurant chain, specializing in original recipe, extra crispy and colonels crispy
strips with home styles slides. Everyday 8 million customers are served around the
world KFC Menu Everywhere includes original recipe chicken made with the same great
taste Harland created more than a half century ago. KFC is part of Tricon Global
restaurants, which is the worlds largest restaurant system with nearly 30,000 KFC.
Harland started KFC back in 1952 at the ripe age of 62. His recipe for the best
chicken in the world was made with a special cooking process and a secret blend of 11
herbs and special the same secret blend that is used today in KFC original recipe
chicken. Today KFC has more than 11,000 units in over 79 countries. Every week nearly
69 million customers come through KFC do for the chicken.

PRODUCTS OR SERVICES BEING OFFERED:

KFC offers a variety of food products: Fried Chicken, Chicken Sandwich, Wraps,
French fries, Soft Drinks, Salads, Desserts, Breakfast.
MISSION
To maximize profitability, improve shareholder value and deliver sustainable
growth year after year.
VISSION
To be the leading integrated food services group in the ASEAN region delivering
consistent quality products and excellent customer-focused service.
CHAPTER 2
BEST PRACTICES AND POLICIES OF THE COMPANY
Since it is founded, KFC has always shown a profound respect for the cultures
and traditions of all the countries where the company markets its products. It accepts
cultures and social diversity and rejects discrimination based on ethics, religion or on
any other grounds. Employees do work at the KFCs headquarters come from 70
different nations. Culture within the organization is very professional and yet flexible at
the same time. Its policies, rules, and regulations and inter departmental culture is very
open. Attitudes, behaviors and working environment are such that it motivates and
encourages other employees to feel comfortable and wanted in the organization. It is a
very friendly yet a professional organization. KFC people call themselves a family and
thus keep their working relations accordingly. The broader the responsibility of a KFC
Manager, the more the following specific criteria should be considered, in addition to
professional skills, practical experience and result focus:

Personal commitment and courage. This includes the capacity and the
willingness to take initiatives and risks as well as to maintain composure
under pressure.

Ability to motivate and to develop people, addressing all those issues that
allow others to progress in their work and to develop their capabilities.

Curiosity and open-mindedness as well as a high level of interest in other

cultures and lifestyles. This also includes a commitment to continuous
learning and improving, as well as to sharing knowledge and ideas freely
with others.

A taste for initiative together with the ability to create a climate of

innovation and to think outside the box. This implies the right to make a
mistake but also the readiness to correct it and to learn from it.
Willingness to accept change and the ability to manage it.

Adaptability of thought and deed, taking into account the specificity and
the complexity of the environment.

Credibility as a result of coherent action, leadership and achievement.

International experience and understanding of other cultures.

Organizing the Human Resources

The KFC policy is to hire staff with personal attitudes and professional skills
enabling them to develop a long-term relationship with the company. The organization
have certain rules and policies that all the managers and staff have to follow while
working and maintaining relationship with their colleagues.
Some of the rules and policies that the managers keep in their mind while
organizing and maintaining a proper working environment are:

A prerequisite for dealing with people is respect and trust. There can be no
room for intolerance, harassment or discrimination of any kind as they are
the expression of an elementary lack of respect. This principle suffers no
exception and is to be applied at all levels and under all circumstances.

Transparency and honesty in dealing with people are a sine qua non for
efficient communication. Based on facts and on a sincere dialogue, such
transparency is the only solid basis for boosting continuous improvement.

This is to be complemented by open communication with the purpose of

sharing competencies and boosting creativity. It is particularly relevant in a
flat organization to convey systematically all information to those who
need it to do their work properly. Otherwise no effective delegation or
knowledge improvement is possible.

To communicate is not only to inform. It is also to listen and to engage in

dialogue. Every employee has the right to an open conversation with
superiors or colleagues.

The willingness to cooperate and to help others is a required basis for

assessing potential candidates in view of a promotion.

In case of discord between an employee and his/her superior or another

employee, the possibility must be offered for a fair hearing. The HR staff
will provide assistance to ensure that the disharmony is dealt with
impartially and that each party has the opportunity to explain his/her
viewpoint regardless of hierarchical position.

Motivational Techniques Used To Increase Productivity

KFC is called a family company. For this company, its employees are of vital
importance. They strongly believe in maintaining a stress less, friendly and encouraging
environment within the company. For keeping their employees motivated, KFC keeps a
balanced working conditions.

All employees regardless of their backgrounds, nationality, religion and gender

are given equal opportunity to work and progress.

Other than this work life balance attitude is adapted by the company.

Understanding the employees problems and dealing with them accordingly is

declared mandatory.

Employees are appreciated and encouraged. Benefits and incentives are offered
to employees on performing well.

Within the organization parties and celebrations are held to acknowledge the
workers. Employees are taken out on picnics along with their families to give
them a break from the monotonous routine and relax them.

Different projects are assigned to the employees and they are given authority to
use their creativity instead of forcing them to follow strict orders.

Basically, it is the friendly and encouraging environment that has no discrimination

and the feeling of being an important part of the organization that motivates them to
work harder.
Recruitment and Selection
The long-term success of the company depends on its capacity to attract, retain
and develop employees able to ensure its growth on a continuing basis. This is a
primary responsibility for all managers. The KFC policy is to hire staff with personal
attitudes and professional skills enabling them to develop a long-term relationship with
the company. Therefore the potential for professional development is an essential
standard for recruitment. Each new member joining KFC becomes a participant in

developing a sustainable quality culture which implies a commitment to the

organization, a sense for continuous improvement and leaves no place for
complacency. Therefore, and in view of the importance of these KFC values, special
attention is paid to the matching between a candidates values and the company
culture.
Training and development
Learning is a part of the companys culture. Each employee, at all levels, is
conscious of the need to upgrade continuously his/her knowledge and skills. The
willingness to learn is therefore a non-negotiable condition to be employed by KFC. First
and foremost, training is done on-the-job. Guiding and coaching is part of the
responsibility of each manager and it is crucial to make each one progress in his/her
position. When formal training programs are organized, they should be purposeoriented and designed to improve relevant skills and competencies. Therefore, they are
proposed in the framework of individual development programs. As a consequence,
attending a program is never be considered as a reward. Adequate training programs
are developed at the level of each operating company capitalizing on the availability of
local, regional or global resources of the group.
It is the responsibility of HR staff to assist the management in the elaboration of
training programs. Great importance is attached to programs enhancing the language
skills of the employees.
Training programs organized at the International Training Centre Rive-Reine aim
at developing and sharing best practices of the various management disciplines
practiced in the group. They also strive to strengthen corporate cohesion as well as to
promote networking throughout the group. Training programs should, as much as
possible, be based on action learning and reduce ex-cathedra teaching to the strict
minimum.
It is necessary to make optimal use of re-learning programs as a complement to
or a substitute for formal training programs. According to needs they should be made
available at shop floor level and enlarge the access to training. It is the role of each
manager to assess progress achieved as a result of training programs. Each employee
is in charge of his/her own professional development. However, the company endeavors
to offer the opportunity to progress for those having the determination and the potential
to develop their capabilities.
Regular counseling and guidance are the best tools for improving performance
and for helping people develop their skills. It also allows to correct errors swiftly and to
transform them into a positive learning experience. In an organization with flat
structures, this supports better delegation. Direct personal contract should always been

given preference over written communication whenever possible. Each manager has
the duty to act as a mentor for his employees.
Compensation and Benefits
KFC favors competitive, stimulating and fair remuneration structures offering an
overall competitive and attractive compensation package. Remuneration includes
salary, any variable part of remuneration as well as social, pension, and other benefits.
Each operating company will establish a compensation practice taking into account
relevant external compensation levels as well as the requirement of internal fairness. It
is recommended to undertake regular surveys so as to gather relevant information on
the remuneration levels practiced at a local or national level.
KFCs policy is to strive to position itself as an employer offering remuneration
levels above the average of the relevant benchmark. KFC reviews regularly its
competitive position with other companies so as to keep in line with the market trends.
However, the evolution of remuneration is in the first instance determined by the
capacity of the company to improve its productivity. Wage and salary structures should
be kept simple and avoid unnecessary complexity so as to provide effective
compensation and reward.
Remuneration structures should specifically facilitate the implementation of flat
organizational structures and be flexible so as to be able to adapt to the evolution of the
market conditions. This means broad spans allowing sufficient flexibility to effectively
reward high professional insight and performances as well as individual potential.
It is the responsibility of each manager to propose, within the framework of the
company policy, the remuneration of his/her employees, taking into account the local
market, individual performance, skills and potential for development. It is also the
responsibility of each manager, if needed with the support of HR management, to
communicate properly, clearly and with sufficient transparency.
The benefits offered to the staff at KFC are:
Management Staff
1. Provident Fund
2. Pension Fund on employees request
3. Gratuity
4. Leave Fair Assistance
5. Marriage gift scheme once in a service
6. Baby feeding scheme
7. Annual leaves for 15 working days in a year
8. Casual leave 10 working days in a year
9. Casual leave encashment
10. Medical leave 10 days in a year

11. Medical allowance

12. Hospitalization from panel hospitals
13. Meal subsidy for field staff up to group 1
14. Shift allowance
15. Family day gift once in a year
16. Company maintained car
17. Vehicle maintenance allowance
18. Relocation package
19. Life insurance
20. Pick and drop service: For factory staff where such facility is available
21. Car loan facility
22. Maternity leaves for female employees
23. 2 pairs of shoes per year to only team leaders, engineers & quality assurance
team
24. 2 uniforms per year to only team leaders, engineers & quality assurance team
25. Bonuses as per company policy
26. Incentive to sales staff as per H & O Sales Policy
27. Scholarship Award Scheme

Non-Management Staff
1. Provident Fund
2. Gratuity
3. Leave Fair Assistance
4. Marriage gift scheme once in a service
5. Baby feeding scheme
6. Annual leaves for 14 calendar days in a year
7. Casual leave 10 days in a year
8. Casual leave encashment
9. Medical leave 8 days in a year
10. Meal subsidy
11. Shift allowance
12. Family day gift once in a year
13. Relocation package
14. Life insurance
15. Pick and drop service: For factory staff where such facility is available
16. Fair price shop: If available at site
17. Subsidized meal facility for factories if already available
18. Motor cycle loan facility
19. Maternity leaves for female employees
20. Hospitalization through insurance company
21. At least statutory 10-C bonus
22. Attendance allowance
23. 2 pairs of shoes per year

24. 2 uniforms per year

25. Incentive to sales staff as per H & O Sales Policy
26. Scholarship Award Scheme
TOTAL QUALITY MANAGEMENT OF THE COMPANY
KFC Quality Control is started from the chain of supply of all the raw materials
whether the raw materials can be taken from local manufactured resources and
imported manufactured resources. There are several prominent and essential programs
of quality control and quality assurance which are conducted by KFC to assure their
quality to be the top quality of first fast-food chained in global scale especially in
Malaysia. Several major prominent of quality assurance in KFC World and Malaysia are
explained and elaborated as follows:
Halal Foundation Supplier Quality
In house inspections and control Raw Materials from Ayamas QualityCompliance with JAKIM-Veterinarian Health Logo- ISO 9001
Certification Restaurant Quality
Concept of Resto Quality- Cleanliness of Sanitation and Facility- Friendliness in
service Management- Personal Hygiene and Equipment- Maintenance and
Convenience Food Safety Control- KFC HACCP Program- Food Hazard
Prevention
Physical, Biological and Chemical Aspect Controlling- Critical Control Point
Analysis- KFC Daily operation checklist
Gold Standard Quality
At KFC, we are committed to Gold Standard Quality which guarantees our finger
lickin good food. Which is why we only use the best suppliers who follow strict codes of
practices on food safety, quality and halal procedures plus they are regularly audited
by independent experts.
Every day, millions of people enjoy KFC, so we think you have the right to know about
our chicken. Thats why the only thing we keep secret is our recipe.
Suppliers
We at KFC only select the best halal compliant suppliers and work in partnership
with them through long-term contracts. We NEVER buy from unapproved sources.

Traceability
Our chickens all have a unique supplier code, batch number and best before
date, to ensure that we can trace every single one at every stage of its journey, from
farm to restaurant.
Selecting the Best
We select only the finest quality, perfectly aged chicken and only choose the
prime cuts. Add on our secret recipe coating and signature marinades, and youve got
the irresistible taste our customers love and our competitors just cant beat.
Preparation
All our KFC Original Recipe and Hot & Spicy products are freshly breaded in
store using our unique blend of 11 herbs and spices or special blend of hot spices just
one reason why it takes up to 8 weeks to train our cooks.
Producing the strictest standards of hygiene and food safety in our stores; you
can be sure that every product you eat at KFC has been thoroughly cooked and is safe
for consumption.