PROFILE

EXPERIENCED SUCCESSFUL DIRECTOR of SALES & BUSINESS DEVELOPMENT

Enthusiastic, Results-driven, Entrepreneurial, Independent, Highly-Motivated Sales
Professional, Customer Advocate, with Hunter focus, always looking for a Win/Win Solution
for Client to Drive More Sales, More Protable Revenue and Increase Market Share.

SUMMARY OF QUALIFICATIONS

JEANETTE HALL
Contact
Atlanta, GA
678-799-1516
jeanettehall0824@gmail.com
linkedin.com/in/jeanettehall
JeanetteHall

Specialties
Business Development; Enterprise
Accounts, Marketing Mix Optimization,
Paid/Organic Search, Content
Marketing, Video/Mobile Marketing,
Performance Marketing,
Personalization, Predictive Marketing,
Marketing Analytics, Social Media, New
Business Development, Consultative
Selling, Financial Selling, Increased
Visitor Engagement, Complex Sales
Cycles, Long Term Customer
Relationships, CRM: SalesForce and
Hubspot, Lead Generation, Expert
Speaker and Presenter, Demonstration
Expert, Negotiated Complex Enterprise
Contracts.

Sales Achievement Awards from F50 companies and Start-ups: GE, Sprint, AT&T, Hewlett
Packard/DEC, EMC, NCR, Unisys, BeFree, Skyword Inc. Consistently in TOP 10%
Performance.
Signicant New Business Closed:
Media: Cox Communications, Palm Beach Post, Miami Post, AJC, Weather Channel, KIRO TV.
Automotive: Chrysler, NAPA/Genuine Parts, Autotrader.
Travel and Entertainment: Carnival, Delta Airlines, IHG/Holiday Inns, Atlanta Convention
Center, Marriott, Anaheim Stadium.
Retail: eBay, Macys, HSN, Friedman Jewelers, Circuit City, Tiger Direct, Home Depot.
Healthcare: Kaiser Permanente, Herbalife.
Telecommunications: French Telecom, BellSouth, Communiqu, AT&T, Verizon.
Financial Banking and Insurance: Equifax, Lending Tree, Chase, Bank of America, Wells
Fargo, New York Life Insurance, CalFed, Assurance. USAA.
Aerospace: Rockwell, Logicon, ITT, Lockheed Martin
Govt: State of Hawaii, California PUC.
Technology: Packard Bell, Microsoft, Lexmark, Xerox, Real Networks, Belkin,
Alcatel/Lucent.
Education: DeVry, TIAA-CREF, College Ave.
Resellers & Agencies: Ansira, Bernard Hodes, iCrossing, 360i, Moxie, Ogilvy, Havas, Carat,
iProspect, Ansira.
Products Sold: Software, Services, SAAS, Telecommunications, Hardware, Networking,
Digital Media, Digital Marketing, Mobile Marketing, Marketing Analytics, Content Marketing,
Audio/Video, Aliate Marketing, Green Energy Solutions working with State of California
Public Utilities Commission.
Size of Contracts: Largest contract 3 yr/$36M. Latest contract: $18M, most ranged from
$100K-500K. SAAS contracts ranged from $3K-20K/month. Multi-year Contracts ranged
from 1-3 years. Lease, Purchase and Recurring Revenue contracts. Strong Financial
Background which helps in closing more business.

EMPLOYMENT
Director, Business Development

3/2015 PRESENT
ThinkVine Inc (Marketing Analytics Software Company) Atlanta, GA
Developed/Executed National Automated lead generation program which created a massive
pipeline. Target Market: Enterprise accounts with over $30M in Marketing Spend.
Prospected/Developed ThinkVines largest current opportunity within rst 30 days ($200K+).
Developing additional 3 enterprise opportunities.

Director, Sales and Business Development

1/2014 PRESENT

Hallcrest Digital Inc (Founder) Atlanta, GA

Founder of Hallcrest Digital which is a leading provider of Business Development, Sales and
Marketing Services to Technology Start-ups looking to increase revenue and market share
through acquisition of new enterprise account business. Marketing and Sales Projects
include: Business development for Mobile content, Mobile customer engagement, Video
content, Aliate marketing management, and Online ad monitoring platform sales. Projects
also include Social Media sales training and Sales and Marketing process analysis.

Clients included:

1) The Search Monitor: Results-Closed 22 new accounts rst year.

2) Acceleration Partners: Results provided 12 Key high-level meetings for IRCE show, which
resulted in 10 large opportunities
3) AJC: Results: 3 Mobile content opportunities with $300,000 in revenue

EMPLOYMENT
Director, Sales, Southeast

6/2012 12/2013

Skyword Inc. (Content Marketing Agency) Atlanta, GA

Developed/Closed National enterprise and media accounts as well as to digital marketing agencies as a reseller of Skyword
content marketing SAAS services with professional persistence.
Developed/Negotiated/Closed $18M multi-year, multi-divisional contract across Cox Enterprises.
Exceeded rst year sales performance by over 232% because of my consistent lead gen follow-up program.
Closed and implemented re-occurring revenue contracts with 7 key F500 companies and agencies in Atlanta.
Developed/managed Cox Communications agency relationship for resell opportunities in mid-tier accounts such as Reliable
Heating and Air. Developed relationship and conducted training/provided incentives for over 25 sales reps and management
team.

Director, Business Development

2011 2012

Green Energy Technology Solutions (Energy Solution Provider) Los Angeles, CA

Hired by private equity rm to establish new green energy holding company. Responsibilities included strategic planning and
nancial analysis and as well as venture capital funding for the acquisition of targeted green energy companies.
Successfully led a team of attorneys, accountants and strategic capital partners in order to implement a ve-year exit plan to
achieve a $32M revenue goal which culminated in a completed $5M round of investor funding.
Exceeded 1st year goal in excess of 135%. Closed several large commercial accounts, such as Marriott Corporation and
Anaheim Stadium.

Director, Southeast Sales

2009 2011

BeSocialSmart (Social Media Agency) Atlanta, GA

Successfully implemented B2B business development and social media strategies for BeSocialSmart, a social networking
outsourcing company dedicated to providing and maintaining client Social Media networking proles.
Instrumental in Achieving Award Best New Atlanta Social Media Start-up, 2009 by AJC.
135% of quota 2009; 155% of quota 2010.

Director, Sales and Marketing

2004 2009

Hallcrest Inc.(Founder) Los Angeles, CA & Atlanta, GA

Successfully implemented sales/marketing strategies for several E-commerce, Hardware and SAAS companies.
Drove over $12.3M in new contract business for clients such as ThriftyTel, Cocom.
Implemented entire sales process for several $1,000,000+ contract commitments from Microsoft, French Telecom and Belkin
for a triple-play set-top box manufacturer for TV, internet access and VOIP.

Director of Southeast and West Coast Sales

1999 2004

BeFree/Valueclick/Conversant Inc. (Performance Marketing Software) Atlanta/Los Angeles

Established BeFree Inc., a SAAS start-up company as the primary and dominate leader in the B2B aliate marketing
E-Commerce industry, initially for Southeast then West Coast which led to successful IPO.
Closed 37 new enterprise accounts such as: Equifax, IHG/Holiday Inns, HSN, Carnival, Lexmark, Napa AutoParts/Genuine Parts,
Circuit City.
Increased revenue by over 450%.

Previous positions in Sales & Business Development at Sprint, GE, AT&T, HP/DEC in Atlanta and Los Angeles
California State University, Northridge: Bachelor of Science, Marketing