JIL Church Worldwide

Social Media Army

Official Hashtag: #JIL37ExaltingJesus
GOAL: Promote and broadcast the anniversary event on the Internet
Follow
Twitter and Instagram: @JILworldwide and @Bro_Eddie
Facebook: JesusIsLordChurch and BroEddieCVillanueva
I.

Twitter Rules:

o Basic Limits:
2, 400 tweets per day/account. The daily update limit is further broken
down into smaller limits for semi-hourly intervals. Retweets are counted
as Tweets.
1, 000 following per day. But dont be aggressive!
1, 000 Direct message per day.
o Additional features:
Mentions, Retweet, Reply, Favorites, and Direct message.
o Tweet Rules:
140 characters on a tweet.
No Edit feature!
100/2400 tweet rules. (100 per hour 2400 per day) Not an exact
number!
o Twitter Jail / Rest Limit
-If you do reach a limit, twitter will let you know with an error message
telling you which limit you've hit.
-Access will reset for few hours.
-Favorite feature remains.
II.

Guide for Twitter Trends:

This algorithm identifies topics that are popular now, rather than topics that
have been popular for a while or on a daily basis.
Topics break into the Trends list when the volume of Tweets about that topic at
a given moment dramatically increases.
Sometimes, popular terms dont make the Trends list because the velocity of
conversation isnt increasing quickly enough, relative to the baseline level of
conversation happening on an average day.

It can determine trending topics with 95% accuracy an average of 90 minutes

before the topic trends with Twitters algorithms. If the algorithm detects a
familiar pattern in tweets on a topic, the topic will be more likely to trend.
Trending topics usually have a shelf-life of roughly 11 minutes, however, most
trend for less than ten minutes. Twitter currently shows ten top trends based on
your location settings.

Are there rules for trends?

-Yes, and we outline them in the Twitter Rules because it is possible to abuse
trends. The following behavior could cause your account to be filtered from
search or even suspended:
Adding one or more topics/hashtags to an unrelated Tweet in an attempt to
gain attention in search.
Repeatedly Tweeting the same topic/hashtag without adding value to the
conversation in an attempt to get the topic trending or trending higher.
Tweeting about each trend in order to drive traffic to your profile or website,
especially when mixed with advertising.
Listing trends in combination with a request to be followed.
Tweeting about a trend and posting a misleading link to something
III.

Actions to consider:
1. Form Social Media Army.
=Central Operation:
=National Operation:

50 per area x 32 = 1,600 people

40 (Luzon) per area x 69 = 2, 760 people
20 (VizMin) per area x 30 = 600 people
= International Operation: Amema: 200 people
Americas: 100 people
Europe 1: 50 people
Europe 2: 100 people
Oceania: 50 people
TOTAL: 5, 460 Social Media Volunteers
SMV should have the following:
a. Twitter account
b. Access to phone/computer with internet or data connection.

2. Assign Team Leader per area/country.

=Central = 32 Team Leaders
=National = 99 Team Leaders
=International = 5 Team Leaders

3. Gather information of all SMV (Name, Local Church, Contact number, Twitter
handle, and Email) to be submitted by the Team Leader.
4. MIS Dept will make a Facebook group and/or Viber group for communications
and updates.

IV.

V.

5. Implement strategies on the given date.

Tweet Guidelines:
1. On Oct 23, tweet about the topic with the official hashtag #JIL37ExaltingJesus
only.
2. Fresh tweets is advisable. Retweet @JILworldwide tweets.
3. You may include photos or videos on your tweet.
4. Include location on some post when needed.
5. There is a Set time for massive tweeting.
6. Take note with 100/2400 tweet rule.
7. Count 30 seconds before the next tweet.
8. Other Reminders:
-NO Emojis and space
-COPY & PASTE hashtag to avoid misspelled hashtags.
9. Other things to do:
-Do retweet, replies, favorites.
-Mention some Christian artist to greet the church.
-Once get jailed, use favorite feature.
-Invite followers to tweet.
Strategies to trend #JIL37ExaltingJesus
1. Follow @ILoveJILChurch on Twitter. The role of this account is to CONNECT all
SMVs on Twitter. This will be continuously updated with status updates
2. Starting Immediately Updating Twitter account and maximizing all features
-Maximize twitter features.
-Update information on profile.
3. October 18, 2015 (Sunday) Twitter Party
- Promote #CountdownToJIL37
- Target time to trend 4:00 pm 5:00 pm (PH Time)
- Target Tweets: 273,000 Tweets (50 tweets per account)
4. October 19 - 22, 2015 (Social Media Updates)
-Promote specific day countdown hashtag starting 5AM of the ff dates:
Oct 19 - #4DaysToJIL37

Oct 20 - #3DaysToJIL37
Oct 21 - #2DaysToJIL37
Oct 22 - #1DayToJIL37
HOURLY TARGET TO TREND THE COUNTDOWN HASHTAG
(Oct 19-22)

5:00 6:00 AM

TWEET
PER
ACCOUNT
(minimum)
10

6:00 7:00

10

54, 600

7:00 8:00

10

54, 600

TIME

TARGET TWEETS
54, 600

8:00 9:00

20

109, 200

9:00 10:00

20

109, 200

10:00 11:00

20

109, 200

11:00 12:00

20

109, 200

12:00 1:00

20

109, 200

1:00 2:00

30

163, 800

2:00 3:00

50

273, 00

3:00 4:00

100

546, 000

4:00 5:00

50

273, 000

5:00 6:00

100

546, 000

6:00 7:00

50

273, 000

7:00 8:00

100

546, 000

-JIL Worldwide social media accounts will post status updates to encourage
interaction with followers.
- SMV will reply or tweet with the official hashtag.
- MIS Dept will share via Omniscoop & social media accounts (Filter and select
what to share).

5. October 23, 2015 (Anniversary Day)

-Promote #JIL37ExaltingJesus
SMVs role
-Tweet about the anniversary maintaining their account to be active.
-They may retweet, favorite and reply to tweets related to anniversary.
-They will invite artist and others to greet JIL Church by sending DM or mentions.
-Update status of their account.

 Team Leaders main role

-Manage his/her team
-Monitor the team and see to it that they at least reach their target.
-Roles of the SMV
MIS Department
-They may retweet, favorite and reply to tweets
-Update OmniScoop
-Update social media and website.
-Update the team leaders about the strategies.
-Update program committee on the Twitter trends
-Make a scheduled posts starting from 12:00am.
-Post any engaging post about the anniversary through @ilovejilchurch account.