Beruflich Dokumente
Kultur Dokumente
Quarter
Price Old
Price New
% Change Price
Estimated Price Elasticity
% Change Demand (for Next Quarter)
Decline/Increase in Demand
Advertising Impact
Advertising Amount Old
Advertising Amount New
Adv Forecast
Units Impacted
Prod Dev Impact
Prod Dev Amt Old
Prod Dev Amt New
Prod Dev Forecast
Units Impacted
E-Commerce Impact
E-Commerce Amt Old
E-Commerce Amt New
E-Comemrce Forecast
Units Impacted
Actual Demand
Demand Forecast
Market Demand
Avg Market Demand per Firm
Deficit Demand
Actual GDP
Forecasted GDP
GDP Elasticity
% change GDP
% change in Demand
Unit Change in Demand
Market Share
Change in Complemntary Good Price
Cross Price Elasticity
Unit Change in Demand
Market Price
Firm Price - Market Price
Difference @Market Price
Decrease in Customer Confidence
Q1
$
$
$
$
$
$
2
Q2
3
Q3
75.11
81.5
0.085
-2.86
-0.243
-951
12.2
3000
5,598
6,000
366
9.7
3000
6,267
5,700
261.9
10.7
3000
5,962
6,000
321
5087
4800
30522
5087
-2
81.5
77.11
-0.054
-3.37
0.182
88
6.6
6000
$ 6,443
$ 7,000
66
5.7
5700
$ 6,213
$ 6,500
45.6
5.9
6000
$ 6,496
$ 6,800
47.2
4560
5300
30101
5016.833
247
75.11
0
77.47
4.03
2.36
$
$
$
$
$
$
4
Q4
77.11
76.71
-0.005
-2.37
0.012
98
5.2
7000
7,630
7,800
41.6
4.5
6500
7,227
7,800
58.5
4.7
6800
7,496
7,800
47
5629
5600
30057
5009.5
310
104
108
0.3
0.038
0.012
65
78.72
-1.61
1.25
$
$
$
$
$
$
76.71
75.71
-0.013
-2.58
0.034
87
4.6
7800
8,430
8,500
32.2
3.7
7800
8,583
8,440
23.68
4
7800
8,524
8,540
29.6
5647
5750
34170
5695
188
108
109
0.3
0.009
0.003
16
16.53%
77.26
-0.55
-1.46
5
Q5
$
$
$
$
$
$
$
$
$
6
Q6
75.71
72.9
-0.037
-2.56
0.095
69
4.1
8,500
9,057
9,210
29.11
3.3
8,440
9,132
8,900
15.18
3.6
8,540
9,175
9,000
16.56
5980
6115
35745
5958
314
109
104
0.3
-0.046
-0.014
-78
16.73%
-0.058
-0.8
262
75.48
0.23
-1.78
$
$
$
$
$
$
$
$
$
7
Q7
72.9
71.2
-0.023
-2.31
0.054
52
3.7
9,210
9,680
11,400
81.03
3
8,900
9,479
10,500
48
3.3
9,000
9,527
11,100
69.3
6168
6250
37247
6208
250
104
104
0.3
0.000
0.000
0
17%
0
0
0
72.03
0.87
-3.45
$
$
$
$
$
$
$
$
$
8
Q8
71.2
69.99
69.99
69.89
-0.017
-0.001
-2.13
-2.02
0.036
0.003
241
562
2.9
2.7
11,400 $
11,920
14,173 $
18,860
11,920 $ 14,100.00
15.08
58.86
2.5
2.3
10,500 $
10,910
13,717 $
19,057
10,910 $ 12,010.00
10.25
25.3
2.6
2.4
11,100 $
11,700
14,193 $
19,508
11,700 $ 12,863.00
15.6
27.912
6294
6150
5750
37266 .
6211
#VALUE!
246
58
103
101
101
99
0.3
0.3
-0.019
-0.020
-0.006
-0.006
-36
-37
17%
#VALUE!
70.2
1
-1.83
70.82
-0.83
0.62
-9.2%
-579
Max Revenue
Revenue @ Prod Forecast
Net Income
$ 180,000.28 $ 144,000.23
$ 180,000.28 $ 144,000.23
$
-
Training Cost
1000
2000
3500
4700
5500
5700
6200
6500
Rate Per
10 $
10.1 $
11.1 $
11.32 $
11.32 $
11.32 $
11.32 $
11.21 $
Production
5750
Current Per Unit
$
14.89
Forecasted Amount Labor Productivity Per Unit
-300
0.89
12.76
-100
0.80
14.12
100
0.73
15.57
300
0.66
17.08
500
0.61
18.62
700
0.56
20.12
900
0.53
21.54
1100
0.50
22.80
1300
0.47
23.84
1500
0.46
24.60
1700
0.45
25.05
1900
0.45
25.20
2100
0.45
25.05
2300
0.46
24.65
2500
0.47
24.06
2700
0.49
23.31
2900
0.50
22.48
3100
0.52
21.60
3300
0.55
20.72
3500
0.57
19.86
3700
0.59
19.04
3900
0.62
18.28
4100
0.64
17.58
4300
0.67
16.96
4500
0.69
16.41
4700
0.71
15.95
4900
0.73
15.56
5100
0.74
15.25
5300
0.75
15.03
5500
0.76
14.89
5700
0.76
14.85
5900
0.76
14.92
6100
0.75
15.10
6300
0.73
15.41
6500
0.71
15.90
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Unit
Production
19.61
4100
22.44
4800
19.47
5300
15.94
5600
14.89
5750
15.72
6115
14.89
6250
14.56
6150
Labor Savings
2.13 $ 12,249.25
0.77 $
4,441.36
(0.67) $
(3,881.02)
(2.19) $ (12,568.30)
(3.72) $ (21,396.48)
(5.23) $ (30,066.36)
(6.65) $ (38,217.23)
(7.91) $ (45,458.69)
(8.94) $ (51,418.50)
(9.70) $ (55,797.71)
(10.16) $ (58,418.39)
(10.30) $ (59,249.91)
(10.16) $ (58,405.77)
(9.76) $ (56,114.13)
(9.16) $ (52,672.89)
(8.42) $ (48,403.12)
(7.58) $ (43,611.16)
(6.71) $ (38,564.30)
(5.82) $ (33,479.71)
(4.96) $ (28,523.45)
(4.14) $ (23,815.72)
(3.38) $ (19,438.99)
(2.69) $ (15,446.93)
(2.06) $ (11,872.53)
(1.52) $
(8,735.23)
(1.05) $
(6,046.76)
(0.66) $
(3,815.91)
(0.36) $
(2,052.58)
(0.13) $
(771.40)
0.00 $
4.58
0.04 $
239.74
(0.02) $
(119.52)
(0.20) $
(1,152.36)
(0.52) $
(2,974.91)
(1.00) $
(5,758.44)
6700
0.68
16.59 $
(1.70) $
(9,759.60)
Training
Process Improvement
PI Saving Index
PI Amount Forecast
PI Savings
Productivity
0.8
f(x)
0.7= - 5.47805104542909E-018x^5 + 9.14493707579182E-014x^4 - 5.84361124987247E-010x^3 + 1.78630
0.6
0.5
0.4
0.3
0.2
0.1
0
1000
2000
3000
4000
5000
6000
$ 6,500.00
7000
0.616
7100
61.6
5000
6000
Plant Size
Data Point
Data Point AVC
Data Point MC
Current CPI
Forecasted CPI
CPI % change
Fixed Costs
Adjusted Fixed Costs
SGA
Price
$
$
$
$
Production
AVC
6000
6150
12000
TVC
TVC
TVC
TVC
Equation
Equation
Equation
Equation
12
6150
18.94
25.51
102
102
0 Max Revenue
84,000.00 Prod Units
84,000.00 Revenue @ Prod
52,473.00
69.89
Coefficient
Coefficient
Coefficient
Coefficient
Production
1
2
3
4
$ 180,000.28
5750
$ 180,000.28
MC
17.35
18.94
134.01
17.35
25.51
600.63
1.5116809E-006
-0.0077669231
9.5310256332
-1.678010E-005
TVC
0
0
6000 $ 104,100.00
6150 $ 116,481.00
12000 $ 1,608,120.00
Production Forecast
TVC
5000 $
5100 $
5200 $
5300 $
5400 $
5500 $
5600 $
5700 $
5750 $
5800 $
5900 $
6000 $
6050 $
6100 $
6150 $
6168 $
Estimate
42,442.17
47,116.55
52,098.16
57,396.09
63,019.38
68,977.13
75,278.39
81,932.24
85,394.22
88,947.74
96,333.97
104,100.00
108,128.27
112,254.89
116,481.00
118,026.97
CPI Adjustment
AVC @ TVC
$
42,442.17 $
8.49
$
47,116.55 $
9.24
$
52,098.16 $
10.02
$
57,396.09 $
10.83
$
63,019.38 $
11.67
$
68,977.13 $
12.54
$
75,278.39 $
13.44
$
81,932.24 $
14.37
$
85,394.22 $
14.85
$
88,947.74 $
15.34
$
96,333.97 $
16.33
$
104,100.00 $
17.35
$
108,128.27 $
17.87
$
112,254.89 $
18.40
$
116,481.00 $
18.94
$
118,026.97 $
19.14
6200
6215
6225
6230
6250
6300
6400
6500
6600
6700
6800
6900
7000
7100
7200
7300
7400
7500
7600
7700
7800
7900
8000
8100
8200
8300
8400
8500
8600
8700
8800
8900
9000
9100
9200
9300
9400
9500
9600
9700
9800
9900
10000
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
120,807.72
122,125.53
123,009.17
123,452.53
125,236.20
129,767.56
139,143.48
148,944.54
159,179.82
169,858.38
180,989.30
192,581.65
204,644.50
217,186.92
230,217.97
243,746.73
257,782.27
272,333.65
287,409.96
303,020.25
319,173.60
335,879.08
353,145.75
370,982.70
389,398.98
408,403.68
428,005.85
448,214.57
469,038.90
490,487.93
512,570.72
535,296.33
558,673.85
582,712.33
607,420.85
632,808.48
658,884.30
685,657.36
713,136.74
741,331.51
770,250.74
799,903.50
830,298.86
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
120,807.72
122,125.53
123,009.17
123,452.53
125,236.20
129,767.56
139,143.48
148,944.54
159,179.82
169,858.38
180,989.30
192,581.65
204,644.50
217,186.92
230,217.97
243,746.73
257,782.27
272,333.65
287,409.96
303,020.25
319,173.60
335,879.08
353,145.75
370,982.70
389,398.98
408,403.68
428,005.85
448,214.57
469,038.90
490,487.93
512,570.72
535,296.33
558,673.85
582,712.33
607,420.85
632,808.48
658,884.30
685,657.36
713,136.74
741,331.51
770,250.74
799,903.50
830,298.86
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
19.49
19.65
19.76
19.82
20.04
20.60
21.74
22.91
24.12
25.35
26.62
27.91
29.23
30.59
31.97
33.39
34.84
36.31
37.82
39.35
40.92
42.52
44.14
45.80
47.49
49.21
50.95
52.73
54.54
56.38
58.25
60.15
62.07
64.03
66.02
68.04
70.09
72.17
74.29
76.43
78.60
80.80
83.03
700
600
500
400
300
200
100
0
5000
6000
7000
8000
9000
10000
11000
12000
13000
TVC
1800000
1600000
f(x) = 1.5116809116809E-006x^3 - 0.0077669231x^2 + 9.531025641x - 6.54836185276508E-011
1400000
1200000
1000000
800000
600000
400000
200000
0
Slope
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.75
0.78
0.81
0.84
0.87
0.90
0.93
0.48
0.48
0.99
1.02
0.52
0.53
0.54
0.20
2000
4000
6000
8000
10000
12000
14000
AFC
ASGA
ATC
Total Prod Cost Profit Margin PM Slope
$ 16.80 $ 10.49 $ 35.78 $ 178,915.17 $
34.11
$ 16.47 $ 10.29 $ 36.00 $ 183,589.55 $
33.89 $
(0.21)
$ 16.15 $ 10.09 $ 36.26 $ 188,571.16 $
33.63 $
(0.27)
$ 15.85 $
9.90 $ 36.58 $ 193,869.09 $
33.31 $
(0.32)
$ 15.56 $
9.72 $ 36.94 $ 199,492.38 $
32.95 $
(0.36)
$ 15.27 $
9.54 $ 37.35 $ 205,450.13 $
32.54 $
(0.41)
$ 15.00 $
9.37 $ 37.81 $ 211,751.39 $
32.08 $
(0.46)
$ 14.74 $
9.21 $ 38.32 $ 218,405.24 $
31.57 $
(0.50)
$ 14.61 $
9.13 $ 38.59 $ 221,867.22 $
31.30 $
(0.27)
$ 14.48 $
9.05 $ 38.87 $ 225,420.74 $
31.02 $
(0.28)
$ 14.24 $
8.89 $ 39.46 $ 232,806.97 $
30.43 $
(0.59)
$ 14.00 $
8.75 $ 40.10 $ 240,573.00 $
29.79 $
(0.64)
$ 13.88 $
8.67 $ 40.43 $ 244,601.27 $
29.46 $
(0.33)
$ 13.77 $
8.60 $ 40.78 $ 248,727.89 $
29.11 $
(0.35)
$ 13.66 $
8.53 $ 41.13 $ 252,954.00 $
28.76 $
(0.36)
$ 13.62 $
8.51 $ 41.26 $ 254,499.97 $
28.63 $
(0.13)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.35
0.17
0.11
0.06
0.22
0.56
1.14
1.17
1.20
1.23
1.26
1.29
1.32
1.35
1.39
1.42
1.45
1.48
1.51
1.54
1.57
1.60
1.63
1.66
1.69
1.72
1.75
1.78
1.81
1.84
1.87
1.90
1.93
1.96
1.99
2.02
2.05
2.08
2.11
2.14
2.17
2.20
2.23
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
13.55
13.52
13.49
13.48
13.44
13.33
13.13
12.92
12.73
12.54
12.35
12.17
12.00
11.83
11.67
11.51
11.35
11.20
11.05
10.91
10.77
10.63
10.50
10.37
10.24
10.12
10.00
9.88
9.77
9.66
9.55
9.44
9.33
9.23
9.13
9.03
8.94
8.84
8.75
8.66
8.57
8.48
8.40
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
8.46
8.44
8.43
8.42
8.40
8.33
8.20
8.07
7.95
7.83
7.72
7.60
7.50
7.39
7.29
7.19
7.09
7.00
6.90
6.81
6.73
6.64
6.56
6.48
6.40
6.32
6.25
6.17
6.10
6.03
5.96
5.90
5.83
5.77
5.70
5.64
5.58
5.52
5.47
5.41
5.35
5.30
5.25
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
41.50
41.61
41.68
41.72
41.87
42.26
43.07
43.91
44.80
45.72
46.69
47.69
48.73
49.81
50.93
52.08
53.28
54.51
55.77
57.08
58.42
59.79
61.20
62.65
64.13
65.65
67.20
68.79
70.41
72.06
73.75
75.48
77.24
79.03
80.86
82.72
84.61
86.54
88.50
90.50
92.52
94.58
96.68
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
257,280.72
258,598.53
259,482.17
259,925.53
261,709.20
266,240.56
275,616.48
285,417.54
295,652.82
306,331.38
317,462.30
329,054.65
341,117.50
353,659.92
366,690.97
380,219.73
394,255.27
408,806.65
423,882.96
439,493.25
455,646.60
472,352.08
489,618.75
507,455.70
525,871.98
544,876.68
564,478.85
584,687.57
605,511.90
626,960.93
649,043.72
671,769.33
695,146.85
719,185.33
743,893.85
769,281.48
795,357.30
822,130.36
849,609.74
877,804.51
906,723.74
936,376.50
966,771.86
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
28.39
28.28
28.21
28.17
28.02
27.63
26.82
25.98
25.09
24.17
23.20
22.20
21.16
20.08
18.96
17.81
16.61
15.38
14.12
12.81
11.47
10.10
8.69
7.24
5.76
4.24
2.69
1.10
(0.52)
(2.17)
(3.86)
(5.59)
(7.35)
(9.14)
(10.97)
(12.83)
(14.72)
(16.65)
(18.61)
(20.61)
(22.63)
(24.69)
(26.79)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
(0.24)
(0.11)
(0.08)
(0.04)
(0.15)
(0.39)
(0.80)
(0.85)
(0.89)
(0.93)
(0.96)
(1.00)
(1.04)
(1.08)
(1.12)
(1.16)
(1.19)
(1.23)
(1.27)
(1.30)
(1.34)
(1.38)
(1.41)
(1.45)
(1.48)
(1.52)
(1.55)
(1.59)
(1.62)
(1.66)
(1.69)
(1.72)
(1.76)
(1.79)
(1.83)
(1.86)
(1.89)
(1.93)
(1.96)
(1.99)
(2.03)
(2.06)
(2.09)
185276508E-011
000
14000
Income
$ 170,534.83
$ 172,849.45
$ 174,856.84
$ 176,547.91
$ 177,913.62
$ 178,944.87
$ 179,632.61
$ 179,967.76
$ 180,000.28
$ 179,941.26
$ 179,544.03
$ 178,767.00
$ 178,233.23
$ 177,601.11
$ 176,869.50
$ 176,581.55
Income Slop
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
2,314.62
2,007.38
1,691.08
1,365.70
1,031.25
687.74
335.15
32.52
(59.03)
(397.23)
(777.03)
(533.77)
(632.12)
(731.61)
(287.95)
MR
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$ 176,156.33
$
3,843.95
$ 176,037.28
$ 175,767.82
$ 175,583.08
$ 175,489.17
$ 175,103.30
$ 174,066.44
$ 171,679.52
$ 168,867.46
$ 165,621.18
$ 161,931.62
$ 157,789.70
$ 153,186.35
$ 148,112.50
$ 142,559.08
$ 136,517.03
$ 129,977.27
$ 122,930.73
$ 115,368.35
$ 107,281.04
$ 98,659.75
$ 89,495.40
$ 79,778.92
$ 69,501.25
$ 58,653.30
$ 47,226.02
$ 35,210.32
$ 22,597.15
$
9,377.43
$
(4,457.90)
$ (18,917.93)
$ (34,011.72)
$ (49,748.33)
$ (66,136.85)
$ (83,186.33)
$ (100,905.85)
$ (119,304.48)
$ (138,391.30)
$ (158,175.36)
$ (178,665.74)
$ (199,871.51)
$ (221,801.74)
$ (244,465.50)
$ (267,871.86)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
(544.27)
(269.46)
(184.74)
(93.90)
(385.87)
(1,036.86)
(2,386.91)
(2,812.06)
(3,246.28)
(3,689.57)
(4,141.92)
(4,603.35)
(5,073.85)
(5,553.42)
(6,042.05)
(6,539.76)
(7,046.54)
(7,562.39)
(8,087.30)
(8,621.29)
(9,164.35)
(9,716.48)
(10,277.68)
(10,847.95)
(11,427.28)
(12,015.69)
(12,613.17)
(13,219.72)
(13,835.34)
(14,460.03)
(15,093.79)
(15,736.62)
(16,388.51)
(17,049.48)
(17,719.52)
(18,398.63)
(19,086.81)
(19,784.06)
(20,490.38)
(21,205.77)
(21,930.23)
(22,663.76)
(23,406.36)
$ (17.01)
$ (17.96)
$ (18.47)
$ (18.78)
$ (19.29)
$ (20.74)
$ (23.87)
$ (28.12)
$ (32.46)
$ (36.90)
$ (41.42)
$ (46.03)
$ (50.74)
$ (55.53)
$ (60.42)
$ (65.40)
$ (70.47)
$ (75.62)
$ (80.87)
$ (86.21)
$ (91.64)
$ (97.16)
$(102.78)
$(108.48)
$(114.27)
$(120.16)
$(126.13)
$(132.20)
$(138.35)
$(144.60)
$(150.94)
$(157.37)
$(163.89)
$(170.49)
$(177.20)
$(183.99)
$(190.87)
$(197.84)
$(204.90)
$(212.06)
$(219.30)
$(226.64)
$(234.06)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
28.30
29.15
29.71
30.00
31.13
34.00
39.84
45.83
51.97
58.25
64.68
71.25
77.97
84.84
91.85
99.01
106.32
113.77
121.37
129.11
137.01
145.04
153.23
161.56
170.04
178.66
187.43
196.35
205.41
214.62
223.97
233.48
243.12
252.92
262.86
272.95
283.18
293.56
304.09
314.76
325.58
336.54
347.66
$ 140,829.82
$ 140,614.25
$ 140,466.46
$ 140,391.34
$ 140,082.64
$ 139,253.15
$ 137,343.62
$ 135,093.97
$ 132,496.95
$ 129,545.30
$ 126,231.76
$ 122,549.08
$ 118,490.00
$ 114,047.27
$ 109,213.62
$ 103,981.82
$ 98,344.59
$ 92,294.68
$ 85,824.83
$ 78,927.80
$ 71,596.32
$ 63,823.14
$ 55,601.00
$ 46,922.64
$ 37,780.81
$ 28,168.26
$ 18,077.72
$
7,501.95
$
(3,566.32)
$ (15,134.34)
$ (27,209.37)
$ (39,798.67)
$ (52,909.48)
$ (66,549.06)
$ (80,724.68)
$ (95,443.59)
$ (110,713.04)
$ (126,540.29)
$ (142,932.59)
$ (159,897.21)
$ (177,441.39)
$ (195,572.40)
$ (214,297.49)
$ 140,925.07
$
3,075.16
50% of Max
Maximum
At 50% of
Production
Production
Maximum
AVC
MC
AVC
MC
500
1000
33.53
30.58
31.4
28.75
1000
2000
30.71
25.37
28.6
30.87
1500
3000
28.17
20.95
28.24
42.96
2000
4000
25.91
17.35
30.31
65.03
2500
5000
23.89
14.53
34.79
97.06
3000
6000
22.17
12.53
41.69
139.09
3500
7000
20.69
11.32
51.02
191.07
4000
8000
19.48
10.92
62.77
253.04
Plant Size
At Maximum
4500
9000
19.22
11.32
76.94
324.96
10
5000
10000
17.88
12.53
93.54
406.88
11
5500
11000
17.47
14.53
112.56
498.78
12
6000
12000
17.35
17.35
134.01
600.63
13
6500
13000
17.47
20.95
157.86
712.45
14
7000
14000
17.88
25.37
184.15
834.26
15
7500
15000
18.54
30.58
212.86
966.04
16
8000
16000
19.48
36.62
244.01
1107.81
17
8500
17000
20.69
43.43
277.55
1259.53
18
9000
18000
22.17
51.05
313.53
1421.23
19
9500
19000
23.89
59.48
351.93
1592.91
20
10000
20000
25.91
68.72
357.73
1774.56
0
Quarter
Price Old
Price New
% Change Price
Estimated Price Elasticity
% Change Demand (for Next Quarter)
Decline/Increase in Demand
Advertising Impact
Advertising Amount Old
Advertising Amount New
Adv Forecast
Units Impacted
Prod Dev Impact
Prod Dev Amt Old
Prod Dev Amt New
Prod Dev Forecast
Units Impacted
E-Commerce Impact
E-Commerce Amt Old
E-Commerce Amt New
E-Comemrce Forecast
Units Impacted
Actual Demand
Demand Forecast
Market Demand
Avg Market Demand per Firm
Deficit Demand
Process Improvement
Training
Q0
$
$
$
$
$
$
1
Q1
75.11
75.11
0.000
-2.86
0.000
987
12.2
3000
3,000
3,000
0
9.7
3000
3,000
3,000
0
10.7
3000
3,000
3,000
0
5087
4100
30522
5087
987
75.11
81.5
0.085
-2.86
-0.243
-351
12.2
3000
$ 3,958
$ 4,515
184.83
9.7
3000
$ 4,205
$ 4,515
146.955
10.7
3000
$ 4,093
$ 4,515
162.105
5087
4200
30522
5087
143
2500
1000
2
Q2
81.5
77.11
-0.054
-3.37
0.182
88
6.6
6000
$ 6,443
$ 7,000
66
5.7
5700
$ 6,213
$ 6,500
45.6
5.9
6000
$ 6,496
$ 6,800
47.2
4560
5300
30101
5016.833
247
3
Q3
$
$
$
$
$
$
77.11
76.71
-0.005
-2.37
0.012
98
5.2
7000
7,630
7,800
41.6
4.5
6500
7,227
7,800
58.5
4.7
6800
7,496
7,800
47
5629
5600
30057
5009.5
#REF!
-350.7441
50% of Max
Maximum
At 50% of
Production
Production
Maximum
AVC
MC
AVC
MC
500
1000
36.99
33.75
34.65
31.73
1000
2000
33.89
28
31.56
34.07
1500
3000
31.09
23.12
31.17
47.4
2000
4000
28.59
19.14
33.45
71.76
2500
5000
26.36
16.03
38.39
107.11
3000
6000
24.46
13.83
46
153.47
3500
7000
22.83
12.5
56.29
210.84
4000
8000
21.49
12.05
69.26
279.21
Plant Size
At Maximum
4500
9000
21.21
12.5
84.9
358.58
10
5000
10000
19.72
13.83
103.22
448.97
11
5500
11000
19.28
16.03
124.2
550.37
12
6000
12000
19.14
19.14
147.87
662.77
13
6500
13000
19.28
23.12
174.19
786.16
14
7000
14000
19.72
28
203.2
920.56
15
7500
15000
20.46
33.75
234.88
1065.98
16
8000
16000
21.49
40.41
269.25
1222.41
17
8500
17000
22.83
47.92
306.26
1389.83
18
9000
18000
24.46
56.33
345.96
1568.26
19
9500
19000
26.36
65.64
388.34
1757.7
20
10000
20000
28.59
75.82
394.74
1958.14
Plant Size
Data Point
Data Point AVC
Data Point MC
Current CPI
Forecasted CPI
CPI % change
Fixed Costs
Adjusted Fixed Costs
SGA
Price
$
$
$
$
Production
8
4100
25.74
44.09
100
100
0
56,000.00
56,000.00
17,045.00
81.50
700
600
400
300
200
100
0
5000
21.49
25.74
69.26
7000
80
600000
f(x) = - 7.83525641025
500000
Equation
Equation
Equation
Equation
6000
AVC
4000
4100
8000
TVC
TVC
TVC
TVC
f(x) = 7.3185185
500
Coefficient
Coefficient
Coefficient
Coefficient
Production
Production Forecast
1
2
3
4
3.7047847E-006
-0.0259130622
69.7061244019
-3.515743E-008
400000
300000
200000
TVC
0
4000 $
4100 $
8000 $
0
85,960.00
105,534.00
554,080.00
TVC
3000 $
3100 $
3200 $
3300 $
3400 $
3500 $
3600 $
3700 $
3800 $
3900 $
4000 $
4100 $
4200 $
4300 $
4400 $
4500 $
Estimate
AVC @ TVC
75,930.00 $
25.31
77,433.70 $
24.98
79,108.23 $
24.72
80,975.81 $
24.54
83,058.68 $
24.43
85,379.07 $
24.39
87,959.20 $
24.43
90,821.30 $
24.55
93,987.60 $
24.73
97,480.33 $
24.99
101,321.72 $
25.33
105,534.00 $
25.74
110,139.39 $
26.22
115,160.13 $
26.78
120,618.44 $
27.41
126,536.56 $
28.12
100000
0
Slope
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
AFC
$ 18.67
(0.33) $ 18.06
(0.26) $ 17.50
(0.18) $ 16.97
(0.11) $ 16.47
(0.04) $ 16.00
0.04 $ 15.56
0.11 $ 15.14
0.19 $ 14.74
0.26 $ 14.36
0.34 $ 14.00
0.41 $ 13.66
0.48 $ 13.33
0.56 $ 13.02
0.63 $ 12.73
0.71 $ 12.44
1000
2000
4600
4700
4800
4900
5000
5100
5200
5300
5400
5500
5600
5700
5750
5800
5900
6000
6050
6100
6150
6168
6200
6215
6225
6230
6250
6300
6400
6500
6600
6700
6800
6900
7000
7100
7200
7300
7400
7500
7600
7700
7800
7900
8000
8100
8200
8300
8400
8500
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
132,936.70
139,841.10
147,271.99
155,251.60
163,802.15
172,945.88
182,705.01
193,101.77
204,158.39
215,897.11
228,340.13
241,509.71
248,373.90
255,428.06
270,117.41
285,600.00
293,645.70
301,898.05
310,359.82
313,457.85
319,033.79
321,677.77
323,451.21
324,341.18
327,922.73
337,029.44
355,907.25
375,689.43
396,398.21
418,055.83
440,684.51
464,306.48
488,943.97
514,619.21
541,354.43
569,171.85
598,093.71
628,142.22
659,339.64
691,708.17
725,270.05
760,047.51
796,062.78
833,338.08
871,895.64
911,757.70
952,946.48
995,484.21
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
28.90
29.75
30.68
31.68
32.76
33.91
35.14
36.43
37.81
39.25
40.78
42.37
43.20
44.04
45.78
47.60
48.54
49.49
50.47
50.82
51.46
51.76
51.96
52.06
52.47
53.50
55.61
57.80
60.06
62.40
64.81
67.29
69.85
72.48
75.19
77.97
80.82
83.75
86.76
89.83
92.98
96.21
99.51
102.88
106.33
109.85
113.45
117.12
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.78
0.85
0.93
1.00
1.08
1.15
1.22
1.30
1.37
1.45
1.52
1.60
0.83
0.84
1.74
1.82
0.94
0.96
0.97
0.36
0.64
0.30
0.20
0.10
0.41
1.03
2.11
2.19
2.26
2.34
2.41
2.48
2.56
2.63
2.71
2.78
2.85
2.93
3.00
3.08
3.15
3.23
3.30
3.37
3.45
3.52
3.60
3.67
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
12.17
11.91
11.67
11.43
11.20
10.98
10.77
10.57
10.37
10.18
10.00
9.82
9.74
9.66
9.49
9.33
9.26
9.18
9.11
9.08
9.03
9.01
9.00
8.99
8.96
8.89
8.75
8.62
8.48
8.36
8.24
8.12
8.00
7.89
7.78
7.67
7.57
7.47
7.37
7.27
7.18
7.09
7.00
6.91
6.83
6.75
6.67
6.59
8600
8700
8800
8900
9000
9100
9200
9300
9400
9500
9600
9700
9800
9900
10000
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,039,393.12
1,084,695.44
1,131,413.39
1,179,569.21
1,229,185.12
1,280,283.35
1,332,886.14
1,387,015.71
1,442,694.28
1,499,944.09
1,558,787.37
1,619,246.34
1,681,343.24
1,745,100.28
1,810,539.71
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
120.86
124.68
128.57
132.54
136.58
140.69
144.88
149.14
153.48
157.89
162.37
166.93
171.57
176.27
181.05
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
3.74
3.82
3.89
3.97
4.04
4.11
4.19
4.26
4.34
4.41
4.48
4.56
4.63
4.71
4.78
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
6.51
6.44
6.36
6.29
6.22
6.15
6.09
6.02
5.96
5.89
5.83
5.77
5.71
5.66
5.60
00
00
00
00
00
00
00
0
5000
6000
7000
8000
9000
10000
11000
12000
13000
TVC
0
f(x) = - 7.83525641025631E-006x^3 + 0.1059655769x^2 - 277.0082051282x - 9.31322574615479E-010
1000
2000
3000
4000
5000
6000
7000
8000
ASGA
ATC
Total Prod Cost Profit Margin PM Slope
Revenue
$
5.68 $ 49.66 $ 148,975.00 $
31.84
$ 244,500.00
$
5.50 $ 48.54 $ 150,478.70 $
32.96 $
1.12 $ 252,650.00
$
5.33 $ 47.55 $ 152,153.23 $
33.95 $
0.99 $ 260,800.00
$
5.17 $ 46.67 $ 154,020.81 $
34.83 $
0.87 $ 268,950.00
$
5.01 $ 45.91 $ 156,103.68 $
35.59 $
0.76 $ 277,100.00
$
4.87 $ 45.26 $ 158,424.07 $
36.24 $
0.65 $ 285,250.00
$
4.73 $ 44.72 $ 161,004.20 $
36.78 $
0.54 $ 293,400.00
$
4.61 $ 44.29 $ 163,866.30 $
37.21 $
0.44 $ 301,550.00
$
4.49 $ 43.96 $ 167,032.60 $
37.54 $
0.33 $ 309,700.00
$
4.37 $ 43.72 $ 170,525.33 $
37.78 $
0.23 $ 317,850.00
$
4.26 $ 43.59 $ 174,366.72 $
37.91 $
0.13 $ 326,000.00
$
4.16 $ 43.56 $ 178,579.00 $
37.94 $
0.04 $ 334,150.00
$
4.06 $ 43.62 $ 183,184.39 $
37.88 $
(0.06) $ 342,300.00
$
3.96 $ 43.77 $ 188,205.13 $
37.73 $
(0.15) $ 350,450.00
$
3.87 $ 44.01 $ 193,663.44 $
37.49 $
(0.25) $ 358,600.00
$
3.79 $ 44.35 $ 199,581.56 $
37.15 $
(0.34) $ 366,750.00
9000
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
3.71
3.63
3.55
3.48
3.41
3.34
3.28
3.22
3.16
3.10
3.04
2.99
2.96
2.94
2.89
2.84
2.82
2.79
2.77
2.76
2.75
2.74
2.74
2.74
2.73
2.71
2.66
2.62
2.58
2.54
2.51
2.47
2.44
2.40
2.37
2.33
2.30
2.27
2.24
2.21
2.19
2.16
2.13
2.10
2.08
2.05
2.03
2.01
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
44.78
45.29
45.90
46.59
47.37
48.23
49.18
50.22
51.33
52.53
53.82
55.19
55.90
56.63
58.16
59.77
60.61
61.47
62.34
62.66
63.24
63.51
63.69
63.79
64.15
65.09
67.02
69.04
71.13
73.30
75.55
77.88
80.28
82.77
85.33
87.97
90.69
93.49
96.37
99.32
102.35
105.45
108.64
111.90
115.24
118.65
122.14
125.71
$ 205,981.70
$ 212,886.10
$ 220,316.99
$ 228,296.60
$ 236,847.15
$ 245,990.88
$ 255,750.01
$ 266,146.77
$ 277,203.39
$ 288,942.11
$ 301,385.13
$ 314,554.71
$ 321,418.90
$ 328,473.06
$ 343,162.41
$ 358,645.00
$ 366,690.70
$ 374,943.05
$ 383,404.82
$ 386,502.85
$ 392,078.79
$ 394,722.77
$ 396,496.21
$ 397,386.18
$ 400,967.73
$ 410,074.44
$ 428,952.25
$ 448,734.43
$ 469,443.21
$ 491,100.83
$ 513,729.51
$ 537,351.48
$ 561,988.97
$ 587,664.21
$ 614,399.43
$ 642,216.85
$ 671,138.71
$ 701,187.22
$ 732,384.64
$ 764,753.17
$ 798,315.05
$ 833,092.51
$ 869,107.78
$ 906,383.08
$ 944,940.64
$ 984,802.70
$ 1,025,991.48
$ 1,068,529.21
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
36.72
36.21
35.60
34.91
34.13
33.27
32.32
31.28
30.17
28.97
27.68
26.31
25.60
24.87
23.34
21.73
20.89
20.03
19.16
18.84
18.26
17.99
17.81
17.71
17.35
16.41
14.48
12.46
10.37
8.20
5.95
3.62
1.22
(1.27)
(3.83)
(6.47)
(9.19)
(11.99)
(14.87)
(17.82)
(20.85)
(23.95)
(27.14)
(30.40)
(33.74)
(37.15)
(40.64)
(44.21)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
(0.43)
(0.52)
(0.60)
(0.69)
(0.78)
(0.86)
(0.95)
(1.03)
(1.12)
(1.20)
(1.28)
(1.37)
(0.71)
(0.73)
(1.53)
(1.61)
(0.84)
(0.86)
(0.88)
(0.32)
(0.58)
(0.27)
(0.18)
(0.09)
(0.37)
(0.94)
(1.93)
(2.01)
(2.09)
(2.17)
(2.25)
(2.33)
(2.41)
(2.49)
(2.56)
(2.64)
(2.72)
(2.80)
(2.87)
(2.95)
(3.03)
(3.11)
(3.18)
(3.26)
(3.34)
(3.41)
(3.49)
(3.57)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
374,900.00
383,050.00
391,200.00
399,350.00
407,500.00
415,650.00
423,800.00
431,950.00
440,100.00
448,250.00
456,400.00
464,550.00
468,625.00
472,700.00
480,850.00
489,000.00
493,075.00
497,150.00
501,225.00
502,692.00
505,300.00
506,522.50
507,337.50
507,745.00
509,375.00
513,450.00
521,600.00
529,750.00
537,900.00
546,050.00
554,200.00
562,350.00
570,500.00
578,650.00
586,800.00
594,950.00
603,100.00
611,250.00
619,400.00
627,550.00
635,700.00
643,850.00
652,000.00
660,150.00
668,300.00
676,450.00
684,600.00
692,750.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1.98
1.96
1.94
1.92
1.89
1.87
1.85
1.83
1.81
1.79
1.78
1.76
1.74
1.72
1.70
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
129.35
133.07
136.87
140.74
144.69
148.72
152.82
157.00
161.25
165.58
169.98
174.46
179.02
183.65
188.36
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,112,438.12
1,157,740.44
1,204,458.39
1,252,614.21
1,302,230.12
1,353,328.35
1,405,931.14
1,460,060.71
1,515,739.28
1,572,989.09
1,631,832.37
1,692,291.34
1,754,388.24
1,818,145.28
1,883,584.71
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
(47.85)
(51.57)
(55.37)
(59.24)
(63.19)
(67.22)
(71.32)
(75.50)
(79.75)
(84.08)
(88.48)
(92.96)
(97.52)
(102.15)
(106.86)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
(3.64)
(3.72)
(3.80)
(3.87)
(3.95)
(4.03)
(4.10)
(4.18)
(4.25)
(4.33)
(4.40)
(4.48)
(4.56)
(4.63)
(4.71)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
700,900.00
709,050.00
717,200.00
725,350.00
733,500.00
741,650.00
749,800.00
757,950.00
766,100.00
774,250.00
782,400.00
790,550.00
798,700.00
806,850.00
815,000.00
2574615479E-010
8000
Price
Production
Adv
E Comm
Prod Dev
Plant Size
81.5
4200
4515
4515
4515
8
9000
Income @ 100%
$
95,525.00
$
102,171.30
$
108,646.77
$
114,929.19
$
120,996.32
$
126,825.93
$
132,395.80
$
137,683.70
$
142,667.40
$
147,324.67
$
151,633.28
$
155,571.00
$
159,115.61
$
162,244.87
$
164,936.56
$
167,168.44
Income @ 90%
After Tax Income @100%
$
71,075.00 $
76,420.00
$
76,906.30 $
81,737.04
$
82,566.77 $
86,917.42
$
88,034.19 $
91,943.35
$
93,286.32 $
96,797.05
$
98,300.93 $
101,460.75
$
103,055.80 $
105,916.64
$
107,528.70 $
110,146.96
$
111,697.40 $
114,133.92
$
115,539.67 $
117,859.73
$
119,033.28 $
121,306.62
$
122,156.00 $
124,456.80
$
124,885.61 $
127,292.49
$
127,199.87 $
129,795.90
$
129,076.56 $
131,949.25
$
130,493.44 $
133,734.76
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
168,918.30
170,163.90
170,883.01
171,053.40
170,652.85
169,659.12
168,049.99
165,803.23
162,896.61
159,307.89
155,014.87
149,995.29
147,206.10
144,226.94
137,687.59
130,355.00
126,384.30
122,206.95
117,820.18
116,189.15
113,221.21
111,799.73
110,841.29
110,358.82
108,407.27
103,375.56
92,647.75
81,015.57
68,456.79
54,949.17
40,470.49
24,998.52
8,511.03
(9,014.21)
(27,599.43)
(47,266.85)
(68,038.71)
(89,937.22)
(112,984.64)
(137,203.17)
(162,615.05)
(189,242.51)
(217,107.78)
(246,233.08)
(276,640.64)
(308,352.70)
(341,391.48)
(375,779.21)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
131,428.30
131,858.90
131,763.01
131,118.40
129,902.85
128,094.12
125,669.99
122,608.23
118,886.61
114,482.89
109,374.87
103,540.29
100,343.60
96,956.94
89,602.59
81,455.00
77,076.80
72,491.95
67,697.68
65,919.95
62,691.21
61,147.48
60,107.54
59,584.32
57,469.77
52,030.56
40,487.75
28,040.57
14,666.79
344.17
(14,949.51)
(31,236.48)
(48,538.97)
(66,879.21)
(86,279.43)
(106,761.85)
(128,348.71)
(151,062.22)
(174,924.64)
(199,958.17)
(226,185.05)
(253,627.51)
(282,307.78)
(312,248.08)
(343,470.64)
(375,997.70)
(409,851.48)
(445,054.21)
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
135,134.64
136,131.12
136,706.41
136,842.72
136,522.28
135,727.30
134,439.99
132,642.58
130,317.28
127,446.32
124,011.89
119,996.23
117,764.88
115,381.55
110,150.07
104,284.00
101,107.44
97,765.56
94,256.15
92,951.32
90,576.97
89,439.78
88,673.03
88,287.06
86,725.81
82,700.45
74,118.20
64,812.46
54,765.43
43,959.34
32,376.39
19,998.82
6,808.82
(7,211.37)
(22,079.54)
(37,813.48)
(54,430.96)
(71,949.78)
(90,387.71)
(109,762.53)
(130,092.04)
(151,394.01)
(173,686.22)
(196,986.46)
(221,312.51)
(246,682.16)
(273,113.18)
(300,623.37)
$
(411,538.12) $
(481,628.12) $
$
(448,690.44) $
(519,595.44) $
$
(487,258.39) $
(558,978.39) $
$
(527,264.21) $
(599,799.21) $
$
(568,730.12) $
(642,080.12) $
$
(611,678.35) $
(685,843.35) $
$
(656,131.14) $
(731,111.14) $
$
(702,110.71) $
(777,905.71) $
$
(749,639.28) $
(826,249.28) $
$
(798,739.09) $
(876,164.09) $
$
(849,432.37) $
(927,672.37) $
$
(901,741.34) $
(980,796.34) $
$
(955,688.24) $ (1,035,558.24) $
$ (1,011,295.28) $ (1,091,980.28) $
$ (1,068,584.71) $ (1,150,084.71) $
(329,230.50)
(358,952.35)
(389,806.71)
(421,811.37)
(454,984.10)
(489,342.68)
(524,904.91)
(561,688.56)
(599,711.42)
(638,991.27)
(679,545.89)
(721,393.07)
(764,550.59)
(809,036.23)
(854,867.77)