Made to measure

4P research mix helps to build a competitive advantage by providing knowledge about the market and consumers, and offering expert guidance for research projects.
We are specialists in delivering ad hoc and tracking research projects designed to meet your business objectives.

Clients about us* they build valuable recommendations, researchers feel responsible for the research results and are easy to work with, they offer excellent value for money, they adjust research tools to meet their clients needs, they make fieldwork quality their priority and they are good organizers.
* Study on research companies image - PTBRiO 2011

Wodek Daab, President

Co-editor of the revised ICC/ESOMAR Code, Vice-Chairman of ESOMAR Professional Standards Committee. Founder of PTBRiO and OFBOR, professional and trade organisations in Poland

4P research mix in rankings

We are listed as a TOP

10* company in Poland providing research for: public sector, electronic media & internet, telecommunications, advertising agencies, media houses, and pharmaceutical products.
* Report PTBRiO Research market in Poland, 2011

Awards II Audience Award - Kongres Badaczy 2011

Dr Barbara Frtczak-Rudnicka: Unplugged. Technology fatigued societies

I Audience Award - Kongres Badaczy 2010

Dr Agata Grabowska: Borrowers

II Audience Award - Kongres Badaczy 2008

Basia Frtczak-Rudnicka Ph.D., VP Knowledge Mgt
ESOMAR and AQR Member, author of reports and practitioner articles, juror for Effie Awards

Dr Agata Grabowska, Tomasz Dulinicz, Agnieszka Pilawska: 1, 2, 5Do consumers know how to count?

Clients
Our Clients who agreed to publish their name:
Blue City, BMW Group Polska, Discovery Channel, GlaxoSmithKline , JTI Polska, LG Electronics Polska , Lot Catering, ONE MS, Play (P4), Roche, Royal Unibrew Polska, Sandoz, Tchibo, Telekomunikacja Polska / PTK Centertel (Orange), Tesco, UCB, USP Zdrowie, Vobis, and many more.

Co-operation with 4P research mix is a sign of professionalism and complete confidence in ordering marketing data. I quite often testified the flexibility of its employees. They have a good attitude in the event of custom expectations. I recommend 4P research mix as a research house.
Karol Rubinkiewicz, Telekomunikacja Polska S.A. (Orange)

Pawe Wjcik Ph.D., VP Customer Service

ESOMAR Member, OFBOR VP 2004-2007 Psychologist, 22 years in consumer research

Research mix for marketing mix

price product
new product development consumer trends segmentation analysis price and market evaluation tests brand and communication research shopper marketing loyalty and satisfaction research reference marketing

place promotion
Agnieszka Pilawska
Senior Research Executive

Black & white

an Interviewer Quality Control Programme Certificate (PKJPA) for carrying out qualitative
4P research mix has obtained and quantitative research projects in 2012. PKJPA is an initiative of the Polish Association of Public Opinion and Marketing Research Firms (OFBOR) the aim of which is to improve the quality of research. We are a member of global and national professional organisations:
1. European Society for Opinion and Marketing Research 2. Polish Society of Market and Opinion Researchers 3. Organization of Opinion and Market Research Firms 4. The Association for Qualitative Research

We employ cryptographic techniques to effectively protect electronic data which we process in accordance with good IT practices. Liliana Stoowska, VP Technology
Mathematician, Statistician Advanced Market Intelligence Consultant

Professional
We apply a mix of methodologies, research tools and analyses designed to fit the key elements of the marketing mix.

our qual tools

FGI, IDI, diads, triads, Assisted Shopping Trips chat FGI - focus group discussions on laptops View &Track - applications and web usability tests observation projective techniques creative techniques semiotic analysis ethnographic research We also concept lab use public social metaphors

and quant tools

PAPI, CATI, CAPI, CAWI, CLT

networking platforms for research

Lech Komendant
R & D Executive

Conjoint (CBC, CVA) MaxDiff, BPTO, PSM segmentation analysis perceptual mapping structural models and regression analysis multidimensional scaling, correspondence analysis mystery shopping

Technologies in research
We test and implement new technologies, such as:
platform for online qualitative research communication platform for webinars, meetings, and conferences system for audio-video transmission, i.e FocusVision We have developed our own platform for building online panels. Its flexible structure allows us to create panels for specific projects and connect them with external systems, such as loyalty programs. Our CAWI is based on CADAS platform. We cooperate with external consumer panels and distribute invitations on the Internet or via personalized mailings. The system allows us to create advanced questionnaires and control the progress of research.

Karol Dbrowski
IT Manager

With passion
We organize creative workshops based on consumer trends

Collaboration between specialists with various competences enables each of them to use their potential and knowledge to the fullest.
We have 27

researchers and 5 consultants within 7 teams.

Our consultants have been working in research for more than 20 years, and are active in building standards for the industry on a global forum.

We organize trainings for our Clients:

unconscious motives of consumer behaviour market segmentation shopper marketing research brand studies market research in practice

Gosia Olszewska, VP Marketing

OFBOR Board Director 2006-2010, AQR Member, ESOMAR Member, new product development consultant

Trends
2012 Trends Portfolio comprises 10 ready-to-use, well-described, nicely packed and served-on-a-platter consumer trends. Portfolio focuses on the prominent and interesting trends and phenomena, which have been manifesting in Poland and can be applied by businesses. www.4prm.com/trendy

Design TrendGuide 2012 is the result of co-operation with the Czteryczwarte Brand Design agency, the sociologists, and design critics. We have prepared a guide to dominant trends in design and their manifestations in packaging both in Poland and worldwide. We offer trends analyses in specific sectors and categories of products and services.

Katarzyna Dziugie
Senior Project Manager

Special projects
Small Business DNA is a survey conducted since August 2010 by an online panel, which focuses on Polish micro- and small enterprises. Project site: www.small-business-dna.pl Project partners:

Psychographic research explores consumer values, attitudes, behaviours, personalities, and lifestyles. We have
based our 4faces segmentation on the analysis of personality profiles of Polish consumers, and defined four personality types: aspiring pessimists, businesses-wise optimists, stubborn homebirds, and sensitive extroverts.

Bartek Sokoowski
Research Team Manager

UE Projects
4P research mix is currently conducing its 8th supplied by the European Social Fund.

research

project co-financed by the EU, the funds for which are

Our diagnoses on tailoring education and educational needs are targeted at schools, local authorities, job centres, and entrepreneurs. With this research project we support the development of local labour market in Dolny lsk, Wielkopolska, Mazowsze, Lublin, and d provinces.

We have an extensive experience in managing complex research projects co-financed by the EU

Jakub Cichosz
Senior Project Manager Specialises in managing studies co-financed by the EU

Metaphors
Analysis of hidden metaphors is a tool which allows
us to obtain unique and fresh insights useful in both strategy development and marketing communications. This qualitative

method has an exploratory

character. It can be used to study the image of

brands, categories, specific experiences (such as getting up from bed, the way to work) and definitions (e.g. youth, hangover).

Each research project includes several individual interviews preceded by selection of respondents and a special homework

Anna Bartnik-Mazerant
Qualitative Insights Director

Dedicated research devoted to OTC and Rx pharmaceuticals as well as medical products and services.
4P medical is a team of experienced researchers with profound knowledge of the complex rules of pharmaceutical market and studies conducted among healthcare professionals.
Our competence allows our Clients to save time, ensuring substantive and useful findings. We can help you face new challenges related to the business environment of a pharmaceutical company.

Anna Krasiska
Senior Project Manager

Fieldwork capabilities
International projects in Russia, Ukraine, Czech Rep, Hungary, Turkey In 2011 CAPI 52 820 CATI 26 990 PAPI 55 239 mystery shopping 5747 successfully completed

512 FGI and 370 IDI

in 2011

333
projects every year

Kasia Filipowicz
Fieldwork Director

Fieldwork standards
Qualitative projects
at least 2 researchers work in parallel on every project/ report at least 3 recruiters are responsible for a single focus group over-recruitment is a standard recruitment quality control at every stage best viewing facilities available

Quantitative projects
we conduct pilot tests of our research tools we monitor interviewers work: at least 5% of fieldwork; logical coherence of answers 100%; data input key variables (e.g. sampling criteria) 100% we do not separate research work from data processing tasks in order to adjust analyses in accordance with the Clients marketing needs

In the PTBRiO 2009 ranking of market research firms 4P research mix received top rating for fieldwork quality

Beata Nowak
Qualitative Research Manager

Aubergine Studio
Puawska 12a/5

Research studios
Focus studios: Aubergine Studio & Olive Studio
located in Warsaw city centre

FGI transmission on-line via FocusVision palmtops for presentation of visuals

Wi-Fi in every room translator booth and cordless earphones for simultaneous translation high-tech audio and video equipment air-conditioning in all rooms

Olive Studio
Puawska 12/8

CATI Studio
Puawska 12/9

CATI Studio
32 workstations interview monitoring for Clients CATI-Audio audio material tests system based on CADAS platform

We will be happy to work with you

4P Research Mix Sp. z o.o. ul. Puawska 12a/5 02-566 Warszawa mail@4Prm.com tel. +48 22 565 27 50 fax +48 22 565 27 60 www.4Prm.com

Join us on

Ola Knapczyska
Research Executive