DIPLOMA IN BUSINESS

MANAGEMENT

Assignment

Marketing Research

8086

MAR 8085 & MAR

SUBMITTED TO
PREPARED BY
MARGIE GARCIA
GAGNDEEP KAUR
STUDENT ID 7981

ABSTRACT
This project aims to develop a marketing strategy for Nestle. I am going to
present a brief history of Nestle and then elaborate on its share. This section will
also define the difference of NESTLE and CADBURY .
This project will provide proof to why this is and elaborate on its other
demographics, such as its adult and female market.
Under this project im also going to show its features and its various pricing
strategies, such as premium pricing, target-costing/pricing and dual pricing and
why it uses these strategies.

COVER LETTER
I am Gagandeep Kaur student of Royal Business College Te Puke .I am
going to research on Nestle as this is the part of my assignment .I
promise it will not affect the image of the product, Please allow me to
do my research on this.I will keep this research secret and I will not
give any information
to another company, I will destroy all data after completed my
research.If you have any query, please dont hesitate to contact me.
Contact me : kanggagan04@gmail.com.

Ph..0211554761

Introduction
Nestle is one of the worlds famous company. It is known by its better
taste mostly in chocolates .People love to eat chocolates even of any
age . Nestl is the worldwide leader in product categories such as
soluble coffee, infant nutrition, bottled water, condensed and
evaporated milk, ice cream, as well as chocolate and malt drinks, and
culinary.

HISTORY OF NESTLE
Nestl was founded in 1866 by Henri Nestl .Henri Nestle wanted to develop his
own brands and decided to avoid the easier route of becoming a
private label. Henri also wanted to make his company global. Within a
few months of the launch, Henri began to sell his products in many
European countries. In the companys initial years, Henri took various
steps to facilitate research, improve product quality and develop new
products.

OBJECTIVES OF RESEARCH

The main objectives of

conducting the research on Nestle to know about the todays value or
demand of nestle.Also want to know about recommendation if
coustomers need so. It will help the company to increase the
efficeincy of product .
Some of the points consider under objective are:
Is this fulfilling the demand of coutomers?
Is this delivered on time?
It is very important to fulfill the demand of coustomers .Nowadays it is
the main vision of any comapny .

Moreover manufacturing the product is not only the enough proper

distribution of the same is also necessery .It will create problem if its
not deliver on time like decrease in demand ,it will effect the price then
the company will go in loss.

Project proposal
1.What is the marketing area /question you are intrested in
researching?

My research topic is Nestle.

2. What specifically about that subject area are you trying to research?

I am going to research on Nestle so that i can find about the today's

position of nestle ,and the meaning of marketing and its importance to
an organisation .
3.What are your research objectives-what are about 3-4 questions that
you are trying to ask?

Is this fulfilling the demand of coustomer's?

Is this delievered on time?

What are the strategies of this products ?

4.What sources of informatoin do you need ?Any other consideration?

Group discussion .

Interviews .

Feedback.

Questionaire.

A1: Need to study:

It is important to study about the organization to find out the current

position in market as well as the history of the organization. it helps us to learn

about the organizational work which helpful to do any type of research.

A2: Scope of study:

It covers the areas we need to talk or understand in the study which is
very beneficial for the readers the organization work and limitations.

A3:Objectives of the studies:

Help in building a positive association with people thereby enhancing

brand personality

How to break the negative connotation of Being fashionable

Why has Lakme missed out on promotional gauge despite roping in top
brand ambassadors.

B: Methodology:
Research methodology defines location of the study; research and
methods that the research procedure and analysis plan that would be
put in consideration when carrying out this particular research. It is
important to note here that this research would mainly base on the
questionnaire, interviews and case study even though other research
methodologies are briefly discussed.The research design, objectives of
study, scope of study along with research methodology and limitations of study
etc.

Mainly two techniques of research, Qualitative and Quantitative utilized.

Though both of methods have their own significance, the use of exploratory
quantitative research design for this study appears to be appropriate.

To know the customers perceptions about banking services.

To study the methodology help other know that you know what you are
doing.

To study the problems faced by customers.

To make comparative study of disbursement of home loans by commercial
banks, the study shall be conducted in the manner.

[Element 1- 8085]
Qualitative Research:

Objectives:

To study the tastes, preferences, and buying behavior of consumers ..

To recommend strategies to NESTLE to increase sales.

Qualitative Research:
It is done by analyzing, collecting and interpreting data by
observing people. It is much more subjective as compare to quantitative
and uses different styles to collect data like in depth interview and focus
group. Small number of people interviewed in depth as well as by focus
group. This type of research is less costly but very effective.
So in data collection I collect data by both methods which helps me to find
the correct result and also achieve my objective.
Exampel of Questionaire:

Identify research question

Make sure questions are well laid out and clear to score

Make sure questions are not confusing and complicated

Analyse statistically

Hand them out or post them which return envelope pad

Data are in the form of numbers and statics

Questions included in qualitative research

are:

What are the ingredients which you would like to have in any
product of nestle.

Have you got diffrence in taste by the package?

Discussion:
For this survey I have selected the all age of people of the country
as this is the merit of the company that it making for all aged people not
consider only one. According to the survey people show their interest to
recommend more product to nestle and also wants some demerits of
product. The fastest way these days is to search online via internet.

DATA COLLECTION:
Data collection is very important for any type of research.
Inaccurate data can impact the result and shows the invalid results.
PRIMARY DATA:

Questionnaire.

The data which is collected after doing the survey.

SECONDARY DATA:

Internet
Company Reports& Broachers
Magazines
Newspapers Articles &journals

1.5 Cultural sensitivity:

New Zealand is well known for different cultures and valuing ones own culture.
So there are different cultural people in New Zealand. Every onehave their own
point of view which may lead to problems some times.

1.6 ANALYSIS AND INTERPRETATION:

DISCUSSIONS:
I would like to discuss most of the respondents family mother is the
decision makers. There are few more points I would like to add:

Most of the respondents are satisfied about Lakmes Brand position

in the Market.

Majority of the respondents are purchasing Lakme product

whenever they needed.

Most of the respondents presume that Lakme products are good.

Majority of the respondents are not aware about Lakme products.

Most of the respondents came to know about Lakme through
Advertisement.

CONCLUSION:
According to the survey we analyze that Fashion Products is a bridge
between Company and consumers. Consumers are getting right price for their
product with involvement. Consumers are motivated by the advertisement as well
as consumers are fully satisfied by the way of product promotion, availability, and
quality. Hence, concerned authorities should take for proper functioning and
regularize the supply of products to the markets. It is essential that they manage
their activities in a logical way in order to align with the customer needs. If the
findings and suggestions from this study are considered and put into practice,
definitely there will be more chances for further development and it may lead to
satisfaction and increase the purchasing pattern of the buyers.

B1. RESEARCH DESIGN:

Our research is based on the Exploratory Study.
Research is exploratory when you use no earlier model as a basis of your study.
The most usual reason for using this approach is that you have no other choice.
Normally you would like to take an earlier theory as a support, but there perhaps
is none, or all available models come from wrong contexts.
Exploratory research means that hardly anything is known about the matter at

the outset of the project. You then have to begin with a rather vague impression
of what you should study, and it is also impossible to make a detailed work plan
in advance.
The gradual process of accumulating intelligence about the object of study
means also that it will be impossible to start by defining the concepts of study.
You have to start with a preliminary notion of your object of study, and of its
context. During the exploratory research project, these provisional concepts then
gradually gain precision.
We have collected our data by drafting a questionnaire and thereby
interpreted or analyzed or result by using the Microsoft excel.