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Article history:
Available online 8 November 2013
Keywords:
Educational technology acceptance
Behavioral intention
Use behavior
Self-reported use
TAM3
a b s t r a c t
Widespread implementation of e-learning systems learning management systems, virtual learning
environments across higher education institutions has aroused great interest on the study of e-learning
acceptance. Acceptance studies focus on the predictors of system adoption and use, with behavioral
intention to use the system as a proxy for actual use. This study proposes a TAM3-based model with
the inclusion of two additional variables: personal innovativeness in the domain of information technology and perceived interaction to study the factors inuencing the acceptance of e-learning systems.
Attention is also brought towards the role of behavioral intention, especially in its relation with use
behavior. In order to do so, two different settings were considered: higher education and lifelong learning; data was gathered from a survey administrated to Spanish graduate and lifelong learning students,
and partial least squares analysis was used to test the research model. Results supported TAM relations,
except for the intention-behavior linkage, and unveiled a dual nature of perceived usefulness with one
component related to efciency and performance, and another component related to exibility. The adequacy of applying TAM3-based models in educational contexts and suitability of actual system usage
measures are also discussed.
2013 Elsevier Ltd. All rights reserved.
1. Introduction
Acceptance models aim to identify the factors that allow predicting user behavior and explaining the adoption process. Since
the formulation of the Theory of Reasoned Action (TRA) (Fishbein
& Ajzen, 1975) and the Technology Acceptance Model (TAM) (Davis, 1989), the constant search for a better explanation of technology acceptance and its antecedents has led to the development of
models of increasing complexity.
Computer-mediated education, or electronic learning, has not
been exempt from this kind of analysis. But the relatively recent
development of learning management systems and virtual learning
environments has caused a relative gap between acceptance models and empirical studies of educational technology acceptance. As
a result, the different models have gradually been tested in e-learning contexts. Thus, most studies in the last decade were grounded
only on TAM or the Theory of Planned Behavior (TPB) (Ajzen,
1991), with very few using more recently developed acceptance
models, such as the Unied Theory of Acceptance and Use of the
Corresponding author.
E-mail addresses: af.agudo@upm.es (.F. Agudo-Peregrina), angel.hernandez@
upm.es (. Hernndez-Garca), felixjose.pascual@upm.es (F.J. Pascual-Miguel).
0747-5632/$ - see front matter 2013 Elsevier Ltd. All rights reserved.
http://dx.doi.org/10.1016/j.chb.2013.10.035
302
In educational settings, subjective norm focuses not on the social inuence toward decision making but on how the opinions
from peers, family, teachers and educational institution policies
may inuence the students predisposition to the use of e-learning
systems; therefore, we could redene the concept as the extent to
which a student perceives a pressure from members in his or her
environment to use e-learning systems. In this sense, Nanayakkara
and Whiddett (2005) conrmed that inuence from peers was
especially relevant in the decision to adopt e-learning by students.
Nonetheless, some authors are skeptical about the inuence of
subjective norm, since they consider that e-learning may be perceived by students as an individual opportunity, rather than a
group obligation (Dueas-Rugnon, Iglesias-Pradas, & HernndezGarca, 2010; Dueas-Rugnon et al., 2012). From the previous discussion, we posit the following hypotheses:
H2c. Subjective norm positively predicts behavioral intention to
use e-learning systems by students.
H3b. Subjective norm positively predicts perceived usefulness of
e-learning systems by students.
2.2.3. Antecedents of perceived usefulness
Venkatesh and Davis (2000) introduced the concept of job relevance in TAM3 to characterize the correspondence between a system and the job it is used for i.e., the task-technology t. In the
context of this study, we have decided to rename it as relevance
for learning, and it may be dened as the extent to which a student
considers that the use of an e-learning system is suitable for learning and performing learning-related tasks. From a conceptual view,
this construct is related to perceived usefulness, since the capabilities of the system to carry out and successfully fulll the students
learning needs are a prerequisite in order for that system to be
evaluated as useful, and thus:
H3c. Relevance for learning positively predicts perceived usefulness of e-learning systems by students.
Interactions have become an essential part of learning processes
in e-learning (Donnelly, 2010) among all the agents involved
learners, instructors, administrative staff, contents, etc. Learning
management systems allow crossing time and spatial boundaries
and enable synchronous and asynchronous interaction among participants, which is considered one of the greatest advantages of ITsupported distance learning. Therefore, the enhanced level of interaction perceived by a student i.e., the degree to which a student
perceives that the e-learning system enhances his or her communication capabilities to interact with other students and teachers
may contribute to improve perceived usefulness and, as Liu,
Chang Chen, Sun, Wible, and Kuo (2010) conrmed, even to an increase in the intention to use e-learning systems. Therefore, we
formulate the following hypotheses:
H2d. Perceived interaction positively predicts behavioral intention
to use e-learning systems by students.
H3d. Perceived interaction positively predicts perceived usefulness of e-learning systems by students.
2.2.4. Antecedents of perceived ease of use
Computer self-efcacy refers to the extent to which an individual believes that he is able to perform a specic task with the use of
a computer (Compeau & Higgins, 1995). In e-learning, computer
self-efcacy is related to students self-condence in their abilities
to search for information, communicate with others and their skill
303
with the use of computers, and has been considered a critical factor
for adoption of educational technology systems (Mungania & Reio,
2005). Computer self-efcacy has been conrmed as an antecedent
of perceived ease of use e.g. Grandon, Alshare, and Kwun (2005),
Jong and Wang (2009), and therefore:
H4a. Self-efcacy positively predicts perceived ease of use of elearning systems by students.
Venkatesh and Morris (2000) dene computer anxiety as the
degree of apprehension, or even fear, that an individual experiences when using a computer. Students may express these negative feelings caused by their lack of computer skills or because
they feel more comfortable with other learning modalities, which
offer a more traditional way to study and share course materials.
Several studies have conrmed that computer anxiety plays an
important role as an antecedent of perceived ease of use in educational technology acceptance (Hara & Kling, 2000; Jong & Wang,
2009; Marchewka, Liu, & Kostiwa, 2007; Nistor, Ggs, & Lerche,
2013; Piccoli, Ahmad, & Ives, 2001; Smart & Cappel, 2006; Van
Raaij & Schepers, 2008), and hence:
H4b. Computer anxiety negatively predicts perceived ease of use
of e-learning systems by students.
Facilitating conditions, a factor accounting for perception of
external control, is related to the concept of facilitating resources
(Taylor & Todd, 1995), and to the extent to which an individual
considers that he possesses the organizational resources and infrastructure support to use the system (Venkatesh & Bala, 2008). In
fact, lack of a support infrastructure has been pointed out as a decisive barrier for e-learning systems implementation (Engelbrecht,
2005; Selim, 2007).
In his e-Learning Acceptance Model (ELAM), Selim (2006) identies support as a key element, including aspects related to reliability and availability of technical support and online resources.
Other authors have also emphasized the capital role of support
(Abdel-Wahab, 2008; Carlsson, Henningsson, Hrastinski, & Keller,
2008; Jong & Wang, 2009; Nanayakkara & Whiddett, 2005; Umrani-Khan & Iyer, 2009); but besides this role of support, Selim also
included other technology-related elements which facilitate the
learning process, such as availability of classrooms equipped with
adequate computers, network reliability or existence of information repositories and digital libraries.
Although TAM3 only considered the role of facilitating conditions as antecedent of perceived ease of use, UTAUT (Venkatesh
et al., 2003) and UTAUT2 (Venkatesh, Thong, & Xin, 2012) conrmed a direct inuence of facilitating conditions in actual use of
the system. Therefore, we posit that:
H1b. Facilitating conditions positively predict use of e-learning
systems by students.
H4c. Facilitating conditions positively predict perceived ease of
use of e-learning systems by students.
Traditionally, technology acceptance research has been focused on utilitarian systems. Therefore, affective and hedonic factors were often neglected in most empirical studies. But, as
information technology permeated through different activities,
it was deemed necessary to consider the inuence of these affective elements in the adoption of systems which were not intrinsically utilitarian. This is the case of e-learning systems, where it
is accepted that the inclusion of elements of fun favour the learning process and contribute to an increase in the comfort the students experience with the use of the system (Chen, Chen, Lin, &
304
305
Table 1
Sample characteristics (Gender).
Gender
Male
Female
Higher education
Lifelong learning
38 (57.6%)
28 (42.4%)
27 (33.3%)
54 (66.7%)
complete and valid responses. Then, it was distributed to 125 students eligible to take part in online courses from UPMs lifelong
learning global offer; 85 surveys were answered, with a total of
81 valid responses. According to Green (1991), sample size was
considered adequate for analysis, with large effect size.
Sample characteristics of the sample is shown in Table 1 (gender) and Table 2 (experience with the use of computers, Internet
and e-learning systems).
Table 2
Sample characteristics.
None
Low (<2 years)
Medium (25 years)
High (>5 years)
Higher education
Lifelong learning
Higher education
Lifelong learning
Higher education
Lifelong learning
3 (4.5%)
3 (4.5%)
60 (90.9%)
3 (3.7%)
78 (96.3%)
1 (1.5%)
4 (6.1%)
61 (92.4%)
1 (1.2%)
5 (6.2%)
75 (92.6%)
5 (7.6%)
27 (40.9%)
18 (27.2%)
16 (24.2%)
5 (6.2%)
14 (17.3%)
30 (37.0%)
32 (39.5%)
306
Table 3
Descriptive statistics.
Higher education
Lifelong learning
t-Test (two-tailed)
Mean
Std. Err.
Mean
Std. Err.
4.81
5.86
5.05
4.35
4.98
5.09
5.96
5.12
5.06
2.53
4.76
4.89
1.41
1.22
1.24
1.39
1.41
1.51
1.10
1.63
1.35
1.58
1.38
1.58
5.25
6.43
5.64
4.28
5.51
5.62
6.15
5.31
5.58
2.42
4.68
5.59
1.34
0.82
1.04
1.23
1.04
1.28
0.94
1.53
1.16
1.69
1.56
1.35
0.00
0.00
0.00
0.56
0.00
0.00
0.12
0.10
0.01
0.39
0.65
0.00
(n.s.)
(n.s)
(n.s.)
(n.s.)
Perceived usefulness was separated into two variables after item reliability analysis.
1981). Values were higher than 0.81 and 0.59, respectively, well
over the acceptable threshold values of 0.7 (Hair, Anderson,
Tatham, & Black, 1998) and 0.5 (Fornell & Larcker, 1981; Hulland,
1999).
For assessment of discriminant validity a comparison was required between average variance extracted (AVE) and inter-construct correlations. Upon Fornell and Larckers (1981)
recommendation, the square root of AVE should be greater than
bivariate correlations between each construct and the rest of constructs. As shown in Tables 7 and 8, this method allows us to conrm that the different items are measuring their correspondent
construct and not others (Gefen & Straub, 2005), therefore conrming discriminant validity for this analysis. It must be noted, however, that a strong correlation was found between relevance for
learning and behavioral intention in setting 1 higher education
students.
As mentioned earlier in this text, we also calculated the correlation between self-reported time spent using the system calculated in hours per week and activity data from the system log
also in hours per week, and we obtained a signicant but low
correlation between them (Pearsons correlation 0.359, p < 0.001).
4.2. Structural model analysis
Standardized path coefcients and signicance levels were used
to test the research hypothesis (Chin, 1998). The hypotheses test
was based on the research model in Fig. 1, and the results from settings 1 and 2 are shown in Table 9, and Figs. 2 and 3, respectively.
From Table 9, the research model seems to be able to predict
behavioral intention based on perceived usefulness and subjective
norm, but not on perceived ease of use. It also seems to conrm
most of the antecedents of perceived usefulness except for subjective norm, which seems to only have a direct inuence on
behavioral intention to use e-learning systems, with a strong
inuence of relevance for learning. Besides, the results from both
settings are contradictory in regard to the antecedents of perceived
ease of use, which were very different in both settings.
With regard to use, the results show a very weak or inexistent
link between behavioral intention and self-reported frequency of
use, and a surprising negative relation between facilitating conditions and use in setting 1. The inuence of habit was very strong
in setting 1 standardized path coefcient value of 0.85,
p < 0.001 but non-signicant in setting 2.
Based on Chin (1998) we also performed a multigroup analysis
to discover differences between the samples from the two settings
see Table 10. From Table 10, we found signicant differences in
ve relations between both settings: three of them were related to
the antecedents of perceived ease of use namely, the relations between perceived ease of use and computer anxiety, perceived play-
Table 4
Item factorial loadings after depuration of indicators (Setting 1, Higher education).
Selfefcacy
(SEFF)
Facilitating
conditions
(FC)
Perceived
playfulness
(PP)
Perceived
ease of use
(PEOU)
Perceived
interaction
(PI)
Subjective
norm (SN)
Personal
innovation in
IT (PIIT)
Relevance for
learning
(LREL)
Perceived
usefulness
performance (PU1)
Perceived
usefulness
exibility (PU2)
Behavioral
intention
(BI)
Habit
(HAB)
Selfreported
use (USE)
0.95
0.95
SEFF1
SEFF2
ANX1
ANX2
ANX3
ANX4
FC3
PP1
PP2
PEOU2
PEOU3
PEOU4
PI1
PI2
SN1
SN2
SN3
PIIT1
PIIT2
LREL1
LREL2
PU1
PU2
PU3
PU4
PU5
BI1
BI2
ZHAB1
ZHAB2
ZUSE1
Computer
anxiety
(ANX)
0.78
0.73
0.92
0.85
1.00
0.89
0.86
0.86
0.83
0.81
0.91
0.90
0.79
0.81
0.70
0.81
0.86
0.91
0.89
0.87
0.89
0.86
0.90
0.93
0.95
0.93
0.92
0.86
1.00
307
308
Table 5
Item factorial loadings after depuration of indicators (Setting 2, Lifelong learning).
Selfefcacy
(SEFF)
Facilitating
Conditions
(FC)
Perceived
Playfulness
(PP)
Perceived
Ease of Use
(PEOU)
Perceived
Interaction
(PI)
Subjective
Norm (SN)
Personal
Innovation in
IT (PIIT)
Relevance for
learning
(LREL)
Perceived
Usefulness Performance (PU1)
Perceived
Usefulness Flexibility (PU2)
Behavioral
Intention
(BI)
Habit
(HAB)
Selfreported
Use (USE)
0.90
0.94
0.89
0.87
0.74
0.79
SEFF1
SEFF2
ANX1
ANX2
ANX3
ANX4
FC3
PP1
PP2
PEOU2
PEOU3
PEOU4
PI1
PI2
SN1
SN2
SN3
PIIT1
PIIT2
LREL1
LREL2
PU1
PU2
PU3
PU4
PU5
BI1
BI2
ZHAB1
ZHAB2
ZUSE1
Computer
Anxiety
(ANX)
1.00
0.93
0.94
0.78
0.87
0.86
0.98
0.97
0.85
0.92
0.86
0.98
0.72
0.90
0.82
0.89
0.87
0.88
0.94
0.94
0.95
0.95
0.80
0.95
1.00
309
Composite Reliability
Cronbachs Alpha
AVE
Higher
education
Lifelong
learning
Higher
education
Lifelong
learning
Higher
education
Lifelong
learning
0.89
1.00
0.89
0.87
0.82
0.90
0.95
0.81
0.87
0.91
0.91
0.93
0.88
1.00
0.89
1.00
0.85
0.93
0.85
0.97
0.92
0.91
0.88
0.91
0.94
0.95
0.87
1.00
0.84
1.00
0.76
0.69
0.57
0.78
0.88
0.66
0.79
0.85
0.80
0.86
0.73
1.00
0.85
1.00
0.67
0.85
0.72
0.95
0.82
0.85
0.79
0.85
0.87
0.89
0.73
1.00
0.67
1.00
0.81
0.76
0.70
0.82
0.90
0.59
0.70
0.77
0.84
0.88
0.79
1.00
0.68
1.00
0.75
0.87
0.74
0.95
0.85
0.77
0.70
0.77
0.88
0.90
0.77
1.00
Table 7
Discriminant validity (Setting 1, Higher education): bivariate correlations. In the main diagonal, the squared-root AVE of each construct.
ANX
ANX
BI
FC
LREL
USE
PP
PEOU
PIIT
PI
PU
PU2
SEFF
SN
HAB
0.82
0.15
0.26
0.11
0.08
0.02
0.33
0.29
0.02
0.02
0.14
0.57
0.13
0.19
BI
FC
LREL
USE
PP
PEOU
PIIT
PI
PU1
PU2
SEFF
SN
HAB
0.94
0.17
0.77
0.15
0.47
0.19
0.38
0.55
0.59
0.46
0.09
0.51
0.17
1.00
0.29
0.07
0.18
0.41
0.16
0.20
0.41
0.27
0.47
0.31
0.28
0.90
0.07
0.47
0.18
0.42
0.41
0.66
0.51
0.07
0.58
0.09
1.00
0.10
0.13
0.37
0.24
0.22
0.03
0.17
0.06
0.81
0.87
0.24
0.35
0.34
0.48
0.28
0.23
0.41
0.22
0.84
0.55
0.19
0.43
0.35
0.50
0.33
0.35
0.83
0.37
0.40
0.48
0.47
0.30
0.32
0.90
0.47
0.36
0.15
0.30
0.28
0.88
0.42
0.16
0.51
0.33
0.91
0.26
0.30
0.06
0.95
0.23
0.32
0.77
0.18
0.89
Table 8
Discriminant validity (Setting 2, Lifelong learning): bivariate correlations. In the main diagonal, the squared-root AVE of each construct.
ANX
BI
FC
LREL
USE
PP
PEOU
PIIT
PI
PU
PU2
SEFF
SN
HAB
ANX
BI
FC
LREL
USE
PP
PEOU
PIIT
PI
PU1
PU2
SEFF
SN
HAB
0.82
0.14
0.01
0.16
0.16
0.08
0.35
0.15
0.05
0.31
0.32
0.44
0.14
0.22
0.95
0.35
0.60
0.14
0.60
0.36
0.40
0.42
0.53
0.41
0.33
0.49
0.29
1.00
0.58
0.11
0.56
0.50
0.21
0.49
0.36
0.35
0.17
0.19
0.09
0.86
0.01
0.60
0.55
0.41
0.38
0.62
0.45
0.33
0.37
0.22
1.00
0.02
0.05
0.18
0.08
0.06
0.07
0.08
0.01
0.08
0.93
0.59
0.46
0.56
0.64
0.36
0.32
0.53
0.34
0.84
0.25
0.46
0.55
0.46
0.39
0.35
0.20
0.86
0.33
0.32
0.44
0.52
0.28
0.35
0.97
0.46
0.31
0.15
0.31
0.08
0.88
0.42
0.24
0.42
0.25
0.94
0.48
0.15
0.32
0.92
0.13
0.45
0.88
0.08
0.88
fulness and personal innovativeness and the other two were related to system use behavior relations with facilitating conditions
and habit.
The structural model was also evaluated by observation of the
variance explained (R2) of the endogenous latent variables (Chin,
1998); predictive ability was calculated using the Stone-Geissers
(Q2) test (see Table 11).
Concerning R2 values, our research model offers a good explanation of e-learning systems acceptance by students in higher education more than 50 percent of the variance of behavioral intention
310
Table 9
Path coefcients and contrast of research hypotheses.
Hypotheses
H1a
H1b
H1c
H2a1
H2a2
H2b
H2c
H2d
H3a1
H3b1
H3c1
H3d1
H3a2
H3b2
H3c2
H3d2
H4a
H4b
H4c
H4d
H4e
Path coefcient
Supported?
Higher education
Lifelong learning
Higher education
Lifelong learning
0.03ns
0.18*
0.85***
0.31*
0.21*
0.15ns
0.26**
0.27*
0.28**
0.08ns
0.48***
0.20
0.27**
0.10ns
0.46***
0.15
0.15ns
0.06ns
0.25
0.01ns
0.42***
0.15
0.07ns
0.13ns
0.26*
0.24*
0.08ns
0.32**
0.16ns
0.20
0.15
0.39**
0.18
0.29*
0.09ns
0.29***
0.09ns
0.15ns
0.27***
0.26*
0.43*
0.12ns
No
No
Yes
Yes
Yes
No
Yes
Yes
Yes
No
Yes
Yes
No
Yes
No
No
No
Yes
No
No
Yes
Yes
No
Yes
No
Yes
Yes
No
Yes
No
No
Yes
Yes
Yes
No
Note: Hypotheses marked with a dash represent no conclusive evidence for support, but marginally signicant relations found.
ns
non-signicant.
5. Discussion
5.1. Technology Acceptance Model 3 (TAM3) and use behavior
The results from the two settings in this study offer relevant
ndings which might be of interest both for scholars and practitioners. The most straightforward nding, which addresses the rst
research question, is that TAM3 does not offer a much better explanation than previous and more parsimonious models, such as TAM,
TAM2 or hybrid models such as the Combined TAM-TPB (C-TAMTPB) (Taylor & Todd, 1995). In fact, we observed that almost only
the core components of these models and their relations are sustained in this study for both settings i.e., direct inuence of subjective norm and perceived usefulness in behavioral intention, and
indirect inuence of perceived ease of use in behavioral intention
through perceived usefulness. Moreover, the differences found in
the relations of antecedents of perceived ease of use and the low
variance explained of system use in setting 2 suggest that the com-
311
Table 10
Multigroup analysis. In bold, signicant differences between both settings.
Regression weight
Higher education
Computer anxiety ? perceived ease of use
Facilitating conditions ? perceived ease of use
Perceived playfulness ? perceived ease of use
Self-efcacy ? perceived ease of use
PIIT ? perceived ease of use
Perceived ease of use ? perceived usefulness 1
Perceived ease of use ? perceived usefulness 2
Relevance for learning ? perceived usefulness 1
Relevance for learning ? perceived usefulness 2
Perceived interaction ? perceived usefulness 1
Perceived interaction ? perceived usefulness 2
Subjective norm ? perceived usefulness 1
Subjective norm ? perceived usefulness 2
Perceived usefulness 1 ? behavioral intention
Perceived usefulness 2?behavioral intention
Perceived interaction ? behavioral intention
Subjective norm ? behavioral intention
Perceived ease of use ? behavioral intention
Facilitating conditions ? use
Behavioral intention ? use
Habit ? use
0.06
0.25
0.01
0.15
0.42
0.28
0.27
0.48
0.46
0.20
0.15
0.08
0.10
0.31
0.21
0.27
0.26
0.15
0.18
0.03
0.85
0.27
0.26
0.43
0.15
0.12
0.20
0.29
0.39
0.29
0.18
0.09
0.15
0.09
0.27
0.24
0.16
0.32
0.08
0.07
0.15
0.13
Table 11
Variance explained (R2) and Q2.
R2
PEOU
PU
PU2
BI
USE
Std. Err
Lifelong learning
Q2
Higher
education
Lifelong
learning
Higher
education
Lifelong
learning
0.43
0.57
0.36
0.53
0.68
0.51
0.50
0.28
0.44
0.04
0.27
0.45
0.29
0.48
0.69
0.34
0.37
0.23
0.36
0.07
t-Statistic
Higher education
Lifelong learning
0.09
0.13
0.07
0.12
0.12
0.11
0.11
0.12
0.13
0.11
0.09
0.07
0.10
0.15
0.09
0.11
0.09
0.11
0.07
0.04
0.05
0.08
0.11
0.09
0.09
0.08
0.10
0.15
0.13
0.09
0.10
0.10
0.08
0.07
0.13
0.12
0.10
0.11
0.09
0.08
0.09
0.09
1.808
0.072
3.517
0.008
3.837
0.552
0.103
0.522
1.117
0.101
0.459
0.645
0.079
0.208
0.176
0.768
0.450
0.518
2.358
1.202
8.976
p-Value
0.036
0.471
0.000
0.497
0.000
0.291
0.459
0.301
0.133
0.460
0.324
0.260
0.469
0.418
0.430
0.222
0.327
0.303
0.010
0.116
0.000
312
313
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