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Near Field Communication (NFC) Market Analysis, Market

Size, Share, Regional Outlook, Industry Trends, Competitive
Strategies And Segment Forecasts From 2012 To 2020

Industry Insights
The Near Field Communication (NFC) market is estimated to observe rapid increase across several
application verticals over the forecasted period. The Near Field Communication (NFC) is a short-range
wireless technology that allows to communicate between two or more devices on contact or when they
are temporarily held together. Increasing smart phone demand and growing technological
advancements are anticipated to drive the market over the next five years.
Increasing availability and cost effectiveness of NFC-enabled mobiles is projected to positively impact
market growth. Need for secured and rapid financial transactions with flexibility and ease of use is also
estimated to drive NFC market growth. The NFC market offers major opportunities to the direct mail
marketing segment.
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It allows marketers in transferring content through an embedded NFC chip, which enables wireless
communication when a client touches a smart phone or a mobile device when the device in near
proximity of an NFC chip. M-commerce or mobile payment options are estimated to drive the Near Field
Communication (NFC) market. The Near Field Communication (NFC) technology has security features
which help I making in secured financial transactions. Besides from M-commerce, increasing variety of
equipment and devices integrate near field communication such as cars, washing machines, cookers,
vending machines, televisions, speakers, headsets, cameras, tablets and laptops.
Data speed and transfer capacity is another facet of the technology as it provides ten times faster data
transmission, which is also estimated to boost the market growth. Lack of customer knowledge about
the benefits of NFC technology, high development cost and poor infrastructure may pose a challenge to
the Near Field Communication (NFC) market growth. This technology is expected to gradually replace
traditional transaction services which are expected to favour the NFC market growth. Increasing usage
of NFC technology social media applications is estimated to provide positive avenues to market growth.
Product Insight
The NFC market is segmented into non-auxiliary and auxiliary products. The non-auxiliary category
comprises tags, readers, IC/chips, and auxiliary category comprises NFC-enabled covers, microSD cards
and SIMs. Many mobiles have in-built NFC chips that allow data exchange over a short range. These are
gradually more adopted by merchant and retailers across their credit card readers or cash registers.
SIM-based products offer better security and help decrease frauds. NFC tags include wristbands or
stickers including microchips, which store data that can be transferred to another near device, such as
smart phones. These tags enable to store different types of data like a telephone number or URL.
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Application Insight
NFC applications include transportation, payment, data sharing, booking, service, health care and access
control. Smartphone increase has boosted mobile payment demand. Customers can make payments by
using NFC-enabled credit card or smart phone which is expected to fuel the market growth. Additionally,
growing mobile wallets is also estimated to boost the NFC market growth. Transit applications provide
new capabilities, such as processing payment acquisition, system exit/entry, post-purchase inspection
and payment processing. This technology is largely adopted in various application sectors due to
numerous benefits related with it such as better consumer choice and value, abridged carbon foot-print.

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Regional Insights
North America and Europe market is expected to grow at a significant rate owing to technology
advancement. Manufactures in South Korea, Japan and China is the key source of audio and video
products supplied in the U.S. Asia-Pacific is expected to grow significantly owing to growing
infrastructure, urbanization trends and technological advancements in developing countries such as
India and China. Increase usage of smart phones is the major factor which is expected to drive the
market growth in Asia Pacific region.
Competitive Insights
The key market and niche players include Inside Secure, Broadcom, Samsung Electronics and NXP
Semiconductors. Other companies include STMicroelectronics, Texas Instruments, Sony Corporation,
Gemalto, Renesas, Nexperts and Infineon Technologies. . Market participants enter into mergers &
acquisitions to sustain in the market.
Table of Contents
Chapter 1 Executive Summary
1.1 NFC - Industry Summary & Critical Success Factors (CSFs)
Chapter 2 NFC Industry Outlook
2.1 Market Segmentation
2.2 Market Size and Growth Prospects
2.3 NFC Value Chain Analysis
2.4 NFC Market Dynamics
2.5 Key Opportunities Prioritized
2.6 Industry Analysis - Porter's
2.7 NFC - Company Market Share Analysis, 2013
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Chapter 3 NFC Product Outlook
3.1 Auxiliary
3.2 Non-Auxiliary

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Chapter 4 NFC Application Outlook
4.1 Access Control
4.2 Booking
4.3 Data Sharing
4.4 Healthcare
4.5 Payment
4.6 Service
4.7 Transportation
4.8 Others
Chapter 5 NFC Regional Outlook
5.1 North America
5.2 Europe
5.3 Asia Pacific
5.4 RoW
Chapter 6 Competitive Landscape
6.1 Broadcom
6.2 Gemalto
6.3 Infineon Technologies
6.4 Inside Secure
6.5 Nexperts
6.6 NXP Semiconductors
6.7 Renesas Electronics Corporation
6.8 Samsung Electronics
6.9 Sony Corporation
6.10 STMicroelectronics
6.11 Texas Instruments
Chapter 7 Methodology and Scope
7.1 Research Methodology
7.2 Research Scope & Assumption
7.3 List of Data Sources
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