ACADEMY OF ECONOMIC STUDIES

FACULTY OF BUSINESS ADMINISTRATION

INFORMATICS PROJECT
ZAREA S.A. Bucureti

Prof. Drago Vespan

BUCHAREST

Contents
List of Figures......................................................................................................... 2
List of Tables.......................................................................................................... 2
Company............................................................................................................... 4
Associates.......................................................................................................... 4
Mission and Values................................................................................................ 5
Professional performance................................................................................... 5
Tradition and expertise....................................................................................... 5
Client orientation................................................................................................ 5
Team spirit.......................................................................................................... 5
Brands................................................................................................................... 5
1.ZAREA Diamond Collection.............................................................................. 5
2.ZAREA Crystal Collection................................................................................. 7
3.ZAREA Vermouth............................................................................................. 8
Financial Data..................................................................................................... 9
Issuer Profile........................................................................................................ 11
Contact................................................................................................................ 11
Bibliography......................................................................................................... 12

List of Figure

Figure 1 - The logo of Zarea........................................................................................... 3

Figure 2 - Bottle of Zarea Diamond Collection....................................................................5
Figure 3 - Bottle of Zarea Crystal Collection......................................................................6
Figure 4 - Bottle of Zarea Vermouth................................................................................. 7

List of Table

Table 1 - Annual financial information (Key financials).........................................................9

Table 2 Issuer Profile............................................................................................... 10

ZAREA S.A. Bucureti

Company
ZAREA Company (Powell, 2004) is the expression of tradition and expertise for wine and
spirits making in Romania.
ZAREA S.A. is one of the major spirits and wines producers in the Romanian
market (Stigum, 1990), with 100 years of expertise dating back to 1912.
Our portfolio integrates 13 traditional local and international brands, covering
the 7 market segments: sparkling wines, still wines, vermouth, bitter, liqueur,
brandy and white spirits.
ZAREA market position in Romania (Nielsen DJ2012):

No. 1 in sparkling beverages category

No. 1 in liqueur category

No. 2 in bitter category

No. 3 in brandy flavoured spirits category

Figure 1 - The logo of Zarea

Associates
Zareas main shareholders are Polish company Ambra with 51% of the shares
and Karom Trading Romania company with 36,13% of the shares, booth being
controlled by the German company Schloss Wachenheim which owns several

factories in Germany, Poland, Czech and Romania. Also, the State Assets Recovery

Authority has to Zarea a package of 4.31% of the shares.

Mission and Values

At ZAREA, we work in a company with 100 years of tradition and we are proud of
our experience and reputation. Our mission is to delight our consumers in every
special moment of their lives: to offer the joy, excitement and to provide the opportunity

of rediscovering the unique savour of combining the experience given by tradition with the
world's contemporary standards.
We have the vision of becoming the biggest player on Wine and Spirits Romanian
market. We are based on two important drivers: our brands and our people. The
achievement of our vision depends on the contribution and commitment of our
staff. Our values determine the way we work together and the continuous
perpetuation of our values gets us closer to our vision. These are:

Professional performance
Finalizing every project, task and individual/ team objective at the highest quality
standard.

Tradition and expertise

Acknowledging, respecting and promoting the value brought to our products by
our 100 years tradition and, by default of the expertise deriving from our
prolonged existence.

Client orientation
Evaluation of each action, project, initiative and objective from the perspective of
their impact on our clients and consumers

Team spirit
The capacity to understand and accept that every member of the team has
his/her own skills and that only teamwork can lead to accomplishing a high
standard objective

Brands

1.ZAREA Diamond Collection

ZAREA Diamond Collection is the premium experience offered to refined consumers who
appreciate the smooth and sophisticated taste of a sparkling wine obtained through traditional
method of fermentation, perfected since 1912.
The Quality validation is granted by the latest awards:
Silver Medal at International Wine Contest, Bucharest 2009
Silver Medal at INTERDRINKS, Moscow (2007 and 2008)
The only Romanian sparkling wine selected for the International Sparkling Wine
Tasting in Epernay (Champagne region), France 2007

Figure 2 - Bottle of Zarea Diamond Collection

2.ZAREA Crystal Collection

ZAREA Crystal Collection is a high quality sparkling wine obtained from carefully selected
wines using Charmat Method of fermentation, method which preserves the balanced, fresh
and fruity character of the wine.
ZAREA Crystal Collection offers the most complete range of sparkling wines, in a variety of
tastes: Dry, Semidry, Red Semidry, and Sweet Muscat in classic 0,75L SKUs. For fabulous
parties, Semidry assortment is offered also in special packaging: 1,5L (Magnum) and 3L
( Jeroboam).

Figure 3 - Bottle of Zarea Crystal Collection

3.ZAREA Vermouth
ZAREA Vermouth it's the story of the perfect union of natural herbal macerates, wine and
alcohol. With a tradition dating back to 1959, ZAREA Vermouth offers an exceptional
experience of taste. Its high quality is confirmed by the last award: Gold Medal at Interexpo Moscow - 2008.
ZAREA Vermouth has a fragrant, full-bodied and delicate aroma and it is extremely versatile.
It is available in three variants: Vermouth Dry, Vermouth Bianco and Vermouth Rosso.

Figure 4 - Bottle of Zarea VermouthFinancial

Data

2011 (RON)

2010 (RON) 2009 (RON)

Fixed assets Total

69,121,438.
00

101,285,521
.00

101,383,545
.00

Current assets Total

45,604,155.
00

44,229,362.
00

46,519,532.
00

Debtors due within one year

42,568,671.
00

40,122,967.
00

39,412,364.
00

Current assets/Net current liabilities

3,407,899.0
0

4,490,748.0
0

7,510,144.0
0

Total assets less current liabilities

72,529,337.
00

105,776,269
.00

108,893,689
.00

Debtors due after more than one year

17,833,802.
00

19,971,973.
00

23,202,476.
00

Revenues in advance

0.00

0.00

3,105.00

Subscribed paid up capital

9,540,638.0
0

9,540,638.0
0

9,540,638.0
0

Shareholders equity Total

54,695,535.
00

85,804,296.
00

85,691,213.
00

Total receivables

36,509,365.
00

35,273,457.
00

36,736,152.
00

Total liabilities

60,402,473,
00

60,094,940.
00

62,614,840.
00

Net turnover

47,281,446.
00

52,953,103.
00

61,503,075.
00

Operating income Total

49,702,205.
00

55,046,849.
00

64,130,616.
00

Operating expenses Total

45,888,182.
00

48,812,995.
00

52,386,960.
00

Operating result

3,814,023.0
0

6,233,854.0
0

11,743,656.
00

Financial income Total

3,683,151.0

2,052,705.0

350,878.00

Financial expenses Total

7,277,833.0
0

8,030,059.0
0

11,521,153.
00

Financial result

3,594,682.0
0

5,977,354.0
0

11,170,275.
00

Current result

219,341.00

256,500.00

573,381.00

Extraordinary income

Extraordinary expenses

Extraordinary result

0.00

0.00

0.00

Total revenues

53,385,356.
00

57,099,554.
00

64,481,494.
00

Total expenses

53,166,015.
00

56,843,054.
00

63,908,113.
00

Gross result

219,341.00

256,500.00

573,381.00

Net result

118,712.00

113,083.00

558,714.00

Result per share

Back payments - Total

Back payments fo suppliers - Total

Back payments of liabilities to the social

insurance budget

Taxes which are not paid to the tate budget upon

payment date

Average number of employees (only full time

employees)

147

156

167

Table 1 - Annual financial information (Key financials)

Issuer Profile
Company Name

ZAREA SA BUCURETI

Fiscal / Unique Code

1569200

Commerce Registry Code

J40/898/1991

Adress

Str. PIATRA CETEI, NR. 1, Sector 1

Locality

BUCURESTI

District

BUCURESTI

Country

RO

Website

www.zarea.ro

E-Mail

office@zarea.com.ro

Phone

021-667.00.20

Fax

021-668.58.00

Field of activity

Manufacture of wine from grape

CAEN Code (Rev.2)

1102

Table 2 Issuer Profile

Contact
Company's name: S.C. ZAREA S.A.
Address: 176 Bucurestii Noi Ave., sect.1 , Bucharest
Tel.: +40 21.667.00.20
Fax. +40 21.668.58.00
e-mail: office@zarea.ro
Trade Register No.: J40/898/1991
UID: RO 1569200
Registered Office: Bd. Bucurestii Noi, nr. 176, sector 1 Bucuresti

Bibliography

Powell, M. (2004). In company : upper intermediate . New York: Macmillan.

Stigum, M. (1990). The money market. Homewood: Business One Irwin .