Editorial Week Oct 13-19

Time
Copy/Theme
Oct 13-19
Engagement + Continued Product Push
Mon, Oct 13
HTC One E8
Facebook
@UnleashThePhones says "At the end of the day,

the HTC One E8 is just a great phone to use, and Ive
thoroughly enjoyed my time with it. Definitely
recommended." Read more of their #HTCOneE8
review here.
Twitter
Snappy and quick, the #HTCOneE8 never breaks a

sweat. Read @UnleashPhones review of the HTC One
(E8).
Sticky9 promotion - ONLY for Australia, NewZealand, India, Singapore, Malaysia, Thailand, Indon
Facebook
Twitter
Have you gotten your awesome photo magnets from

Sticky9 yet? This exclusive offer for HTC South Asia
fans is still running for another TWO weeks!
Customise your magnets with photos from
Instagram, your #HTC phone's photo gallery, or your
desktop - with free delivery! Get 30% off a Medium
set or 23% off a Large set.
This week, the unique promo code is HTC30OFFS93.
Check out #Sticky9 here:
Check out our exclusive #Sticky9 promotion ONLY
for two more weeks! This week's code is
HTC30OFFS93.
Tues, Oct 14
HTC One (M8) review
Facebook
Got kids? Here's how to manage what they can
access with Kid Mode on your #HTCOneM8! Great
tips when your niece or nephew pays a visit too. ;-)
Twitter
Manage what #kids can access with #KidMode on
your #HTCOneM8! Useful when your niece or
nephew pays a visit. ;-)
Competitor combat - product-centric push
Facebook
Who needs buttons? Just double tap to turn on your
#HTCOneM8. #WelcomeToTheParty
#InnovateWithM8 #TheOriginals
Twitter
All you need to know: Tap to turn on. #HTCOneM8
#WelcomeToTheParty #InnovateWithM8
Wed, Oct 15
Half Time Celebration
Facebook
Got an appetite for news, sports and social updates?

Fill up with #BlinkFeed. All the news you need,
placed perfectly into your phone.
#WelcomeToTheParty #InnovateWithM8
#TheOriginals
Twitter
Need a dose #news, #sports and #socialupdates?

Fill up with #BlinkFeed! It's everything placed
perfectly into your #phone.
HTC One (M8)

Facebook
More choices. More possibilities. Better

personalization. Go behind the scenes of the Sense 6
design process.
Twitter
More choices and #personalization! Breathe life into

#HTC #BlinkFeed with #Sense6.
Thurs, Oct 16
RE camera
Facebook
Stop staring at the screen, enjoy the moment with

your eyes while the HTC RE camera captures every
detail right in your hand! Who's excited about this?
What videos will you want to shoot? :) Find out more:
http://recamera.com
Twitter
Enjoy the moment while the #HTC #REcamera

captures every detail! Who's excited? :) Find out
more: http://recamera.com
Fri, Oct 17
EYE Experience
Facebook
The RE camera... HTC Desire EYE... the EYE
Experience Zoe 1.0 wow we've just got a
bumper crop of exciting new things for YOU! Learn
more about them all: http://bit.ly/1v9B2j6
Twitter
Lifestyle
Facebook
Twitter
The #Recamera, #HTCDesireEYE, the

#EYEExperience, #Zoe 1.0 wow! Learn more
about them all.
You know how they say: if you hold an expression too
long your face stays that way? Well... \_()_/
#HTCOneM8
Your #phone is an extension of you! Express yourself

better with the #HTCOneM8.
Sat, Oct 18
Lifestyle
Facebook
Twitter
HTC Scribble lets you bring your own version of

reality to life! Get creative this weekend, add a little
twist to your daily view. #HTCOneM8
#WelcomeToTheParty
#HTCScribble brings your version of reality to life!
Get #creative this #weekend. #HTCOneM8
Sun, Oct 19
App
Facebook
Get mesmerised with the #HTCOneM8. Try this app

to create your own kalediscope effects!
Twitter
Get mesmerised with the #HTCOneM8. Try this #app

to create your own #kalediscope effects!
Link
Image:
http://unleashthephones.com/wpcontent/uploads/2014/08/14613348068_015b518ffc_z.
jpg
Link:
http://unleashthephones.com/2014/08/01/htc-one-e8review-2/
Link:
http://unleashthephones.com/2014/08/01/htc-one-e8review-2/
d, India, Singapore, Malaysia, Thailand, Indonesia, Philippines.
Image:
https://www.dropbox.com/s/qp9gejy8qnmidfy/2014-1007%2001.04.52%202.jpg?dl=0
Link:
http://s.htc.com/sticky9promo3
Link:
Link:
http://s.htc.com/1ktuyXW
Link:
http://s.htc.com/1ktuyXW
Video:
https://www.dropbox.com/s/bih85as5d36zzx3/VIDEO00
71_01.mp4?dl=0
Video:
https://www.dropbox.com/s/bih85as5d36zzx3/VIDEO00
71_01.mp4?dl=0
Image:
https://www.dropbox.com/s/4nyjkoec8z2eb0m/HTC002
_BlinkFeedFunnel_FB_09092014.jpg?dl=0
Image:
https://www.dropbox.com/s/4nyjkoec8z2eb0m/HTC002
_BlinkFeedFunnel_FB_09092014.jpg?dl=0
Image:
https://www.dropbox.com/s/7xz21gtkh53cwi9/final_sen
se_6_colorscreens_blogpost_ZA_20140806_orange.jpe
g?dl=0
Link:
http://blog.htc.com/2014/09/designing-sense-6/
Link:
http://blog.htc.com/2014/09/designing-sense-6/
Video:
https://www.dropbox.com/s/vpujuy4hl19sxh6/RERetail-FINAL-v8.mov?dl=0
Link:
http://recamera.com
Link:
http://recamera.com
Image:
http://blog.htc.com/wp-content/uploads/2014/10/blogannounce_EYE.png
Link:
http://bit.ly/1v9B2j6
Link:
http://bit.ly/1v9B2j6
Image:
https://www.dropbox.com/s/ff6xvwzbrm81qne/HTC002
_FACELESSPORTRAIT_FB_09092014_v2.jpg?dl=0
Image:
https://www.dropbox.com/s/ff6xvwzbrm81qne/HTC002
_FACELESSPORTRAIT_FB_09092014_v2.jpg?dl=0
Image:
https://www.dropbox.com/s/fu49saeufmplxq2/HTC002_
scribble_FB1_092914.jpg?dl=0
Image:
https://www.dropbox.com/s/fu49saeufmplxq2/HTC002_
scribble_FB1_092914.jpg?dl=0
Video:
https://www.dropbox.com/s/44dox1nvnn0xnt5/HTC002
_Kalidascope_BLack_FB_09172014.mp4?dl=0
Link:
https://play.google.com/store/apps/details?
id=com.sygndesygn.multilens
Link:
https://play.google.com/store/apps/details?
id=com.sygndesygn.multilens
Important Notes
Philippines.
ONLY for Australia, NewZealand, India, Singapore, Malaysia,
Thailand, Indonesia, Philippines.
Myanmar please do not post.
Tag Vodafone UK: https://www.facebook.com/vodafoneUK
HTC One (M8) BlinkFeed:

SEA: http://s.htc.com/1kZd6s5
AU: http://s.htc.com/1mE0EzW
NZ: http://s.htc.com/ZbHid5
IN: http://s.htc.com/1sVLCUJ
ID: http://s.htc.com/1ppTXxP
TH: http://s.htc.com/1uC6dj4

HTC One (M8) Product Links:

AU: http://s.htc.com/1lfUSnQ
NZ: http://s.htc.com/1ghthiZ
IN: http://s.htc.com/1m1PiCY
ID: http://s.htc.com/1nSRdyp
SEA: http://s.htc.com/1itvzep
TH: http://s.htc.com/1gQoAYJ
Time
Copy/Theme
Oct 6-12
Engagement + Continued Product Push
Mon, Oct 6
HTC One E8
Facebook
Twitter
Can't decide if you want the E8 or M8? Tough

decision, we know! @Load The Game tries to help
you weigh your priorities and make the right #HTC
choice. #HTCOneE8 #HTCOneM8
Can't decide between the #HTCOneE8 or

#HTCOneM8? Load The Game helps you pick the
right #HTC #smartphone for you.
Dot View
Facebook
Make your phone your own. How cool is it that you

can modify your #HTCOneM8 casing as well? Learn
how to customize your Dot View case using your own
photos!
Twitter
Your #photos on your #HTCOneM8 cover! Customize

your #DotView case with your own shots:
Tues, Oct 7
HTC One (M8) review
Facebook
While the smartphone marketplace is buzzing with
excitement, @PC Advisor calls the #HTCOneM8
ahead of the game in design, expandable storage,
selfie camera and more! #InnovatewithM8
#TheOriginals #WelcomeToTheParty
Twitter
@PC Advisor calls the #HTCOneM8 ahead of the

game in #design, #ExpandableStorage, #selfie
#camera and more!
Wed, Oct 8
Facebook
No more fighting for the TV remote control, because

it's in your hand all the while! Use your #HTCOneM8
to choose TV programmes, see what's airing now
and even real-time Facebook and Twitter feeds about
the shows that you're watching! #InnovatewithM8
Twitter
Your #HTCOneM8 is your #TV remote. Choose

#TVshows, see what's #AiringNow and even
#SocialUpdates about them!
HTC One (M8)

Facebook
Twitter
Save the trees and ditch those magazines, just a few

taps on #BlinkFeed and you've got it all! From
Surface Asia to VR Zone, choose from global and
regional (yes Asia!) content whether you're into
fashion, sports, or anything in between! Here's how
to get started.
Get an array of content on your #HTC homescreen,
based on your preferences! Just a few taps on
#BlinkFeed to get started.
Thurs, Oct 9
Brilliant Thursday
Facebook
Looking for directions in Life? Expand your

worldview, read up on tons of articles with on your
#HTCOneM8. Just swipe right on your #BlinkFeed.
#WelcomeToTheParty
Twitter
Swipe right to access over 10,000 news sources a

day! Only with #Blinkfeed on your #HTCOneM8.
#WelcomeToTheParty
Fri, Oct 10
Facebook
Some call it their BFF, others their business partner...
from AM to PM, the #HTCOneM8 is always by your
side!
Twitter
Some call it their #BFF, others their #business
partner... from AM to PM, the #HTCOneM8 is always
by your side!
Sat, Oct 11
Lifestyle
Facebook
The #HTCOneM8 was designed for YOU to customise

and make it a phone to call your own. From curating
your own #BlinkFeed content to choosing widgets
for your homescreen... share with us how you
personalise your HTC in the Comments below!
Twitter
The #HTCOneM8 was designed for YOU to customise

and make it a #phone to call your own. Let your
#creativity flow!
Sun, Oct 12
App
Facebook
Reduce, reuse, recycle. Instead of tossing out items

that you no longer want, sell them with this app on
your #HTCOneM8! Your photos are sure to stand out
with #UltraPixel so that people will buy your stuff! ;-)
Twitter
Instead of tossing out items you no longer want, sell

them with this app on your #HTCOneM8!
Link
Image:
http://www.loadthegame.com/wpcontent/uploads/2014/09/HTC-One-M8-vs-E8-21280x853-1-e1410032697456-660x330.jpg
Link:
http://s.htc.com/1wd9UQl
Link:
http://s.htc.com/1wd9UQl
Image:
https://www.dropbox.com/s/5gflmxb0rpppp4a/HTC002_
Dot%20View%20Custom%20Case_09032014.jpg?dl=0
Link:
http://s.htc.com/1qpfvLp
Link:
http://s.htc.com/1qpfvLp
Image:
http://cdn3.pcadvisor.co.uk/cmsdata/reviews/3572865/
HTC_One_M8_screen.jpg
Link:
http://s.htc.com/1v8W5zS
Link:
http://s.htc.com/1v8W5zS
Image:
https://www.dropbox.com/s/f7x3lr0y0ceozbj/backgroun
d-remote.jpg?dl=0
Image:
https://www.dropbox.com/s/f7x3lr0y0ceozbj/backgroun
d-remote.jpg?dl=0
Link:
http://s.htc.com/1quOSp6
Link:
http://s.htc.com/1quOSp6
Image:
https://www.dropbox.com/s/4n7ljve26i14649/HTC002_
Making_Sense_FB_09042014.jpg?dl=0
Image:
https://www.dropbox.com/s/4n7ljve26i14649/HTC002_
Making_Sense_FB_09042014.jpg?dl=0
Video:
https://www.dropbox.com/s/lk6iuv5cbh4ztzi/HTC002HA
NDMOV_FB%2009042014.mp4?dl=0
Link:
To FB post
Image:
https://www.dropbox.com/s/bwnmgl5lvd0ugqs/HTC002
_crossContour_TW_09092014.jpg?dl=0
Image:
https://www.dropbox.com/s/bwnmgl5lvd0ugqs/HTC002
_crossContour_TW_09092014.jpg?dl=0
Screenshot:
https://lh5.ggpht.com/CEVqTSp6NT40qODLv1Dndow2JdhyIPV960QuiI5EiBfFJ3xVS0v1FZF6WFCxwlMe4=h900-rw
Image:
TBC
Link:
http://s.htc.com/1rktEP7
Link:
http://s.htc.com/1rktEP7
Important Notes
Tag Load The Game: https://www.facebook.com/LoadTheGame
Tag PC Advisor: https://www.facebook.com/PCAdvisor
HTC One (M8) Sense TV:

SEA: http://s.htc.com/1yqjVf4
AU: http://s.htc.com/1kfcFaP
NZ: http://s.htc.com/1vf6EjQ
IN: http://s.htc.com/ZJEd3I
ID: http://s.htc.com/ZJEd3I
TH: http://s.htc.com/1yqjXUo
HTC One (M8) Sense TV:

SEA: http://s.htc.com/1yqjVf4
AU: http://s.htc.com/1kfcFaP
NZ: http://s.htc.com/1vf6EjQ
IN: http://s.htc.com/ZJEd3I
ID: http://s.htc.com/ZJEd3I
TH: http://s.htc.com/1yqjXUo
Tag Vodafone UK: https://www.facebook.com/vodafoneUK

HTC INNOVATIONS link:

AU: http://s.htc.com/KRjLGJ
NZ: http://s.htc.com/1blyq3s
IN: http://s.htc.com/M1veVh
SEA: http://s.htc.com/1ism8Ot
ID: http://s.htc.com/1d0eP8T
TH: http://s.htc.com/1d0eUJz

Time
Copy/Theme
Sep 29- Oct 5 Competitor Combat

Mon, Sep 29
Lifestyle - World Heart Day
Facebook
It's #WorldHeartDay. Let's take this week to focus on
our health and keep our hearts pumpin'! Track your
fitness progress with instagram shots on your HTC
smartphone and use the hashtag #HTCSA, so that
YOU can #inspire us and maybe get featured on our
HTC South Asia page!
Twitter
It's #WorldHeartDay. Track your #fitnessprogress

with your #HTC and use the hashtag #HTCSA on
instagram!
Sticky9 promotion
- ONLY for Australia, NewZealand, India, Singapore, Malaysia, Thailand, Indonesi
Facebook
Bring your photos to life! Get 30% off a Medium set

of Sticky9 Photo Magnets or 23% off a Large set.
Create unique magnets using photos from
Instagram, your HTC phone's photo gallery, or your
desktop - and get free delivery too!
This is exclusively for the next FOUR weeks and we'll
be revealing a new code every week. This week's
code is HTC30OFFS91.
Twitter
Check out #Sticky9 here:

Check out our exclusive #Sticky9 promotion ONLY
for four weeks! This week's code is HTC30OFFS91.
Tues, Sep 30
HTC One (M8) review
Facebook
Just to see if the latest smartphones are up to speed,
@PhoneArena performs this test. The #HTCOneM8
performs faster when launching apps on your phone,
looks like metal is still winning! #InnovateWithM8
Twitter
@PhoneArena tests if the latest #smartphones are

up to #speed. The #HTCOneM8 is still faster!
#InnovateWithM8
Competitor combat
- product-centric push
Facebook
Aristotle says, The whole is greater than the sum of
its parts.
Take a peek under the hood: Qualcomm Snapdragon
801 quad-core 2.3GHz processor, 5" Full HD 1080p
display and Corning Gorilla Glass. That's what makes
the #HTCOneM8 so brilliant.
#ThingsOrganizedNeatly #InnovateWithM8
#TheOriginals
Twitter
The whole is greater than the sum of its parts.

Aristotle. #ThingsOrganizedNeatly #HTCOneM8
#InnovateWithM8
Wed, Oct 1
Facebook
Happy #humpday! Emojis make us happy. Can you

guess the song? :-D
Bonus question: Can you guess the #HTC phone?
Hint: It's the best smartphone around! #TheOriginals
#WelcomeToTheParty
Twitter
Happy #humpday! Emojis make us happy. Can you

guess the song? :-D #HTCOneM8 #TheOriginals
HTC Zoe
Facebook
Zoe combines sight and sound to give your photos

that 'WOW' factor. #InnovateWithM8 #TheOriginals
#HTCOneM8
Impress your friends! Can their #smartphones do
this too? #WelcomeToTheParty
Twitter
#HTCZoe combines sight and sound to give your

photos that 'WOW' factor. #InnovateWithM8
#TheOriginals #HTCOneM8.
Thurs, Oct 2
Brilliant Thursday
Facebook
Twitter
Did you think that your #HTCOneM8 camera could

see the world so beautifully?
Duo lens adds depth to your frame, UltraPixel
captures more light and oh, don't forget to explore
breathtaking photo effects with just a touch.
Brilliant. #InnovateWithM8 #TheOriginals
#WelcomeToTheParty
The #HTCOneM8 has #DuoLens, #UltraPixel and
#photoeffects with just a touch. #InnovateWithM8
#TheOriginals
Fri, Oct 3
Facebook
Play the phone stack game when you're at dinner

with friends, whoever takes their #phone first must
foot the bill!
But we think the #HTCOneM8 is too irresistible to
leave it alone... ;-) Have a great Friday night!
#WelcomeToTheParty
Twitter
Play the #phonestackgame this #Fridaynight,

whoever takes their #phone first must foot the bill!
#HTCOneM8
Sat, Oct 4
Lifestyle
Facebook
Twitter
Sunnies, a cool drink and a good book. Check, check,

check! Take your #HTCOneM8 out to a nice spot and
snap your awesome weekend.
Take your #HTCOneM8 out to a nice #picnic spot

and snap your #awesomeweekend!
Sun, Oct 5
App
Facebook
If you liked the fairytale app we showed you on

#ReadABookDay, why not progress to the next
level? Browse the best-sellers, new releases and
even top free books from the Play Books app already
pre-installed in your #HTCOneM8! You can thank us
later. :-) #InnovateWithM8 #WelcomeToTheParty
Twitter
Browse #books from Play Books app already preinstalled in your #HTCOneM8! #InnovateWithM8
Link
Image:
https://www.dropbox.com/s/3djk5x3c7u1yebg/Phonto.j
pg?dl=0
Link:
http://s.htc.com/1nVrDVz
Link:
http://s.htc.com/1nVrDVz
d, India, Singapore, Malaysia, Thailand, Indonesia, Philippines.
Image:
https://www.dropbox.com/s/yqy2x636xsqot0o/sticky9sample.png?dl=0
Link:
Image:
https://www.dropbox.com/s/yqy2x636xsqot0o/sticky9sample.png?dl=0
Link:
Link:
http://s.htc.com/1lUt5vf
Link:
http://s.htc.com/1lUt5vf
Image:
https://www.dropbox.com/s/gxz9aiv5005bdwe/HTC002
_Deconstructed_FB_08202014.jpg?dl=0
Image:
https://www.dropbox.com/s/gxz9aiv5005bdwe/HTC002
_Deconstructed_FB_08202014.jpg?dl=0
Image:
https://www.dropbox.com/s/wzt0c8tc3kn6zhq/HTC002_
Emoji_Song_08252014.jpg?dl=0
Image:
https://www.dropbox.com/s/wzt0c8tc3kn6zhq/HTC002_
Emoji_Song_08252014.jpg?dl=0
Link:
http://s.htc.com/1BqMNBZ
Link:
http://s.htc.com/1BqMNBZ
Image:
https://www.dropbox.com/s/oji9nbtb3vkiz4x/Oneograp
hy_Minimalism_UGC.jpg
Image:
https://www.dropbox.com/s/oji9nbtb3vkiz4x/Oneograp
hy_Minimalism_UGC.jpg
Video:
https://www.dropbox.com/s/phy43p77s2pwx0o/HTC00
2PhoneStackV1080614.mov
Image:
https://www.dropbox.com/s/l5xz1vqkjiacj3a/HTC002_P
HONESTACK_TW_08072014.jpg
Image:
https://www.dropbox.com/s/4fc7rdrzow6y0ad/HTC002_
ParkFromWhereIstand_FB_08202014.jpg?dl=0
Image:
https://www.dropbox.com/s/4fc7rdrzow6y0ad/HTC002_
ParkFromWhereIstand_FB_08202014.jpg?dl=0
Image:
https://www.dropbox.com/s/grac5atiagkoo7h/App%20%20Play%20Books.png?dl=0
Link:
http://s.htc.com/1ujDmlA
Link:
http://s.htc.com/1ujDmlA
Important Notes
Philippines.
ONLY for Australia, NewZealand, India, Singapore, Malaysia,
Thailand, Indonesia, Philippines.
Myanmar please do not post.


Product links: (M8 camera)

AU: http://s.htc.com/1mxIiRd
NZ: http://s.htc.com/1m9OonV
IN: http://s.htc.com/1jVJcTf
SEA: http://s.htc.com/1pfZKII
TH: http://s.htc.com/P07B0h
ID: http://s.htc.com/P07B0h



Editorial Week Oct 13-19

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Time

Engagement + Continued Product Push

@UnleashThePhones says "At the end of the day,

Snappy and quick, the #HTCOneE8 never breaks a

Have you gotten your awesome photo magnets from

Got an appetite for news, sports and social updates?

Need a dose #news, #sports and #socialupdates?

HTC One (M8)

More choices. More possibilities. Better

More choices and #personalization! Breathe life into

Stop staring at the screen, enjoy the moment with

Enjoy the moment while the #HTC #REcamera

The #Recamera, #HTCDesireEYE, the

Your #phone is an extension of you! Express yourself

HTC Scribble lets you bring your own version of

Get mesmerised with the #HTCOneM8. Try this app

Get mesmerised with the #HTCOneM8. Try this #app

Tag Vodafone UK: https://www.facebook.com/vodafoneUK

HTC One (M8) BlinkFeed:

HTC One (M8) BlinkFeed:

HTC One (M8) Product Links:

Engagement + Continued Product Push

Can't decide if you want the E8 or M8? Tough

Can't decide between the #HTCOneE8 or

Make your phone your own. How cool is it that you

Your #photos on your #HTCOneM8 cover! Customize

@PC Advisor calls the #HTCOneM8 ahead of the

No more fighting for the TV remote control, because

Your #HTCOneM8 is your #TV remote. Choose

HTC One (M8)

Save the trees and ditch those magazines, just a few

Looking for directions in Life? Expand your

Swipe right to access over 10,000 news sources a

The #HTCOneM8 was designed for YOU to customise

The #HTCOneM8 was designed for YOU to customise

Reduce, reuse, recycle. Instead of tossing out items

Instead of tossing out items you no longer want, sell

Tag Load The Game: https://www.facebook.com/LoadTheGame

Tag PC Advisor: https://www.facebook.com/PCAdvisor

HTC One (M8) Sense TV:

HTC One (M8) Sense TV:

HTC One (M8) BlinkFeed:

HTC INNOVATIONS link:

HTC INNOVATIONS link:

Sep 29- Oct 5 Competitor Combat

It's #WorldHeartDay. Track your #fitnessprogress

Bring your photos to life! Get 30% off a Medium set

Check out #Sticky9 here:

@PhoneArena tests if the latest #smartphones are

The whole is greater than the sum of its parts.

Happy #humpday! Emojis make us happy. Can you

Happy #humpday! Emojis make us happy. Can you

Zoe combines sight and sound to give your photos

#HTCZoe combines sight and sound to give your

Did you think that your #HTCOneM8 camera could

Play the phone stack game when you're at dinner

Play the #phonestackgame this #Fridaynight,

Sunnies, a cool drink and a good book. Check, check,

Take your #HTCOneM8 out to a nice #picnic spot

If you liked the fairytale app we showed you on

HTC INNOVATIONS link:

HTC INNOVATIONS link:

Product links: (M8 camera)

HTC One (M8) Product Links: