Electronic media

Electronic media are media that use electronics or electromechanical energy for the end-user
(audience) to access the content. This is in contrast to static media (mainly print media), which
today are most often created electronically, but don't require electronics to be accessed by the
end-user in the printed form. The primary electronic media sources familiar to the general public
are better known as video recordings, audio recordings, multimedia presentations, slide
presentations, CD-ROM and online content. Most new media are in the form of digital media.
However, electronic media may be in either analog electronic data or digital electronic data
format.
Although the term is usually associated with content recorded on a storage medium, recordings
are not required for live broadcasting and online networking.
Any equipment used in the electronic communication process (e.g. television, radio, telephone,
desktop computer, game console, handheld device) may also be considered electronic media.

Uses
Electronic media are ubiquitous in most of the developed world. As of 2005, there are reports of
satellite receivers being present in some of the most remote and inaccessible regions of China.
Electronic media devices have found their way into all parts of modern life. The term is relevant
to media ecology for studying its impact compared to printed media and broadening the scope of
understanding media beyond a simplistic aspect of media such as one delivery platform (e.g. the
World Wide Web) aside from many other options. The term is also relevant to professional career
development regarding related skill sets.
Electronic media is anything that is used to advertise or promote that is run by electricity. This is
quite a wide subject and there are many different things that fall into this category. There are
more and more channels for electronic media that come out as our technology grows and
expands.
Here are just a few types of electronic media;

Radio

The radio is the oldest form of electronic media. There are hundreds of thousands of radio
stations across the world and advertisements are frequent features on most of these. Advertising
on radio dates back almost one hundred years and is the first form of spoken advertisement rather
than a printed advertisement.

TV

Television provides us with the highest volume of electronic media advertising. There are
hundreds of advertisements shown on each channel per day and some slots are sold for millions
to the advertisers as they will have such a high audience to watch their ad.
Television is the most popular medium for companies to advertise but the space is expensive and
many companies will not be able to afford to advertise during prime time.

Internet

Advertising on the internet has become increasingly popular as you can advertise to your target
audience. Space can be bought on websites that the target customers would use and data can be
collected about how many people clicked on the ad. This will give the company figures and
statistics about how successful the advertising has been.

Electronic advertising

Advertising on screens at bus stops, shopping centers and on ATM screens have also increased in
the last decade. These usually advertise amenities and shops that are close by so that consumers
will have them fresh in their minds when they are in the area.

ROLE OF ELECTRONIC MEDIA

ROLE OF ELECTRONIC MEDIA

IMPORTANCE OF ELECTRONIC MEDIA
Man has a nature of curiosity. He always engages with doing something unique. In the past
century they explored in many field. It was a time when a man could hardly think about the
unbelievable development that is within reach now.
Media is a mean of transmitting the message, thought, opinion and view point. In the beginning,
man used horse and other animal to send the message to the receiver. It took time to deliver the
message and the probability of spoiling the message was on the top. Now man has entered the
age of science and technology. They have explored the farther space. The have got a tremendous
achievement in many field as well as Electronic Media. We are living in the era of electronic
media. None can avoid and escape from it. It is prevailing profound effects on advertisement,
education, information, politics and other social activities.
Now students have a great opportunity to enhance their knowledge through accessing internet.
All the information in all topics is far beyond one touch of a button. Electronic media has
entirely changed the mode of advertisement. Different types of tricks are employed to attract and

attend the valuable customers. Sometimes an innocent client is really confused in making the
decision. On the other hand it gives extensive options in selecting the desired product.
Electronic media has revolutionized the information system. Now everyone can be aware himself
with current information and updates. So many TV channels in the country and internet websites
justify the importance and advantages of electronic media where everyone has a freedom to
exchange his view point freely.
The international politics are greatly influenced by the electronic media. It is said who will win
the media war will be most successful. It is a media through which the West propagates against
Islam and other opponents. If we want to be dominant in the world, we will have to accept the
challenge of electronic media otherwise we will be limping and looking at others.
Conclusions
I think that there is no place for transmitted television and for electronic games in education. The
failure of audiovisual teaching showed this very well in the case of TV. In Brazil, million of
dollars are spent in production of educational TV programs. I could never found any statistics
showing what and how much was learned through those programs. As it was seen, TV is not an
educational medium (neither an informative one); it is a conditioning medium. But I admit the
use of video tape recorders, in high school, to show short illustrations accompanied by
discussions.
In the case of computers, it must be recognized that that they are useful machines for certain
tasks. For example, the original of this article was written by hand and later typed on a computer
for revision, formatting and sending through the Internet to San Salvador, for publication in the
Idriart's Festival proceedings, in February 1998. The translation into Portuguese, done by
students in the city of Macei, in the northeast of Brazil, was also received by me through the
Internet, and it was with a computer that I made revisions and the present translation. The
Internet introduced novelties, such as electronic discussion lists, where a person sends an
electronic message to hundreds of individuals, establishing a discussion forum that can be quite
alive due to the posting speed. (However, I have seen the failure of several of those lists due to
participants' lack of discipline; the latter ended up exaggerating the number of postings, changing
the subject under discussion, sending comments of just one line or too big, etc.) Thanks to the
Internet, today it is possible to have access to information that was previously unavailable.