Business Plan

kalyandombivalionline.com

kabir2880@mintsocialmedia.com

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Business Startup for Online Web Portal.

Company Overview

[Introduction]: First Click Internet Pvt.Ltd. is local search engine

company that local buyers to local customers using multiple devices
like Laptops, Mobile phone, and Tablets.
Markets and Products: kalyandombivalionline.com will bridge the gap
between local seller and buyer. Our key target area will be local businesses
from various categories from Kalyan and Dombivali area. Today their are
just 2 to 3 online websites in Kalyan such as www.kalyanguide.com,
www.kalyancity.com providing just very limited information about kalyan as
its more focused on ads in 2000 era style. Today seller need to connect with
smartphone users for their search needs.
Objectives : Our most of revenue will be generation from paid membership
and banner ads. we will be providing additional services like promotional
SMS, Email marketing, high-end website design specially for real estate,
Mobile App development, SEO, Social Media Marketing for politicians.

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Product
or Service description
.
[Introduction]: Our portal will be one stop information platform for
local news, important office address with google map location,
important persons such as MLA, Corporators, Business Persons,
information about places where locals can go on short trips in
nearby area.
Description : Our portal will have following section of operations.

1.
2.
3.
4.
5.
6.

Yellow Pages.
Emergency Services.
Place to Visit.
Importan Persons
Latest News & Events.
Photos & Videos

1. Yellow Pages : In this section we will be providing 3 kinds of

ads as follows.
A. FREE Ads
B. Paid Listing
C. Banner Ads.
A. FREE Listing : Here we will collect free listing in our target
market. FREE listing can be registered in 2 ways. In first way
user can fill up a listing form and provide all the details of his/
her business, verify his listing using OTP, after verification
from our end listing will be visible. In second way our sales
person will collect data from market and we can upload it
from our end. However FREE listing will have limited accesses
to search fields as below.
Business Name, Mobile No., Category selection, City.

B. Paid Listing : The only way to activate the paid membership

is through ADMIN. After all the financial settlement user will
be provided with account login details where he/she can
update their detail business information such as following.
Business Name, First Name, Last Name, Business Title,
Business Type, Description, Email, Mobile No., Category
selection, City, Address, with google map co-ordinates,
website link, OFFER TAB, Enquiry form. Working hours,
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submit
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Business Startup for Online Web Portal.

rating, share listing option, social media channels,

photo gallery, video, business description, Payment mode
accepted business, verified seal, high search ranking.

C. Banner Ads : Banner ads will be displayed on each page of

the website having top and bottom banner. Each banner will
inventory of 10 ads.

2. Emergency Services : In this section we will providing the

details for emergency services such Hospital, Blood bank, Police
Stations, Banks & ATM etc. with detail address, GEO location google
maps, contact details, working hours. This will help users of our
website to get the precise information they are looking for.

3. Place to Visit : Detail information of places in nearby area

where citizens can go on short trip with their family and have good
time. we will be providing details like Name of the place, address
with google map, tickets if applicable, Photos, video.
4. Diamonds : Here will be the details of those people who have
made contribution to various fields over period of time. It will
include politicians, social workers, volunteers, sports personalities,
celebrity, business tycoon,(Most of them will be paid
personalities :)
5. News & Events : Latest news and events will be covered in this
section. A reporter will be given accesses to News & Events section
where he/she can upload.
6. Photos & Videos : Users can check out latest photos & videos
from Pinterest and YouTube channel. This will keep our audience
engaged.

Market Comparison : As far the online competition is concern we just

have 2 above mentioned competitors website. As we tear down the site we
see that most the information is just short note. It misses on device
compatibility and other important features such google maps, detail
business listing.

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. Analysis: This customer will be the one of whom we will
Customer.
.
generating our actual revenue. But here revenue generated from
segment will be directly proportional to direct audience we get it

be
this

PAGES

TOTA
L
B.AD
S

TOP
BANN
ER

BOTT
OM
BANN
ER

TOP
BANN
ER
RATE

BOTTO
M
BANNE
R RATE

TOP
BANNE
R
MONTH
LY
INCOME

BOTTO
NET
NET
M
MONTH YEARL
BANNE
LY
Y
R
INCOM INCOM
MONTHL
E
E
Y
INCOME

Yellow
Pages
Banner

25

10

10

2500

2000

625000

500000

112500 13500
0
000

Emerge
ncy
Service
s

10

10

2500

2000

25000

20000

45000

54000
0

Place to
Visit

10

10

2500

2000

25000

20000

45000

54000
0

Diamon
ds

10

10

2500

2000

25000

20000

45000

54000
0

Breakin
g News

10

10

3000

2500

30000

25000

55000

66000
0

YELLO
W
PAGES
ADS

1000

200

200

10

10

4000

40000

30000

Home
Page

3000

TOTAL
NET

200000 24000
00

70000

84000
0

158500 19020
0
000

for our website and mobile application that is to be developed for Android,
iOS, Windows.

Direct Customers : This customer will dive-in on our website and

mobile app to get the local information like Emergency Nos. News &
Events, searching required business and connect important people
with details they want.

Pricing Strategy & Projection: 90 % of our customers will be

from retail sector. Pricing strategy will be on YEARLY BASIS for
BUSINESS LISTING and QUARTERLY BASIS for BANNER LISTING.

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Distribution
. Strategy
- In House Distribution : We shall deploy our own work force to
get business. In this process sales representative will reach the
customer personally to generate business by following strict sales
process model.
- Channel Distribution :
We Shall appoint authorise channel
partner with proper documentation and deposit and will share about
20-30 % of gross income generated by channel partner. This strategy
will be implemented after 3-6 months of project launch.
Advertising and Promotion Strategy
- Facebook Marketing: Best tool to reach target users using
following.
a. Facebook Content Strategy : Creating Facebook content
strategy to engage target audience using content like latest news,
video, contest, FREE coupons, testimonials, humorous images &
videos.
b. Facebook Like Campaign : Promoting Facebook brand page
through LIKE Campaign to increase brand loyalty and reach so
that it can influence customer that will pay us real money.
c. Facebook Sponsor Ads : It can be used to increase our
package and membership to our retail customer using advance
targeting with high filters.
d. Mobile App promotion via Facebook : Promoting our
Android, iPhone & Windows App through Facebook ads platform.
Here Android app will be served to only mobile phones using
android phones. Same will implemented for iOS and Windows
platform.

- Pinterest Marketing : Best social networking site that can

promote images, videos by creating relevant pin boards, adding
tags and content text. It can also be promoted on various online
and offline marketing materials.
- YouTube Marketing : Promoting videos on YouTube channel by
marketing it on Google AdWords, and Facebook Ads.
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Business Startup for Online Web Portal.

- WhatsApp Marketing : Creating broadcast list,

groups and
sending relevant message to connected users. We will be using
listing database from FREE and PAID listing other database
purchase to increase reach.
- Email Marketing Campaign : Most effective way to reach and
stay for long time. Sending auto responders, Offers to FREE
members.
- Banner Printing : Banner printing in size of 6x3 and 5x3 and
posting on prime location in city using local help.
- Phamplate design : Distributing leaflets in News papers, bus
stand, colleges, malls, and other public places.
- Merchandising : T-shits, Caps, Bags, hoodies, key chains, Mugs,
clocks.
- Events & Shows : Organising events like Garbha, shopping
festivals, nature friendly crackers, jewellery offers. It will reduce
cost of promotional activities drastically as we will getting done
through Title Sponsor, Price Sponsor, Promotional Parters,
Sponsor.
- Cable ads : Easy reach to our audience through cable operator
network. It will increase our mouth publicity.
- Auto Banner Marketing : This will give mobility to our brand
exposure. As our brand will get eye balls to our brand in remote
areas and crowded area.
- College seminars : Seminars to be conducted on virus topics like
Digital Marketing, Social Media, and career guidance for students
that will help them reach new heights.
- Stickers for each shop : Sticker with good creative will be
sticked on glass or entrance of shop or office. for all the listing
even if ads is for FREE.

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Business Startup for Online Web Portal.

Human Resource Requirement

JOB OPENING

NUMBER OF
OPENING

BASE SALARY

Accountant

6000

- Regular account activities

- Salary sheet preparation.
- Voucher Maintenance.
- Payment followups + Payment
scheduling.

Adminstrator

- Approval of expense + hiring.

- Dealing with vendors + ad
agency
- Managing Funds.
- Training + Motivation
- Setting targets and
responsibilities.

Co-ordinator
Content

8000

- Co-ordinating with reporters +

external resourcing.
- Authenticating News + Content
- Data collection for various
sections of website

Sales Ex.

8000

- Identifying Prospect
- Initiating Contact
- Presentation & Demo
- Closing Deal + Revenue
generation
- Offering different solutions as
per customer requirement.

DTP / Graphic

6000

- Creating Inhouse creatives for

ads
- Publishing of any marketing
material like V Cards.
- Print Coordination & Logistics.

Co-ordinator Client
Servicing

5000

- Handling Paid members

account + delivery functions.
- Approval of creatives from
client.
- Calling FREE clients to Paid
membership upgrade.
- Managing Merchandising.
Event Setup + Planning.

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JOB RESPONSIBILITY

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Business Startup for Online Web Portal.

Sales Strategy: The most import part of business. SALES ! The reason

why we all are associated to the project at very first place. Initially we
need deploy our own sales force to generate business in primary
target area of KALYAN, DOMBIVALI, ULHASNAGAR.

Sales Process :

1. Customer Identification

2. Meeting with Client

3. Presentation

& Pricing

4. Close deal with customer

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Business Startup for Online Web Portal.

Service Delivery for Paid Listing (Yellow Pages):

1. Cheque Payment OR Credit Card

2. Account creation from ADMIN

3. Uploading data in-front of client.

4. Sign off from

client.

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Service Delivery
for Banner Ads (Creative Creation):
.
1. Payment clearance from client

2. Sample Ad presentation + wireframe approval OR clients

own creation

3. Creative request submission to Co-ordinator by Sales Ex.

4. After payment status confirmation from accounts, coordinator will check wire frame design confirmation from
client and send it to DTP / Graphic Designer.

5. DTP / Graphic Designer will mail creative to co-ordinator,

ADMIN.

6. Co-ordinator OR ADMIN will cross verify client requirement

as per wire frame and send email to client for approval.

7. After approval from client close requirement. OR Go to step

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