SUMMER TRAINING PROJECT REPORT

ON
EFFECTIVENESS OF RETAILING MIX IN BIG BAZAAR "

Submitted To:-

Submitted By:

Mr. MANISH TANWAR

SHOBHA CHARAN

(Lecturer)

(BBA-III Year)

Subm
itted for partial fulfillment of the degree of
Bachelor of business administration

(2011-2012)

INSTITUTE OF MANAGEMENT STUDIES

(AICTE, Ministry of HRD Govt. of India Approved institute)

PREFACE

BBAistheoneofthemostreputedprofessionalcoures in the
field ofRetailManagement.Itincludetheoryaswellasitspractical
application.SummerTrainingisanintegralpartofBBA forsucessful
completionofthisprogrammerequiretwomonthssummertrainingin
retailorganisation.
SoaftercompletionofBBA3rdyeareachstudentneedtoundergotwo
monthstraininginanorganisation.
This training serves the purposes of acquainting the student with
environmentofanorganisationinwhichstudenthavetoworkhardin
future .Only theoretical knowledge is not enough but its practical
applicationisalsorequiredtobelearned.
Iwasfortunateenoughtohaveanopportunityofdoingsummertraining
atBIGBAZAAR,Jaipur.Everytraineewasrequiredtoprepareareport
ofhisworkingintheorganisation.Iwasassignedaprojecton
EFFECTIVENESSOFRETAILINGMIXINBIGBAZAAR.
Inthisreport,alltheimportantfindingsoftheprojectareincluded,over
andaboveanoverallprofileofthecompany(PANTALOON) isalso
given.Itishopedthatthisreportwillmakethereadersfamiliarwiththe
storeandalsogivetheideaabouttheproductandservicesofferedbythe
company.

ACKNOWLEDGEMENT
Theprojectofthismagnitudewouldnothavebeencompletedsingly.FirstlyIwant
togivemyheartythankstoallmightywhomadetheworldandmealso.
Therearemanyotherpeoplewithoutwhomthecompletionoftheprojectwould
nothavebeenpossible.Somehavecontributedtowardsthisdirectlywhileother
haveprovidedindirectly.
ItgivesmeimmensepleasuretothankMr.SwaplineDutta.(StoreManager)and
Mr. Sobhan Banerjee (HR)for providing me summer training in his reputed
organization and giving me a chance to have the experience of actual retail
operations.
IamindebtedtoMr.Bishnathjha(DepartmentManager)ofBIGBAZAARfor
hisguidanceandcooperationincompletingthisproject.
LastbutnottheleastIwouldliketoconveymyheartiestgratitudetoallMembers
ofBIGBAZAARwhohelpedalotduringmysummertraining.

SHOBHA CHARAN

TABLE OF CONTENTS

TABLEOFCONTENTS
S.NO.

Contents

COMPANY PROFILE

Group vision, mission and values

Organization Structure

Management style

Strategy

Department and Products

Introduction

Research Objective

Research methodology

10

Analysis and Interpretation

11

Findings

12

Recommendations

13

Limitations

14

Bibliography

15

Annexure

16

Location

17

Competitors