A

COMPARATIVE STUDY OF THE LIFETIME PLANS OF THE

CELLULAR COMPANIES IN HARYANA
SUBMITTED FOR THE PARTIAL FULLFILLMENT OF THE
REQUIREMENT OF PAPER CP-402 FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION (MBA)
SESSION (2007-2009)

UNDER THE SUPERVISION OF : SUBMITTED BY:

NISHA RANI
MRS. PRIYANKA SALGOTRA Roll No. 1207852
DESIGNATION -LECTURER
MMIM, MM UNIVERSITY
MULLANA, AMBALA
SUBMITTED TO:

MAHARISHI MARKENDESHWAR INSTITUTE OF MANAGEMENT

MAHARISHI MARKENDESHWAR UNIVERSITY, MULLANA, AMBALA
HARYANA, 133203, INDIA.

Chapter no. Title Page No.

(s)

1
 Preface 3
Declaration 4
Certificate 5
Acknowledgement 6
Executive Summery
1. Introduction
2. Review of Literature
3. Research Methodology
4. Objectives of the study
5. Analysis of Data & Interpretation
6. Scope of the study
7. Significance of the Study
8. Limitation of the Study
9. Latest Development in xxxxxxxx
10. Analysis &Interpretation
11 Findings & Conclusion
12. Suggestions & Recommendations
13. Annexure (s)

PREFACE

The research provides an opportunity to a student to demonstrate application of his/her

knowledge, skill and competencies required during the technical session. Research also helps the
student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate
them and to provide feasible recommendations on the provided data.

2
The research is on the topic of “COMPARATIVE STUDY OF THE LIFETIME PLANS OF
CELLULAR OPERATORS IN HARYANA”. Although I have tried my best to prepare this an
error free report & every effort has been made to offer the most authenticate position with
accuracy.

DECLARATION

3
I hereby declare that dissertation entitled “COMPARATIVE STUDY OF THE LIFETIME
PLANS OF CELLULAR COMPANIES IN HARYANA” submitted for the degree of
Master of Business Administration is my original work and the dissertation has not formed
the basis for the any award of any degree, diploma , associateship, fellowship, or similar
other titles. It has not been submitted to any other university or institution for the award of
any degree or diploma.

DATE: NAME: NISHA RANI

PLACE: ROLL NO.1207852

CERTIFICATE

4
Certified that the research project entitled “COMPARATIVE STUDY OF THE LIFETIME
PLANS OF THE CELLULAR COMPANIES IN HARYANA” done by Ms. Nisha Rani during
the period of her study under my guidance, and the research project has not previously formed
the basis for the award of any degree, diploma, associateship, fellowship or similar titles and that
is independent work done by her.

DATE : RESEARCH GUIDE

PLACE:
Mrs. Priyanka Salgotra

ACKNOWLEDGEMENT

5
This Project has been made possible through the direct and indirect Co-operation of various
persons, who have inspired me at every step of my work. It is a matter of pride for me to
acknowledge my profound gratitude to my respected Director Dr. Sanjiv Marwah. who always
facilitates me in gaining practical knowledge.

I am very much obliged and thankful to my esteemed Project Guide Mrs. Priyanka Salgotra
for her valuable Cooperation and Guidance.And above all, I am beholden to my Parents and
other family members for their blessing and encouragement in completing this task.

I am very much obliged to my institute for providing a good library which gave the opportunity
to read the books & different sources that helped in my research work.

6
 Executive Summary
`
Whenever need arise to communicate to each other then people feels the need of
communication sources and the communication sources have been provided by the
telecommunication Industry. It is the Telecommunication Industry which fulfills the needs of
people. The telecommunication Industry Provides three types of services-Basis services, Cellular
Services and Internet Service. Here this project is all about cellular service sproviders.

This project has been made on cellular service providers in Haryana. This study tells about
which cellular service is liked mostly by the people of Haryana. It has been researched whether
the people are satisfied with the lifetime plans of cellular service provider or not .If they are
satisfied then how much they are satisfied.

The introduction of cellular service provider has been given and their call rates have been given
to know the call rates of different cellular service provider.

7
CHAPTER-1

8
 INTRODUCTION

Comparative research, simply put, is the act of comparing two or more things with a view to
discovering something about one or all of the things being compared. This technique is often
utilized in multiple disciplines in one study.
When it comes to method, the majority agreement is that there is no methodology peculiar to
comparative research. The multidisciplinary approach is good for the flexibility it offers, yet
comparative programs do have a case to answer against the call that their research lacks a
“seamless whole”.

There are certainly more methods common than others in comparative studies. However,
Quantitative analysis is much more frequently perused than qualitative analysis and this is seen in
the majority of comparative studies.

The general method of comparing things is the same for comparative research as it is in our
everyday practice of comparisons. Like cases are treated alike, and cases are treated differently
also. The extent of difference determines how differently cases are treated. The point here is that if
one is able to sufficiently distinguish between two cases, comparative research conclusions will be
very helpful.

Secondary analysis of quantitative data is relatively widespread in comparative research.

undoubtedly in part because of the cost of obtaining primary data for such large things as a
country’s policy environment. A typical method of comparing welfare state is to take balance their
levels of spending on social welfare.
In line with how a lot of theorizing has gone in the last century, comparative research does not tend
to investigate ‘grand theories’ such as Marxism. It instead occupies itself with middle-range
theories – theories that do not purport to describe our social system in its entirely, but a subset of it.
A good example of this is the common research programs that looks for differences between two
or more social systems, then look at these differences in relation to some other variable coexisting

9
in those societies to see if it is related. The classic cases of this is Esping-Anderson’s research on
social welfare systems, and compared them based on there levels of deco modification of social
welfare goods. He found that he was able to class welfare states in four types, based on their deco
modification. He further theorized from this that deco modification was based on a combination of
class collisions and mobilization, and regime legacy. Here Esping-Anderson is using comparative
research, he takes many western countries and compared their level of deco modification, then
develops a theory of the divergence based on his findings.
Comparative research is a methodology in the social sciences that aims to make comparisons
across different countries and cultures. A major problem in comparative research is that the data
sets in different countries may not used for the same categories, or define categories differently.

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 OBJECTIVES

1. To find out the perception of the general people towards the land line &
Mobile phone.
2. To find out the hidden information in lifetime plans of cellular services.
3. To find out the consumer satisfaction towards the lifetime plans.

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CHAPTER-2

12
 Telecom Industry in India

The telecom industry is one of the fastest growing industries in India. India has nearly 200
million telephone lines making it the third largest network in the world after China and USA.
With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world.

- Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by

the growth in demand in countries like India and China.
- India‘s mobile phone subscriber base is growing at a rate of 82.2%.
- China is the biggest market in Asia Pacific with a subscriber base of 48% of the
total subscribers in Asia Pacific. Compared to that India ’s share in Asia Pacific Mobile
Phone market is 6.4%. Considering the fact that India and China have almost comparable
Populations, India’s low mobile penetration offers huge scope for growth.

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by the government near Calcutta
(seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone
services were merged with the postal system. Indian Radio Telegraph Company (IRT) was
formed in 1923. After independence in 1947, all the foreign telecommunication companies were
nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the
government's Ministry of Communications. Telecom sector was considered as a strategic service
and the government considered it best to bring under state's control.
The first wind of reforms in telecommunications sector began to flow in 1980s when the private
sector was allowed in telecommunications equipment manufacturing. In 1985, Department of
Telecommunications (DOT) was established. It was an exclusive provider of domestic and long-
distance service that would be its own regulator (separate from the postal system). In 1986, two
wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL)
for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for
service in metropolitan.1990s telecommunications sector benefited from the general opening up

13
of the economy. Also, examples of telecom revolution in many other countries, which resulted in
better quality of service and lower tariffs led Indian policy makers to initiate a change process
finally resulting in opening up of telecom services sector for the private sector-National Telecom
Policy (NTP).In 1994 it was the first attempt which gave road map for the Indian
telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was
created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector.
New National Telecom Policy was adopted in 1999 and cellular services were also launched in
the same year. Telecommunication sector in India can be divided into two segments: Fixed
Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services,
national or domestic long distance and international long distance services. The state operators
(BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private
sector services are presently available in selective urban areas, and collectively account for less
than 5 per cent of subscriptions. However, private services focus on the business/corporate
sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and
videoconferencing.

Cellular services can be further divided into two categories: Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is
dominated by Airtel, Vodfone-Hutch, and Idea Cellular, while the CDMA sector is dominated by
Reliance and Tata Indicom. Opening up of international and domestic long distance telephony
services are the major growth drivers for cellular industry. Cellular operators get substantial
revenue from these services, and compensate them for reduction in tariffs on airtime, which
along with rental was the main source of revenue. The reduction in tariffs for airtime, national
long distance, international long distance, and handset prices has driven demand.

14
Classification of Telecommunication services
1. Basic services
2. Cellular services
3. Internet Service Provider (ISP)

Cellular Service

Overview

1. There are five private service operators in each area, and an incumbent state operator.
Almost 80% of the cellular subscriber base belongs to the pre-paid segment.
2. The DOT Has allowed cellular companies to buy rivals within the same operating
circle provided their combined market share did not exceed 67 per cent. Previously,
they were only allowed to buy companies outside their circle.

Growth Drivers

Opening up of international and domestic long distance telephony services are growth
drivers in the industry. Cellular operators now get substantial revenue from these
services and compensate them for reduction in tariffs on air time, which along with
rental was the main source of revenue. The reduction in tariffs for airtime, national
long distance, international long distance, and handset prices has driven demand.

15
 The Key players in the Telecom Market in India

Cellular Service provider:

1. BSNL
2. Airtel
3. Vodafone
4. Idea
5. Reliance
6. Tata Indicom
7. Aircel
8. Spice
9. MTNL

Subscribers

Wireless subscribers crosses 200 million mark

Tele density reaches 21.20%

The total number of telephone subscribers has reached 241.02 million at the end of August 2007
as compared to 232.87 million in July 2007. The overall tele density has increased to 21.20% in
August 2007 as compared to 20.52% in July 2007.
In the wireless segment, 8.31 million subscribers have been added in August 2007 while 8.06
million subscribers were added in July 2007. The total wireless subscribers (GSM, CDMA &
WLL(F)) base reaches 201.29 million at the end of August 2007.

16
The wireline segment subscriber base stood at 39.73 million with a decrease of 0.16 million at
the end of August 2007. Circle wise wire line subscriber base of service providers is given at
following chart ..

17
Market Share of the telecom Companies In India

18
 INTRODUCTION
OF
CELLULAR COMPANIES

19
INTRODUCTION
Company Profile

“Bharti Airtel” formerly known as Bharti Tele-Ventures Limited (BTVL) is among India's
largest mobile phone and Fixed Network operators. With more than 60 million subscriptions as
of 13th February 2008.[2] It offers its mobile services under the Airtel brand and is headed by
Sunil Mittal. The company also provides telephone services and Internet access over DSL in 14
circles. The company complements its mobile, broadband & telephone services with national and
international long distance services. The company also has a submarine cable landing station at
Chennai, which connects the submarine cable connecting Chennai and Singapore. The company
provides reliable end-to-end data and enterprise services to the corporate customers by
leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile
circles, VSATs, ISP and international bandwidth access through the gateways and landing
station.

Airtel is the largest cellular service provider in India in terms of number of subscribers. Bharti
Airtel owns the Airtel brand and provides the following services under the brand name Airtel:
Mobile Services (using GSM Technology), Broadband & Telephone Services (Fixed line,
Internet Connectivity(DSL) and Leased Line), Long Distance Services and Enterprise Services
(Telecommunications Consulting for corporates).

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Leading international telecommunication companies such as Vodafone and SingTel held partial
stakes in Bharti Airtel.

In April 2006 Bharti Global Limited was awarded a telecommunications license in Jersey in the
Channel Islands by the local telecommunications regulator the JCRA. In September 2006 the
Office of Utility Regulation in Guernsey awarded Guernsey Airtel with a mobile
telecommunications license. In May 2007 Jersey Airtel and Guernsey Airtel announced the
launch of a relationship with Vodafone for island mobile subscribers. In July 2007, Bharti Airtel
signed an MOU with Nokia-Siemens for a 900 million dollar expansion of its mobile and fixed
network.[3] In August 2007, the company announced it will be launching a customized version
of Google search engine that will provide an 'array of services' to its broadband customers.

21
INTRODUCTION

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11
circles. With a customer base of over 17 million, IDEA Cellular has operations in Delhi,
Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal,
Haryana, UP-West, Himachal Pradesh and Kerala. IDEA Cellular's footprint currently covers
approximately 45% of India's population and over 50% of the potential telecom-market.

As a leader in Value Added Services, Innovation is central to IDEA's VAS Factory. It is the first
cellular company to launch music messaging with 'Cellular Jockey', 'Background Tones', 'Group
Talk', a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services.

Idea Cellular is a wireless telephony company operating in various states in India. It initially
started in 1995 as a join venture between the Tata& AdityaBirla Group and AT&T by merging
Tata Cellular and Birla AT&T Communications. Initially having a very limited footprint in the
GSM arena, the acquisition of Escotel in 2004 gave Idea a truly pan-India presence covering
Maharashtra (excluding Mumbai), Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh,
Uttar Pradesh (East and West), Haryana, Kerala, Rajasthan and Delhi (inclusive of NCR).
The company has its retail outlets under the "Idea n' U" banner. The company has also been the
first to offer flexible tarrif plans for prepaid customers. It also offers GPRS services in urban
areas.

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Holding

Initially the Birlas, the Tatas and AT&T Wireless each held one-third equity in the company. But
following AT&T Wireless' merger with Cingular Wireless in 2004, Cingular decided to sell its
32.9% stake in Idea. This stake was bought by both the Tatasand Birlasat 16.45% each.

Tata's foray into the cellular market with its own subsidiary, Tata Indicom, a CDMA-based
mobile provider, cropped differences between the Tatas and the Birlas. This dual holding by the
Tatas also became a major reason for the delay in Idea being granted a license to operate in
Mumbai. This was because as per Department of Telecom (DOT) license norms, one promoter
could not have more than 10% stake in two companies operating in the same circle and Tata
Indicom was already operating in Mumbai when Idea filed for its license.

The Birla thus approached the DOT and sought its intervention, and the Tatas replied by saying
that they would exit Idea but only for a good price. On April 10, 2006, the Aditya Birla Group
announced its acquisition of the 48.18% stake held by Tata at Rs. 40.51 a share amounting to Rs.
44.06 billion. While 15% of the 48.14% stake was acquired by Aditya Birla Nuvo, a company in-
charge of the Birlas' new business initiatives, the remaining stake was acquired by

Birla TMT holdings Private Ltd., an AV Birla family owned company Currently, Birla Group
holds 98.3% of the total shares of the company. Idea has successfully launched 3 more new
circles (states) in India viz. Rajasthan, Himachal Pradesh and UP (East) to make itself a pan-
India player. Recently, Idea got licenses to operate in Mumbai & Bihar. They are awaiting the
spectrum from DOT.

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INTRODUCTION

A DREAM COME TRUE

The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would
have access to affordable means of information and communication. Dhirubhai, who single-
handedly built India’s largest private sector company virtually from scratch, had stated as early
as 1999: “Make the tools of information and communication available to people at an affordable
cost. They will overcome the handicaps of illiteracy and lack of mobility.”

It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm)
started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was
commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday,
though sadly after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity, integrated (both wireless and wireline)
and convergent (voice, data and video) digital network. It is capable of delivering a range of
services spanning the entire infocomm (information and communication) value chain, including
infrastructure and services — for enterprises as well as individuals, applications, and consulting.

Today, Reliance Communications is revolutionising the way India communicates and networks,
truly bringing about a new way of life.

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Reliance Communications (formerly Reliance Infocomm), along with Reliance Telecom and
Flag Telecom, is part of Reliance Communications Ventures (RCOVL). According to National
Stock Exchange data, Anil Ambani controls 66.75 per cent of the company, which accounts for
more than 1.36 billion shares of the company.[1]Reliance Infocomm is an Indian
telecommunications company. It is the flagship company of the Reliance-Anil Dhirubhai
Ambani Group, comprising of power (Reliance Energy), financial services (Reliance Capital)
and telecom initiatives of the Reliance ADA Group. Reliance Infocomm is currently managed by
Anil Dhirubhai Ambani.It uses CDMA2000 1x technology

HISTORY

Reliance Infocomm was founded by Dhirubhai Ambani Between 1999 to 2002. Reliance
Infocomm built 60,000 km of fibre optic backbone in India. This network was commissioned on
December 28, 2002.

FOOTPRINT

At present, Reliance Telecom's GSM cellular services are available in 340 towns within its eight-
circle footprint. Reliance's CDMA services are available in 19 states and cover about 65% of the
country, state wise. Reliance Infocomm also offered for the first time in India, mobile data
services through its R-World mobile portal. This portal leverages the data capability of the
CDMA 1X network.

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BUSINESS REVIEW

During the twelve months ended March 31, 2007, revenues of the Wireless business increased by
46% to Rs. 10,728 crore (US$ 2,489 million) from Rs. 7,364 crore (US$ 1,709 million).

Wireless EBITDA increased to Rs. 3,984 crore (US$ 924 million) from Rs. 2,250 crore (US$
522 million). Margins expanded to 37% from 31%.

EBITDA of the Global business increased by 98% during the twelve months ended March 31,
2007 to Rs. 1,271 crore (US$ 295 million). EBITDA margins increased to 24% from 12% last
year.

In the same period, the Broadband business achieved revenue growth of 123% to Rs. 1,144 crore
(US$ 265 million), and EBITDA increased by more than 6 times, to Rs. 519 crore (US$ 120
million). The EBITDA margin crossed 45% in the twelve months ended March 31, 2007, from
15% in the corresponding period in the previous year.

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TATA TELESERVICES

INTRODUCTION

Tata Teleservices Limited (TTSL) is part of the Tata Group of Companies, an Indian
Conglomerate. It runs the brand name Tata Indicom in India in various telecom circles of India.
The company forms part of the Tata Group's presence in the Telecommunication Industry in
India, along with Tata Teleservices (Maharashtra) Limited (TTML) and VSNL.

TTSL was incorporated in 1995 and was the first company to offer CDMA Mobile services in
India, specifically in the state of Andhra Pradesh.

In December 2002, the company acquired the erstwhile Hughes Telecom (India) Ltd. which was
renamed Tata Teleservices (Maharashtra) Limited.

In September 2007, Tata Indicom launched the Talk World plan, an International Long Distance
Plan.

Tata is the direct competitor with Reliance, both CDMA operators in India. The company
provides unified telecommunication solutions including mobile, fixed wireless, fixed line and
broadband. Other competitors are Vodafone, Airtel, Aircel, Idea, MTNL, BSNL providing GSM
based mobile telephony.

The company was first in India to provide free intra network calling within city limits. They
launched a unique scheme providing lifetime rental free connectivity on its mobile and fixed
wireless for a one time charge.

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Tata Teleservices is part of the INR Rs. 119000 Crores (US$ 29 billion) Tata Group, that has
over 87 companies, over 250,000 employees and more than 2.8 million shareholders. With a
committed investment of INR 36,000 Crores (US$ 7.5 billion) in Telecom (FY 2006), the Group
has a formidable presence across the telecom value chain.

Tata Teleservices spearheads the Group’s presence in the telecom sector. Incorporated in 1996,
Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra
Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited [now renamed Tata
Teleservices (Maharashtra) Limited] in December 2002 the company swung into an expansion
mode. With the total Investment of Rs 19,924 Crore, Tata Teleservices has created a Pan India
presence spread across 20 circles that includes Andhra Pradesh, Chennai, Gujarat, Karnataka,
Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal
Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata, Madhya Pradesh and West
Bengal.

Having pioneered the CDMA 3G1x technology platform in India, Tata Teleservices has
established a robust and reliable 3G ready telecom infrastructure that ensures quality in its
services. It has partnered with Motorola, Ericsson, Lucent and ECI Telecom for the deployment
of a reliable, technologically advanced network.

The company, which heralded convergence technologies in the Indian telecom sector, is today
the market leader in the fixed wireless telephony market with a total customer base of over 3.8
million.

Tata Teleservices’ bouquet of telephony services includes Mobile services, Wireless Desktop
Phones, Public Booth Telephony and Wire line services. Other services include value added
services like voice portal, roaming, post-paid Internet services, 3-way conferencing, group
calling, Wi-Fi Internet, USB Modem, data cards, calling card services and enterprise services.

28
Some of the other products launched by the company include prepaid wireless desktop phones,
public phone booths, new mobile handsets and new voice & data services such as BREW games,
Voice Portal, picture messaging, polyphonic ring tones, interactive applications like news,
cricket, astrology, etc.

Tata Indicom redefined the existing prepaid mobile market in India, by unveiling their offering –
Tata Indicom ‘Non Stop Mobile’ which allows customers to receive free incoming calls. Tata
Teleservices today has India’s largest branded telecom retail chain and is the first service
provider in the country to offer an online channel www.ichoose.in to offer postpaid mobile
connections in the country.
Tata Teleservices has a strong workforce of 6000. In addition, TTSL has created more than
20,000 jobs, which will include 10,000 indirect jobs through outsourcing of its manpower needs.

Today, Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited serves
over 21 million customers in over 4000 towns. With an ambitious rollout plan
both within existing circles and across new circles, Tata Teleservices offers world-class
technology and user-friendly services in 20 circles.

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INTRODUCTION

Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited)
is a public sector communications company in India. It is the India's largest telecommunication
company with 25.14% market share as on December 31, 2007. Its headquarters are at Bharat
Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini-
ratna - a status assigned to reputed Public Sector companies in India.

BSNL is India's oldest and largest Communication Service Provider (CSP). Currently BSNL has
a customer base of 68.5 million (Basic & Mobile telephony). It has footprints throughout India
except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. As
on December 31, 2007 BSNL commanded a customer base of 31.7 million Wireline, 4.1 million
CDMA-WLL and 32.7 million GSM Mobile subscribers. BSNL's earnings for the Financial Year
ending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) with net profit of INR 78.06b (US$
1.90 billion). Today, BSNL is India's largest Telco and one of the largest Public Sector
Undertaking with estimated market value of $ 100 Billion. The company is planning an IPO with
in 6 months to offload 10 % to public.

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications
Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile,
GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN
Services etc. Within a span of five years it has become one of the largest public sector unit in
India.

BSNL has installed Quality Telecom Network in the country and now focusing on improving it,
expanding the network, introducing new telecom services with ICT applications in villages and
wining customer's confidence. Today, it has about 47.3 million line basic telephone capacity,
4 million WLL capacity, 20.1 Million GSM Capacity, more than 37382 fixed exchanges,

30
18000 BTS, 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave
Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.

BSNL is the only service provider, making focused efforts and planned initiatives to bridge the
Rural-Urban Digital Divide ICT sector. In fact there is no telecom operator in the country to beat
its reach with its wide network giving services in every nook & corner of country and operates
across India except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier and
North-eastern region of the country. BSNL serves its customers with its wide bouquet of
telecom services.BSNL is numero uno operator of India in all services in its license area. The
company offers vide ranging & most transparent tariff schemes designed to suite every customer.
BSNL cellular service, CellOne, has more than 17.8 million cellular customers, garnering 24
percent of all mobile users as its subscribers. That means that almost every fourth mobile user in
the country has a BSNL connection. In basic services, BSNL is miles ahead of its rivals, with

35.1 million Basic Phone subscribers i.e. 85 per cent share of the subscriber base and 92
percent share in revenue terms.

BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who
access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet
(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country.

BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that
provides convergent services like voice, data and video through the same Backbone and
Broadband Access Network. At present there are 0.6 million Data One broadband customers.
The company has vast experience in Planning, Installation, network integration and Maintenance
of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom
Training Institute.

Scaling new heights of success, the present turnover of BSNL is more than Rs.351,820

31
million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion)
for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000
million (US $ 14.37 billion).

BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by
December 2007 and infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67
million) in the next three years.

The turnover, nationwide coverage, reach, comprehensive range of telecom services and the
desire to excel has made BSNL the No. 1 Telecom Company of India.

History

The foundation of Telecom Network in India was laid by the British sometime in 19th
century. The history of BSNL is linked with the beginning of Telecom in India. In 19th century
and for almost entire 20th century, the Telecom in India was operated as a Government of India
wing. Earlier it was part of erstwhile Post & Telegraph Department (P&T). In 1975 the
Department of Telecom (DOT) was separated from P&T. DOT was responsible for running of
Telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited
(MTNL) was carved out of DOT to run the telecom services of Delhi and Mumbai. It is a well
known fact that BSNL was carved out of Department of Telecom to provide level playing field
to private telecoms. Subsequently in 1990s the telecom sector was opened up by the Government
for Private investment, therefore it became necessary to separate the Government's policy wing
from Operations wing. The Government of India the corporative operations wing of DOT on
October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL).BSNL operates as a
public sector.

32
What is prepaid mobile service?

Prepaid cellular services are getting very popular these days. Many people now prefer prepaid
services since they offer a variety of advantages related to lifestyle and cost control that simply
are not available through post-paid contract based services.

Prepaid cell phones have a distinct advantage over regular subscriptions. They offer cost control
with a fixed price per minute, control over costs with cell phones distributed by parents, no credit
check and increased anonymity.

Get you own cell phone with no credit check!

It's today's safe, convenient, and flexible way to manage your spending on cellular phones.
Prepaid cell phones are convenient and easy to get because there are:

* No contracts
* No credit checks
* No deposits
* No monthly bills
* No activation or early termination fees

You will be safer and more secure when you own a prepaid cell phone without paying hefty
monthly fees.

Great Cost Control with No surprises!

Increasing consumer demand for prepaid cellular phones

33
Prepaid cellular services are currently the fastest-growing segment of the wireless phone market,
perhaps because wireless service can be started up with no subscription fee for well under $100.
More and more people are using this service to control spending than to get around credit
problems.

In Europe, already more than 60 % of subscribers are on a prepaid wireless plan, while in the
United States, only 8 to 10 percent of users have chosen that system. But it's growing fast: in
Canada, for example, some providers see their prepaid subscribers base increase 50% faster
than those of an ordinary monthly billed service.

Prepaid cellular phones are ideal in the following situations:

* If you want to budget your cell phone use, or

* If you want a phone for occasional use but don't want to pay a monthly service fee or enter a
long -term agreement, or
* If you have no credit history or past credit problems, or
* If your usage varies from month to month, or
* If you want to buy a phone for your children in emergency use but restrict the amount of
calls they can make, or
* If you are looking for a gift or
* If you don't feeling comfortable providing information for a carrier credit check, or
* If you want to learn about your usage patterns before committing to a long-term monthly
billing wireless contract.

34
 What is lifetime validity?

Lifetime prepaid means that your cell-phone connection remains valid for life. You also get a
minimal talktime, ranging from Rs 10 to Rs 100 .The good part is that all subsequent recharges
give you full talk time. There will be no processing charges, something that is a big turn-off for
prepaid customers. For instance, out of the Rs 335 an Airtel prepaid customer in Delhi pays to
recharge his connection for 30 days, Rs 150 go into processing fees. Another Rs. 31 goes to the
government as tax and he gets airtime worth only Rs 154. If he takes the lifetime validity offer,
the same Rs 335 recharge will give him talk time worth Rs 302 — and that’s for life. By saving
on the Rs 150 processing fee, he will recover the one-time charge for lifetime validity in a few
months.
Lifetime plans allow pre-paid subscribers to have lifetime validity for a one-time
payment. The user can then continue to receive calls without having to recharge.

35
Life time plans of the cellular companies

The Life Time Plan of Airtel

Airtel Presents Rs. 99 Lifetime Prepaid with 1 Rupee Outgoing Local Tariff

Slashes local outgoing call rate by 50% for Rs. 99 Lifetime Prepaid users

Local outgoing tariff reduced to Re. 1/- for life to all networks (mobile & landline) from Rs.
1.99/- for Rs. 99/- Lifetime Prepaid customers.

· All existing customers of Rs. 295/- Lifetime Prepaid to be migrated to Re. 1/- call rates, without
any extra charges.

Bharti Airtel, India’s leading telecom service provider, announced the Rs. 495/- Lifetime Prepaid
offer for its customers in Delhi & NCR circle and slashed all local outgoing calls (mobile and
landline) to Re. 1/- from the existing Rs. 1.99/- per minute call rate.

Bharti Airtel, which was also the first service provider to introduce the Lifetime Prepaid in India,
announced this revolutionary tariff cut for customers that was earlier applicable to only the Rs.
999/- Lifetime customers. With effect from february 15, 2008, all Rs. 295/- Lifetime Prepaid
customers will be able to make local outgoing calls (Mobile & Landline) at Re. 1/- per minute
and all existing customers will be migrated to the revised tariff plan without any extra charges.
Customers will have to recharge with a minimum amount of Rs. 200/- at least once in every 180
days to enjoy the lifetime validity and tariff benefits.

36
New Lifetime at Rs.99

Airtel Ka Lifetime Prepaid 99

Pulse Rate 60 secs

Price of Pack for new
subscribers (recharge Rs.99
denomination) (Rs.)
Free Airtime on Pack for
both new existing LTV & Rs.10
ELTV (Rs.)
Incoming Calls (Rs.) Free
Airtel GSM / CDMA (10 Digit) Landline / WLL
Local Rates (Rs./min) Rs.1.00/min Rs.1.00/min Rs.1.00/min
STD Rates (Rs./min) Rs.1.50/min Rs.1.50/min Rs.1.50/min
ISD (Rs./min)
USA , Canada , Europe
(Fixed Line), Australia ,
Singapore , Hong Kong , Rs.6.40/min
Thailand , Malaysia ,
Indonesia , New Zealand .
Gulf, Europe ( Mobile ),
SAARC countries, Africa Rs.9.20/min
& Rest of the world
Cuba, Sao Tome &
Principe, Guinea Bissau,
Diego Garcia, Nauru,
Solomon Islands, Rs.40/min
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local Rs.1.00/SMS
National Rs.1.50/SMS
International Rs.5.00/SMS

Idea - Lifelong Validity Recharge Voucher

37
IDEA ka Lifelong Validity offer
Pulse Rate 60 sec
Price of Pack (Rs.) 99 (Sim charges exclude)
Free Airtime on Pack (Rs.) 5
Incoming Calls (Rs.) - free for lifelong
idea GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 1 1 1
STD RATES (Rs./min) 1.50 1.50 1.50
ISD (Rs./min)
USA, Canada, Europe (Fixed Rs.6.40
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), Rs.9.19
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe, Rs.49.20
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5

Promotional Offer All new customers taking 195 rs recharge on the date of activation, will
For New get Full TT in all recharges of Rs. 125/-(Till 30th April,2008.) Total TT-
Activations* 111.25. Online TT-86.25, Offline TT-25 Rs. (within 48 hrs.)

38
 Reliance “Sath Zindagi Bhar Ka”(lifetime) offer

RCom’s new gambit is Rs 199 lifetime prepaid

Reliance Communications, the code-division multiple access major, which was the first to launch
the lifetime plan almost two years ago at a one-time cost of Rs 999, plans to announce a similar
scheme at one-fourth the price —- Rs 199.

For making outgoing calls, the standard local tariff will be 99 paise per minute. Various other
calling tariff options will also be available to the users, depending on the trend of one’s usage.

RCom’s move looks like a replay of 2006, when mobile telephony players were intensely
competing with each other over lifetime pre-paid schemes.

Spectrum war, however, kept the operators busy all through 2007, and one didn’t hear about
lifetime plans at all.

Rcom’s “SATH ZINDAGI BHAR KA” plan

39
Pulse Rate 60 sec
Price of Pack (Rs.) 199 (sim charges exclude)
Free Airtime on Pack (Rs.) 5
Incoming Calls (Rs.) - free for lifelong
Rel. GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 0.99 0.99 0.99
STD RATES (Rs./min) 1.50 1.50 1.50
ISD (Rs./min)
USA, Canada, Europe (Fixed Rs.6
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand. }17
Gulf, Europe (Mobile),
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe,
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5

BSNL’s Excel ANANT plan

40
BSNL’s “Excel Anant” plan
Pulse Rate 60 sec
Price of Pack (Rs.) 495 (sim charges include)
Free Airtime on Pack (Rs.) 65
Incoming Calls (Rs.) - free for lifelong
BSNL GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 0.49 0.49 0.49
STD RATES (Rs./min) 2.00 2.00. 2.00
ISD (Rs./min)
USA, Canada, Europe (Fixed Rs.7.20
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), Rs.9.60
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe, Rs.12.00
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5
In case of Anant, the Life Time Validity means the License Period of the Operator. The License
Period for Cellular Services of BSNL is 20 years w. e. f. 29.02.2000. However, the License is understood
to be renewable further on its expiry.

TATA Indicom’s “GO LIFE” plan

41
TATA indicom’s “GO LIFE” plan
Pulse Rate 60 sec
Price of Pack (Rs.) 200
Free Airtime on Pack (Rs.) 1
Incoming Calls (Rs.) - free for lifetime
indicom GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 1.00 1.00 1.00
STD RATES (Rs./min) 1.50 1.50 1.50
ISD (Rs./min)
USA, Canada, Europe (Fixed
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand. Rs. 17.20
Gulf, Europe (Mobile),
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe,
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5
Lifetime validity is subject to the license period till of Tata Teleservices ltd. d. Connections with
no usage (incoming, outgoing or recharge) for a continuous period of 180 days will be
churned/deactivated.

42
 Comparison of lifetime plans of all cellular companies

Charges ( call rates )

Cellular co.s Lifetime (Rs.)
plan Own Other STD International SMS

Rs. network network L/N/I

Airtel 99 1 1 1.50 6.4/9.2/40 1/2/5

BSNL 495 1 1.40 2.00 7.2/9.6/12 1/2/5

R’com 199 0.99 0.99 1.50 6/17 1/2/5

Tata 200 1.00 1.00 1.50 17.20 1/2/5

Indicom
IDEA 99 1.00 1.00 1.50 6.4/9.19/49.20 1/2/5

TRAI on Lifetime validity plans

TRAI asks mobile operators to disclose key issues of lifetime plans

43
TRAI has asked the mobile operators offering lifetime connectivity plans to disclose 'risk
factors', like change in tariff plans and their remaining license period duration, in their
announcement.

The Telecom Regulatory Authority of India (TRAI) on Tuesday incorporated safeguards to

protect consumer interest in the lifetime validity tariff schemes being offered by phone
companies. These include a restriction on the companies from hiking the tariff on any item
specified in the plans and an obligation to inform the subscribers of the month and year of the
expiry of current license.

The amendment to the Telecommunication Tariff Order thus addresses a moral issue that had
arisen after phone companies began promoting lifetime schemes — their licenses are for a
limited span ranging from seven to 15 years while they were offering a tariff that went well
beyond the license period. It also answered a question in the minds of the subscribers whether
there would be subsequent demands from phone companies after the initial upfront payment.
TRAI made it clear that in the case of tariff plans offered or marketed as having lifetime or
unlimited validity, the subscribers should get the service as long as the phone company is
permitted to provide such telecom service under the current license or renewed license. TRAI
has also reiterated the right of the subscribers to choose any tariff plan at any point of time.

TRAI released a `Regulation on Code of Practice for Metering and Billing Accuracy.' With no
stakeholder replying to the consultation paper on billing issues that also contained a code of
practice for metering and billing accuracy, TRAI decided to issue the regulation. It has directed
companies before enrolling a customer to inform in writing, within a week of activation of
service, the complete details of the tariff plan. Charges for a value added service (download of
film clip, ring tone and the like) or entry to an interactive service (such as a game) must be
provided before the customer commits to use the service.

44
 CHAPTER-3

RESEARCH METHODOLOGY

45
Definition of Research

The word research is derived from the Latin word meaning to know. It is a systematic and a
replicable process, which identifies and defines problems, within specified boundaries. It
employs well-designed method to collect the data and analyses the results. It disseminates the
findings to contribute to generalize able knowledge. The characteristics of research presented
below will be examined in greater details later are:

 Systematic problem solving which identifies variables and tests relationships between
them,
 Collecting, organizing and evaluating data.
 Logical, so procedures can be duplicated or understood by others
 Empirical, so decisions are based on data collected
 Reductive, so it investigates a small sample which can be generalized to a larger
population
 Replicable, so others may test the findings by repeating it.
 Discovering new facts or verify and test old facts.
 Developing new scientific tools, concepts and theories, which would facilitate to take
decision.

For the proper analysis of data simple statistical techniques such as percentage were use. It helps
in making more generalization from the data available. The data which was collected from a
sample of population, was assumed to be representing entire population was interest.
Demographic factors like age, income and educational background was used for the
classification purpose.

Sample size

46
For carrying out any research or study on any subject it is very difficult to cover even 10% of the
total population. Therefore the sample size has to be decided for a meaningful conclusion. For
designing the sample size, it was thought proper to cover a very small percentage of population
in various age groups.

The method used for sample technique was non probability convenience sampling method. This
method is used because it is known previously as to whether a particular person will be asked to
fill the questionnaire. Convenient sampling is used because only those people will be asked to fill
the questionnaires who were easily accessible and available to the researcher.

Considering the constraints, it was decided to conduct the study based on sample size of 100
people in specific age groups. Scientific method is not adopted in this study because of financial
constraints and also because of lack of time; also the basic aim of doing the research is academic,
hence most convenient way is selected.

47
 TYPES & TECHNIQUES

The study conducted is a conclusive descriptive statistical study; the researcher comes to the
decision which is precise and rational. The study is conclusive because after doing the study the
researcher comes to a conclusion regarding the position of the brand in the minds of respondents
of different firms groups. The study is statistical because throughout the study all the similar
samples are selected and group together. All the similar responses are taken together as one and
their percentages are calculated.

Thus, this, conclusive descriptive statistical study is the best study for this purpose as it provides
the necessary information which is utilize to arrive at a concrete decision.

48
 TOOLS USED

To know the response I have used the questionnaire method in sample survey. If one wishes to
find what people think or know, the logical procedure is to ask them. This has lead marketing
researchers to use the questionnaire technique for collecting data more than any other method.

In this method questionnaire were distributed to the respondents and they were asked to answer
the questions in the questionnaire. The questionnaires were structured non-disguised
questionnaire because the questions, which the questionnaire contained, were arranged in a
specific order besides every question asked were logical for the study, no question can be termed
as irrelevant.

The questionnaire, were non-disguised because the questionnaire were constructed so that the
objective is clear to the respondent. The respondents were aware of the objective. They knew
why they asked to fill the questionnaire.

49
CHAPTER-4

50
DATA ANALYSIS & INTERPRETATION

51
DATA ANALYSIS & INTERPRETATION

Q1. Which telecom service do you use?

Options Percentage of respondents

Mobile 55

Landline 5

Both 40

52
Q2. Which cellular service do you use?

Options Percentage of respondents

Airtel 34

idea 28

Reliance 17

BSNL 16

Tata indicom 5

53
Q3. Which service you are using?

Options Percentage of respondents

Prepaid 95
Postpaid 5

54
Q4. Are you using lifetime or general plan?

Option Percentage of respondents

Lifetime 72
General 28

55
Q5. Are you satisfied with the call rates of the Lifetime plan?

Option Percentage of respondents

Yes 64

No 36

56
Q6. Which facility attracts you most in the lifetime plan?

Option Percentage of respondents

Call rates 15

Massage Tariff 1

Night Tariff 1

Validity 83

57
Q7 Are you satisfied with the lifetime plan which you are using?

Option Percentage of respondents

Yes 78

No 22

Q8. Rate of the satisfaction level with the services of your present lifetime plan?

58
Option Percentage of respondents

Fully satisfied 14

Satisfied 47

Average 27

Dissatisfied 8

Highly dissatisfied 2

Q9. Why do you chose lifetime plan?

Option Percentage of respondents

For incoming purpose only 23

59
For money saving 48

For the facilities provided in the plan 29

Scope/Relevance of the Project

To marketing manager
Marketing manager will be able to make their strategies on the basis of the comparative study &
thus will be able to create favorable condition in the market.

60
To Company
The comparative study lifetime plans of cellular phones companies will help companies to issue
new plans according to the competitive environment.

Research scholars
Research scholars will benefit comparative study of lifetime plans of cellular companies.

Significance of the Study

Although the comparative study of life time plan of cellular companies helps a lot to the
marketing manager, cellular company itself and research scholars but its Significance extends to
the following .

Significance in future plan

61
In the competitive marketing environment it is mandatory for a business organization to keep in
mind the factors affecting the growth of business. By knowing these factor we can make the
appropriate future plans which helps the company.

Significance in the evaluation of share.

By the comparative study of life time plans of cellular companies, we can evaluate the market
share of the particular company which affect the reputation of itself.

LIMITATIONS OF THE STUDY

• The research was conducted in a limited area.

• The internet information can be irrelevant.

• Time was a major constraint.

• The respondent was limited so cannot be treated as a whole population.

62
• The respondent may be biased.

• Due to language problem it is possible that the respondents are not be able to understand the
questionnaire and can cause misleading results.

63
 CHAPTER-5

OBSERVATION & FINDINGS

On the basis of questionnaire data was collected, the findings of
which are as follows:
 55% of the people use only mobile, and 40% of respondents use both the services & only
5% people use the telephone service. It shows the popularity of cellular phone services.

64
 34% of respondents are using the Airtel services, which is the highest percentage of users
of cellular phone. Idea takes 2nd place in Haryana with 28% of users. Then comes reliance
and BSNL, and Tata indicom having least customers in the Haryana
 Prepaid service is most popular in the cellular services with 95% of customers. The
remained uses postpaid services.

 In current situation 73% of respondents are using lifetime plans, where the rest are using
general plan of the cellular companies.

 64% of respondents are satisfied with the call rates of the lifetime plans, it is because
telecom companies have slashed their call rates few months ago. Still in this situation
36% of respondents did not satisfy with the call rates which service they are using.

 In the lifetime plan of cellular companies most of the respondents are using this service
because of its validity period with 83% of answer. Where 15% of people like this services
because of its call rates.

 78% of customer satisfied with the lifetime plans of cellular companies, and which are
not satisfy with the service they are mostly BSNL and TATA indicom users.

 Most of the people are using lifetime services because of money savings with the
percentage of 48. Where 29% of people like this service because of the facilities provided
by the operators. And 23% of people are using this service because of incoming only.

 When it was asked to the respondents that did they know about the license of the cellular
company, then most of the people replied NO. It means people are not aware about the
license related bound of the cellular companies which is implemented by TRAI, that
cellular companies can deliver their services until their license have validity, they have to
renew it for providing further service.

65
 CONCLUSIONS

In Haryana it is found that Airtel is the market leader in the lifetime plan segment. People like
the lifetime plans provided by the companies. And Idea having 2nd highest customers in Haryana.

66
TATA indicom having least customers in HARYANA, where Reliance and BSNL having almost
equal percent of customer

But they are not aware about the bound of cellular companies with TRAI, that cellular companies
can deliver their services till their license have validity, they have to renew it for providing
further service.

SUGGESTIONS

 In the lifetime plans, cellular companies should reduce the call rates.

67
  They should provide other facilities like massage and minimum call rates in the same
network.

 They should make aware the customers that they have limited license period.

 They should not take other hidden charges.

 There should not be any compulsion that customer have to recharge their card in 180
days with certain amount. This is the main drawback of the lifetime validity plan.

BIBLOGRAPHY

• Books:
• Business today magazine of February issue, 2008
• Kotler,Philip ‘Mrketing management’ prentice Hall of India Pvt. Ltd. New Dehli.

68
• Kothari,C. R. “Research Mthodology” vishwa publication, New Delhi.
• Saxena ,Rajan ‘:Marketing Management Tata Mcgraw-hill publicating Co. Ltd. New Delhi.
• Verma ,H. V.”Mrketing of services” Global business press, New Delhi.

Web Resources:

www.trai.gov.in
http://www.tataindicom.com/t-aboutus-ttsl-organization.aspx
http://www.rcom.co.in/webapp/Communications/rcom/Aboutus/aboutus_home.jsp
http://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_AboutIdea
http://www.bsnl.co.in/about.htm
http://www.bsnl.co.in/service/tariff_excel_pre.htm
http://210.212.144.243/utility/tariff.htm
http://www.trai.gov.in/trai/upload/PressReleases/15/pr16jan06.pdf
www.airtel.in
www.totalnetwork.co.in .
http://www.rcom.co.in/webapp/Communications/rcom/index.jsp

ANNEXURE

69
 Questionnaire

Name -
Age - 1)18-40 □ 2)41-70 □ 3)70 above □

Sex - 1) Male □ 2) Female □

70
Education- 1) Under graduate □ 2) Graduate □ 3) Post graduate □
4) Other □

Occupation- 1) Job □ 2) Business □ 3) Self employ □

Income(P.M ) 1) 10K □ 2) Above10k □ 3) 20k □

4) Above 20k □

Address- 1) Rural □ 2) Urban □

Q1. Which telecom service do you use?

a) Mobile □ b) Landline □ c) Both □

Q2. Which cellular service do you use?

a) Airtel □ b) idea □ c) Reliance □ d) BSNL □
e) Tata indicom □

Q3. Which service you r using?

a) □ b) Postpaid

Q4. Are you using lifetime or general plan?

a) Lifetime □ b) General □

Q5. Are you satisfied with the call rates of the Lifetime plan?
a) Yes □ b) No □

Q6. Which facility attracts you most in the lifetime plan?

a) Call rates □ b) Massage Tariff □ c) Night Tariff
d) Validity □

Q7 Are you satisfied with the lifetime plan which you are using?

71
 a) Yes □ b) No

Q8. Rate of the satisfaction level with the services of your lifetime plan?
a) Fully satisfied □ b) Satisfied □ c) Average □
d) Dissatisfied □ e) Highly dissatisfied □

Q9. Why you chose lifetime plan?

a) For incoming purpose only □ b) For money saving □
c) For the facilities provided in the plan □

Q10. Do you know about the license of cellular companies?

a) Yes b) No

72