Beruflich Dokumente
Kultur Dokumente
SPRING/SUMMER 2016
SOFT
POP
SOFT POP
VISUALIZING
EQUALITY
A new form of feminism is having an impact on masculinity as men aim to recapture their gentle sides. This highlights the importance of trans thinking by focusing on soft
power for all. Gender-free assertiveness sees rules and definitions cast aside in favour of an intelligent, open-minded world.
SOFT POP
DARING
DECORATION
Sweet decoration and frilly design go beyond the obvious and ironic, taking on an intellectual significance. The subtle introduction of fetish-style materials is rebellious and
funny, as well as promoting the rejection of stereotypes via visual activism.
SOFT POP
PLAYFUL
LEARNING
Cuteness has a practical use for education, translating teenage iconography such as the emoji into soft teaching tools that make sensitivity available to all. Immersive
gaming and emotional computing are pivotal here, encouraging learning that reinforces positive, all-inclusive messages.
SOFT POP
KALEIDOSCOPE
HUMANS
Blurring applies to colour and race as well as sexuality and culture, with sharp definitions becoming more obsolete when interpreting how people look and feel. We can no
longer define identity in simple terms, and instead see it as a rich kaleidoscope of personal data and feelings.
SOFT POP
EMOTIONAL
MACHINES
Visualising emotion and embedding touch into technology add sentiment into design, thereby inspiring products for all of the senses. The use of comfort as a functional
requirement is essential to this, creating objects that are sensitive and fun.
SOFT POP
TACTILE
NEUTRALITY
The links between sensation and feeling carry over into a subversive form of minimalism, combining texture with reductive shapes and bleached-out colour. There is a
sense of romantic fuzziness, emphasised by the de-saturated shades, that ties in with the importance of pairing playfulness with tenderness.
KEY
TAKEAWAYS
There is an increased open-mindedness towards gender, race and
sexual ambiguity
Soft power, which is open to instinct, emotion and all other human
senses, is gaining ground in all areas, including technology
Softness and comfort are central considerations throughout the
design world
Decoration and playfulness become serious concepts for making
design more approachable
In contrast to this, decoration can take on cartoon aspects that are
simplified, contemporary and fun
SOFT
POP
MISS
ATHI-PATRA RUGA
SARAH CAIN
ADDICTED PRODUCTS
miss-mag.com
athipatraruga.blogspot.co.uk/
SOFT
POP
EMOJI DICK
HALO
emojidick.com
tangibleinteraction.com
WE EXIST
CACTUNES
GENDER SWAP
youtube.com
nationalgeographic.com
disegnodaily.com
themachinetobeanother.org
CULTURAL CONTEXT
SOFT
POP
GIRLS
OLLY
STROMAE
CONCHITA WURST
BUBBLEBERRIES
beyonce.com
ollyfactory.com
eurovision.tv
waitrose.presscentre.com
S/S 16
SOFT POP
MACRO TRENDS
SEASONAL
EVOLUTION
A/W 15/16
EVERYDAY UTOPIAS
BACKGROUND
Each season, the macro trends
provide a progression of the
previous seasons themes. We have
seen the change from Focus to
Everyday Utopias as emotion and
connectivity inspire a contemplative
plan for enriching everyday life.
This season, the emphasis on touch
and sentiment continues with Soft
Pop as a future based on equality,
playfulness and feeling emerges.
S/S 15
FOCUS
In Focus, the material world comes
into sharp focus as a reaction to virtual
living. Technology becomes a means
of connecting to our surroundings, with
objects encouraging contemplation,
emotional response and connecting us to a
specific environment.
View report