Beruflich Dokumente
Kultur Dokumente
(RDIAS-IPU)
CHAPTER – 1
INTRODUCTION
1.1 INTRODUCTION TO MUTUAL FUND
A Mutual Fund is a trust that pools the savings of a number of investors who sha
re a common financial goal. The money thus collected is invested by the fund man
ager in different types of securities depending upon the objective of the scheme
.These could range from shares to debentures to money market instruments. The in
come earned in these investments and the capital appreciation realized by the sc
heme is shared by its unit holders in proportion to the number of units owned by
them. Thus a Mutual Fund is the most suitable investment for the common man as
it offers an opportunity to invest in a diversified, professionally managed port
folio at a relatively low cost. Anybody with an invest able surplus of a few tho
usand rupees can invest in Mutual Funds. Each Mutual Fund scheme has a defined i
nvestment objective and strategy.
A mutual fund is the ideal investment vehicle for today’s complex and modern fin
ancial scenario. Markets for equity shares, bonds and other fixed income instrum
ents, real estate, derivatives and other assets have become mature and informati
on driven. Price changes in these assets are driven by global events occurring i
n faraway places. A typical individual is unlikely to have the knowledge, skills
, inclination and time to keep track of events, understand their implications an
d act speedily.
A mutual fund is answer to all these situations. It appoints professionally qual
ified and experienced staff that manages each of these functions on a fulltime b
asis. The large pool of money collected in the fund allows it to hire such staff
at a very low cost to each investor. In fact, the mutual fund vehicle exploits
economies of scale in all three areas –research, investment and transaction proc
essing.
A draft offer document is to be prepared at the time of launching the fund. Typi
cally, it pre specifies the investment objective of the fund, the risk associate
d, the cost involved in the process and the broad rules
for entry into and exit from the fund and other areas of operation. In India, a
s in most countries, these sponsors need approval from a regulator, SEBI in our
case. SEBI looks at track records of the sponsor and its financial strength in g
ranting approval to the fund for commencing operations.
A sponsor then hires an asset management company to invest the funds according
to the investment objective. It also hires another entity to be the custodian of
the assets of the fund and perhaps a third one to handle registry work for the
unit holders of the fund.In the Indian context, the sponsors promote the Asset M
anagement Company also,in which it holds a majority stake. In many cases a spons
or can hold a 100% stake in the Asset Management Company (AMC). E.g. Birla Globa
l Finance is the sponsor of the Birla Sun Life Asset Management Company Ltd., wh
ich has floated different mutual funds schemes and also acts as an asset manager
for the funds collected under the schemes.
As per SEBI regulations, mutual funds can offer guaranteed returns for a maximum
period of one year. In case returns are guaranteed, the name of the guarantor a
nd how the guarantee would be honored is required to be disclosed in the offer d
ocument.
Investments in securities are spread across a wide cross-section of industries a
nd sectors and thus the risk is reduced. Diversification reduces the risk becaus
e all stocks may not move in the same direction in the same proportion at the sa
me time. Mutual fund issues units to the investors in accordance with quantum of
money invested by them. Investors of mutual funds are known as unit holders.
A mutual fund uses the money collected from investors to buy those assets which
are specifically permitted by its stated investment objective. Thus, an equity f
und would buy equity assets – ordinary shares, preference shares, warrants etc.
A bond fund would buy debt instruments such as debentures, bonds or government s
ecurities. It is these assets which are owned by the investors in the same propo
rtion as their contribution bears to the total contributions of all investors pu
t together.
Any change in the value of the investments made into capital market instruments
(such as shares, debentures etc) is reflected in the Net Asset Value (NAV) of th
e scheme. NAV is defined as the market value of the Mutual Fund scheme s assets
net of its liabilities. NAV of a scheme is calculated by dividing the market val
ue of scheme s assets by the total number of units issued to the investors.
A Mutual Fund is an investment tool that allows small investors access to a well
-diversified portfolio of equities, bonds and other securities. Each shareholder
participates in the gain or loss of the fund. Units are issued and can be redee
med as needed. The funds Net Asset value (NAV) is determined each day.
When an investor subscribes to a mutual fund, he or she buys a part of the asset
s or the pool of funds that are outstanding at that time. It is no different fro
m buying “shares” of joint stock Company, in which case the purchase makes the i
nvestor a part owner of the company and its assets. In fact, in the USA, a mutua
l fund is constituted as an investment company and an investor “buys in to the f
und”, meaning he buys the shares of the fund. In India, a mutual fund is constit
uted as a Trust and the investor subscribes to the “units” issued by the fund, w
hich is where the term Unit Trust comes from. However, whether the investor gets
fund shares or units is only a matter of legal distinction. In any case, a mutu
al fund shareholder or unit-holder is a part owner of the fund’s assets. The ter
m unit-holder includes the mutual fund account-holder or close-end fund sharehol
der.
A Mutual Fund is a trust that pools the savings of a number of investors who sha
re a common financial goal. The money thus collected is then invested in capital
market instruments such as shares, debentures and other securities. The income
earned through these investments and the capital appreciation realized is shared
by its unit holders in proportion to the number of units owned by them. Thus Mu
tual fund is most suitable investment for the common man as it offers an opportu
nity to invest in a diversified, professionally managed basket of securities at
a relatively low cost.
1.3 MUTUAL FUND OPERATION FLOW CHART :-
CHART 1.2
From the above chart , it can be observed that how the money from the investors
flow and they get returns out of it. With a small amount of fund, investors pool
their money with the funds managers. Taking into consideration the market strat
egy the funds managers invest this pool of money into reliable securities. With
ups and downs in market returns are generated and they are passed on to the inve
stors. The above cycle should be very clear and also effective.
The fund manager while investing on behalf of investors takes into consideration
various factors like time, risk, return, etc. so that he can make proper invest
ment decision.
1.4 ADVANTAGES OF MUTUAL FUND :-
The following are the major advantages offered by mutual funds to al
l investors:-
• PROFESSIONAL EXPERTISE : -
Fund managers are professionals who track the market on an on going basis. With
heir mix of professional qualification and market knowledge, they are better pla
ced than the average investor to understand the markets.
• DIVERSIFICATION :-
Since a mutual fund scheme invests in number of stocks and/or debentures, the ss
ociated risks are greatly reduced.
• RELATIVELY LESS EXPENSIVE :-
When compared to direct investments in the capital market, mutual funds cost les
s. This is due to savings in brokerage costs, demat costs, depository costs etc.
• LIQUIDITY :-
Investments in mutual funds are completely liquid and can be redeemed at Net Ass
ets Value (NAV) related price on any working day.
• TRANSPARENCY :-
You will always have access to up-to-date information on the value of your inves
tment in addition to the complete portfolio of investments, the proportion alloc
ated to different assets and the fund manager’s investment strategy.
• FLEXIBILITY :-
Through features such as regular investment plans, regular withdrawal plans and
dividend investment plans, you can systematically invest or withdraw funds accor
ding to your needs and convenience.
• SEBI REGULATED :-
All mutual funds are registered with SEBI and function within the provisions an
d regulations that protect the interests of investors.
1.5 DISADVANTAGES OF MUTUAL FUND :-
The main disadvantages of mutual fund are high lightened as below:-
• NO CONTROL OVER COST :-
Any investor in a mutual fund has no control over the overall cost of investing.
He pays investment management fees as long as he remains with fund, albeit in r
eturn for the professional management and research. Fees are payable even in dec
lining stage. A mutual fund investor also pays fund distribution costs, which he
would not incur in direct investing. However, this shortcoming only means that
there is a cost to obtain the benefits of mutual fund services.
• NO TAILOR-MADE PORTFOLIOS :-
Investors who invest on there own can build their own portfolios
of shares and bonds and other securities. Investing through funds means he dele
gates this decision to the fund managers. The very high-net-worth individuals or
large corporate investors may find this to be a constraint in achieving their o
bjectives. However, most mutual fund managers help investors overcome this const
raint by offering families of funds- a large number of different schemes – withi
n their own management company. An investor can choose form different investment
plans and construct a portfolio of his own.
• MANAGING A PORTFOLIO OF FUNDS :-
Availability of a large number of funds can actually mean too much choice for
the investor. He may again need advice on how to select a fund to achieve his o
bjectives, quite similar to the situation when he has to select individual share
s or bonds to invest in.
This graph shows risk and return impact on various mutual funds. There is a dire
ct relationship between risks and return, i.e. schemes with higher risk also hav
e potential to provide higher returns.
CHAPTER-2
OBJECTIVES OF THE STUDY
The present study has been undertaken with the object of examining, analyzing an
d inferring the performance of the mutual funds, The main objectives of the stud
y are as follows :-
1) Analyzing mutual fund awareness in retail investors of HDFC assets Manag
ement Company in DELHI.
2) To know the Preferences for the portfolios.
3) To find out the most preferred channel.
4) To find out what should do to boost Mutual Fund Industry.
5) To know why one has invested or not invested in HDFC Mutual fund
6) To analyze the history of HDFC mutual fund
7) To learn about various aspect of HDFC mutual fund
8) To understand the best way to attract customer investing in mutual fund
by understanding the factors responsible for making a mutual fund successful.
2.1 PURPOSE OF THE STUDY
With liberalization, privatization and globalization there has been a major chan
ge in the Indian Mutual Funds Industry. The momentum is on and one is sure to se
e similar hectic activity at the offices of the new entrants especially after th
e 90’s as private sector gained entry in the Indian markets.
With the private sector penetration, a large number of schemes have also been in
troduced due to which the average consumer has become vary sensitive to the new
schemes coming its way. So to ensure about the various consumer attitudes, a sur
vey was undertaken.
De facto, to ensure what the “consumer thinks” & “what it thinks the best” we un
dertook a consumer survey, to get a clear picture of the future of the Mutual Fu
nds companies who are busy wooing the customers, with their lucrative schemes, t
o survive the rat race & emerge as no.1 in this field. The main purpose of the s
tudy are as follows:-
• To understand the best way to attract customer investing in mutual fund
by understanding the factors responsible for making a mutual fund successful.
• To find out what should do to boost Mutual Fund Industry.
• Analyzing mutual fund awareness in retail investors of HDFC assets Manag
ement Company in DELHI.
• To find out the most preferred channel.
2.2 SCOPE OF THE STUDY
A big boom has been witnessed in Mutual Fund Industry in resent times. A large n
umber of new players have entered the market and trying to gain market share in
this rapidly improving market.
The study will help to know the preferences of the customers, which company, por
tfolio, mode of investment, option for getting return and so on they prefer. Thi
s project report may help the company to make further planning and strategy.
CHAPTER-3
RESEARCH METHODOLOGY OF THE STUDY
RESEARCH METHODOLOGY:-
Research methodology is a way to systematically show the research problem. It ma
y be understood as a science of studying how research is done scientifically. It
is necessary for the researcher to know not only the research methods but also
the methodology. This Section includes the methodology which includes. The resea
rch design, objectives of study, scope of study along with research methodology
and limitations of study etc.
3.1- RESEARCH DESIGN:-
Research design can be described as an out line of a research project working or
a pattern. In a research design there are series of prior decision that togethe
r provide a master plan for completing a research project. Research design is pr
oved to be a bridge between what has been established and what is to be done in
conduct of the studies. Research design should be compressive and it should prov
ide which method to be used and what work to be done.
Research design describes as a master plan a series of key decisions that serves
a model for conducting a research project. There are the main components of res
earch design.
Objective of research
Data inputs
Analysis of data collected
The research design was exploratory type and the focus was on getting mutual fun
d’s employees views for various products, expectations from market.
EXPLORATORY RESEARCH:-
Exploratory study goes beyond description and attempts to explain the reasons fo
r the phenomenon that the descriptive study only observed. The researcher uses t
heories or at least hypotheses to account for the forces that caused a certain p
henomenon to occur.
3.2 – SOURCES OF DATA:-
The gathering of data may range from a simple observation at one location to a g
randiose survey of multinational corporations at sites in different parts of the
world. The method selected will largely determine how the data are collected. D
ATA is the facts presented to the researcher from the study’s environment. Chara
cteristics of the data are as follows:
Data are more metaphorical than real
Data are processed by our senses-often limited in comparison to
The senses of other living organisms.
Capturing data are said to be trustworthy because they may be
Verified.
Data classify their verity by closeness to the phenomena
There are two kinds of data that can be collected for research purpose. Based o
n the requirement in the research appropriate data is collected.
A - PRIMARY SOURCE:-
Primary data are collected and gathered for the first time. Primary d
ata are sought for their proximity to the truth and controls over error. Advanta
ges of primary data are:
Researchers can collect precisely the information they want.
They usually can specify the operational definitions used and can elimin
ate, or at least monitor and record the extraneous influences on the data as the
y are gathered.
B – SECONDARY SOURCE:-
Someone else collects secondary data. So, it becomes secondary information for t
he research. Secondary data have had least one level of interpretation inserted
between the event and its recording. The secondary data was collected on the ba
sis of organizational file, official records, news papers, magazines, management
books, preserved information in the company’s database and website of the compa
ny.
Reasons for using the secondary data are listed below:
They fill a need for specific reference or citation on some point
Secondary data are an integral part of a larger research study
Secondary data may be used as the sole basis for a research study, since
In many research situations one cannot conduct primary research
Because of physical, legal, or cost influences.
Analyzing the requirement of data, it was found that primary data is more import
ant for achieving Research Objective. Primary data is collected with the help o
f interviews.
3.3- SAMPLING :-
Sampling refers to the method of selecting a sample from a given universe with a
view to draw conclusions about that universe. A sample is a representative of t
he universe selected for study.
SAMPLE SIZE:-
Large sample gives reliable result than small sample. However, it is not feasibl
e to target entire population or even a substantial portion to achieve a reliabl
e result. So, in this aspect selecting the sample to study is known as sample si
ze. Hence, for my project my sample size was 50.
The Sample Size consists of both the Professional and Business class people. IT
peoples, Doctors, Jewelers, Timber Merchants & Real estate Agents are taken as S
ample.
SAMPLING TECHNIQUE:-
Random sampling technique was used in the survey conducted.
TOOLS OF ANALYSIS:-
Data has been presented with the help of bar graph, pie charts, line graph
s etc.
PLAN OF ANALYSIS:-
Tables were used for the analysis of the collected data. The data is also
neatly presented with the help of statistical tools such as graphs and pie chart
s. Percentages and averages have also been used to represent data clearly and ef
fectively.
3.4 - DATA COLLECTION INSTRUMENT DEVELOPMENT:-
The mode of collection of data will be based on Survey Method and Field Ac
tivity. Primary data collection will base on personal interview. I have prepared
the questionnaire according to the necessity of the data to be collected.
3.5 LIMITATIONS OF THE STUDY:-
This study also includes some limitations which have been discussed as fo
llows:
• Though every one used to be very co-operative but every detail was unabl
e to be disclosed to me as the officials has to maintain secrets of the company.
• It is difficult to cover all the function of the company.
• Because of the limited time period, the survey work was conducted in the
Delhi region and the sample size was taken as 20 respondents only.
• Some of the persons were not so responsive.
• Some respondents were reluctant to divulge personal information which ca
n affect the validity of all responses.
• Possibility of error in data collection because many of investors may ha
ve not given actual answers of my questionnaire.
CHAPTER – 4
REVIEW OF LITERATURE
All information pertaining to mutual fund has been collected through vast source
of literature which includes books, journals, websites and some topics have bee
n picked from newspaper as well.
BOOKS: - Books have proved to be the most important source of information contai
ned in the project most theoretical aspects related to mutual funds have been ta
ken from it, topics like advantages and disadvantage of mutual fund, types of mu
tual fund and structure have been directly from there.
WEBSITES:- Guidelines of SEBI and other aspects of mutual fund which are subjec
t to change over time have been collected from websites of securities and exchan
ge board of India national stock exchange and mutual fund sites.
NEWSPAPER:- Newspaper have provided with the fresh updates and other information
related to what investment strategies can be recommended to the investors.
JOURNAL:- Bostan journal have also provided with some valuable information perta
ining to model portfolios which has helped in better understanding of the subjec
t concerned.
CHAPTER-5
INTRODUCTION TO THE INDUSTRY
5.1 THE HISTORY OF INDIAN MUTUAL FUND:-
The mutual fund industry in India started in 1963 with the formation of Unit Tru
st of India, at the initiative of the Government of India and Reserve Bank. Thou
gh the growth was slow, but it accelerated from the year 1987 when non-UTI playe
rs entered the Industry.
In the past decade, Indian mutual fund industry had seen a dramatic improvement,
both qualities wise as well as quantity wise. Before, the monopoly of the marke
t had seen an ending phase; the Assets Under Management (AUM) was Rs67 billion.
The private sector entry to the fund family raised the Aum to Rs. 470 billion in
March 1993 and till April 2004; it reached the height if Rs. 1540 billion.
The Mutual Fund Industry is obviously growing at a tremendous space with the mut
ual fund industry can be broadly put into four phases according to the developme
nt of the sector. Each phase is briefly described as under.
FIRST PHASE -1964-87 (MONOPOLY OF UTI) :-
An Act of Parliament established Unit Trust of India (UTI) on 1963. It was set u
p by the Reserve Bank of India and functioned under the Regulatory and administr
ative control of the Reserve Bank of India. In 1978 UTI was de-linked from the R
BI and the Industrial Development Bank of India (IDBI) took over the regulatory
and administrative control in place of RBI. The first scheme launched by UTI was
Unit Scheme 1964. At the end of 1988 UTI had Rs.6, 700 crores of assets under m
anagement.
SECOND PHASE -1987-93( ENTRY OF PUBLIC SECTOR FUNDS) :-
1987 marked the entry of non- UTI, public sector mutual funds set up by public s
ector banks and Life Insurance Corporation of India (LIC) and General Insurance
Corporation of India (GIC). SBI Mutual Fund was the first non- UTI Mutual Fund e
stablished in June 1987 followed by Canbank Mutual Fund (Dec 87), Punjab Nationa
l Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (J
un 90), and Bank of Baroda
Mutual Fund (Oct 92). LIC established its mutual fund in June 1989 while GIC had
set up its mutual fund in December 1990.
At the end of 1993, the mutual fund industry had assets under management of Rs.4
7, 004 crores.
THIRD PHASE-1993-2003(ENTRY OF PRIVATE SECTOR FUNDS):-
With the entry of private sector funds in 1993, a new era started in the Indian
mutual fund industry, giving the Indian investors a wider choice of fund familie
s. Also, 1993 was the year in which the first Mutual Fund Regulations came into
being, under which all mutual funds, except UTI were to be registered and govern
ed. The erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the f
irst private sector mutual fund registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive
and revised Mutual Fund Regulations in 1996. The industry now functions under t
he SEBI (Mutual Fund) Regulations 1996.
The number of mutual fund houses went on increasing, with many foreign mutual f
unds setting up funds in India and also the industry has witnessed several merge
rs and acquisitions. As at the end of January 2003, there were 33 mutual funds w
ith total assets of Rs. 1, 21,805 crores. The Unit Trust of India with Rs.44, 54
1 crores of assets under management was way ahead of other mutual funds.
FOURTH PHASE-(SINCE FEBRUARY 2003) :-
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI w
as bifurcated into two separate entities. One is the Specified Undertaking of th
e Unit Trust of India with assets under management of Rs.29, 835 crores as at th
e end of January 2003, representing broadly, the assets of US 64 scheme, assured
return and certain other schemes. The Specified Undertaking of Unit Trust of In
dia, functioning under an administrator and under the rules framed by Government
of India and does not come under the purview of the Mutual Fund Regulations.
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is
registered with SEBI and functions under the Mutual Fund Regulations. With the
bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76, 000 cr
ores of assets under management and with the setting up of a UTI Mutual Fund, co
nforming to the SEBI Mutual Fund Regulations, and with recent mergers taking pla
ce among different private sector funds, the mutual fund industry has entered it
s current phase of consolidation and growth. As at the end of October 31, 2003,
there were 31 funds, which manage assets of Rs.126726 crores under 386 schemes.
GRAPH:-5.1:- The following figure shows the growth in AUM (Asset under Managemen
t) of the Indian Mutual Fund Industry as on March 2009
Erstwhile UTI was bifurcated into UTI Mutual fund and the Specified Undertaking
of the Unit Trust of India effective from February 2003. The Assets under manage
ment of the Specified Undertaking of the Unit Trust of India has thereof been ex
ecuted from the total assets of the industry as a whole from February 2003 onwar
ds. Today there are over 30 AMC’s offering a huge number of schemes giving the i
nvestor a huge horizon to choose from. The market has become very competitive wi
th the companies fighting tooth and nail to attract and keep the investor from i
nvesting in their competitor’s schemes.
5.2 STRUCTURE OF A MUTUAL FUND :-
CHART-5.2:-
• BANNERS:-
Banners define brief idea of scheme, it should be very attractive with specific
objective & its related picture in city, and Banners keep in specific places whi
ch very help to do good publicity. It distributes only by AMC’s office.
When any new scheme is launched or any new NFO coming up that times company make
banners before few days. Its helps to good advertising & easy cover to customer
or people.
• APPLICATION FORM :-
Any product like Equity, debt and balance, investor should fill up its common
Application forms.
Form define acknowledge slip which give return to customer. Actually 3-time stam
p done in form, one of them is acknowledged slip These forms are distributed by
Assets Management Company’s office. It is all Assets Management Company’s office
duty to dispatch forms to their customer like agents, brokers, and advisers tim
e to time.
• BROACHERS:-
Broachers include brief history of company. It defines when and where assets man
agement Company invests investor’s money.
This defines performance of each scheme product & also defines its comparison to
last 3 months to more than 5 years.
In end of every month Assets Management Company’s office send Boucher to their i
nvestors, brokers, agents, advisers regularly.
5.6 MUTUAL FUND INVESTING STRATEGIES:
• Systematic Investment Plans (SIPs)
These are best suited for young people who have started their careers and need t
o build their wealth. SIPs entail an investor to invest a fixed sum of money at
regular intervals in the Mutual fund scheme the investor has chosen, an investor
opting for SIP in xyz Mutual Fund scheme will need to invest a certain sum on m
oney every month/quarter/half-year in the scheme.
• FAMA MODEL:-
The Eugene Fama model is an extension of Jenson model. This model compares the p
erformance, measured in terms of returns, of a fund with the required return com
mensurate with the total risk associated with it. The difference between these t
wo is taken as a measure of the performance of the fund and is called Net Select
ivity.
The Net Selectivity represents the stock selection skill of the fund manager, as
it is the excess returns over and above the return required to compensate for t
he total risk taken by the fund manager. Higher value of which indicates that fu
nd manager has earned returns well above the return commensurate with the level
of risk taken by him.
Required return can be calculated as: Ri = Rf + Si/Sm*(Rm - Rf)
Where,
Ri represents return on fund,
Sm is standard deviation of market returns,
Rm is average market return during the given period, and
Rf is risk free rate of return.
The Net Selectivity is then calculated by subtracting this required return from
the actual return of the fund.
Among the above performance measures, two models namely, Treynor measure and Jen
son model use Systematic risk is based on the premise that the Unsystematic risk
is diversifiable. These models are suitable for large investors like institutio
nal investors with high risk taking capacities as they do not face paucity of fu
nds and can invest in a number of options to dilute some risks. For them, a port
folio can be spread across a number of stocks and sectors. However, Sharpe measu
re and Fama model that consider the entire risk associated with fund are suitabl
e for small investors, as the ordinary investor lacks the necessary skill and re
sources to diversify. Moreover, the selection of the fund on the basis of superi
or stock selection ability of the fund manager will also help in safeguarding th
e money invested to a great extent. The investment in funds that have generated
big returns at higher levels of risks leaves the money all the more prone to ris
ks of all kinds that may exceed the individual investors risk appetite.
5.10 RECENT TRENDS IN THE MUTUAL FUND INDUSTRY:-
The most important in the mutual fund industry is the aggressive expansion of th
e foreign owned mutual fund companies and the decline of the companies floated b
y the nationalized bank and smaller private sector players. Many nationalized ba
nks got into the mutual fund business in the early nineties and go off to a good
start due to the stock market boom prevailing then. These banks did not really
understand the mutual fund business and they just viewed it as another kind of b
anking activity. Few hired specialized staff and generally choose to transfer st
aff from the parent organization. Some schemes had offered guaranteed returns an
d their patent organization had to bail out these AMCs by paying large amount of
money the difference between the guaranteed and actual returns. The service lev
el was also bad. Most of these AMCs have not been able to retain staffs, float,
and new schemes etc. and it is doubtful whether barring a few expectations, they
have serious plans of continuing the activity in a major way.
The experience of some of the AMCs floated by private sector Indian companies wa
s also very similar. They quickly realized that the AMCs business is a business,
which makes money in the long term and requires deep pocketed support in the in
termediate years. Some have sold out to foreign owned companies, some have merge
d with the others and there is general restructuring going on.
The foreign owned companies have deep pockets and have come in here with the exp
ectation of a long haul. They can be credited with introducing many new practice
s such as new product innovation, sharp improvement in the service standards and
disclosure, usage of technology, broker education etc. In fact, they have force
d the industry to upgrade itself and service levels of the organization like UTI
have improved dramatically in the last few years in response to the competition
provided by these.
5.11 FUTURE SCENARIO:-
The asset base will continue to grow at an annual rate of about 30 to 35% over t
he next few years as investor’s shift their asset from banks and other tradition
al avenues. Some of the older public and private sector players will either clos
e or be taken over. Out of ten public sectors players five will sell out, close
down or merge with strong players in three to four years. In the private sector
this trend has already started with two mergers and one takeover. Here too some
of them will down their shutter in the near future to come.
But this does not mean there is no room for other players. The market will witne
ss a flurry of new players entering the area. There will be a large number of of
fers from various asset management companies in times to come. Some big names li
ke Fidelity, Principal and Old Mutual etc. are looking at Indian market seriousl
y.
The mutual fund industry is awaiting the derivation in India as this would enabl
e it to hedge its risk and this in turn would be reflected in its Net Asset Valu
e (NAV).
SEBI is working out the norms for enabling the existing mutual fund scheme to tr
ade in derivatives. Importantly, many market players have called on the Regulato
r to initiate the process immediately, so that the mutual funds can implement th
e changes that are required to trade in derivates.
CHAPTER-6
COMPANY PROFILE
OF
HDFC MUTUAL FUND
INTRODUCTION:-
HDFC Mutual Fund is governed by HDFC Asset Management Company Limited (AMC). The
HDFC mutual fund was approved by SEBI in June 2000. Equity Funds, Balanced Fund
s, and Debt Funds are the mutual fund schemes offered by HDFC Mutual Fund.
HDFC Mutual Fund has witnessed significant growth in the past few years. It is r
egulated by HDFC Asset Management Company Limited (AMC) which works as an Asset
Management Company (AMC) for HDFC Mutual Fund. HDFC Asset Management Company Lim
ited (AMC) is a Joint Venture concern between the large-scale housing finance co
mpany HDFC and British investment firm Standard Life Investments Limited.
The HDFC Asset Management Company Limited conducts the activities carried out by
the HDFC Mutual Fund and manages the assets of various mutual fund schemes. The
August 2006 report states that the fund has assets of Rs. 25,892 crores under (
AMC)
HDFC Asset Management Company Limited (AMC) entered into an agreement with Zuric
h Insurance Company (ZIC) with the aim to develop the asset management business
in India in the year 2003. Following to this, all the mutual fund schemes of Zur
ich Mutual Fund in India got transferred to HDFC Mutual Fund and gained the name
of HDFC schemes.
HDFC Asset Management Company Ltd (AMC) was set up on December 10, 1999 under th
e Companies Act, 1956. It got the approval to function as an Asset Management Co
mpany for the HDFC Mutual Fund by SEBI on June 30, 2000. AMC was appointed in or
der manage the HDFC Mutual Fund. The registered office of HDFC Asset Management
Company Limited (AMC) is located at Ramon House, 3rd Floor, H.T. Parekh Marg, 16
9, Backbay Reclamation, Churchgate, Mumbai - 400 020.
As per the terms of the Investment Management Agreement, the AMC will conduct th
e operations of the Mutual Fund and manage assets of the schemes, including the
schemes launched from time to time.
The present share holding pattern of the AMC is as follows:
Particulars % of the paid up capital
Housing Development Finance Corporation Limited 50.10
Standard Life Investments Limited 49.90
Zurich Insurance Company (ZIC), the Sponsor of Zurich India Mutual Fund, followi
ng a review of its overall strategy, had decided to divest its Asset Management
business in India. The AMC had entered into an agreement with ZIC to acquire the
said business, subject to necessary regulatory approvals.
On obtaining the regulatory approvals, the Schemes of Zurich India Mutual Fund h
as now migrated to HDFC Mutual Fund on June 19, 2003. These schemes have been re
named as follows:
FORMER NAME NEW NAME
Zurich India Equity Fund HDFC Equity Fund
Zurich India Prudence Fund HDFC Prudence Fund
Zurich India Capital Builder Fund HDFC Capital Builder Fund
Zurich India Tax Saver Fund HDFC Tax Saver Fund
Zurich India Top 200 Fund HDFC Top 200 Fund
Zurich India High Interest Fund HDFC High Interest Fund
Zurich India Liquidity Fund HDFC Liquidity Fund
Zurich India Sovereign Gilt Fund HDFC Sovereign Gilt Fund
The AMC is managing 2 close ended Income Scheme viz. HDFC Fixed Investment Plan
and HDFC Long Term Equity Fund and 23 open-ended schemes of the Mutual Fund viz.
HDFC Growth Fund (HGF), HDFC Balanced Fund (HBF), HDFC Income Fund (HIF), HDFC
Liquid Fund (HLF), HDFC Long Term Advantage Fund, HDFC Tax Plan 2000 (HTP), HDFC
Children s Gift Fund (HDFC CGF), HDFC Gilt Fund (HGILT), HDFC Short Term Plan (
HSTP), HDFC Index Fund, HDFC Floating Rate Income Fund (HFRIF), HDFC Equity Fund
(HEF), HDFC Top 200 Fund, (HT200), HDFC Capital Builder Fund (HCBF), HDFC Tax S
aver (HTS), HDFC Prudence Fund (HPF), HDFC High Interest Fund (HHIF), HDFC Sover
eign Gilt Fund (HSGF) and HDFC Cash Management Fund (HCMF), HDFC MF Monthly Inco
me Plan (HMIP), HDFC Core & Satellite Fund (HSCF), HDFC Multiple Yield Fund (HM
YF), HDFC Premier Multi-Cap Fund (HPM) and HDFC Multiple Yield Fund Plan 2005 (H
MY2005).
The AMC is also providing portfolio management / advisory services and such acti
vities are not in conflict with the activities of the Mutual Fund. The AMC has r
enewed its registration from SEBI vide Registration No. - PM / INP000000506 date
d December 22, 2000 to act as a Portfolio Manager under the SEBI (Portfolio Mana
gers) Regulations, 1993. The Certificate of Registration is valid from January 1
, 2004 to December 31, 2006.
HDFC assets Management Company’s punch line is “continuing a tradition o
f trust”.
In Gujarat HDFC assets Management Company is located at Ahmadabad, Surat
, vadodara, Rajkot.
HDFC assets Management Company is working from 9:30 a.m. onwards.
HDFC assets Management Company Have 200 and more distributors in Surat.
HDFC assets Management Company Provide account statements to investors a
ccording to investor’s requirement.
HDFC assets Management Company Provide good services to investors.
SNAPSHOT-I
CHART-6.1
HDFC Standard Life insurance Company- HDFC holds 72.26 %.
HDFC Asset Management Company – HDFC holds 60%
HDFC Bank- HDFC holds 23.26%.
Intelenet Global (Business Process Outsourcing) – HDFC holds 50%.
HDFC Chubb General Insurance Company – HDFC holds 74%.
MAN WITH A MISSION
If ever there was a man with a mission it was Hasmukhbhai Parekh, Founder and Ch
airman-Emeritus, of HDFC Group who left this earthly abode on November 18, 1994.
Born in a traditional banking family in Surat, Gujarat, Mr. Parekh started his
financial career at Harkisandass Lukhmidass – a leading stock broking firm. The
firm closed down in the late seventies, but, long before that, he went on to bec
ome a towering figure on the Indian financial scene.
In 1956 he began his lifelong financial affair with the economic world, as Gener
al
Manager of the newly-formed Industrial Credit and Investment Corporation of Indi
a (ICICI). He rose to become Chairman and continued so till his retirement in 19
72.At the ripe age of 60, Hasmukhbhai started his second dynamic life, even more
illustrious than his first. His vision for mortgage finance for housing gave bi
rth to the Housing Development Finance Corporation – it was a trend-setter for h
ousing finance in the whole Asian continent.
He was also a writer in his own right. There are over 200 published articles by
him... In 1992, the Government of India honoured him with the Padma Bhushan Awar
d. The London School of Economics & Political Science conferred on him an Honora
ry Fellowship.
He was one of the Founder Members of the Centre for Advancement of Philanthropy,
and it’s Chairman till 1993.
He took active interest in the Bombay Community Public Trust, designed specifica
lly to serve the needs of the city’s underprivileged citizens.
When Mr. Deepak Parekh took over as Chairman from Hasmukhbhai, he said: “Taking
over from H.T. Parekh is a formidable task; his vision… brought about not only a
n institution, but an entire concept which has proved itself to be of lasting im
portance.”
Today we are the largest residential mortgage finance institution in India, with
a net worth of Rs. 2,703 cores as of March 31, 2006 and an asset base of over R
s. 22,000 cores. We also aim to increase the flow of resources to the housing se
ctor by integrating the housing finance sector with the overall domestic financi
al markets.
Over a span of 25 years, HDFC has become the pioneer in housing finance in India
and made it possible for over two million Families to own their homes, through
housing loans worth over Rs. 42,000 cores.
VISION
To be a dominant player in the Indian mutual fund space, recognized for its high
levels of ethical and professional conduct and a commitment towards enhancing i
nvestor interests.
ORGANIZATION AND MANAGEMENT
HDFC is a professionally managed organization with a board of directors consisti
ng of eminent persons who represent various fields including finance, taxation,
construction and urban policy & development. The board primarily focuses on stra
tegy formulation, policy and control, designed to deliver increasing value to sh
areholders.
Name and Designation Location Contact Number
Mr. Deepak S. Parekh is the executive Chairman of the Corporation. He is fellow
of the Institute of Chartered Accountants (England & Wales).Mr. Parekh joined th
e Corporation in a senior management position in 1978.He was inducted as a whole
time director of the Corporation in 1985 and was appointed as the Chairman in 1
993. He is the chief executive officer of the Corporation Mumbai.
Mr. K. M. Mistry the Managing Director of the Corporation. Is a Fellow of the In
stitute of Chartered Accountants of India? He has been employed with the Corpora
tion since 1981 and was the executive director of the Corporation since 1993. He
was appointed as the deputy managing director in 1999 and the Managing Director
in 2000. He is also a member of the Investors’ Grievance Committee of Directors
.
Ms. Renu S. Karnad the Executive Director of the Corporation. Is a graduate in l
aw and holds a Master’s degree in economics from Delhi University. She has been
employed with the Corporation since 1978 and was appointed as the Executive Dire
ctor of the Corporation in 2000. She is responsible for overseeing all aspects o
f lending operations of HDFC.New Delhi.
BOARD OF DIRECTORS
Mr. D S Parekh - Chairman Mr. D N Ghosh
Mr. Keshub Mahindra - Vice Chairman Dr. S A Dave
Ms. Renu S. Karnad - Executive Director Mr. S Venkitaramanan
Mr. K M Mistry - Managing Director Dr. Ram S Tarneja
Mr. Shirish B Patel Mr. N M Munjee
Mr. B S Mehta Mr. D M Satwalekar
SPONSORS OF HDFC ASSETS MANAGEMENT COMPANY:-
PRODUCT DETAILS:-
Different Types of Products:-
EQUITY BALANCED DEBT
CHAPTER- 7
TYPES OF MUTUAL FUNDS
TYPES OF MUTUAL FUND:-
There are a wide variety of Mutual Fund schemes that cater to your needs, whatev
er your age, financial position, risk tolerance and return expectation. Whether
as the foundation of your investment program or as a supplement, Mutual Fund sch
emes can help you meet your financial goals. The different types of Mutual Funds
are as follows:-
CHART-7.1
BASED ON THEIR STRUCTURE:-
OPEN-ENDED FUNDS: - Investors can buy and sell the units from the fund,
at any point of time.
CLOSE-ENDED FUNDS: - These funds raise money from investors only once. T
herefore, after the offer period, fresh investments can not be made into the fun
d. If the fund is listed on a stocks exchange the units can be traded like stock
s (E.g., Morgan Stanley Growth Fund). Recently, most of the New Fund Offers of c
lose-ended funds provided liquidity window on a periodic basis such as monthly o
r weekly. Redemption of units can be made during specified intervals. Therefore,
such funds have relatively low liquidity.
BASED ON THEIR INVESTMENT OBJECTIVE:-
EQUITY FUNDS: - These funds invest in equities and equity related instru
ments. With fluctuating share prices, such funds show volatile performance, even
losses. However, short term fluctuations in the market, generally smoothens out
in the long term, thereby offering higher returns at relatively lower volatilit
y. At the same time, such funds can yield great capital appreciation as, histori
cally, equities have outperformed all asset classes in the long term. Hence, inv
estment in equity funds should be considered for a period of at least 3-5 years.
It can be further classified as:-
• Index funds- In this case a key stock market index, like BSE Sensex or N
ifty is tracked. Their portfolio mirrors the benchmark index both in terms of
composition and individual stock weightages.
• Equity diversified funds- 100% of the capital is invested in equities sp
reading across different sectors and stocks.
• Dividend yield funds- it is similar to the equity diversified funds exce
pt that they invest in companies offering high dividend yields.
• Thematic funds- Invest 100% of the assets in sectors which are related t
hrough some theme.
e.g. -An infrastructure fund invests in power, construction, cements sectors etc
.
• Sector funds- Invest 100% of the capital in a specific sector. e.g. - A
banking sector fund will invest in banking stocks.
• ELSS- Equity Linked Saving Scheme provides tax benefit to the investors
BALANCED FUND:- Their investment portfolio includes both debt and equity
. As a result, on the risk-return ladder, they fall between equity and debt fund
s. Balanced funds are the ideal mutual funds vehicle for investors who prefer sp
reading their risk across various instruments. Following are balanced funds clas
ses:-
• Debt-oriented funds -Investment below 65% in equities.
• Equity-oriented funds -Invest at least 65% in equities, remaining in deb
t.
DEBT FUND:- They invest only in debt instruments, and are a good option
for investors averse to idea of taking risk associated with equities. Therefore,
they invest exclusively in fixed-income instruments like bonds, debentures, Gov
ernment of India securities; and money market instruments such as certificates o
f deposit (CD), commercial paper (CP) and call money. Put your money into any of
these debt funds depending on your investment horizon and needs.
• Liquid funds- These funds invest 100% in money market instruments, a lar
ge portion being invested in call money market.
• Gilt funds ST- They invest 100% of their portfolio in government securit
ies of and T-bills.
• Floating rate funds - Invest in short-term debt papers. Floaters invest
in debt instruments which have variable coupon rate.
• Arbitrage fund- They generate income through arbitrage opportunities due
to mis-pricing between cash market and derivatives market. Funds are allocated
to equities, derivatives and money markets. Higher proportion (around 75%) is pu
t in money markets, in the absence of arbitrage opportunities.
• Gilt funds LT- They invest 100% of their portfolio in long-term governme
nt securities.
• Income funds LT- Typically, such funds invest a major portion of the por
tfolio in long-term debt papers.
• MIPs- Monthly Income Plans have an exposure of 70%-90% to debt and an ex
posure of 10%-30% to equities.
• FMPs- fixed monthly plans invest in debt papers whose maturity is in lin
e with that of the fund.
CHAPTER-8
REGULATORY ASPECTS
AMFI (Association of Mutual fund in India):-
AMFI not a Self Regulatory Organization (SRO).
It’s made to promote mutual fund in the masses and give recommendation i
n order to uphold the interest of the investor.
OBJECTIVES OF AMFI:-
To define and maintain high professional and ethical standards in all ar
eas of operation of mutual fund industry.
To recommend and promote best business practices and code of conduct to
be followed by members and others engaged in the activities of mutual fund and a
sset management including agencies connected or involved in the field of capital
markets and financial services.
To interact with the Securities and Exchange Board of India (SEBI) and t
o represent to SEBI on all matters concerning the mutual fund industry.
To represent to the Government, Reserve Bank of India and other bodies o
n all matters relating to the mutual fund industry.
To develop a cadre of well-trained Agent distributors and to implement a
Programme of training and certification for all intermediaries and other engage
d in the industry.
To undertake nation wide investor awareness Programme so as to promote p
roper understanding of the concept and working mutual fund.
SEBI (Security Exchange Board of India) :-
Securities and Exchange Board of India ("SEBI"), the Capital Markets regulator h
as clearly defined rules, which govern mutual funds. These rules relate to the f
ormation, administration and management of mutual funds and also prescribe discl
osure and accounting requirements. Such a high level of regulation seeks to prot
ect the interest of investors.
All Mutual Funds are registered with SEBI and they function within the provision
of strict regulations designed to protect the interests of investors. The opera
tions of Mutual Funds are regularly monitored by SEBI.
RBI (Reserve Bank of India):-
Reserve bank of India was the regulator of Mutual Fund before SEBI. It regulated
mutual fund initially and there were only few schemes in the market. But now wi
th coming of SEBI, it has now become the main regulator of the Mutual Fund. RBI
now only governs Bank Sponsored Mutual Fund.
MINISTRY OF FINANCE:-
The Ministry of Finance, which is charged with implementing the government polic
ies, ultimately supervises both the RBI and the SEBI. Besides being the ultimate
policy making and supervising entity, the MOF has also been playing the role of
an Appellate Authority for any major disputes over SEBI guidelines on certain s
pecific capital market related guidelines – in particular any cases of insider t
rading or mergers and acquisitions.
COMPANY LAW BOARD:-
Mutual fund Asset Management Companies and corporate trustees are companies regi
stered under the Companies Act, 1956, and are therefore answerable to regulatory
authorities empowered by the Companies Act.
The primary legal interface for all companies is the Register of Companies (RoC)
. The Department of Company Affairs in turn supervises roCs. The DCA forms part
of Company Law Board, which is part of the Ministry of Law and Justice of the Go
vt. of India.
The RoC ensures that the assets management company or the Trustee Company as the
case may be is in compliance with all Companies Act provisions. All assets mana
gement company accounts and records are filed with the Roc, who may demand addit
ional information and documents from the company. The RoC plays the role of a wa
tchdog with respect to regulatory compliance by companies.
The Company Law Board (CLB) is the apex regulatory authority under the Companies
Act. While the CLB guides the DCA, another arm of the CLB called the Company La
w Bench is the Appellate Authority for corporate offences.
The Company Law Board (CLB) is a body specially constituted by the Central Gover
nment for carrying out judicial proceedings with respect to company affairs. Sin
ce mutual fund assets Management Company are companies, the CLB’s role assumes i
mportance.
As the members of assets management companies or Trustee companies will usually
be the sponsors and their joint venture partners or associates, it is unlikely t
hat mutual fund investors will have anything to do with any of these regulators.
The authorities would generally regulate the assets management companies whose
shareholders may have recourse to them in specific cases.
INVESTORS RIGHTS:-
Proportionate right to beneficial ownership of scheme’s assets
Right to obtain information from trustees
Entitled to receive dividend warrants within 30 days of declaration of d
ividend
Inspect major documents of the fund
Appointment of the assets management company can be terminated by 75% of
the unit holders of the scheme present and voting
Right to approve of changes in fundamental attributes of a close ended s
cheme (75 % of unit holders should approve) - right to be informed so in open e
nded schemes so that they can redeem
Right to receive a copy of annual financial statements of fund and perio
dic transaction statements
75% of the unit holders can resolve to wind up the scheme
LEGAL LIMITATIONS TO INVESTORS:-
Unit holders can not sue the trust
Can initiate legal proceedings against trustees
Sponsor of mutual funds have no obligation to meet any shortfall in the
assured return - unless explicitly guaranteed in the offer document
No rights to a prospective investor
INVESTOR OBLIGATIONS:-
Carefully study the offer document before investing
Monitor his investment in a scheme by referring financial statements, pe
rformance updates and research reports sent by the assets management company.
CHAPTER-9
ANALYSIS & INTERPRETATION
The analysis is based on the responses given by customers through questionnaires
.
ON THE BASIS OF AGE OF THE INVESTORS
TABLE-9.1
Age group No. of Respondents
31-35 4
36-40 3
41-45 2
46-50 1
<50 0
CHART-9.1
Interpretation:-
According to this chart out of 10 Mutual Fund investors of Delhi the most are in
the age group of 31-35 yrs. i.e. 40%, the second most investors are in the age
group of 36-40yrs i.e. 30% and the least investors are in the age group of below
46-50 yrs.
OCCUPATION OF THE INVESTORS OF DELHI
TABLE 9.2:-
Occupation No. of Investors
Govt.Service 3
Pvt.Service 4
Business 2
Agriculture 0
Others 1
CHART-9.2
OCCUPATION OF THE INVESTORS
Interpretation: -
From the above charts we can interpret that awareness of equity/mutual fund, pos
t office (NSC, KVP, and PPF), fixed deposits is more compare to others like GOVT
ISSUED Instrument, GOVT Backed Instrument, Real Estate, gold etc. so HDFC asset
s Management Company needs to focus more on those investors who are more invest
in KVP, NSC, PPF and fixed deposits.
DO YOU INVESTS IN MUTUAL FUND?
TABLE -9.4:-
YES NO
45 5
GRAPH 9.4:-
Interpretation: -
From the above chart it is getting clear that now a days people are like to inv
est their money in mutual fund of different assets management company, out of 50
people sampled 45 are investing in the mutual fund.
IF YES, IN WHICH ASSETS CLASS DO YOU WANT TO INVEST IN MUTUAL FUND?
TABLE-9.5:-
TYPES OF SCHEMES RESPONSE
EQUITY 25
DEBT 15
LIQUID 10
GRAPH- 9.5:-
Interpretation: -
From the above chart it is getting clear that from 50 peoples sample 25 people a
re invest in equity assets class and 15 people choose to invests in debt class b
ut only just 10 peoples choose to invests in liquid class.
DO YOU INVEST IN HDFC ASSETS MANAGEMENT COMPANY LIMITED?
TABLE-9.6:-
YES NO TOTAL
40 10 50
CHART -9.6:-
Interpretation
From the above chart it is getting clear that out of 100 people sampled, 40 peop
les are invest in HDFC assets management company and 10 peoples are not invests
in HDFC assets management company.
IF YES, IN WHICH SCHEME WOULD YOU INVEST IN HDFC ASSETS MANAGEMENT COMPANY LIMIT
ED?
TABLE-9.7:-
If yes, in which scheme would you invest in HDFC assets management company limit
ed?
Interpretation:-
From the above chart we can see that in HDFC assets Management Company’s EQUITY
FUND maximum number (20) of people are invest. In TAX SAVER FUND (10) number of
people invests. In both TOP 200 FUND and GROWTH FUND (3)numbers of people are in
vests but in BALANCED FUND, CAPITAL BUILDER FUND, CORE AND SATELITE FUND only (4
),(2) and (2) people are invest so investors are not invested in these 3 schemes
. In PRUDENCE FUND (5) numbers of people are invested.
BY WHICH MEDIUM YOU INVEST IN HDFC ASSETS MANAGEMENT COMPANY LIMITED?
TABLE-9.8:-
MEDIUM OF INVESTMENT NO OF PEOPLE
DISTRIBUTOR 10
BANK 40
ONLINE 0
GRAPH-9.8:-
By which medium you invest in HDFC assets management company limited?
Interpretation:-
From the above chart it’s getting cleared that most of the peoples (40) are inve
st by bank and only (10) peoples are invest by distributors. Nobody invests thro
ugh online. So here HDFC assets Management Company has to provide facility by wh
ich investors invest their money with out any middle man in mutual fund schemes
through online.
WHY DO YOU PREFER INVESTING IN HDFC ASSETS MANAGEMENT COMPANY LIMITED?
TABLE-9.9:-
PREFENCE CRITERIA NUMBER
BETTER FUND HOUSE 20
EXCELLENT CUSTOMER SERVICE PROVIDER 4
CONSISTANT RETURN 25
OTHERS 1
GRAPH-9.9:-
Why do you prefer investing in HDFC assets management company limited?
Interpretation:-
From the above graph - it can be seen that majority of the people that is 25 peo
ples give first rank to consistent return and 20 peoples invest in HDFC assets m
anagement company because HDFC assets management company is a better fund house
and 4 peoples believes that HDFC assets Management Company provides EXCELLENT CU
STOMER SERVICE.
IN WHICH TYPE OF PRODUCT/SCHEMES WOULD YOU PREFER WHILE INVESTED IN EQUITY SCHEM
ES OF HDFC ASSETS MANAGEMENT COMPANY LIMITED?
TABLE-9.10:-
TYPES OF SCHEMES RESPONSE
OPEN ENDED 47
CLOSE ENDED 3
GRAPH-9.10:-
In which type of product/schemes would you prefer while invested in equity schem
es of HDFC assets management company limited?
Interpretation
From the above graph it is getting clear that most of peoples (47) prefer to inv
est in OPEN ENDED equity schemes and only just (3) peoples want to invest in CLO
SE ENDED equity schemes of HDFC assets Management Company.
DO YOU KNOW ABOUT ON GOING NEW FUND OFFER OF HDFC ASSTES MANAGEMENT COMPANY LIMI
TED?
TABLE-9.11:-
AWARENESS OF NFO NUMBER
YES 40
NO 10
TOTAL 50
GRAPH-9.11:-
Do you know about on going new fund offer of HDFC assets management company limi
ted?
Interpretation:-
The above graph shows that around 40 % people aware of on going new fund offer o
f HDFC assets Management Company and only 10 % people are unaware from on going
new fund offer of HDFC assets management company.
CHAPTER-10
FINDINGS
Almost 40 % are investing in HDFC assets management company’s schemes.
Out of the total respondent almost 10% said that they invest in fixed de
posit and Insurance. Where as 25% said that they invest in Shares and mutual fun
ds, where as 15% says that they invest in post office schemes.
45% of the investor was found who is invested their savings in different
schemes of mutual fund.
47% respondents prefer to invest in a open ended schemes of HDFC assets
management company, where as remaining only 3% respondents prefer to invest in a
close ended of HDFC assets management company.
It is found that awareness level about Mutual Funds is 47% in Delhi .
Out of the total respondent 25% are investing in equity schemes. Where a
s remaining 15% prefer debt and 10% prefer to invest in liquid schemes.
HDFC assets Management Company are also highly popular for their consist
ent return and 20% responds believes that HDFC assets Management Company is bett
er fund house. While only just 4% responds believes that HDFC assets Management
Company provides EXCELLENT CUSTOMER SERVICE.
Out of the total respondents almost 40% responds are investing through b
ank, only 10% responds investing their money by distributor and nobody invested
by online.
The 40% of the respondent were aware about the ongoing NFO of HDFC ass
ets management company and 10% were not aware about the ongoing NFO of HDFC asse
ts management company.
In HDFC assets Management Company’s EQUITY FUND maximum number 20% of pe
ople are invested and In TAX SAVER FUND 10% number of people are invests.
CHAPTER-11
RECOMMENDATIONS AND SUGGESTIONS
The company should try to make aware people about their different scheme
s through the road show; seminars and presentation that it is not just equity ba
sed schemes but also debt and liquid or balanced schemes also promoted by compan
y. Company has to put hoardings, banners, pamphlets in that area where peoples c
an watch easily.
The customers should be made aware that if the time frame of the investm
ent is more than 3 years Equity option is the best tool for investing in mutual
fund by this investors getting good and high returns for their investments.
The company should be conducting special training and motivation Program
me for their distributors and also for investors so that they are being motivate
d to work, their quality of performance and contribution in sales is maintained.
Most of the people still preferred to invest in post office schemes and
fixed deposits so company has to focus on these investors.
Before making any investment Financial Advisors should first enquire abo
ut the risk tolerance of the investors/customers, their need and time (how long
they want to invest). By considering these three things they can take the custom
ers into consideration.
Systematic Investment Plan (SIP) is one the innovative products launched
by Assets Management companies very recently in the industry. SIP is easy for m
onthly salaried person as it provides the facility of do the investment in EMI.
Though most of the prospects and potential investors are not aware about the SIP
. There is a large scope for the companies to tap the salaried persons.
They need to reorient their staff and effectively utilize technology pla
tforms to retain customers.
They have to update their portfolio timely.
The need of the hour is to make improvements in mutual funds and to crea
te awareness among investors about the risks involved before selling the product
s to them.
As some of the people think that mutual fund is risky so the company sho
uld show people the advantages of the mutual fund and how it is better than the
other investment avenues.
To uproot the investment level the company should give training programm
e to financial agents who approach the investor for the investments. And they sh
ould be aware of all the benefits of the mutual Funds.
Company should undertake the Campaign, Road shows, Advertisement and oth
er type of Publicity for the effective awareness of different schemes that are
available in the market.
The company should arrange seminars and presentations, giving detail ide
a about securities and benefits of investment in mutual fund.
CHAPTER-12
CONCLUSION
This report is prepared to get the ideas of mutual fund and various sche
mes of HDFC. The general concept of the market study will help the different ind
ividuals to invest in different investment tools as per their appetite. Through
research study, it is very much visualized the present market trend opted by the
selected number of people and their perception regarding Mutual Fund.
Hence, from this report I conclude that people are more keen to invest in Mutual
Fund due to the stability and getting more diversified options.
Looking at the performance of all the three funds of last 1 year we can
say that HDFC Balanced Fund is the top performer among the three funds
Half of the respondents are investing in different schemes of mutual fun
d companies.
The investors prefer investing more in banks and post office, which show
s that investors want security, and assured returns.
Others than Banks and post office the next preference of investors who g
o for risky preposition in shares and Mutual Funds. That is basically due to mis
conception that Mutual Fund Companies usually invest in equity market, which sha
kes trust of people in Mutual Fund.
Majority of investors invested in open-ended schemes.
The awareness level about HDFC assets Management Company is moderate but
still the awareness should be created because 10% peoples still not invest in H
DFC assets Management Company.
As the investor prefers safe investment and want consistent return, they
invest in debt schemes (22.69%).
The investors prefer HDFC assets Management Company more because of the
tax benefit and consistent return.
Mutual funds are also preferred because of the cost effectiveness and hi
gher income by investing in equity schemes.
The banks mostly make the investments through the agent’s followed.
Professional and Business class, which is considered to be the most know
ledgeable class of the region prefers Mutual Funds less compare to service class
.
The time frame of the investment by majority of the investors is open-en
ded schemes in which their money is not locked for 3 to 5 years.
BIBLIOGRAPHY
REFERENCES
BOOKS
Marketing Management - Philip Kotler
Personnel Management - C.B.Memoria
MAGAZINES
Business Standard Newspaper
Business world
Mutual Fund Insight
NEWS PAPERS
The Times of India
Financial Express
WEB SITES
www.google.com
www.hdfcfund.com
www.amphiindia.com
www.moneycontrol.com
www.sebi.gov.in
http://www.amfiindia.com/showhtml.asp?page=mfconcept
http://www.amfiindia.com/showhtml.asp?page=mfindustry
http://www.sebi.gov.in/Index.jsp?contentDisp=Department&dep_id=4
http://shell.windows.com/fileassoc/0409/xml/redir.asp?Ext=pdf
http://www.amfiindia.com/showhtml.asp?page=aum
http://www.hdfcfund.com/products/schemeShow.jsp?schemeId=342&fundID=1
http://www.hdfcfund.com/products/schemeShow.jsp?schemeId=342&fundID=1
http://www.hdfcfund.com/aboutus/index.jsp
http://www.hdfcfund.com/fundschool/index.jsp
http://www.hdfcfund.com/navcorner/index.jsp
http://www.hdfcfund.com/news/index.jsp
http://www.hdfcfund.com/download/sebiCirculatShow.jsp
http://www.amfiindia.com/pu-showfundwiseaum.asp?admin=yn
http://www.amfiindia.com/accounts_halfyearly.asp
http://www.amfiindia.com/showhtml.asp?page=sitemap
http://www.amfiindia.com/accounts_annual.asp
http://www.moneycontrol.com/mutualfundindia/
http://www.moneycontrol.com/india/mutualfunds/bestmfipo/15/30/bestmutualfundIPOm
f
http://www.moneycontrol.com/planning_desk/understandingmf.php?step1=1
http://www.moneycontrol.com/india/mutualfunds/comparefunds/15/30/mf_compare/All
http://www.hdfcfund.com/products/schemeShow.jsp?schemeId=342&fundID=1
http://www.hdfcfund.com/products/schemeShow.jsp?schemeId=3&fundID=2
http://www.moneycontrol.com/easymf/learn/
http://www.moneycontrol.com/planning_desk/understandingmf.php?step1=1
QUESTIONNAIRE
Dear Sir/ madam
I am Rajni doing MBA from G.G.S.I.P University. I m preparing a project on A STU
DY ON MUTUAL FUND. For this I have designed a Questionniare to know your views.
please fill the given as per your thinking and experiences with this. I will be
thankful to you for this.
Name: ………………………………………………………………………..
Address: ……………………………………………………………………..
Contact No :®………………( O)……………… (M)………………………
City: ………...............Pin: ………………….State: ……………………….
1. Name: ____________________
2. Age:
(a) Below 30 (b) 30-40 (c) 40-50 (d) Above 50
3. Occupation:
(a) Govt.service (b) Pvt.service (c) Busines
s
(d) Agriculture (e) others
4. Which investment avenues are you aware of?
Equity /Mutual fund
Post Office (NSC, KVP, PPF)
Fixed Deposits
Others
If others please specify
5. Do you invest in mutual funds?
Yes No
6. If yes, in which assets class do you want to invest in mutual funds?
Equity Debt Liquid
12. Do you know about on going new fund offers of HDFC AMC?
Yes No
Remarks if any other please specifies: -
THANKS
.