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Contents
Praxis Philosophy, Vision & Mission
Board of Governors
Industry interface
Methodology
Faculty
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Student activity
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Programs
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15
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Program fee
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Philosophy
The name Praxis symbolizes the philosophy of the institute. The root of
Praxis is Greek, meaning 'to do', or the practice of an art, science or technical
occupation. In other words, Praxis is 'practice informed by theory and theory
informed by direct practice.' That is what Praxis Business School endeavors to
bring to you - a program that combines the art and science of theoretical
learning with the virtues of practical training.
Vision
To become a trusted and influential management education institution
that is equipped to make a compelling difference to the business world and
the community.
Mission
To address the need for creating industry-ready global contributors by
offering a management education experience founded on strong core
values, built on the twin pillars of theory and practice, and designed to
foster academic excellence and professional skills development through
learning and knowledge sharing among all its stakeholders.
Industry Interface
A Business School prepares the student for a career in the industry. The success of a management program is dependent on
the intensity of industry interface a B-school has - Praxis goes far beyond the occasional guest lectures and collaborates with
the industry in identifying the changing business needs and co-creating and co-delivering industry-partnered programs to
address those needs.
A Rare Honour - ICICI Bank has endowed the Dean's Chair at Praxis
The efforts made at Praxis are being recognized by industry. ICICI Bank has endowed the Dean's chair at Praxis Business
School - a rare honour for any B-school in India. According to the terms of endowment, Praxis develops curriculum and
case studies, creates certification courses and undertakes research in the area of 'Banking and Financial Services Industry'.
ICICI Bank and PwC provide knowledge support for the program in Business Analytics
Praxis Business School has pioneered an industry oriented and industry supported program in Business Analytics. It has
collaborated intensively with PwC and ICICI Bank to put together a program that is rigorous, effective and relevant.
The program is aimed at equipping people with the necessary knowledge and skills to pursue attractive careers in the rapidly
growing field of Analytics.
Methodology Praxis aims at combining the art and science of theoretical learning with virtues of practical training. The program at Praxis is
on the one hand, rooted in the principles of academic rigor and discipline, and, on the other, designed to offer multiple
touch-points with the industry.
Classroom sessions
The pedagogy at Praxis encourages students to think rather than learn by rote the text book is a mere starting point. Faculty
members expect students to come prepared with the concepts outlined in the text books the class is the arena to take the
discussion to a higher plane and to develop different perspectives.
Case studies
Case studies help in achieving three objectives. One, students get an opportunity to apply concepts to real life situations. Two,
case studies require the students to discuss their points of view thus sharpening their analytical and communication skills.
Three, case studies train students to assimilate multiple perspectives.
Projects
Projects give students exposure to the field and an insight into real life situations. The course will give an opportunity to
students to handle 'live' projects, making their learning truly experiential.
Presentations
Students at Praxis are made to deliver a number of presentations. This exercise, which emphasizes both content and style,
trains students to structure their thoughts and increases their confidence in public speaking
Tests
Quizzes, which are scheduled through the year, ensure that learning is a continuous process rather than a sporadic effort
heightened during year-end examinations. These test the student's ability to apply the concepts to simulations of real-life
situations. To reflect this, most examinations in Praxis are 'open-book,' i.e., students are allowed to refer to their books during
the tests.
Soft skills
Praxis believes that the one attribute common to all successful managers is their soft skill proficiency their ability to
communicate, handle themselves at work and relate with people within and outside the organization they work for. The
curriculum at Praxis understands the need to give soft skills training the place it deserves. Soft skill training modules will be
part of each trimester of study and will attempt to improve the student's listening, speaking and presentation skills and make
the student confident of conducting himself/ herself in formal, boardroom kind of situations, without losing sight of the
virtues of empathy and team-work.
Amit Parakh
B.Com, ACA, CS, CFA, FRM, PGDM (IIM Ahmedabad)
Finance Area
Has worked extensively in the banking and equity research areas before entering academics. Was a
manager with Structured Products Group, ICICI Bank, where he played a key role in carrying out
valuation assignments, building credit rating models and structuring transactions. He has also been an
equity research analyst with JP Morgan where he was involved in building valuation models and financial
analysis of Indian IT companies. Amit is seeking charter from the CFA Institute, USA, having cleared
the CFA program. He conducts workshops on corporate finance, asset valuation and financial analysis.
Charanpreet Singh
B.Tech (IIT Kanpur), MBA (University of Iowa), Chevening Scholar (British Government)
Associate Dean; Information Technology and Communications Area
Has been a part of the corporate world for 20 years and has a rich experience in industries as varied as
Cryogenics, Steel, International Trade, Consulting and IT with organizations like British Oxygen, Tata
Steel, PwC and Compaq-HP. At HP he was Country Manager, Marketing for SMB when he decided to
switch to his first passion, academics, and embarked on a mission to set up a Business School of the
highest quality in the country. He has strong professional interests in the areas of information
technology management and business communication. He has taught at the Business School at the
University of Iowa and is a visiting professor at IIM Raipur. He is also a member of the marketing subcommittee of CII (East) and the IT sub-committee of the Bengal Chamber of Commerce.
Jaydeep Mukherjee
B. Tech (IIT Kharagpur), M.Tech (ISI Kolkata)
Production and Human Resource Area
Has been a partner in the Management Consultancy Business(MCS) of PwC. During his 12 year stint,
he gathered hands-on experience in almost every aspect of the MCS practice. He promoted Cogentech
Management Consultants that delivers Management and IT Consulting and Software Implementation
Services to its clients. Subsequently he promoted Conacent Consulting which is engaged in providing
Management and IT Consulting and Software Implementation Services. He has in-depth experience of
complex software projects involving analysis, design and implementation of software solutions for
companies in India and abroad.
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Visiting Faculty
Abaneeta Chakraborty
Rajiv Pratap
Anjan Chakrabarti
Sanjit Padhi
Atanu Ghosh
Sandip Banerjee
Barun Lala
Simi Mishra
Management Consultant
Business Ethics, Governance and Sustainable Development
Pradeep Lath
Subhashish Mukherjee
Joydeep Bhattacharya
Surajit Mukhopadhyay
Kaushal Ghosh
Tomali Kakkad
Prosenjit Kundu
Venkatramanan Krishnamurthy
Management Consultant
Retail Management Area
Pushpal Bhattacharya
Vyom Upadhyay
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Student activity
Community and club activities define an educational institute of this nature. The students of Praxis have participated in
building the Praxis commune with vigor and enthusiasm.
Praxis has clubs in all the functional domains as well as in the areas of quizzing, debating, sports and other extra-curricular
activities with a view to providing platforms to students to interact, experiment and discover
The students host Spardha - the annual Praxis Inter college management fest with zeal. They organize other in-house events
like Khoj and Rang Manch that provide the students with some fun-filled times of drama, dance, music etc. and the
opportunity for self expression.
Praxis also places emphasis on events like plantation drives and blood donation camps that are steps to address the concerns
of the environment and society.
The clubs and societies at Praxis Business School are:
Clubs
Bee-hive (HR Club)
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Programs
Praxis Business School offers the following full-time programs:
Candidates may apply to one or both programs using the same application form.
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Marketing Research
Business Law
IT Management
Organizational Behavior
Managerial Communications
Managerial Economics
Managerial Ethics
Strategic Management
Derivatives
Risk Management *
Econometrics*
Treasury Management *
Econometrics*
Project Management
Marketing
Advanced Marketing Research
Retail Operations *
Consumer Behavior
Retail Management *
Retail Management in Practice
[Field Course]*
*In addition to being offered as stand-alone electives, these would also be offered as areas of concentration with multiple
courses of their own.
This is only an indicative list of courses. Praxis reserves the right to add, delete, or modify courses according to the latest developments. Furthermore, an
elective will be offered contingent upon a minimum number of students opting for it.
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Areas of concentration
In addition to opting for one or more specializations, students are given the option of choosing areas of concentration. The
philosophy behind offering these is to take the pedagogy closer to specific and real industry requirements. The curriculum is
co-created and co-delivered with industry experts and has real industry intervention at various points. Praxis offers
concentration in the areas of Data Analytics, Treasury & Risk Management and Retail Strategy.
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Placements
The curriculum has been co-created with industry and designed to meet its dynamic requirements. The faculty brings with it a
valuable blend of corporate and academic experience. The program facilitates an intense interaction with industry at multiple
touch points. This approach enables a seamless transition from academic projects to summer internships and eventually final
placements. Thus placements are more a fall-out of doing the right thing rather than an isolated exercise.
Final Placements
Praxis has put in place a formal process for campus recruitment and is committed to creating quality placement
opportunities. Students are guided to make good career choices. Praxis faculty counsels the students and helps them
discover their strengths and aptitude so that there is a fit between what the students are good at and what the companies
want. As a result, companies that have selected Praxis students in the past have come back every year to participate in our
campus placement process.
In the year 2014, Praxis students were able to win excellent profiles in reputed organizations:
Company
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Designation
Area
Location
AMI Partners
Research Associate
Technology Research
Bangalore
Anil Products
Business Analyst
Operations
Ahmedabad
Marketing Associate
New Delhi
Business Analyst
Data Analytics
Bangalore
Embio Limited
Management Trainee
Mumbai
Management Trainee
Multiple Locations
Greenply Industries
Management Trainee
B2B Sales
Bhubaneswar
ICICI Bank
Multiple Locations
ICRA Online
Finance
Kolkata
IMRB International
Kolkata
In-Store Consulting
Management Trainee
New Delhi
ITC Infotech
Business Analyst
Bangalore
Assistant Manager
Project Management
Durgapur
Sales Specialist
B2B Sales
Hyderabad
mjunction Services
Management Trainee
Operations
Kolkata
Mother Dairy
Management Trainee
Gurgaon
Rational AG
Regional Manager
Gurgaon
PipalMajik
Marketing Associate
Brand Management
Kolkata
Spencer's Retail
Assistant Manager
Multiple Divisions
Multiple Locations
St. Gobain
Management Trainee
Mumbai, Banglore
Titan Industries
Multiple Locations
Financial Analyst
Mumbai
Management Trainee
Bhubaneswar
Bangalore
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Program Objectives
The Course aims at equipping the students with the tools, techniques and skills to enable a seamless absorption in the domain
of Business Data Analytics:
Technology Skills: a good understanding of the software available and a deep enough understanding of extracting and
analyzing data.
Statistical Modeling and Analytical Skills: knowledge of the statistical tools and techniques available and the ability to
create models.
Applying analytics to business situations: an understanding of the business gives a backdrop of why the data is being
collected, and this enhances the quality of the analysis.
Communication and Soft Skills: presenting the analysis so as to be user friendly is a key deliverable for an Analytics
person.
Curriculum
The program is of one year duration, inclusive of a three months internship. It is divided into 4 semesters :
Three semesters of three months each comprise classroom training on campus
One semester of three months is assigned for internship in an organization
Courses
Term 2
Term 1
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Term 3
Big Data/Hadoop
NoSQL
Introduction to SAS
Optimisation Techniques
Managerial Communication
Python
Marketing Management
Economics
Retail Analytics
Marketing Research
Financial Modeling
Statistics and R
Enterprise Performance
Management
Text Analytics
Placements
Praxis has put in place a formal process for campus recruitment and is committed to creating quality internships and final
placement opportunities.
Profile
Location
3i - Infotech
Noida
Business Analyst
Bangalore
Business Analyst
Bangalore
ICICI Bank
Mumbai
ICRA Online
Kolkata
Bangalore
IDC
Bangalore
Infiniti Research
Bangalore
ITC Infotech
Business Analyst
Bangalore
Millward Brown
Mumbai
PricewaterhouseCoopers
Kolkata
Target Corporation
Bangalore
Tech Mahindra
Business Analyst
Kolkata
Business Analyst
Mumbai
Data Engineer
Kolkata
Value Labs
Senior Analyst
Hyderabad
PwC
Kolkata
IBM
Asst Manager
Chennai
Kie-Square Consulting
Mumbai
Axis Bank
Deputy Manager
Mumbai
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Program fee
Post Graduate Program in Business Management
Instalments
Academic
Fee*
Admission Fee
(within 1st week of Admission)
60,000
Hostel
Fee**
Course
Material
Total
Refundable
Caution Dep.
60,000
First
(within 28 days of selection)
1,20,000
31,750
42,000
1,93,,750
Second
(by October 15, 2015)
1,20,000
31,750
42,000
1,93,750
Third
(by June 15, 2016)
1,20,000
31,750
42,000
1,93,750
Fourth Instalment
(by October 15, 2016)
1,20,000
31,750
42,000
1,93,750
8,35,000
30,000
30,000
Academic
Fee*
40,000
Course
Material
Total
Refundable
Caution Dep.
40,000
1,50,000
30,000
1,80,000
1,50,000
30,000
1,80,000
4,00,000
10,000
10,000
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Details
Format
Application
The Application Forms will be available at all the centers of IMS Learning Resources.
Forms can also be downloaded from Praxis website - www.praxis.ac.in
Eligibility
Tests Accepted
Engineers; Graduates
with Mathematics/ Statistics as
one of the subjects
Graduates
XAT / CAT / GMAT / GRE/ CMAT/ MAT (Last three year scores are aceepted).
Praxis reserves the right to conduct the Praxis Admission Test (PAT) in order to assess the
candidate's suitability.
Selection Process
Short list by assessment test score and profile. Shortlisted candidates appear for an
interview with a panel comprising representatives from Praxis and the industry.
Interview Centre
Assessment Dates
January/February, 2015
Course
Commencement
June, 2015
* The institute reserves the right to cancel any interview centre and invite the students to any of the other centres.
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Campus: Bakrahat Road, P.O. Rasapunja, (Next to Gems Akademia International School), Kolkata 700 104
City Office: IMS house, 10D Hungerford Street, 3rd Floor, Kolkata 700 017
For further information, contact:
Tel: +91 33 24980553/4 Mob: +91 80170 59596, 90074 34847
Email: future@praxis.ac.in Visit: www.praxis.ac.in