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Three magazines:

Analyze
o Front cover.
o Contents page.
o Double page spread.

Analysis 1

The first magazine I am analysing is called NME and the music it covers is light
rock to light metal which covers a very wide range of people who listens to
music and one of the main reasons it one of the highest selling music
magazines. Although lately its circulation has plummeted from 64,033 in 2007
to 48,459 making it drop 24.3%. The first issue of NME was published in 7
March 1952.

The route of the eye goes across through the masthead saying “NME” and
through coverline “Kings Of Leon”. Then it goes down across Peter Doherty’s
face and across the stuff on his neck then through the coverstory talking about
the 25 greatest alternate love songs. Then finally the route of the eye goes
across the bottom towards the terminal area has a coverline on the Klaxon’s
new tour and the price of it and the ISBN number. They have done it this way
so that it can show the main focus of the magazine, in this case it is Peter
Doherty.

The hotspots on the magazine are mainly based around peter Doherty’s body
and face as it would apparently attract female buyers. The top two are based
around his face showing the expression on his face which shows that he is
taking what is happening very seriously and the bottom two hotspots are
around his chest area with all of the tattoos and jewellery showing that he has
become quite vain lately and he has his nipple out showing he is being
rebellious against nature and that he wants to be seen as a sex object.

The cover is laid out in a fashion which works around Peter Doherty’s face and
body so that you can see the entire photo of him and also the photo of Peter
Doherty has been taking in a way that his body and face was on the route of
the eye. Most of the coverlines and coverstories are based around the
masthead and the route of the eye and the hotspots.

The font they use in the magazine use both serif and san serif and by using
both of the types of font they contrast each other making them stand out from
each other, a good example of this would be the coverstory talking about the
25 greatest alternative love songs. For the masthead of the magazine the
font is really big letters and very bold to stand out among the rest of the words
on the cover showing what magazine it is and catches your eye well.

The colours they have used in the magazine are very good as they have used
red against black making the font in the contrasting therefore standing out a
lot. Also they have used yellow on the top of the magazine to allow it to stand
out a lot, the main choice of colours are red and black which do contrast each
other and they have used yellow in small doses which does stand out among
the red and black house style.

The images they have used on the cover of the magazine uses images really
well as the main feature of the magazine is Peter Doherty who is a very large
image making it stand out and show that he is the main focus of the magazine.
They have also placed images on the route of the eye and in the terminal area
making those easy to be seen as NME know that your eye is going to go across
that particular area of the cover of the magazine.

Contents

The contents of NME are very unique as most magazines have very plain and
boring contents whereas NME use lots of pictures and a few colours in their
contents.

The route of the eye goes across the top of the page through the “Bruce
Springsteen” and up to “The Prodigy” it then goes down across the page going
through “The Prodigy” again and then goes through “The Virgins”. The route of
the eye then finally goes across the bottom of the page through “The Virgins”
still then terminates in the terminal area which has “Soft Toy Emergency”
within it. They have made very good use of the principle of thirds and the
hotspots as they have put the parts of the contents which didn’t lie on the
route of the eye; they made it so that they lie on the hotspots as the top left
hotspot was based around the “London Blackmarket” and the bottom right
hotspot was based around the “Attic Lights”. They have laid the contents out
like this so that they could attract your eye to as much of the articles on the
page as possible.

They have laid the contents out well as they have placed plenty of pictures on
the page, but placed them well enough that almost all of the pictures do lie
along the route of the eye and if they don’t lie along the route of the eye then
they are either on or very near the hotspots of the principles thirds. They have
also laid out the contents so that you can see that is all based around The
Prodigy and The virgins this is to show that these two bands are going to be the
main focus of this magazine.

They have used sans serif fonts for the contents titles and sub titles as they
stand out better than serif fonts as they are bolder and more block like, but
they have used serif font for the text as it is a nicer font to read rather than a
sans serif font.

They have used good use of colours on the contents as the contents titles and
subtitles are contrasting colours “red and black” which does help them stand
off the page and catch your eye to look at them, also it seems that they have
given the main parts of the page a turquoise back to show that this is the main
part of this issue, for example the Prodigy has a blue background.

The pictures they have used show that the bigger the picture the more
important it is so that the Prodigy and The Virgin are really big pictures, but
picture like Bruce Springsteen are small pictures showing that there is less
importance toward him. Also they have placed most of the pictures so that
they do lie along the route of the eye and if they cannot lay them along that
then they are placed near the principle of thirds hotspots.

Double Page Spread

On the double page spread you can see that the first page is based on the
guitarist of the band and that the second is more based around the rest of the
band.

The route of the eye across the two pages goes across the top through the
main title of the article “The Irony Giants” across the photo of “The Devil” then
across through another picture of the secondary guitarist and the drummer
then onto a picture of a man holding an acoustic guitar singing it then goes
down across going through the captions of the pictures as the caption of the
one with the acoustic singing is “History Class” and the one of the secondary
guitarist and drummer is “Flying High” then from the bottom left corner to the
terminal area it goes across through a little photo of lots people using the
bands equipment. The use of route of the eye shows all the members and
what instruments they play in the band.

They have laid out the double pages so that all the photos lie along the route
of the eye and because the main picture of the guitarist isn’t all on the route of
the eye they have laid that out so that the photo is on the principle of thirds
hotspots, also as the drummer in a different photo isn’t on the route of the eye
he is also on hotspot so that he does get noticed. They have laid it out so that
the guitarist on the first page is blatantly the main interest on that double page
spread.

Just like the contents they have used sans serif fonts for the titles as they are
bold and stand off the page better than serif fonts, also they have used serif
fonts for the articles they have wrote a lot about as they are nicer to read and
look better.

They seemed to have used a pink colour scheme as in the main photo of the
guitarist he is wearing pink top and as he is the main focus of this article they
have used pink colour scheme, they have also used the pink so that it does
contrast the black coloured fonts making them stand out a bit more.

The pictures they used they have set them out so the bigger the picture the
more important it is so it shows that again the guitarist is easily the main focus
also they used photo to show everyone, also in the main photo the guitarist
has a serious look on his face showing that they are taking what is happening
seriously.
Analysis 2

The second magazine I chose to analyse was Kerrang music magazine.

Kerrang magazine is NME’s biggest rival music magazine in terms of ratings as


last year Kerrang magazine were selling to the public 76,937 a week where as
now they are selling 52,272 a week. So their sales rates have dropped by 32.1%
in one year. Kerrang usual genre tends to be rock, hard rock and metal based.
The first ever issue of Kerrang magazine was published on the 6th august 1981.

The route of the eye on the front cover goes across the top of the page
through the masthead Kerrang and across the top of the lead singers head of
Biffy Clyro then it goes diagonally down which goes across the faces of two of
the bands members showing that the magazine is going to be based around
this band, it also goes across the coverline “Biffy Clyro Rocks next superstars”
then goes to the bottom left corner talking about bring me the horizon
coverline “Bring Me The Horizon UK tour report” it the ten finishes by going
across the bottom of the page going across the coverlines talking about bands
which on the comeback and finishing in the terminal area where the ISBN
number is shown and the price of the magazine and the Kerrang website. They
have done the route of the eye like this so that you can see what the main
focuses of this magazine are also where to go if you want to find out more.

The hotspots of the cover are based around the band members of Biffy Clyro’s
faces and the advertisements such as Biffy’s new album and the 30 Seconds To
Mars posters. The hotspots around the member’s faces again resemble that
this particular issue is going to be based around this band and their latest
work.

They have laid the cover out cleverly as they have used the route of the eye
well making it go across the masthead and most of the advertisements, but if
something does not lie along the route of the eye then they have placed them
so that they lay near the hotspots of the magazines, unlike quite a few big time
magazine covers they haven’t laid their main picture and taken it in a way that
it lies along the route of the eye rather that they took it so that it does hang
around the hotspots of the principle of thirds.

For the front cover they have mostly used sans serif fonts as they seem a lot
more bold and eye catching therefore a better choice for the front cover they
have used sans serif for all the important parts of the issue and for the less
important parts they have placed them in serif fonts as they are nicer on the
eyes.

As this is a rock/metal magazine they have used plenty of red, black and white
as they best resemble what colours the type of people in which enjoy this
music stereotypically wear and tend to like more.

The main photo of the magazine is obviously going to be the biggest one which
is what they have done and the picture of the band is them looking quite
serious showing that they do want to be taken quite seriously now the other
photos in which are not as big are placed along the route of the eye so that
your eye does go across that picture so if there is a picture which takes your
eye it is placed in the right place. But there are a few pictures which are not
placed on route of the eye, but are near the hotspots which does compensate.

Contents

The contents of this particular magazine has been laid out in a very clever
manor as it doesn’t seem to follow the route of the eye at all or even the
principle of thirds but it does really well as the route of the eye goes across the
top of the page and through the title “Contents” and across the singer of Bring
Me The Horizon’s head, it the continues down across the page crossing the
page number for Bring Me The Horizon article then continues covering most of
the rest of the pages for different articles, then finishes off by going across the
bottom of the page going across a few more page numbers and terminates in
the terminal area advertising that you can get Kerrang delivered to your door
for £6 a month. They use route of the eye so it shows the main features of this
issue.

The hotspots of the contents mainly cover up any unnoticed parts left by the
route of the eye as all the page numbers you missed on route of the eye are
placed around the hotspots cleverly.

They have laid out the contents of this magazine to show that the most
important parts of this magazine will be placed in the top half of this magazine
and that the less important parts of the magazine will be placed the bottom
half of the contents.

The font they have used in the contents seem to be all in sans serif fonts as
usually when reading a magazine the contents pages tends to be missed out as
nothing important is on the contents page so that if the placed the font in a
sans serif font then it would catch the readers eye and perhaps prevent them
from missing that page.

In the contents they have changed the colour scheme a bit as instead of black,
white and red they have used black, white and yellow, but they have only used
the yellow on top of the black as it seems to stand off of black extremely well
to catch the readers eye that little bit more.

As they have blatantly pointed out who the main focus of the magazine is
about in this issue they haven’t felt any need to continue telling you where to
find them in the magazine so they have left them out and made the second
most important part of this magazine that main focus on the contents page by
making Bring Me The Horizon take up half the page with on picture of the lead
singer again drawing the readers eye, they have also placed two more small
photos on top of the large photo showing that the two photos are a little bit
less important but next in line of importance on the contents page.
Double-page Spread

The double page spread I chose is about a band called “Every time I Die”

Route of the eye across the double page spread goes across the top going
through the band’s name “Every time I die” then through what I think is the
name of their new album “Blood Work” then through a passage talking about
how they aren’t making as much money as most famous bands then it goes
down across the page going across the photo of the band looking depressed
then finally across the bottom of the page through the saying “We’re still nine
people in a f***king van!” then terminates in a box talking about I pod
instants. So the route of the eye gives the impression that this is a sob story
about this band that just can’t seem to make it. Their use of route of the eye
shows what the band are about and what they are aiming for.

The hotspots on this double page spread are just based around the bands
miserable faces again emphasising the fact that they are not happy about their
current popularity.

Most of the left page and about half of the right page is basically the photo of
the band looking depressed which makes you realise that this band really
aren’t happy and this magazine want you to realise that as almost all of the
double page spread is the band looking really depressed. They’ve placed the
text so that all the writing is based around them not much text goes across
their bodies or interferes with the expression they are trying to show.

Again in this magazine all the stuff that they really want you to read is in big
bold sans serif font to really catch your eye whereas where they have actually
written an article they have used a serif font as again it is a easier font to read
and nicer.

The colour they have used in this part of the magazine is red, black and white
not really any of them colours used together resembles any happiness which
seems to be the big message they are trying to get across.

Kerrang have only used one photo in this double page spread which stretches
across both pages which shows that this photo is the thing they do want you to
focus on these two pages also the photo also does lie along the route of the
eye as most of the members are on it but the one member who isn’t is around
the hotspot, but the guy based around the hotspot seems to be giving off his
own sense of isolation from everything adding to the drama of the article.
Analysis 3

The final magazine I have chosen to analyse is Metal Hammer.

Metal hammer are not as big of a name as Kerrang or NME, mainly because
they are a monthly magazine whereas the other two are weekly magazines.
This is shown by their circulation of 49,143. The cover of Metal Hammer seem
to be very vague in terms of variety as it all seem to be focused on one band in
particular in this case “Ramstein”

The route of the eye goes across the top of the page going through the
masthead “Metal Hammer” while at the same time going through the
coverline “3 free gifts” it then goes down across the page through the main
picture of Ramstein’s logo then finally goes across bottom of the page through
the name Ramstein and the pull quote “We’re back and we want to f**k” this
shows the main focus of this issue as is only thing on the cover, also that there
is a good competition.

The hotspots are just based around the Ramstein logo and that’s it
emphasising what this issue of Metal Hammer is going to be based on.
The cover of this magazine is laid out so that all of the writing and coverlines
etc are all spaced around the main picture of the cover; this shows that the
logo is very important on this issue and that what it represents in this case
Ramstein is also very important in this issue.

They have only used sans serif fonts on the cover of this magazine as they are
not the biggest selling music magazine there is they have used sans serif font
to make they cover stand out as much as possible to give it the best chance of
standing out more than its rivals.

As it is called Metal Hammer they have given it a dark metal background with
the Ramstein logo scolded into it with a light burning metal colour therefore
relating it to the products name, also by using the light colour in the dark
background it also helps it to stand out with the use of colours.

The photos are quite simple as they have only used one photo, but as they
have only used one photo it makes you concentrate more on that photo and
make you think that it must be important as it has the whole front cover to
itself.

Contents

Like the other magazines the contents of this magazine has been well thought
out as the route of the eye goes along the top of the page through the title
contents and through some pictures then down across the page going through
more photos of different bands and what pages they are on then finally it then
goes across the bottom of the page where there are a few more photos
showing a bit of what men like. They do this so it shows as much of the
information in the article as it can also to attract men’s eyes.

Again the hotspots of the contents cover up what the route of the eye has not
covered including some important pictures to this issue this shows that there is
not a single thing this issue doesn’t want you to miss out on.

They lay out of the contents page is shown as all of the writing is shown down
the left hand side and most of the photos are on the right hand side mostly
along where the route of the eye is, as this magazine must know that most
readers do just tend to look at photos and carry on so they put the photos on
the route of the eye.

Again like Kerrang they have use sans serif font for the contents as they must
also know that most readers do not tend to look at the contents of a magazine
so they put their writing in sans serif to make them stand off the page more.

Metal Hammer also use red, black and white as a colour scheme in their
magazines as they do tend to be the most metal like colours, also that when
red and black are used together they do standoff of the page [pages really well.

The photos they have used in this tend to lie along the route of the eye quite
well and also are some photos which certain sexes will like for example in the
terminal area of the contents it is a photo of good looking lady with a very low
cut top, exactly what a man wants to see.

Double-page Spread

The double-page spread I chose for my magazine was about Megadeth.

The route of the eye goes across the top of the page going across the top of
the singers head and through the title “Unleash Hell!” then into “The Burning
Question” it then goes down across the two pages going through the main
photo and a smaller photo about the same man as the one in the main photo,
it then goes across the bottom of the page going through the banner
advertising the metal hammer website. It then terminates in the article about
rumours etc. they use this to show who this double page spread is based on
mostly, also where to go to find out more information.

The hotspots of this double-page spread are based around the main photo of
the lead singer and the article talking about his new band and their new album
putting more emphasis on their lead singer being really good and also that
they are playing at a highly renown festival.

The pages are laid out so that the first page is all about the lead singer and
emphasising that he is amazing at what he does and that the second pages
tells you why and then will mention the rest of his band and their contribution
to what has happened.
They have split the font use about 50/50 between serif and sans serif as they
have used sans serif for things such as titles sub-titles banners etc, but where
they have actually written the articles they have used a serif font as it is easier
on the eyes and easier to read, also by using sans serif they can emphasis the
important parts of the two pages.

They have mainly stuck with black, white and yellow with this double page
spread as seems to fit what has been said and can stand off of the page really
well, especially when yellow is used on top of the black as it does really
standoff of the page really well and seems to do so better than white off of
black as it is different.

The photos they have used on these two pages. On the first page they have
used two photos of the same person to emphasis what these two pages are
going to be about also by the main photo taking up a whole page itself really
emphasises that this man is the main focus. On the second page they have
used about 2 or 3 little pictures to throw little things out at you n think oh
wow, but not meant to do any more than that.

Adam Gill