Michael Joseph Loper

(M) 646 696 9539 (E)MichaelJLoper@Gmail.com

(T) @Michael_Storm (B)www.ADventureLad.blogspot.com

OBJECTIVE
I’m a brand strategist seeking to improve upon my FMCG, mobile & social media experience with an
entrepreneurial and global idea based group.
FREELANCE PLANNING EXPERIENCE
18 Feet & Rising London, February 2010
~ British Library Cultural Olympiad 2012 Pitch, Gathered stimulus to support the strategic idea for the pitch
PSFK (Ongoing Writer) New York, January 2010
~ Apple, Sourced consumer electronic trends, innovations & social themes for a Mobile Experience Report
Ozzbiz New York, December 2009
~ Microsoft Mobile, Sourced & analyzed current global partnership & ingredient marketing examples
Profero New York, December 2009
~ Pepsi, Assisted in strategic support analyzing quantitative survey results to help shape digital 2010 strategy
EURO RSCG San Fransico, October 2009
~ Trend Mirco, Conducted ethnographic research & I delivered a brand vision deck for Q4 2009 & Q1 2010

WORK EXPERIENCE
Fallon London, June 2009 ~ August 2009
~ Cadbury CSR 2012, Sourced experiential marketing strategies & pitched mobile application
~ BBC & TheAuteurs, Developed questionnaires & gathered secondary research for audience profiles
~ Diageo Pitch, Researched industry reports/campaigns & aided in brief writing
~ The Climate Group, Aided in development for a Twitter profile & stream for @the_strawberry
~ Sony Bravia & Playstation Pitches, Gathered competitor data for brainstorming sessions
Saatchi & Saatchi London, April ~ June 2009
~ Sony, Analyzed competitive strategies for competitive review (Saatchi Germany Client)
~ Ariel, Helped to formulate a brand identity strategy within P&G’s advertising vision
~ Head & Shoulders, Contributed to ‘On & Off Campaign’ strategy meetings
~ P&G Value, Updated figures for Global Planning Director’s presentation on ‘Value’ across Saatchi and P&G
JWT London, March 2009
~ HSBC, Aided in creating presentation for HSBC brand book & Cultural Exchange campaign
~ Pitched Twitter as a new media platform for HSBC’s points of view and brand values campaigns
Key4 International, January ~ September 2008
~ Managed marketing & advertising schedule for international developments within national publications
~ Sourced & negotiated advertising rates & discounts with publications & web portals

ACHIEVEMENTS
JWT Graduate Training, London, December 2008, Created pitch for “My 2012”
Won Best Campaign Award at the London Careers Group, London, November 2008, Developed a 3-part
campaign for Nissan’s better fuel efficiency: “Green is the New Black” & Nissan _ shift the way you think

EDUCATION
MSc/PG Cert. in International Business, University of London, Birkbeck College, UK September 2008
BA in Political Science, University of New Hampshire, USA May 2006