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HOW TO

CREATE
A FA C E B O O K B U S I N E S S PA G E

heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

My #1 goal here
is to make YOU a
better Facebook
Marketer.

heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

Maybe you've created


a Facebook business
page before -- or maybe
you haven't - heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

or maybe you created


one in haste and aren't
sure you did everything
right.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

Today, I want to walk you


through the process of
how to create a Facebook
Business Page the right
way.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

Lets
get
STARTED!

heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

{1

Go to "Create Page"

Link

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There are lots of ways to get


to this page, but I'll make it
easy for you. Just click here:
https://www.facebook.com
/pages/create/
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10

Log in using your


Facebook Account.

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{2

Choose a Page

Type

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13

Choose one of the following:


1

Local Business or Place

Company, Organization or Institution

Brand or Product

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Choose one of the following:


4

Artist, Band or Public Figure

Entertainment

Cause or Community

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15

You'll need to decide


which page type is best
for you as each type has
different benefits &
drawbacks.
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Lets choose Local


Business or Place

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{3

Choose a Category

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}
18

If you choose a page type


other than Cause or
Community, then you'll
need to choose a
Category for your page.
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19

You're category is
VERY important with
Graph Search -- so
choose wisely so
people can find you
easier.

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20

Just click the dropdown


and you'll be given plenty
of choices.

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For this tutorial, lets


choose Business Services.

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{4

Choose a Business

Name

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Its pretty si ple -yet SUPER important.


Enter your exact business
name here.
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25

Keep in mind that


people need to be able
to find your business
in Graph Search -- so
choose the name
people know you by.

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26

If your page name is too


generic, Facebook could
take it over as a
"Community" page -which limits the page
features.
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27

Enter your address & phone


number

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28

Entering an address &


phone number is only
necessary if you select
"Local Business or Place"
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29

-- all other page types


require only the Category
& Business name.

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30

{5

Agree to Facebook Pages


Terms

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31

To proceed further in
creating your business
page you must agree to
Facebook's terms.
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32

It's a good idea to read


over these terms every
few months, as
Facebook is constantly
tweaking them.

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33

Inside the Facebook Pages Terms you'll


find out information regarding:
1

Page Administration

Content

Page Management

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34

Inside the Facebook Pages Terms you'll


find out information regarding:
4

Page Names

Collection of Data

Page Features

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35

Inside the Facebook Pages Terms you'll


find out information regarding:
7

Advertising on Pages

Cover Photos

Apps on Pages

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36

Inside the Facebook Pages Terms you'll


find out information regarding:
10 Offers

11 Promotion Guidelines

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37

As a page owner, this


information should
definitely stay familiar
with.

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38

{6

Click Get tarted

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}
39

Now that you've


followed the first 5 steps,
it's time to "Get Started".
So click the blue button.

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40

So, click the blue button

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{7

Set Up Page

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}
42

Heres where the fu


starts!

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43

You can choose to fill out


this info or you can skip
it. The best thing to do is
fill it out now.
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44

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45

The info will show up on


your "About" page and in
the "About" section on
your page's Timeline.
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46

Youll eed to e ter the followi g:


1

Category -important in Graph Search)

2 Add a Description -your About Section in your Timeline

Website -how to find you online outside Facebook

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47

Facebook then asks you


"Is XYZ business a real
establishment, business
or venue"? Check Yes
anyway.
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48

Once you select Yes, Facebook


will ask you "Will XYZ business
be the authorized and official
representation of this
establishment, business or
venue on Facebook?".
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49

Check Yes -- unless you're


setting up a fan page for a TV
show or celebrity and aren't
the official brand
representative.
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50

Once you're finished


with the above info,
you'll see something
like this:
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51

heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

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Notice how I selected


multiple categories and
Facebook gives me
more to choose from.
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53

Select the ones that


apply & click the "Save
Info" button.

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{8

Add Profile Picture

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}
55

Your image needs to be


at least 180 pixels wide
in order for Facebook
to accept it.
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Upload your image


from your computer or
import from website

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Click here to import


from website

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Enter your URL here and click


Import

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Then, click Next

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{9

Add to Favorites

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}
61

Facebook will now walk


you through a few
steps.

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62

The first one directs


you to add your Page to
Favorites

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63

Adding your Page to


your Favorites means
that you can easily
access it anytime
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64

Click Add to Favorites

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Then, click Next

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{10

Preferred Page

Audience

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67

This is a great way to get


your initial burst of
Likes.

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68

Facebook will ask you of


your preferred target
audience.

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heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

70

Include geographical
location (country,
state/province, ZIP)

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Or, simply drop pin on


the map to include
locations

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Choose your Preferred


Page Audience in terms
of Age, Gender and
Interest
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heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner

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Then, click Save

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{ 11

Like your Page

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}
78

Facebook will now


walk you through a
few steps.

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79

Everything you need to


manage your Page is in
these tabs

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80

Then it directs you to


Like your Page

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81

Click Skip if you aren't


ready for people to see
your page, it's probably
best to hold off on
Liking it just yet.
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82

{12

Invite your Facebook

Friends & Email Contacts

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This is a great way to


get your initial burst of
Likes.

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84

But as mentioned above,


if your page isn't 100%
ready for primetime then
hold off on inviting
people just yet.
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{ 13

Share Something

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}
88

At this point, Facebook


considers your Business
Page ready to go &
encourages you to share
a status update to your
Timeline.
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89

But if you don't have any


Likes yet, no one will see
it -- unless they come to
your Timeline later.
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90

You might consider


posting a "Welcome"
image or greeting.

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91

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92

{14

Add a Cover

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}
93

Facebook doesn't prompt


you to upload a cover
photo like it does on all
of the other setup
features.
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94

But you should definitely


add a cover to your page
-- otherwise it looks like
it's not ready for
business.
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95

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Your cover needs to be


851 pixels wide, 315
pixels tall & less than 100
kb to get the best load
time.
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Your Facebook Business Page is Created!

Congrats! You've officially


created a Facebook
business page! Hopefully
this step-by-step guide
was helpful to you.

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100

Now it's time to start


marketing with your
Facebook page.

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101

You can read other great


resources and tutorials on my
blog. Please visit Your Stellar
Virtual Professional Partner
on the website below. I
would love to read your
comments and suggestions.
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102

A life spent making mistakes is not


only more honorable, but more useful
than a life spent doing nothing.
~ George Bernard Shaw