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A SUMMER INTERNSHIP PROJECT REPORT

ON
Customer satisfaction and market potential of
MahaShakti cements

Project Report Prepared by


AMIYOREJ SAHOO
III Semester MBA
BPUT Reg.No-1406280006
UNDER GUIDANCE OF
CORPORATE GUIDE

INTERNAL GUIDE

Mr. M AN AS K UM AR D AS

P ro f. T . S AT P AT HY

AS ST . R EGI ON AL M AN AGE R ( M k t g.)

F AC U LT Y ( M k t g.)

Project Report submitted to NIIS Institute of Business Administration in


partial fulfillment of the requirements of III Semester MBA examinations of
BPUT, ODISHA 2015

NIIS INSTITUTE OF BUSINESS ADMINISTRATION ,


BHUBANESWAR-752054
E-mail:niba.bbsr@yahoo.co.in, website-www.niisinst.com

CERTIFICATE OF THE GUIDE


This is to Certified that the project work with the title A project report on
Customer Satisfaction & Market Potential of MahaShakti Cements" undertaken
by AMIYOREJ SAHOO, was conducted under my guidance and supervision. He has
designed the research, collected the data, analyzed the results, interpreted the findings
and observations and prepared the report.

Prof. TANMOY SATPATHY


Faculty Guide

DECLARATION
I hereby declare that the project report with the title A project report
on

customer

satisfaction

and

market

potential

of

MahaShakti

cements, being submitted to NIIS Institute of Business Administration


in partial fulfillment of the requirements for MBA, is an original piece of
research work carried out by me. It has not been published/awarded
elsewhere, nor has it been submitted in full or part for any other de gree
or diploma.

AMIYOREJ SAHOO
Date-___/___/______

ACKNOWLEDGEMENT
I would like to express my gratitude for all the people, who extended
unending Support at all stages of the project. I take this opportunity to
thank our Dean, Dr. S.K Dixit and Head of the department Prof. Tanmoy
Satpathy. This report is a product of not o nly my sincere efforts but also
the guidance and morale support given by the management of NIIS
Institute Of Business Administration. I express my sincere gratitude to
my corporate guide Mr. Manas Kumar Das for sparing his valuable time
in giving the valuable information and suggestions all through, for the
successful completion of the project.

Last but not least, I express my sincere gratitude to all the employees at
mahashakti cement who have directly or indirectly contributed to the
successful completion of the project .

AMIYOREJ SAHOO
MBA (2014-16)

TO WHOM IT MAYCONCERN
This is to certify that the project entitled A project report on
customer satisfaction and market potential of MahaShakti
cements is a genuine interim report carried out by AMIYOREJ
SAHOO
of
NIIS
Institute
of
Business
Administration,
Bhubaneswar at MY HOME INDUSTRIES LTD., Bhubaneswar during
the project tenure of eight weeks which was from 20 t h May to 06 t h July
2015.
He has given good performance throughout the training period. I wish
him all the best for his bright career .

Place: Bhubaneswar

MR. MANAS KUMAR DAS

Date:

(Trainer/Company Guide)
Bhubaneswar

PREFACE
For management career, it is import ant to develop managerial skills. In
order to achieve positive and concrete results, along with theoretical
concepts, the exposure of real life situation existing in corporate world is
very much needed. To fulfill this need, this practical training is requ ired.

I took training in My Home industries Ltd., located in


Bhubaneswar. It was my fortune to get training in a very healthy
atmosphere. I got ample opportunity to view the overall working in cement
industry.

This report was the result of my 48 days of summer training in


My Home industries Ltd., as a part of M.B.A. The subject of my report
was Customer Satisfaction & Market Potential of MahaShakti
Cements.

CONTENTS
Sl. No.

Topics
Overview of Indian Cement Industry

Page No

1.

Chapter-1

01

2.

Chapter-2

Introduction
General
Need of Study
Scope of Study
Industry profile
Company Profile

03

3.

Chapter-3

Literature Review

18

4.

Chapter-4

Research Methodology & Design


Type of Research
Research Objectives
Research Instruments

21

5.

Chapter-5

Data Analysis & Interpretation

31

6.

Chapter-6

Summery & Findings


General Findings

44

7.

Chapter-7

Suggestion & Recommendation


Recommendation
Conclusion

45

8.

Chapter-8

Bibliography
Annexure
Questionnaire

47